INDUSTRY INSIGHTS YOUR PEERS ARE READING
When she’s not blogging here, she is a professional speaker, writer, marketing consultant and president & CMO of Solutions Marketing & Consulting LLC, a boutique marketing agency that serves nonprofits and smaller businesses. MORE
In order to gain the necessary buy-in, our CMO hosted numerous sessions where she outlined the campaign and addressed any questions and concerns. Breast cancer still impacts too many lives. MORE
Global CMO of McDonald's. Mary Dillon, Global CMO, McDonalds McDonald's CMO thinks that social media will help with perspective about the brand. Last week I joined 800 marketers at the 2nd AMA Mplanet conference in Orlando. MORE
If you understand both of these then the appropriate voice will generally always follow. ~ David Alston , CMO, Radian6. It is today that we must create the world of the future. Eleanor Roosevelt . Just One Crowd Sourced Question. MORE
I just read some reports from the CMO Council , which is a professional think tank for marketing executives (CMOs=chief marketing officers) in the private sector. It might make you feel better to know that the CMO at a Fortune 500 company often feels she doesn’t have her marketing act together on customer experience or social media or data management! MORE
Post #1 focuses on Mary Dillion, CMO of McDonald's. Last week I had the pleasure of speaking at AMA's Mplanet Digital Lab about social media marketing. Then I sat in on the 2-day conference. I have so many notes that it seemed to make sense to turn it into a mini series. This is post #2. The Mplanet speaker list read like a whose who of Fortune 500 presidents and c-suite marketing VIPs. MORE
As the CMO, Rachel promotes Mighty Citizen’s digital and marketing services and works directly with nonprofit clients on their branding, marketing, and campaigns. Rachel Clemens. Do you worry you’re being too intrusive when you ask for information about your supporters? MORE
Jim Farley, Ford CMO: Getting the CEO on camera is the worst thing we could do. Jim Farley, Ford CMO: My responsibility as a marketer is create shareable content and then shut up and listen. Jim Farley, Ford CMO: The people that like you and your organization can come up with much better promotional things than. Jim Farley, Ford CMO: You guys [bloggers, podcasters, social media people] have changed our industry forever. MORE
Two recent studies from the CMO Council and the CMO Survey showed that less than 10% of lead marketers are running well integrated digital campaigns [Geoff's post - What CEOs Want: Better Social Integration & Anaylics ]. Geoff Livingston: It is the CMO. MORE
For me, the most disturbing part of the CMO Council Survey isn’t that "junk email" drives customers away, it’s that marketing officers (shall we also say fundraisers?) In the direct mail channel, the thoughtless, non-strategic practice of tossing as many appeals and acquisition pieces as an organization can afford — regardless of long-term result — is referred to as "burn and churn." " I’ve railed about that in earlier posts. MORE
I recently caught up with Josh Mait, CMO at Relationship Science (RelSci), who offered some intel on how they’re connecting organizations with big data for big results. Over the past few years, there has been a lot of talk about “big data” and how using the plethora of information we now have at our fingertips will help fuel efficiencies and make businesses and causes more successful. But how can data transform a nonprofit’s ability to fundraise more effectively? MORE
In December, Kmart CMO Kelly Cook was at St. There had to be a few cringes in the room after she said it. Jude Children's Research Hospital in Memphis celebrating an amazing accomplishment. MORE
Michael Scissons shares the biggest mistakes marketers make on Facebook in Four Things Mark Zuckerberg Should Tell Every CMO. Happy Friday, everyone! Let’s unwind with a few mixed links – good stuff for nonprofit communicators. Social Media. MORE
A CMO of a prominent B2B company recently told me she thought of Pinterest as a game for moms and didn't consider a "pinboard" a serious business tactic. but repositioning to include concepts and language that the C-suite (CMO,CEO) can understand and "get." Pinterest. Pinterest. MORE
First , CEO’s and CMO’s can’t expect talent to come to them with all the tools and skill-sets necessary to become a world-class marketer. As a CMO I felt a personal obligation to create learning cultures where curiosity and teachable moments were valued. There's a new dude in town. MORE
First , CEOs and CMOs cant expect talent to come to them with all the tools and skill-sets necessary to become a world-class marketer. As a CMO I felt a personal obligation to create learning cultures where curiosity and teachable moments were valued. MORE
Elaine Fogel is president and CMO of Solutions Marketing & Consulting LLC, a boutique-style agency with a strong focus on nonprofit and public organizations. In the nonprofit sector, we sometimes market services and occasionally a product, but most frequently, we market "heart." " The by-product of our existence has more importance than any consumer product can muster. The results of our success affect others. MORE
Despite time spent being down, visit rates are up 4% year-over-year across all industries,” CMO Adobe wrote. Time spent (minutes per month) on websites was down across all industries in the U.S. in 2016, according to an Adobe report. This makes sense. The simpler, faster and more convenient you make your website, the more likely a customer/donor is to come back. ‘Time spent’ and ‘pages viewed’ are lousy and dangerous metrics. See Agitator Vanity Metrics. MORE
