6 Nonprofit Marketing Lessons Learned from The Baby-Sitters Club

J Campbell Social Marketing

Recently I have been reading the wonderful book series The Baby-Sitters Club by Anne M. Within the first book in The Baby-Sitters Club series, Kristy’s Big Idea , there are a multitude of marketing ideas that can apply to just about any nonprofit, large or small, established or start-up.

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Having a Book Club at Your Nonprofit

Kivi's Nonprofit Communications Blog

We love what Melinda Billings at Peacehaven Community Farm came up with to bring key players in her organization together – a book club! Guest Post by Melinda Billings at Peacehaven Community Farm. Here are several significant outcomes of our book club: 1.

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10 Excellent Club Fundraising Ideas

Fundraiser Ideas

Organizing fundraisers for clubs and activities can be a fun and educational experience for high school students. By selecting club fundraising ideas that relate thematically to the activity or club being supported, club members can often achieve improved results, both in donations and in increased awareness of the club in the greater community. Here are ten club fundraising ideas that go beyond the same old bake sale or car wash routine.

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Newsletter: Coca-Cola, L. L. Bean, Subaru Share Secrets for Partnership Success ; Smirnoff Toasts LGBTQ+ Community ??; Build an Engaged Audience with a Book Club

Selfish Giving

In the sixth clip (3:16) , Becki Cedrone , Coca-Cola's North America director of alumni and community marketing, shares a great story of how Coca-Cola helped NPF partner with movie theaters. A nice article here on Smirnoff’s authentic, long-standing support of the LGBTQ+ community.

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10 Simple Fundraising Ideas for Clubs

Fundraiser Ideas

Fundraising is a very important function for clubs. Following are 10 simple fundraising ideas for clubs. Candy Bar Fundraiser – Your club can make a lot of money selling candy bars. With this simple fundraising idea, club members can go door-to-door or place an “honor system” box in office break rooms. Change Jars – Spare change jars can be set near the cash register of local merchants to encourage costumers to donate their excess change to your club.

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Join the Nonprofit Marketing Guide Book Club on Third Fridays

Kivi's Nonprofit Communications Blog

So, Claire Meyerhoff, our resident media relations pro, and I are turning our Magic Keys Radio and Podcast into a virtual book club meeting on the third Fridays for the rest of this year, starting this Friday. But it’s not a book club without you.

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First Social Media Club Experience

A Small Change

About a month ago, I went to a Social Media Club event in Seattle , and it was a phenomenal experience. At the Social Media Club event, I was thrilled to be with a group of people who are innovating with these tools in amazing ways. Others were masters of promotion and community development. If your nonprofit is thinking about new ways to use social media, or for technological board members, find the local Social Media Club in your city and check it out.

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Drop your membership in the “Ain’t It Awful” club

Get Fully Funded

If you’re a card-carrying member of the “Ain’t It Awful” club, it’s time to drop your membership. Membership in the club is given to people who. Look at fundraising as this: you’re giving people in the community the chance to partner with your nonprofit to change the lives of the people your organization serves. So, starting today, drop your membership in the “Ain’t It Awful” club.

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Ep230: Lowe's Raises $1.5 Million with In-Store Fundraiser, Will Renovate 50 Boys & Girls Clubs

Selfish Giving

Today on CauseTalk Radio , Megan and I talk to James Frison , Director, Community Relations for Lowe's , about Renovation Across the Nation , an annual $2.5 Why Lowe's decided to expand its relationship with Boys & Girls Clubs of America. Show Notes Lowe's Community Page

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Fourth of July - Peachtree "Community" Road Race

Diva Marketing Blog

It’s a community experience where generations of family and friends often walk together to celebrate life. The brand can create a framework but it is the community who builds community. The Atlanta Track Club set the rules and the course for the Peachtree Road Race.

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The 93 Dollar Club – a fantastic example of online donors doing it for themselves

Giving in a Digital World

One part of the presentation that got a lot of folks interested was the story of the 93 Dollar Club – so I thought it worth repeating that here for anyone who hasn’t come across it before (you can see more about it in the presentation). IFC Online community fundraising

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The 93 Dollar Club – a fantastic example of online donors doing it for themselves

Giving in a Digital World

One part of the presentation that got a lot of folks interested was the story of the 93 Dollar Club – so I thought it worth repeating that here for anyone who hasn’t come across it before (you can see more about it in the presentation). IFC Online community fundraising

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Designing Community Campaigns For Weight Loss

Social Marketing and Social Change

Developing community and statewide initiatives to combat obesity has been described “as American as second helpings of apple pie” ( Levitz & McKay, 2013 ). I believe that these community and state efforts need better marketing of weight management.

