An Interview with Advocate Health Care: Case Study #StoriesOfTheGirls

Diva Marketing Blog

As a not-for-profit, mission-based health system affiliated with the Evangelical Lutheran Church in America and the United Church of Christ, Advocate contributed $661 million in charitable care and services to communities across Chicagoland and Central Illinois in 2013. Not only did we have to sell this concept to the health system leadership, we had to convince the 12 hospital presidents that this was the right idea, at the right time and with the right audience.

An Interview with Advocate Health Care: Case Study #StoriesOfTheGirls

Diva Marketing Blog

As a not-for-profit, mission-based health system affiliated with the Evangelical Lutheran Church in America and the United Church of Christ, Advocate contributed $661 million in charitable care and services to communities across Chicagoland and Central Illinois in 2013. Not only did we have to sell this concept to the health system leadership, we had to convince the 12 hospital presidents that this was the right idea, at the right time and with the right audience.

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Interview With American Marketing Association CEO Russ Klein

Diva Marketing Blog

Russ Klein recentlyaccepted the role of CEO for AMA and with that he now leads North America''s largest professional marketing association. Of his view on the future of marketing in a disruptive world, a peak into his vision for AMA, the importance of volunteers and his plans to ensure continuous engagement. How does a brand, any brand, ensure that its marketing is relevant and adds value for the customer? MIT has posted its entire 1800 course curriculum online for free.

Interview With American Marketing Association CEO Russ Klein

Diva Marketing Blog

Russ Klein recently accepted the role of CEO for AMA and with that he now leads North America's largest professional marketing association. his view on the future of marketing in a disruptive world, a peak into his vision for AMA, the importance of volunteers and his plans to ensure continuous engagement. How does a brand, any brand, ensure that its marketing is relevant and adds value for the customer? MIT has posted its entire 1800 course curriculum online for free.