Call me crazy, but who would want a job where they have to be the CEO, COO, CMO , CIO , and CFO all wrapped in one? I just left an interesting discussion on this report. Ready to Lead Next Generation Leaders Speak Out" is the culmination of a research project that seeks to understand - 1, how youngish nonprofit leaders feel about becoming EDs 2. why they DO and DO NOT want to take on these INTENSE jobs and 3. what EVERYONE else can do next. MORE
On the eve of the Cause Marketing Forum Conference, AdAge published The Day Cause Marketing Died by my friend Mike Swenson , CMO at Barkley in Kansas City. “Lazarus! Come Forth!&#. MORE
In order to gain the necessary buy-in, our CMO hosted numerous sessions where she outlined the campaign and addressed any questions and concerns. Breast cancer still impacts too many lives. MORE
That said, in reality, I bet the CMO or his or her designee is the one actually monitoring the blog, drafting those responses, and running them by the CEO for approval before hitting publish). Unlike most business strategies, social media is built on a culture that is developed by the people who are involved in digital communities. MORE
” You can download an exec summary (free) or the entire CMO Council study ($199) on mobile marketing here. No sooner do direct marketing fundraisers get the message that success involves building relationships — customer relationship marketing (CRM) — when along comes MRM … mobile relationship marketing! Here’s a good summary of mobile usage data from a variety of sources, compiled for the Chief Marketing Officer Council. MORE
CMO predicts that the campaign will attract new and varied consumer demographics and increase exposure and funding for all its nonprofit partners and the associated causes. Bloggers's note: Today's post comes from guest blogger Erin Palmer, a writer and editor for University Alliance. MORE
If this is true than instead of CMO your title should be Chief Love Officer. Is it heretical to put marketing and love in the same sentence? Love is pure and blind and all things good. Right? Marketing is manipulative and evil. Wrong. MORE
At Adobe, it has helped tremendously to have two key champions of social: our CEO Shantanu Narayen and our CMO Ann Lewnes, both of whom have stated clearly that they want to see Adobe become one of the most social brands in the world. MORE
CMO Related Topics Diva Marketing Blog
FEBRUARY 4, 2009
Global CMO of McDonald's. Mary Dillon, Global CMO, McDonalds McDonald's CMO thinks that social media will help with perspective about the brand. Last week I joined 800 marketers at the 2nd AMA Mplanet conference in Orlando.
Kivi's Nonprofit Communications Blog
MARCH 7, 2018
As the CMO, Rachel promotes Mighty Citizen’s digital and marketing services and works directly with nonprofit clients on their branding, marketing, and campaigns. Rachel Clemens. Do you worry you’re being too intrusive when you ask for information about your supporters?
The Agitator
JUNE 25, 2017
Despite time spent being down, visit rates are up 4% year-over-year across all industries,” CMO Adobe wrote. Time spent (minutes per month) on websites was down across all industries in the U.S. in 2016, according to an Adobe report. This makes sense. The simpler, faster and more convenient you make your website, the more likely a customer/donor is to come back. ‘Time spent’ and ‘pages viewed’ are lousy and dangerous metrics. See Agitator Vanity Metrics.
Fundraising Coach
NOVEMBER 4, 2011
Jim Farley, Ford CMO: Getting the CEO on camera is the worst thing we could do. Jim Farley, Ford CMO: My responsibility as a marketer is create shareable content and then shut up and listen. Jim Farley, Ford CMO: The people that like you and your organization can come up with much better promotional things than. Jim Farley, Ford CMO: You guys [bloggers, podcasters, social media people] have changed our industry forever.
Diva Marketing Blog
JUNE 10, 2012
Two recent studies from the CMO Council and the CMO Survey showed that less than 10% of lead marketers are running well integrated digital campaigns [Geoff's post - What CEOs Want: Better Social Integration & Anaylics ]. Geoff Livingston: It is the CMO.
Cause Related Marketing
SEPTEMBER 14, 2012
CMO predicts that the campaign will attract new and varied consumer demographics and increase exposure and funding for all its nonprofit partners and the associated causes. Bloggers's note: Today's post comes from guest blogger Erin Palmer, a writer and editor for University Alliance.
Marketing for Nonprofits
MAY 16, 2011
If this is true than instead of CMO your title should be Chief Love Officer. Is it heretical to put marketing and love in the same sentence? Love is pure and blind and all things good. Right? Marketing is manipulative and evil. Wrong.
Diva Marketing Blog
MAY 4, 2012
A CMO of a prominent B2B company recently told me she thought of Pinterest as a game for moms and didn't consider a "pinboard" a serious business tactic. but repositioning to include concepts and language that the C-suite (CMO,CEO) can understand and "get." Pinterest. Pinterest.
Nonprofit Marketing Blog
DECEMBER 23, 2011
I just read some reports from the CMO Council , which is a professional think tank for marketing executives (CMOs=chief marketing officers) in the private sector. It might make you feel better to know that the CMO at a Fortune 500 company often feels she doesn’t have her marketing act together on customer experience or social media or data management!