Fourth of July - Peachtree "Community" Road Race

Diva Marketing Blog

It’s a community experience where generations of family and friends often walk together to celebrate life. The brand can create a framework but it is the community who builds community. The Atlanta Track Club set the rules and the course for the Peachtree Road Race.

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Grants and Scholarships for U.S. Middle or High School After School Science or Environmental Clubs' Students

Seeking Grant Money Today

Teams of students can enter if they are part of an after school science or environmental club, but the challenge is not open to clubs outside of school. Teams will be asked to reach beyond the local community and inspire environmental action around the world through innovative ideas that are communicated to a wide audience. From The Foundation Center. [If

Love Social Change? Join us and #read4change.

SocialButterfly

So, I’m proposing a new way, a less “it’s-for-work&# or “I-want-to-network&# way for our community to interact. The Big Idea: An Online Social Change Book Club. We know there are multiple ways to connect. Offline, on Facebook, within an email, etc.

Remapping Food and Activity in Communities

Social Marketing and Social Change

Where do people find healthy foods and places to be physically active in their neighborhoods and communities? If you follow the latest methodology, you would use GIS to plot all of the food service establishments, grocery and convenience stores and recognizable activity centers (such as Boys & Girls Clubs, YW/MCAs, fitness centers, parks, etc.).

The Next #read4change Book is…

SocialButterfly

In September 2009, with some inspiration and a desire to create deeper connections with the talented online community, SB launched “ read4change ,” an online social change book club–where anyone can participate.

Behind the Scenes of NBC’s Parenthood Project

SocialButterfly

In the midst of reflecting on Pepsi Refresh, Disney and other CSR efforts , I received an email about another project with a social message– NBC’s Parenthood Project that worked in conjunction with the Boys and Girls Club. SB: How did the Boys and Girls Club get involved?

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Cause Marketing from Kathy Ireland

Cause Related Marketing

Penney supports after-school programs at 4-H and Boys and Girls Clubs of America. Definitionally, Jewelers for Children is a kind of federated fund not so different than United Way or the United Jewish Communities, only with an emphasis on children’s causes.

The World Series of Cause Marketing

Cause Related Marketing

Those causes are: Welcome Back Veterans; the Roberto Clemente Award; Boys and Girls Clubs of America; and Stand Up to Cancer. Indeed, every week during football season in college and professional stadiums across the country similar awards are given at halftime to students-athletes, community leaders, or alumni who have done their alma mater proud. Boys and Girls Club of America World Series David Ortiz Roberto Clemente Chevrolet Major League Baseball cause marketing

#GRANTS: Sony USA Offers Year-Long Support To Many Types Of Nonprofits

Non Profit Marketing 360

But more importantly, Sony gives year-long grants to numerous organizations involved in the arts, community outreach and renewal, education, volunteerism, and health and human services. Nonprofits depend on technology for communication, internal organization, and creative outreach.

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Connect with Current Events for Nonprofit Marketing Success — Earth Day 2010

Getting Attention

It’s supported by a terrific new network of green school activists and initiatives, and the community building is reinforced by an e-newsletter. Sierra Club Earth Day Email Success — Upped My Awareness & Engagement in a Second. Leveraging a news item or holiday by connecting your org to its theme is a tried-and-true nonprofit media relations strategy that succeeds at little cost. See PETA case study ).

Don't Kvetch About Your Coverage. Use the News to Get More Ink!

Marketing for Nonprofits

Sierra Club has done an excellent job here of using the "news" of the day - the scandal surrounding Gov. It makes Sierra Club sound pretentious instead of humorous. If you've hiked the Appalachian Trail, join the Sierra Club Trails community and add a stretch or two.

Change Between the Pages

SocialButterfly

The #read4change book club met twice in 2009 to discuss Tom Watson’s CauseWired in November, and Actions Speak Loudest in December. We hope you’ll join us in gathering and sharing community amongst some good books and great thinkers.

#Public Policy: Charities’ Off-Shore/Tax-Free Holdings Brought Under Congressional Scrutiny

Non Profit Marketing 360

The charity that has drawn the most attention to this issue is The Boys and Girls Clubs of America , which readily admits it has overseas holdings precisely because they offer tax breaks that the charity needs.

For Twitter Success, Just Add Meaning.

SocialButterfly

As a new Twitter member, one may be wondering a series of questions that I hope this post offers a “quick guide&# to successful Twitter use and community, with the key ingredient reiterated at the end.

4 Ways Colleges Use Technology To Increase Campus Engagement

EveryAction

The Student Activities office plays a vital role on college campuses, empowering students to cultivate connections within their community and creating a sense of investment and belonging on campus.

What Creates a Revolution?

SocialButterfly

Club and the Government 2.0 social change change tools community social Technology Us Gov collaborative new media Social Marketing digital ethnography social media marketing “A revolution doesn’t happen when a society adopts new tools, it happens when a society adopts new behaviors.”.

