Cause Marketing in and for Patagonia

Cause Related Marketing

Patagonia, that region of Chile and Argentina at the southern tip of South America famous for its beauty and end-of-the-earth ruggedness, had a terrible fire in 2011 that left vast areas denuded of trees. She got her start in Chile working for Habitat for Humanity there.

Cause-Related Marketing You Can Drink To

Cause Related Marketing

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Munchkin Inc. Project Pink for Susan G. Komen

Cause Related Marketing

505 Southwestern, the chile sauce maker, supports Susan G. Mother Love a Duck!What What motivates us to merge the interests of causes and companies?Oftentimes Oftentimes the choice is intensely personal. Komen in memory of the founders’ mother, Stella.Munchkin Inc… which makes innovative products for parents, children and pets… supports Susan G. Komen for similar reasons. Serena Gillespie, the wife of the. Komen BabyTalk magazine

Irwin Union Bank Donation

Cause Related Marketing

My posting about 505 Green Chile Sauce talked about how a company might go about picking a suitable charity to partner with in a cause-related marketing campaign. Is ‘Any Charity’ As Good as One Charity?My My posting on Firedog Across America revealed a study which shows that customers respond best to CRM campaigns when causes and companies are well-matched.But what if you’re a bank and have all.

How to Find a Charity Partner for a CRM Campaign

Cause Related Marketing

This question came to me while I was looking at the back of a bottle of 505 Southwestern Organic Green Chile Sauce. The 411 on Locating a Cause Right for Your Company Suppose you’re a community-minded company and you’re considering launching a cause-related marketing campaign, but in a world of causes, no cause is much more appealing than the next. Who do you partner with?This