6 Nonprofit Marketing Lessons Learned from The Baby-Sitters Club

J Campbell Social Marketing

Recently I have been reading the wonderful book series The Baby-Sitters Club by Anne M. Within the first book in The Baby-Sitters Club series, Kristy’s Big Idea , there are a multitude of marketing ideas that can apply to just about any nonprofit, large or small, established or start-up.

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Having a Book Club at Your Nonprofit

Kivi's Nonprofit Communications Blog

We love what Melinda Billings at Peacehaven Community Farm came up with to bring key players in her organization together – a book club! Guest Post by Melinda Billings at Peacehaven Community Farm. Here are several significant outcomes of our book club: 1.

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10 Excellent Club Fundraising Ideas

Fundraiser Ideas

Organizing fundraisers for clubs and activities can be a fun and educational experience for high school students. By selecting club fundraising ideas that relate thematically to the activity or club being supported, club members can often achieve improved results, both in donations and in increased awareness of the club in the greater community. Here are ten club fundraising ideas that go beyond the same old bake sale or car wash routine.

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10 Simple Fundraising Ideas for Clubs

Fundraiser Ideas

Fundraising is a very important function for clubs. Following are 10 simple fundraising ideas for clubs. Candy Bar Fundraiser – Your club can make a lot of money selling candy bars. With this simple fundraising idea, club members can go door-to-door or place an “honor system” box in office break rooms. Change Jars – Spare change jars can be set near the cash register of local merchants to encourage costumers to donate their excess change to your club.

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Join the Nonprofit Marketing Guide Book Club on Third Fridays

Kivi's Nonprofit Communications Blog

So, Claire Meyerhoff, our resident media relations pro, and I are turning our Magic Keys Radio and Podcast into a virtual book club meeting on the third Fridays for the rest of this year, starting this Friday. But it’s not a book club without you.

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Newsletter: Coca-Cola, L. L. Bean, Subaru Share Secrets for Partnership Success ; Smirnoff Toasts LGBTQ+ Community ??; Build an Engaged Audience with a Book Club

Selfish Giving

In the sixth clip (3:16) , Becki Cedrone , Coca-Cola's North America director of alumni and community marketing, shares a great story of how Coca-Cola helped NPF partner with movie theaters. A nice article here on Smirnoff’s authentic, long-standing support of the LGBTQ+ community.

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First Social Media Club Experience

A Small Change

About a month ago, I went to a Social Media Club event in Seattle , and it was a phenomenal experience. At the Social Media Club event, I was thrilled to be with a group of people who are innovating with these tools in amazing ways. Others were masters of promotion and community development. If your nonprofit is thinking about new ways to use social media, or for technological board members, find the local Social Media Club in your city and check it out.

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Drop your membership in the “Ain’t It Awful” club

Get Fully Funded

If you’re a card-carrying member of the “Ain’t It Awful” club, it’s time to drop your membership. Membership in the club is given to people who. Look at fundraising as this: you’re giving people in the community the chance to partner with your nonprofit to change the lives of the people your organization serves. So, starting today, drop your membership in the “Ain’t It Awful” club.

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Ep230: Lowe's Raises $1.5 Million with In-Store Fundraiser, Will Renovate 50 Boys & Girls Clubs

Selfish Giving

Today on CauseTalk Radio , Megan and I talk to James Frison , Director, Community Relations for Lowe's , about Renovation Across the Nation , an annual $2.5 Why Lowe's decided to expand its relationship with Boys & Girls Clubs of America. Show Notes Lowe's Community Page

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Fourth of July - Peachtree "Community" Road Race

Diva Marketing Blog

It’s a community experience where generations of family and friends often walk together to celebrate life. The brand can create a framework but it is the community who builds community. The Atlanta Track Club set the rules and the course for the Peachtree Road Race.

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The 93 Dollar Club – a fantastic example of online donors doing it for themselves

Giving in a Digital World

One part of the presentation that got a lot of folks interested was the story of the 93 Dollar Club – so I thought it worth repeating that here for anyone who hasn’t come across it before (you can see more about it in the presentation). IFC Online community fundraising

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The 93 Dollar Club – a fantastic example of online donors doing it for themselves

Giving in a Digital World

One part of the presentation that got a lot of folks interested was the story of the 93 Dollar Club – so I thought it worth repeating that here for anyone who hasn’t come across it before (you can see more about it in the presentation). IFC Online community fundraising

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Designing Community Campaigns For Weight Loss

Social Marketing and Social Change

Developing community and statewide initiatives to combat obesity has been described “as American as second helpings of apple pie” ( Levitz & McKay, 2013 ). I believe that these community and state efforts need better marketing of weight management.

Fourth of July - Peachtree "Community" Road Race

Diva Marketing Blog

It’s a community experience where generations of family and friends often walk together to celebrate life. The brand can create a framework but it is the community who builds community. The Atlanta Track Club set the rules and the course for the Peachtree Road Race.

