Interview with Geoff Livingston Author of Marketing In The Round

Diva Marketing Blog

Two recent studies from the CMO Council and the CMO Survey showed that less than 10% of lead marketers are running well integrated digital campaigns [Geoff's post - What CEOs Want: Better Social Integration & Anaylics ]. where do customer care, research and sales fit into the model?

CMO 101

The top 5 struggles for marketers this year

Nonprofit Marketing Blog

I just read some reports from the CMO Council , which is a professional think tank for marketing executives (CMOs=chief marketing officers) in the private sector. It might make you feel better to know that the CMO at a Fortune 500 company often feels she doesn’t have her marketing act together on customer experience or social media or data management! In fact, a survey of CMOs found most companies still lack a “seamless multi-channel journey for the customer.”

CMO 46

Six Tips on How To Make Your Website Pinterest Friendly

Diva Marketing Blog

As my friend Barb Giamanco t he diva of social media for sales said to me - I get B2C but other then showing the "human side" of a B2B company I'm not sure of the application benefits. but repositioning to include concepts and language that the C-suite (CMO,CEO) can understand and "get."

What Will Replace 'Checkout Charity' After Big Retailers are Gone?

Selfish Giving

In December, Kmart CMO Kelly Cook was at St. Due to poor sales, Macy's is closing 63 stores this spring, and may close another 34 stores before the years is out. Fewer big stores with fewer customers means fewer donations for causes.

Twitter Etiquette For Agencies/Freelancers

Diva Marketing Blog

Understand customers’ needs. If you understand both of these then the appropriate voice will generally always follow. ~ David Alston , CMO, Radian6. T he 'voice' of any brand belongs to the customer. In other words, what is the promise that brand makes to it's customers?

Agency 101

Where Does 'Transparency' Fit In The New Social Media Marketing Model?

Diva Marketing Blog

to communicate with their customers and stakeholders it didn't take long to realize that to sustain and grow interest in our brands we had to provide unique content. s the customers." it's about personalized service through social media that ends with a happy customer and a positive impression which builds the company's brand. The better question may be, Who owns the mistakes and customer service miscues that may arise?