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Notes From AMA Mplanet 2009 - Mary Dillon, Global CMO McDonald's

Diva Marketing Blog

Global CMO of McDonald's. Mary Dillon, Global CMO, McDonalds McDonald's CMO thinks that social media will help with perspective about the brand. Last week I joined 800 marketers at the 2nd AMA Mplanet conference in Orlando.

Interview with Geoff Livingston Author of Marketing In The Round

Diva Marketing Blog

Two recent studies from the CMO Council and the CMO Survey showed that less than 10% of lead marketers are running well integrated digital campaigns [Geoff's post - What CEOs Want: Better Social Integration & Anaylics ]. Geoff Livingston: It is the CMO.

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10 Take-aways from BlogWorld Expo

Fundraising Coach

Jim Farley, Ford CMO: Getting the CEO on camera is the worst thing we could do. Jim Farley, Ford CMO: My responsibility as a marketer is create shareable content and then shut up and listen. Jim Farley, Ford CMO: The people that like you and your organization can come up with much better promotional things than. Jim Farley, Ford CMO: You guys [bloggers, podcasters, social media people] have changed our industry forever.

CMO 12

What Will Replace 'Checkout Charity' After Big Retailers are Gone?

Selfish Giving

In December, Kmart CMO Kelly Cook was at St. There had to be a few cringes in the room after she said it. Jude Children's Research Hospital in Memphis celebrating an amazing accomplishment.

Marketing and Love?

Marketing for Nonprofits

If this is true than instead of CMO your title should be Chief Love Officer. Is it heretical to put marketing and love in the same sentence? Love is pure and blind and all things good. Right? Marketing is manipulative and evil. Wrong.

CMO 11

An Interview with Advocate Health Care: Case Study #StoriesOfTheGirls

Diva Marketing Blog

In order to gain the necessary buy-in, our CMO hosted numerous sessions where she outlined the campaign and addressed any questions and concerns. Breast cancer still impacts too many lives.

Interview with Cory Edwards: Creating Social Business Structures

Diva Marketing Blog

At Adobe, it has helped tremendously to have two key champions of social: our CEO Shantanu Narayen and our CMO Ann Lewnes, both of whom have stated clearly that they want to see Adobe become one of the most social brands in the world.

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How big data can help nonprofits raise more money

Nonprofit Marketing Blog

I recently caught up with Josh Mait, CMO at Relationship Science (RelSci), who offered some intel on how they’re connecting organizations with big data for big results. Over the past few years, there has been a lot of talk about “big data” and how using the plethora of information we now have at our fingertips will help fuel efficiencies and make businesses and causes more successful. But how can data transform a nonprofit’s ability to fundraise more effectively?

CMO 10

Mixed Links for Nonprofit Communicators

Kivi's Nonprofit Communications Blog

Michael Scissons shares the biggest mistakes marketers make on Facebook in Four Things Mark Zuckerberg Should Tell Every CMO. Happy Friday, everyone! Let’s unwind with a few mixed links – good stuff for nonprofit communicators. Social Media.

CMO 14

The top 5 struggles for marketers this year

Nonprofit Marketing Blog

I just read some reports from the CMO Council , which is a professional think tank for marketing executives (CMOs=chief marketing officers) in the private sector. It might make you feel better to know that the CMO at a Fortune 500 company often feels she doesn’t have her marketing act together on customer experience or social media or data management!

CMO 2

Branding Your Nonprofit: An Investment in Your Tomorrows

Fundraising 123

Elaine Fogel is president and CMO of Solutions Marketing & Consulting LLC, a boutique-style agency with a strong focus on nonprofit and public organizations. In the nonprofit sector, we sometimes market services and occasionally a product, but most frequently, we market "heart." " The by-product of our existence has more importance than any consumer product can muster. The results of our success affect others.

Twitter Etiquette For Agencies/Freelancers

Diva Marketing Blog

If you understand both of these then the appropriate voice will generally always follow. ~ David Alston , CMO, Radian6. It is today that we must create the world of the future. Eleanor Roosevelt . Just One Crowd Sourced Question.

3 Ways Research and Cause Marketing Can Work Together

Cause Related Marketing

CMO predicts that the campaign will attract new and varied consumer demographics and increase exposure and funding for all its nonprofit partners and the associated causes. Bloggers's note: Today's post comes from guest blogger Erin Palmer, a writer and editor for University Alliance.

CMO 2

CRM … Meet MRM

The Agitator

” You can download an exec summary (free) or the entire CMO Council study ($199) on mobile marketing here. No sooner do direct marketing fundraisers get the message that success involves building relationships — customer relationship marketing (CRM) — when along comes MRM … mobile relationship marketing! Here’s a good summary of mobile usage data from a variety of sources, compiled for the Chief Marketing Officer Council.

Outsource or Bust!

Marketing for Nonprofits

Call me crazy, but who would want a job where they have to be the CEO, COO, CMO , CIO , and CFO all wrapped in one? I just left an interesting discussion on this report. Ready to Lead Next Generation Leaders Speak Out" is the culmination of a research project that seeks to understand - 1, how youngish nonprofit leaders feel about becoming EDs 2. why they DO and DO NOT want to take on these INTENSE jobs and 3. what EVERYONE else can do next.

CMO 0

Spray And Pray

The Agitator

For me, the most disturbing part of the CMO Council Survey isn’t that "junk email" drives customers away, it’s that marketing officers (shall we also say fundraisers?) In the direct mail channel, the thoughtless, non-strategic practice of tossing as many appeals and acquisition pieces as an organization can afford — regardless of long-term result — is referred to as "burn and churn." " I’ve railed about that in earlier posts.

Mplanet Notes: R. K. Krishna Kumar, Chairman Tata Sons Ltd. Ethics and Marketing

Diva Marketing Blog

Post #1 focuses on Mary Dillion, CMO of McDonald's. Last week I had the pleasure of speaking at AMA's Mplanet Digital Lab about social media marketing. Then I sat in on the 2-day conference. I have so many notes that it seemed to make sense to turn it into a mini series. This is post #2. The Mplanet speaker list read like a whose who of Fortune 500 presidents and c-suite marketing VIPs.

Raising Cause Marketing

Selfish Giving

On the eve of the Cause Marketing Forum Conference, AdAge published The Day Cause Marketing Died by my friend Mike Swenson , CMO at Barkley in Kansas City. “Lazarus! Come Forth!&#.

Where Does 'Transparency' Fit In The New Social Media Marketing Model?

Diva Marketing Blog

That said, in reality, I bet the CMO or his or her designee is the one actually monitoring the blog, drafting those responses, and running them by the CEO for approval before hitting publish). Unlike most business strategies, social media is built on a culture that is developed by the people who are involved in digital communities.