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Remapping Food and Activity in Communities

Social Marketing and Social Change

Where do people find healthy foods and places to be physically active in their neighborhoods and communities? If you follow the latest methodology, you would use GIS to plot all of the food service establishments, grocery and convenience stores and recognizable activity centers (such as Boys & Girls Clubs, YW/MCAs, fitness centers, parks, etc.).

Love Social Change? Join us and #read4change.

SocialButterfly

So, I’m proposing a new way, a less “it’s-for-work&# or “I-want-to-network&# way for our community to interact. The Big Idea: An Online Social Change Book Club. We know there are multiple ways to connect. Offline, on Facebook, within an email, etc.

Grants and Scholarships for U.S. Middle or High School After School Science or Environmental Clubs' Students

Seeking Grant Money Today

Teams of students can enter if they are part of an after school science or environmental club, but the challenge is not open to clubs outside of school. Teams will be asked to reach beyond the local community and inspire environmental action around the world through innovative ideas that are communicated to a wide audience. From The Foundation Center. [If

The Next #read4change Book is…

SocialButterfly

In September 2009, with some inspiration and a desire to create deeper connections with the talented online community, SB launched “ read4change ,” an online social change book club–where anyone can participate.

Cause Marketing from Kathy Ireland

Cause Related Marketing

Penney supports after-school programs at 4-H and Boys and Girls Clubs of America. Definitionally, Jewelers for Children is a kind of federated fund not so different than United Way or the United Jewish Communities, only with an emphasis on children’s causes.

Behind the Scenes of NBC’s Parenthood Project

SocialButterfly

In the midst of reflecting on Pepsi Refresh, Disney and other CSR efforts , I received an email about another project with a social message– NBC’s Parenthood Project that worked in conjunction with the Boys and Girls Club. SB: How did the Boys and Girls Club get involved?

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Connect with Current Events for Nonprofit Marketing Success — Earth Day 2010

Getting Attention

It’s supported by a terrific new network of green school activists and initiatives, and the community building is reinforced by an e-newsletter. Sierra Club Earth Day Email Success — Upped My Awareness & Engagement in a Second. Leveraging a news item or holiday by connecting your org to its theme is a tried-and-true nonprofit media relations strategy that succeeds at little cost. See PETA case study ).

The World Series of Cause Marketing

Cause Related Marketing

Those causes are: Welcome Back Veterans; the Roberto Clemente Award; Boys and Girls Clubs of America; and Stand Up to Cancer. Indeed, every week during football season in college and professional stadiums across the country similar awards are given at halftime to students-athletes, community leaders, or alumni who have done their alma mater proud. Boys and Girls Club of America World Series David Ortiz Roberto Clemente Chevrolet Major League Baseball cause marketing

#GRANTS: Sony USA Offers Year-Long Support To Many Types Of Nonprofits

Non Profit Marketing 360

But more importantly, Sony gives year-long grants to numerous organizations involved in the arts, community outreach and renewal, education, volunteerism, and health and human services. Nonprofits depend on technology for communication, internal organization, and creative outreach.

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Don't Kvetch About Your Coverage. Use the News to Get More Ink!

Marketing for Nonprofits

Sierra Club has done an excellent job here of using the "news" of the day - the scandal surrounding Gov. It makes Sierra Club sound pretentious instead of humorous. If you've hiked the Appalachian Trail, join the Sierra Club Trails community and add a stretch or two.

6 MORE Proven Fundraising Asks

Kivi's Nonprofit Communications Blog

Please give by November 30 th to ensure that our community can participate in this extraordinary program. Join the Club. Our Full Series on Asks: 6 Proven Community Engagement Asks 6 MORE Proven Community Engagement Asks 6 Proven Fundraising Asks.

#Public Policy: Charities’ Off-Shore/Tax-Free Holdings Brought Under Congressional Scrutiny

Non Profit Marketing 360

The charity that has drawn the most attention to this issue is The Boys and Girls Clubs of America , which readily admits it has overseas holdings precisely because they offer tax breaks that the charity needs.

Newsletter: Turning Fans Into Partners & Partners Into Fans ; Beer Brands Are Booming During Bust Times; Why You Should be Running Facebook Ads Right Now

Selfish Giving

I'm super-excited to announce the second book we'll be reading in our Social Impact Book Club. Join the book club's Facebook group here. Finally, confirm you're coming to the next book club meeting on June 4th at 4pm ET. Two things this week.

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36 Nonprofit Marketing Jobs: Moving Up Monday

Getting Attention

Communications Director Sierra Club (San Francisco, CA). Community Outreach Coordinator Sunlight Foundation (Washington, D.C.). Database and Media Associate Episcopal Community Services (San Francisco, CA). Director of Community Engagement and Marketing Rebuilding Together. Post YOUR open nonprofit marketing and communications positions here. Account Director Fenton Communications. Washington, D.C.).