Selfish Giving
APRIL 10, 2017
In December, Kmart CMO Kelly Cook was at St. There had to be a few cringes in the room after she said it. Jude Children's Research Hospital in Memphis celebrating an amazing accomplishment.
Diva Marketing Blog
AUGUST 13, 2014
First , CEOs and CMOs cant expect talent to come to them with all the tools and skill-sets necessary to become a world-class marketer. As a CMO I felt a personal obligation to create learning cultures where curiosity and teachable moments were valued.
Fundraising Coach
MARCH 18, 2013
When she’s not blogging here, she is a professional speaker, writer, marketing consultant and president & CMO of Solutions Marketing & Consulting LLC, a boutique marketing agency that serves nonprofits and smaller businesses.
Diva Marketing Blog
NOVEMBER 6, 2014
In order to gain the necessary buy-in, our CMO hosted numerous sessions where she outlined the campaign and addressed any questions and concerns. Breast cancer still impacts too many lives.
Diva Marketing Blog
MARCH 23, 2014
At Adobe, it has helped tremendously to have two key champions of social: our CEO Shantanu Narayen and our CMO Ann Lewnes, both of whom have stated clearly that they want to see Adobe become one of the most social brands in the world.
Nonprofit Marketing Blog
APRIL 3, 2014
I recently caught up with Josh Mait, CMO at Relationship Science (RelSci), who offered some intel on how they’re connecting organizations with big data for big results. Over the past few years, there has been a lot of talk about “big data” and how using the plethora of information we now have at our fingertips will help fuel efficiencies and make businesses and causes more successful. But how can data transform a nonprofit’s ability to fundraise more effectively?
Selfish Giving
JUNE 9, 2010
On the eve of the Cause Marketing Forum Conference, AdAge published The Day Cause Marketing Died by my friend Mike Swenson , CMO at Barkley in Kansas City. “Lazarus! Come Forth!&#.
Diva Marketing Blog
MARCH 25, 2011
If you understand both of these then the appropriate voice will generally always follow. ~ David Alston , CMO, Radian6. It is today that we must create the world of the future. Eleanor Roosevelt . Just One Crowd Sourced Question.
Fundraising 123
DECEMBER 13, 2007
Elaine Fogel is president and CMO of Solutions Marketing & Consulting LLC, a boutique-style agency with a strong focus on nonprofit and public organizations. In the nonprofit sector, we sometimes market services and occasionally a product, but most frequently, we market "heart." " The by-product of our existence has more importance than any consumer product can muster. The results of our success affect others.
The Agitator
NOVEMBER 15, 2012
” You can download an exec summary (free) or the entire CMO Council study ($199) on mobile marketing here. No sooner do direct marketing fundraisers get the message that success involves building relationships — customer relationship marketing (CRM) — when along comes MRM … mobile relationship marketing! Here’s a good summary of mobile usage data from a variety of sources, compiled for the Chief Marketing Officer Council.
Diva Marketing Blog
AUGUST 13, 2014
First , CEO’s and CMO’s can’t expect talent to come to them with all the tools and skill-sets necessary to become a world-class marketer. As a CMO I felt a personal obligation to create learning cultures where curiosity and teachable moments were valued. There's a new dude in town.
Diva Marketing Blog
NOVEMBER 6, 2014
In order to gain the necessary buy-in, our CMO hosted numerous sessions where she outlined the campaign and addressed any questions and concerns. Breast cancer still impacts too many lives.
Marketing for Nonprofits
MARCH 25, 2008
Call me crazy, but who would want a job where they have to be the CEO, COO, CMO , CIO , and CFO all wrapped in one? I just left an interesting discussion on this report. Ready to Lead Next Generation Leaders Speak Out" is the culmination of a research project that seeks to understand - 1, how youngish nonprofit leaders feel about becoming EDs 2. why they DO and DO NOT want to take on these INTENSE jobs and 3. what EVERYONE else can do next.
Diva Marketing Blog
FEBRUARY 4, 2009
Post #1 focuses on Mary Dillion, CMO of McDonald's. Last week I had the pleasure of speaking at AMA's Mplanet Digital Lab about social media marketing. Then I sat in on the 2-day conference. I have so many notes that it seemed to make sense to turn it into a mini series. This is post #2. The Mplanet speaker list read like a whose who of Fortune 500 presidents and c-suite marketing VIPs.
The Agitator
MARCH 3, 2010
For me, the most disturbing part of the CMO Council Survey isn’t that "junk email" drives customers away, it’s that marketing officers (shall we also say fundraisers?) In the direct mail channel, the thoughtless, non-strategic practice of tossing as many appeals and acquisition pieces as an organization can afford — regardless of long-term result — is referred to as "burn and churn." " I’ve railed about that in earlier posts.
Diva Marketing Blog
FEBRUARY 1, 2010
That said, in reality, I bet the CMO or his or her designee is the one actually monitoring the blog, drafting those responses, and running them by the CEO for approval before hitting publish). Unlike most business strategies, social media is built on a culture that is developed by the people who are involved in digital communities.
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