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Notes From AMA Mplanet 2009 - Mary Dillon, Global CMO McDonald's

Diva Marketing Blog

Global CMO of McDonald's. Mary Dillon, Global CMO, McDonalds McDonald's CMO thinks that social media will help with perspective about the brand.

Interview with Geoff Livingston Author of Marketing In The Round

Diva Marketing Blog

Who leads the charge of Marketing In The Round if not the CMO? Geoff Livingston: It is the CMO. my friend Geoff Livingston. . etc. .

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10 Take-aways from BlogWorld Expo

Fundraising Coach

Jim Farley, Ford CMO: Getting the CEO on camera is the worst thing we could do. Jim Farley, Ford CMO: My responsibility as a marketer is create shareable content and then shut up and listen. Jim Farley, Ford CMO: The people that like you and your organization can come up with much better promotional things than. Some do.).

CMO 12

Marketing and Love?

Marketing for Nonprofits

If this is true than instead of CMO your title should be Chief Love Officer. Is it heretical to put marketing and love in the same sentence?

CMO 11

[Guest Post] Three Ways Nonprofits Can Use Promotional Products Effectively

Fundraising Coach

I met Elaine Fogel a few years ago when she organized a conference in DC. I call it schwag.) You can reach her on Twitter @Elaine_Fogel. Public events.

Interview with Cory Edwards: Creating Social Business Structures

Diva Marketing Blog

One of the benefits of a biz blog is sometimes ''fair trade'' agreements. Adobe Summit. Sounded like good learnings to share. Sounded like fun.

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How big data can help nonprofits raise more money

Nonprofit Marketing Blog

I recently caught up with Josh Mait, CMO at Relationship Science (RelSci), who offered some intel on how they’re connecting organizations with big data for big results. But how can data transform a nonprofit’s ability to fundraise more effectively? Relationship Science offers a “relationship capital platform.” So, will “big data” save us?

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Mixed Links for Nonprofit Communicators

Kivi's Nonprofit Communications Blog

Michael Scissons shares the biggest mistakes marketers make on Facebook in Four Things Mark Zuckerberg Should Tell Every CMO. Social Media.

CMO 14

The top 5 struggles for marketers this year

Nonprofit Marketing Blog

I just read some reports from the CMO Council , which is a professional think tank for marketing executives (CMOs=chief marketing officers) in the private sector. The striking thing was the areas in which CMOs struggle are so like our own in nonprofit marketing. We are not alone in our challenges. Sound familiar? Better measure performance.


Branding Your Nonprofit: An Investment in Your Tomorrows

Fundraising 123

Elaine Fogel is president and CMO of Solutions Marketing & Consulting LLC, a boutique-style agency with a strong focus on nonprofit and public organizations. In the nonprofit sector, we sometimes market services and occasionally a product, but most frequently, we market "heart." The results of our success affect others.

Twitter Etiquette For Agencies/Freelancers

Diva Marketing Blog

If you understand both of these then the appropriate voice will generally always follow. ~ David Alston , CMO, Radian6. Eleanor Roosevelt .

3 Ways Research and Cause Marketing Can Work Together

Cause Related Marketing

Bloggers's note: Today's post comes from guest blogger Erin Palmer, a writer and editor for University Alliance.


CRM … Meet MRM

The Agitator

” You can download an exec summary (free) or the entire CMO Council study ($199) on mobile marketing here. No sooner do direct marketing fundraisers get the message that success involves building relationships — customer relationship marketing (CRM) — when along comes MRM … mobile relationship marketing!


Outsource or Bust!

Marketing for Nonprofits

Call me crazy, but who would want a job where they have to be the CEO, COO, CMO , CIO , and CFO all wrapped in one? I just left an interesting discussion on this report. why they DO and DO NOT want to take on these INTENSE jobs and 3. what EVERYONE else can do next. Not me, that's for sure! Maybe this is why it's mostly women who do it.)


Spray And Pray

The Agitator

For me, the most disturbing part of the CMO Council Survey isn’t that "junk email" drives customers away, it’s that marketing officers (shall we also say fundraisers?) " I’ve railed about that in earlier posts. Fortunately, sophisticated direct mail fundraisers keep track of the ultimate costs of burn and churn.

Mplanet Notes: R. K. Krishna Kumar, Chairman Tata Sons Ltd. Ethics and Marketing

Diva Marketing Blog

Post #1 focuses on Mary Dillion, CMO of McDonald's. Last week I had the pleasure of speaking at AMA's Mplanet Digital Lab about social media marketing. Then I sat in on the 2-day conference. I have so many notes that it seemed to make sense to turn it into a mini series. This is post #2. Tata often finds its growth by acquistion.

Raising Cause Marketing

Selfish Giving

“Lazarus! Come Forth!&#. It’s also a great recharge because it gets me pumped for the cause marketing work that obviously lies ahead.

Where Does 'Transparency' Fit In The New Social Media Marketing Model?

Diva Marketing Blog

That said, in reality, I bet the CMO or his or her designee is the one actually monitoring the blog, drafting those responses, and running them by the CEO for approval before hitting publish). Unlike most business strategies, social media is built on a culture that is developed by the people who are involved in digital communities. critical.