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Change Between the Pages

SocialButterfly

The #read4change book club met twice in 2009 to discuss Tom Watson’s CauseWired in November, and Actions Speak Loudest in December. We hope you’ll join us in gathering and sharing community amongst some good books and great thinkers.

Takeaways for Communicators: Nonprofit Technology Conference (#14NTC)

Getting Attention

Last week, 501TechNYC—the New York chapter of NTEN’s 501 Tech Clubs —met to recap the 2014 Nonprofit Technology Conference (#14NTC). The #1 takeaway though, for both #14NTCTakeaways and #14NTC itself, is the importance of community !

4 Ways Colleges Use Technology To Increase Campus Engagement

EveryAction

The Student Activities office plays a vital role on college campuses, empowering students to cultivate connections within their community and creating a sense of investment and belonging on campus.

15 Fantastic Nonprofit Marketing Jobs: Movin’ Up Monday

Getting Attention

Director of Online Fundraising , Sierra Club (San Francisco, CA). Operations Director , Berskshire Taconic Community Foundation (Sheffield, MA). Please post your nonprofit marketing position here for full-time or part-time staff, consulting or internship opportunities.

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If you think Facebook isn’t for fundraising you should perhaps think again about just what fundraising is

Giving in a Digital World

Or perhaps it’s because over the last year or so I’ve also heard other great Facebook fundraising stories like that of the 93 Dollar Club (now at $112k in just over a year) and reports of Facebook overtaking Google to become the primary driver of donors to the fundraising site JustGiving.

Newsletter: How Consumers Respond to Purpose-Led Companies ; To Find Your Next Partner Hit the Road ; Black is Beautiful, Let’s Drink to That

Selfish Giving

I'm super-excited for our second book club ??meeting If you'd rather watch the conversation and type in your questions or comments, visit the club's Facebook page. meeting tomorrow at 4pm ET. We'll be talking about the book Fanocracy by David Meerman Scott and Reiko Scott.

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New Year, New Nonprofit Marketing Job

Getting Attention

Communications Coordinator Community Memorial Foundation (Hinsdale, IL). Senior Digital Innovation Campaigner Sierra Club. Please post your nonprofit marketing jobs here. Associate Director of Communications Hammer Museum. Los Angeles, CA). Brand and Integrated Marketing Manager Crohn’s and Colitis Foundation of America (New York, NY). Communications Associate Initiative for a Competitive Inner City —ICIC (Boston, MA).

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For Twitter Success, Just Add Meaning.

SocialButterfly

As a new Twitter member, one may be wondering a series of questions that I hope this post offers a “quick guide&# to successful Twitter use and community, with the key ingredient reiterated at the end.

Why Your Nonprofit Should Start A Social Media Ambassador Program

J Campbell Social Marketing

Small nonprofits without large lead generation budgets are at a significant disadvantage, because they often have smaller online communities to draw from. People don’t trust institutions. Edelman just released a new report showing the following dismal statistics about public trust: .

Oh, Online Communciations Officer

Getting Attention

1) Communications and Community Advocacy Associate. Lions Club International (Oak Brook, IL). Community Housing Works (San Diego, CA). Please post your nonprofit marketing position here for full-time or part-time staff, consulting or internship opportunities. Thanks!

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Newsletter: How Shoppers Hear About Brand-Supported Causes ; Help for Partnership Professionals Looking for Work ; Aldi Sells Lemony Products to Benefit Alex’s Lemonade Stand

Selfish Giving

I would love for you to share your expertise with my community in either a blog post and/or webinar. Tiffany Rivers , social media manager at Boys & Girls Clubs of America , talks about how her team uses social media to bring 4000+ clubs together on the Social Pros Podcast. ??

What Creates a Revolution?

SocialButterfly

Club and the Government 2.0 social change change tools community social Technology Us Gov collaborative new media Social Marketing digital ethnography social media marketing “A revolution doesn’t happen when a society adopts new tools, it happens when a society adopts new behaviors.”.

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How to Attract and Keep More Monthly Donors

EveryAction

Make monthly giving a club that people will want to join. We’ve seen many creative takes on this approach, but one of our favorites is So Others Might Eat (SOME) is an interfaith, community-based organization that works to alleviate poverty and homelessness in Washington, D.C.

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Friday Futures – Nonprofit Marketing Jobs – July 1, 2011

Getting Attention

1) Communications Specialist , Boys & Girls Clubs of Boston , (Boston, MA). 8) Online Community Specialist , Opportunity International , (Oak Brook, IL). Please post your nonprofit marketing position here for FT or PT staff, consulting or internship opportunities.

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Friday Futures – Nonprofit Marketing Jobs – July 8, 2011

Getting Attention

8) Program Communications Specialist, Learning and Innovation , Alliance of Community Health Plans , (Washington, D.C.). 1) Communications Specialist , Boys & Girls Clubs of Boston , (Boston, MA). 8) Online Community Specialist , Opportunity International , (Oak Brook, IL).

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