Facebook in 2015 – What Nonprofits Need to Know

J Campbell Social Marketing

Love it or hate it, Facebook continues to be an important tool in a nonprofit’s marketing and fundraising kit. On their Q3 earnings call , Facebook released the following mind-blowing statistics: 1.35 billion people log into Facebook each month. Native links on Facebook.

Best Facebook Groups for Nonprofits

Kivi's Nonprofit Communications Blog

My current favorite nonprofit Facebook Group is Nonprofit Happy Hour , which is an offshoot of Nonprofit with Balls. Another group is the Nonprofit Communications Professionals group.

Trending Sources

How Nonprofits Continue To Get Facebook Marketing All Wrong

J Campbell Social Marketing

In my conversations with nonprofits using social media, I always ask them one question first – What do they want to get out of using Facebook? . I always single out Facebook first because it is alternately so loved and so hated, and the mere mention of it always elicits spirited discussion.

REPORT: Facebook Levels Off While Instagram Rises

Kivi's Nonprofit Communications Blog

Nonprofits, it’s time to see other people (besides those on Facebook). According to the latest research from Pew Research Center , more Americans are branching out from Facebook to try second and third social networks. Image source: https://flic.kr/p/7CdtRG. p/7CdtRG.

2015 Nonprofit Communications Trends Report

Kivi's Nonprofit Communications Blog

We’ve officially released the 2015 Nonprofit Communications Trends Report and infographic. Infographic on Facebook. Nonprofit Communications Trends 2015 communications marketing nonprofit trends It’s here!

How Nonprofits Can Use Facebook Groups

Kivi's Nonprofit Communications Blog

As the community engagement manager at Nonprofit Marketing Guide.com, I have set up a lot of Facebook Groups, and unlike some other changes Facebook has made that people find annoying, the latest updates have made Groups even more functional.

Five Reasons Why Facebook Marketing Seems So Impossible

Getting Attention

John is the author of Facebook Marketing for Dummies, a contributor to the Huffington Post and an instructor for MarketingProfs University. It seems that most brands and nonprofits are still trying to get their head around what works on Facebook. Not so with Facebook.

How One Nonprofit Is Raising Thousands Using Facebook – Part 2

J Campbell Social Marketing

Case Study: How One Nonprofit Raised Thousands Using Facebook – Part 2. 1) Understand the Facebook Ladder of Engagement. Baldrick’s has invested so much time in Facebook is due to its social and interactive nature. Baldrick’s Director of Digital Communication Strategy.

How to Handle Negative Comments on Facebook

Kivi's Nonprofit Communications Blog

We recently had this question pop up on our All-Access Pass Holder’s private Facebook Group: “How do you respond to negative or misinformed reviews of your organization on Facebook? Add your voice to the Facebook Post or comment below. Don’t Feed the Troll.

Nonprofit Disaster Communications Done Right (Case Study)

Getting Attention

Here’s the hot-off-the-presses story I just received from Leili Khalessi, Communications Manager at Red Rover. Leili and her communications team started sharing these resources for tornado victims even before the weather hit and are continuing to share guidance and support.

FACEBOOK DUMP: Catch Up With 22 of the Latest Posts on Features, Fundraising, Ads and Engagement

Kivi's Nonprofit Communications Blog

Facebook hit this momentous milestone late last month. If Facebook were a country, it would be the most populous nation on earth, far surpassing China’s population of 1.4 Here Are All of the Features Facebook Introduced for LGBTQ Pride Month. FACEBOOK LIVE & FUNDRAISING.

Are Shorter Facebook Posts Better? NPR Analyzes 3,000 Posts to Find Out

Kivi's Nonprofit Communications Blog

In October National Public Radio released an interesting analysis of how the length of lead-in text affects post performance on Facebook. Content Marketing Measuring Success Nonprofit Communications Social Networking Trends

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Mixed Links for Nonprofit Communicators

Kivi's Nonprofit Communications Blog

M+R gives you 4 Facebook Posts that Prove Why Shareables Are a Campaign Organizer’s Best Friend. Happy Friday, everyone!

What’s Essential to Good Nonprofit Communications in 2017?