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If you think Facebook isn’t for fundraising you should perhaps think again about just what fundraising is

Giving in a Digital World

Or perhaps it’s because over the last year or so I’ve also heard other great Facebook fundraising stories like that of the 93 Dollar Club (now at $112k in just over a year) and reports of Facebook overtaking Google to become the primary driver of donors to the fundraising site JustGiving.

36 Nonprofit Marketing Jobs: Moving Up Monday

Getting Attention

Communications Director Sierra Club (San Francisco, CA). Community Outreach Coordinator Sunlight Foundation (Washington, D.C.). Database and Media Associate Episcopal Community Services (San Francisco, CA). Director of Community Engagement and Marketing Rebuilding Together. Post YOUR open nonprofit marketing and communications positions here. Account Director Fenton Communications. Washington, D.C.).

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How to Attract and Keep More Monthly Donors

EveryAction

Make monthly giving a club that people will want to join. We’ve seen many creative takes on this approach, but one of our favorites is So Others Might Eat (SOME) is an interfaith, community-based organization that works to alleviate poverty and homelessness in Washington, D.C.

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Takeaways for Communicators: Nonprofit Technology Conference (#14NTC)

Getting Attention

Last week, 501TechNYC—the New York chapter of NTEN’s 501 Tech Clubs —met to recap the 2014 Nonprofit Technology Conference (#14NTC). The #1 takeaway though, for both #14NTCTakeaways and #14NTC itself, is the importance of community !

Our EveryAction Hero: Jewish Voice for Peace

EveryAction

We also do a lot of work within the Jewish community. We encourage our existing members to talk to their friends, family, and communities to bring them in, both to the movement and to the organization. I noticed on your website that you have a special membership for monthly sustainers called the “Chai Club.” Occasionally we’ll give these donors an added incentive so there's a feeling of community that we try to foster in being a sustainer as well.

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Your Official #NN18 Local's Guide to New Orleans

EveryAction

The Spotted Cat Music Club. The Spotted Cat has been called the "quintessential jazz club of New Orleans." Peaches Records (Uptown on Magazine Street) - Family-owned since 1975 and a cultural staple in the New Orleans community. We're just a few weeks away from one of the most highly anticipated nonprofit conferences of the year , and we're so excited to be headed down South to the Big Easy!

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6 Ways to Take Action in the Next Week to Celebrate Earth Day

EveryAction

Sierra Club chapters will be hiking "every corner of the world" to spread awareness this Earth Day and you can easily participate (and get a sweet t-shirt) by getting outside, recruiting friends and family, and snapping photos of your hike, all while fundraising for the planet. Check out the work of organizations like the First Nations Project , which supports native communities and pollinators alike in the Navajo Nation through beekeeping.

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15 Fantastic Nonprofit Marketing Jobs: Movin’ Up Monday

Getting Attention

Director of Online Fundraising , Sierra Club (San Francisco, CA). Operations Director , Berskshire Taconic Community Foundation (Sheffield, MA). Please post your nonprofit marketing position here for full-time or part-time staff, consulting or internship opportunities.

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Mixed Links for Nonprofit Communicators

Kivi's Nonprofit Communications Blog

The Bombay Club. Starts November 28: Nonprofit Marketing Accelerator – Report Back to Your Community: Creating a Short Annual Report for 2017. New Orleans, LA. The weekend is almost here, ladies and gentlemen!

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Why Your Nonprofit Should Start A Social Media Ambassador Program

J Campbell Social Marketing

Small nonprofits without large lead generation budgets are at a significant disadvantage, because they often have smaller online communities to draw from. People don’t trust institutions. Edelman just released a new report showing the following dismal statistics about public trust: .

Integrating Social Data into Decision Making (5 Free Tools)

Public Sector Marketing 2.0

What you can do with this information: Find niche networks, new communities, key influencers, memes, etc….

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New Year, New Nonprofit Marketing Job

Getting Attention

Communications Coordinator Community Memorial Foundation (Hinsdale, IL). Senior Digital Innovation Campaigner Sierra Club. Please post your nonprofit marketing jobs here. Associate Director of Communications Hammer Museum. Los Angeles, CA). Brand and Integrated Marketing Manager Crohn’s and Colitis Foundation of America (New York, NY). Communications Associate Initiative for a Competitive Inner City —ICIC (Boston, MA).

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Ep201: SoCal Honda Dealers 'Causejack' Super Bowl for Charity

Selfish Giving

Other ways SoCal Honda are being "helpful" and serving the community.

Oh, Online Communciations Officer

Getting Attention

1) Communications and Community Advocacy Associate. Lions Club International (Oak Brook, IL). Community Housing Works (San Diego, CA). Please post your nonprofit marketing position here for full-time or part-time staff, consulting or internship opportunities. Thanks!

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