Build Ties at the Moment Of (Case Study)

Getting Attention

Our daughter, Charlotte, is away at Camp Harlam for 3 1/2 long weeks this summer. Charlotte frequently shows up in a photo or two, and we can get a sense of what she’s up to and how much she’s enjoying it (or not). Harlam has done a great job of building our relationship in a natural way from the moment we shared our interest in registering Charlotte for the summer. As a first-time camper, Charlotte was welcomed especially enthusiastically, which thrilled her.

Board Members: Your Communication Kings & Queens

Getting Attention

These Kings and Queens of Communications are–or should be–your organization’s number one messengers. Your staff or board chair should help equip your board members with several pieces of bling for their communication crowns: Good stories about what your organization is accomplishing.

The Power of Right Place, Right Time Fundraising (Girl Scout Case Study)

Getting Attention

Our daughter Charlotte is a dedicated Brownie and I was wowed by the Girl Scouts’ high-impact fundraising as I tackled her Brownie re-registration forms this weekend.

Talking It Up: Key Ingredients to Effective Internal Communications

Getting Attention

I’ve always been impressed with the efforts of Maran Hilgendorf, who has worked as communications manager at the Charlotte Harbor National Estuary Program (CHNEP) for over 10 years and is a master of effective internal communication.

Good Corn Isn't Good Communications: What I Learned from Our Farm Share Experience

Getting Attention

Every Monday after work, our daughter Charlotte and I head down to the farm stand to pick up the week's bounty. Let me tell you what's been happening with farm communications. Because, of course, most farmers are subject experts, not strategic communicators (just like most of your organization's program staff). These communications -- and the blog for recipe sharing Kerry set up -- made us feel part of the farm and CSA communities.

Share Yourself -- A Little of You Goes a Long Way to Strengthen Your Org's Relationships

Getting Attention

The NTEN community (and my daughter, Charlotte) went wild for the video , which generated a huge amount of Holly- and NTEN-love. Don't miss out on in-depth articles, case studies and guides to nonprofit marketing success -- all featured in the twice-monthly Getting Attention e-update.

New Communication Research Fellow

Social Marketing and Social Change

Have to share - from t he media release : The Society for New Communications Research, a global, nonprofit think tank focused on the latest developments in media and communications, today announced its 2009 Fellows. These new Fellows join the Society's existing group of business leaders, scholars, professional communicators, members of the media, futurists and technologists from around the globe.

Girl Scouts Re-Branding Campaign Undermined By Health Hazard Cookies

Getting Attention

And now our daughter Charlotte is a Daisy. Tags: Branding and Messages Case Studies Nonprofit Communications I love the Girl Scouts and actually was one for a couple of years long ago. Still have a great orange layer cake recipe captured in my quest for the cooking merit badge. So I was dismayed to learn that the Girl Scouts are stumbling with the introduction of a new brand that is falling flat.

Brand 100

Friday Futures – Nonprofit Marketing Jobs – January 20, 2012

Getting Attention

2) Assistant Director, Communications and Outreach American Jewish Committee (Milburn, NJ). 3) Assistant Director of Marketing Communications and. Marketing Communications Assistant. 4) Communications Intern , Ella Baker Center (Oakland, CA). 4) Communications Manager.

6 Now-or-Never Summer Reboots

Getting Attention

Our daughter Charlotte is finishing up a blissful summer at a few different day and overnight camps. But, I do communications for a youth organization, so it’s a great way to take a deep dive into how kids talk and think and feel.

Summer 212

5 Ways to Stay Smart & Engaged

Getting Attention

She got me… The rain was pouring down this morning as our daughter, Charlotte, was getting ready to walk to school, so I caved and drove her. My call to action for all of us fundraisers and nonprofit communicators?

Level One Donor Feedback: Fixing Things for Individuals

The Agitator

This distinction is important because it means that Definitely-Not-Canadian Airlines would not pay for the hotel at which I had to stay for six hours before flying back to Nashville through Charlotte. You, Dear Reader, have never required me to pay to go to Charlotte against my will. (If

Donate-Your-Kids Campaign Gets Attention

Getting Attention

Our daughter, Charlotte, is off to her 5th-grade camping trip today and woke up with a challenging combo of anxiety and excitement—about having the right clothes, the weather, and every other facet of the trip she could imagine. P.S. Get more nonprofit marketing tools , templates, case studies & tips delivered right to your in-box! What a morning!

What's the Best Holiday Fundraising Campaign?

Getting Attention

We just received the Heifer holiday catalog last week and my daughter Charlotte went nuts marking the pages with the animals she wants to give. Photo: winemakerssister P.S. Learn how to craft a compelling story for your org in 8 words or less. Download the free 2009 Nonprofit Tagline Report , filled with must-dos, don't dos, case studies and 2,500+ nonprofit tagline examples! Tags: Fundraising: Innovations & Research Nonprofit Communications

Sierra Club Earth Day Email Success -- Upped My Awareness & Engagement in a Snap in 2 Seconds

Getting Attention

You see our daughter Charlotte is the biggest reduce-reuse-recycler there is, and she's been asking me about what we're doing on Earth Day (4/22). Connecting your org's work with whatever's in the news or otherwise top of mind is one of the most effective (and easiest) communications strategies out there. Download the free Nonprofit Tagline Report for must-dos, don't dos, case studies and 1,000+ nonprofit tagline examples!

Club 100

Stories From Smaller Nonprofits: Taylor's Tale

Diva Marketing Blog

Taylor ’s Tale Story was inspired by Taylor King , an 11-year-old native of Charlotte , NC. We were originally founded by a group of dedicated volunteers in Charlotte , N.C. Today, she is in the preclinical studies stage. After onset, Batten disease causes continuing physical and mental deterioration, and affected children eventually become blind, bedridden and unable to communicate.