Kivi's Nonprofit Communications Blog

Fashion essentials change from person to person, but as a nonprofit communicator, you must have these 6 essentials to do your best work in 2017: How to schedule your communication s with editorial calendars and other planning tools. Nonprofit Communications Online Courses

Mixed Links for Nonprofit Communicators

Kivi's Nonprofit Communications Blog

Hubspot looks at Why Don’t My Facebook Fans See My Posts? The Decline of Organic Facebook Reach. Happy Friday! Let’s cap off the week with some Mixed Links… Beth Kanter asks that age-old question, Is Your Nonprofit Too Old To Barf Rainbows on Snapchat?

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Day in the Life of a Nonprofit Communicator – Stacy Harbaugh

Kivi's Nonprofit Communications Blog

Welcome to the latest installment in our series on the “Day in the Life” of nonprofit communicators, where we ask you to describe your day in your own words. Don’t be shy – tell us what you do in a typical day as a nonprofit communications pro. Stacy Harbaugh.

AARP’s Rule of One for Facebook

Kivi's Nonprofit Communications Blog

Facebook engagement is so confounding for so many nonprofits, so when I hear about an organization that seems to have figured it out, I have to share. Nonprofit Communications Social Networking facebook

Nonprofit Communications in the Fake News Era

Kivi's Nonprofit Communications Blog

But fake news exploded in 2016 during the Presidential campaign, when phony stories with wild headlines about the two candidates dominated our Facebook feeds and led many Internet users astray.

Five Ways to Integrate Email Marketing and Facebook

Getting Attention

John is the author of Facebook Marketing for Dummies, a contributor to the Huffington Post and an instructor for MarketingProfs University. Growing an email list in addition to building a Facebook fan base can sometimes feel overwhelming. Add an email option form to your Facebook Page.

Why Using Facebook and Twitter Alone Isn’t Smart

Kivi's Nonprofit Communications Blog

Using Facebook and Twitter alone, without an additional management tool, isn’t the smartest approach to your social media. Nonprofit Communications Online Tools Social Networking

WHERE ARE MY PEOPLE? 6 Tools and Techniques for Finding Friends and Influencers on Facebook & Twitter

Kivi's Nonprofit Communications Blog

Here are 6 techniques and tools for finding these friends and influencers on Facebook and Twitter. FACEBOOK TECHNIQUE: Upload Your Email File for Page Suggestions. Start at your org’s Facebook page, and select Build Audience.

How to Use Facebook for Audience Research & Crisis Communications (Case Study)

Getting Attention

Planned Parenthood faced a communications crisis last week when a clinic manager was videotaped covertly by actors working for an anti-abortion group , while she giving advice on getting medical care for under-age prostitutes. Most importantly, Planned Parenthood didn’t leave it at traditional crisis communications. Ironically, Planned Parenthood’s outreach to its Facebook community on its Facebook presence (a.k.a.

This is What Nonprofits Need More Than a Facebook Donate Button

Getting Attention

Urge Facebook to offer Facebook Ad Grants to nonprofits like yours—Please add your name now to this petition. Facebook is a vital tool for most of us, and their attention to the nonprofit market (as with the introduction of the Donate button this week) is fantastic. There’s no debate that Facebook is a productive platform on which to interact with supporters and build your base.

Day in the Life of a Nonprofit Communicator – Kallie Rollenhagen

Kivi's Nonprofit Communications Blog

Welcome to the latest installment in our series on the “Day in the Life” of nonprofit communicators, where we ask you to describe your day in your own words. Don’t be shy – tell us what you do in a typical day as a nonprofit communications pro. Kallie Rollenhagen.

Successful Facebook Advertising on Less than $2 a Day

Kivi's Nonprofit Communications Blog

A lot of people ask us whether Facebook ads are a good idea or not. They help nonprofits find supporters on Facebook and get them to act. We’ll be working with Action Sprout to provide more tips, resources, and training on Facebook to you in the coming months.

Mixed Links for Nonprofit Communicators

Kivi's Nonprofit Communications Blog

Join me for some Mixed Links… Share your nonprofit communications success story with Big Duck and us in this survey. Here’s What Your Nonprofit Needs to Know About Facebook’s New Fundraising Tools. Mixed Links Nonprofit Communications

Be Generous: Nonprofits Offer Facebook Timeline Covers

Kivi's Nonprofit Communications Blog

Take, for example, Facebook’s new Timeline profile layout, including the 850 pixels wide by 315 pixels high cover photo. Overlay your logo, perhaps a phrase like “I support the (your name)”, and your Facebook or website URL.

