Op Ed Writing: Countering Your Opponent’s Argument

Getting Attention

Here’s what rebuttal paragraphs look like in actual practice: Some taxpayers may grumble at spending the public’s money on DNA tests for individuals on death row. America has already allowed China and Europe to get ahead of us in creating wind and solar technologies.

The Presumption of Altruism

Cause Related Marketing

The last time that America’s wealthiest cared so much about giving away their money was the last time that Andrew Carnegie and John D. In 2008 when a powerful earthquake devastated Sichuan, China, the world responded.

China 183

#Advocacy: ‘This American Life’ Retracts Story Of Abuses At Foxconn

Non Profit Marketing 360

while growing conscious of the dangerous and even fatal working conditions at Foxconn factories in China where iPads and iPhones are churned out by the millions by young people, even children, at least damaged by chemicals and repetitive assembly tasks.

If asking for donations makes you uncomfortable, read this now!

iMarketSmart

Although the Mongols defeated Korea and (much bigger) China, they got hit with typhoons both times they tried to invade Japan. Do they make you uncomfortable because you can’t get past the fact that they have a lot of money? You aren’t taking money from them.

Banking on Cause Marketing

Cause Related Marketing

It sounds a little like the bank promotions of yesteryear when a new account might bring you a toaster, a set of china, even a firearm ! I don’t know exactly how ableBanking makes money, but its parent company, Maine-based Northeast Bancorp owns a lot of insurance agencies in the State.

The Reality Distortion Field: Focusing on the One

The Agitator

study here ) And we’re similar bad rendering money, but that’s a separate blog post with its own problems and solutions.

#CIVICS: Apple’s Billions In Tax Dodges Come Under Scrutiny

Non Profit Marketing 360

When the terrible conditions at Foxconn China broke, we followed the story arc with you and stressed Apple’s willingness to engage its supplier ? The corporation is in California, but not its tax liability. Apple Inc. is making it difficult to feel sympathy for Apple Inc.

The Best Cause Marketing of 2010

Cause Related Marketing

We’ve all heard by now that if Facebook were a country it would the third largest in population behind only China and India. The Red Cross used the money for comfort kits. The owner/leaser determines which charity gets the money. A lot of money.

Best 222

#Interview: Paul Jones, President of Alden Keene and Associates, an Agency Specializing in Cause Marketing

Non Profit Marketing 360

Most cause marketing faces the consumer, and one thing they want to know is if the money is being well spent. A lot of cause marketing campaigns that I see and review do a good job of asking for money, for the most part.

#Interview: Paul Jones, President of Alden Keene and Associates, an Agency Specializing in Cause Marketing

Non Profit Marketing 360

Most cause marketing faces the consumer, and one thing they want to know is if the money is being well spent. A lot of cause marketing campaigns that I see and review do a good job of asking for money, for the most part.

Cause Marketing Research I'd Like to See

Cause Related Marketing

Among other findings, the fourth Edelman Good Purpose Consumer Study found that the emerging markets of Mexico, Brazil, China and India were most willing to buy a brand that supports a cause. This is one of the ways Facebook makes its money. Scarcely a week goes by that someone doesn’t release a study or survey about cause marketing. And yet there’s still some research I’d like to see.

Big Mac® Fundraising

The Agitator

In addition to ‘money contributed’ the World Index includes two other elements: ‘the likelihood to volunteer’ and ‘the inclination to help a stranger’ Seems like many fundraisers, or at least the more pragmatic among them, are most interested in net income.

Doing Good While Doing Harm

The Agitator

They have choices when it comes to spending money. The same goes for the Walmart Foundation’s contributions to reduce carbon emissions in China and to protect wilderness areas in the United States, or the Dow Chemical Foundation’s contribution to Habitat for Humanity. In yesterday’s Agitator post I noted the increasing difficulty of measuring just how much money, and from what sources, contributes to the growth of the charitable giving pie.

Iowa 47

Exciting Time To Be A Fundraiser

The Agitator

There’s also some terrific advice for the future: Follow the money. There is a shift in wealth taking place in the world toward developing nations and the BRIC (Brazil, Russia, India and China) countries, and that means nonprofits need to rethink how they raise money and “go where the donors are.” I had already posted yesterday’s piece on the importance of thinking bigger and better when I received Marc Chardon’s view of the “Key Non Profit Sector Trends in 2013.”.

Recommendations for mHealth Stakeholders

Social Marketing and Social Change

those that might pose a risk to health unless properly regulated, or which might need to be robustly evaluated if health system money is to be put into them).

10 Cause Marketers You Should Follow on Twitter (Plus 20 More)

Selfish Giving

Chris Noble talks about his other business in China. Mike helps battle cancer each year by growing a mustache and raising money during “Movember&#. I love Twitter. There’s a certain magic to Twitter. So interesting. So fast. So current.

Where's the Party At?

Marketing for Nonprofits

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