Cause Marketing in and for Patagonia
Cause Related Marketing
JUNE 28, 2012
Patagonia, that region of Chile and Argentina at the southern tip of South America famous for its beauty and end-of-the-earth ruggedness, had a terrible fire in 2011 that left vast areas denuded of trees. Now a Santiago, Chile-based cause called Reforest Patagonia is working to replant a million trees in four of Chile’s national parks and reserves, and they’re asking for your help. She got her start in Chile working for Habitat for Humanity there.