Should You Sync Your Facebook and Twitter Updates?

Kivi's Nonprofit Communications Blog

Nonprofit Communications nptech Publication Management Social Networking Writing for the Web We''ve Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. We''ve Moved!

How to Raise Money With Facebook – One Organization’s Success Story

J Campbell Social Marketing

According to Facebook, 150 million of the 1 billion people that use the social network are connected to a cause or nonprofit. We know why people use Facebook – to connect with other people. However, raising money using social media, specifically Facebook, can be done.

How Small Nonprofits Can Raise Money on Facebook

Kivi's Nonprofit Communications Blog

If you aren’t familiar, Causes has built free, customizable fundraising pages that integrate with Facebook, Twitter, and other channels (and the Causes.com site of course). I still firmly believe that fundraising should not be your primary goal for using Facebook and social media.

How to Communicate In The Midst Of Tragedy: 9-Step Checklist

Getting Attention

to the questions, worries and just totally-wrong communications I’ve seen going out since the bombings yesterday afternoon. It’s never productive to communicate into that environment at the moment of. Communicating in the Shadow of Disaster – Practical Tips for Nonprofits.

Day in the Life of a Nonprofit Communicator – Sarah Tarnopolsky

Kivi's Nonprofit Communications Blog

Here’s the latest installment in our series on the “Day in the Life” of nonprofit communicators, where we ask you to describe your day in your own words. Don’t be shy – tell us what you do in a typical day as a nonprofit communications pro. . Sarah Tarnopolsky.

How One Nonprofit Is Raising Thousands Using Facebook

J Campbell Social Marketing

Case Study: How One Nonprofit Raised Thousands Using Facebook – Part 1. The video encompasses the digital communications strategy of the organization – Educate, inform, delight, and create trust and affinity. Facebook was the first platform the charity started using, in late 2008.

Day in the Life of a Nonprofit Communicator – Jennifer Starkey

Kivi's Nonprofit Communications Blog

Here’s the latest installment in our series on the “Day in the Life” of nonprofit communicators, where we ask you to describe your day in your own words. Don’t be shy – tell us what you do in a typical day as a nonprofit communications pro. . Jennifer Starkey.

Mixed Links for Nonprofit Communicators

Kivi's Nonprofit Communications Blog

” We learned in our 2016 Nonprofit Communications Trends Report that a lot of nonprofits will use Facebook Ads. Here are 5 Facebook Advertising Tools That Save Time and Improve Your ROI.

Time Saving Tips for Email Newsletters and Facebook

Kivi's Nonprofit Communications Blog

E-Newsletters Nonprofit Communications nptech Professional Development Publication Management Social Networking timeWe've Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us.

Day in the Life of a Nonprofit Communicator – Kristina Kelly

Kivi's Nonprofit Communications Blog

Here’s the latest installment in our series on the “Day in the Life” of nonprofit communicators, where we ask you to describe your day in your own words. Don’t be shy – tell us what you do in a typical day as a nonprofit communications pro. Kristina Kelly.

What a Development AND Communications Director Really Does

Kivi's Nonprofit Communications Blog

There’s a great conversation happening about whether one person can be both the communications and the development director in the Nonprofit Communications Professionals Facebook Group. But the first priority is donor messaging and communications channels.

Vacation Day in the Life of a Nonprofit Communicator

Kivi's Nonprofit Communications Blog

Here’s a little twist on our “Day in the Life” of nonprofit communicators series. See if anything about this first day of vacation for a nonprofit communicator sounds familiar… Before 8:00 a.m. It looks like someone has posted a negative comment on our Facebook page.

Mixed Links for Nonprofit Communicators

Kivi's Nonprofit Communications Blog

If getting your communications approved at your nonprofit is a difficult process, Nancy Schwartz’s has 4 Ways to Save Your Sanity: Review & Approval 2.0. Steven Shattuck ofBloomerang says It’s Time To Stop Blaming Facebook’s Algorithm. I hope everyone had a good week.