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Charity vs. Philanthropy and Charitable People vs. Philanthropists

iMarketSmart

Charity – Helping people in need. Philanthropy – Making an investment that stimulates other investments or provides opportunity for others. Perhaps, give them a book about philanthropy.

4 Ways to Incorporate Corporate Philanthropy into your Digital Fundraising

J Campbell Social Marketing

Corporate philanthropy has been a hot button topic recently. Corporate giving to charities has increased by almost 14% in previous years, and nonprofits received over $17 billion from companies last year. Guest blog by Adam Weinger.

Ever wonder about the history of philanthropy and fundraising? Here it is!

iMarketSmart

Thanks to the good people at the National Philanthropic Trust , now you can take a journey online to learn about the history of modern philanthropy. The post Ever wonder about the history of philanthropy and fundraising? This is so cool! You’re going to love it!

Plan 74

Back to the Future of Philanthropy

Nonprofit Consultant Blog

I received a kind email from Erik Anderson, of the Donor Dreams Blog , suggesting I take on the subject of The Future of Philanthropy for this month's nonprofit blog carnival. Certainly that qualifies not only as philanthropy, but as professional fundraising, and maybe even crowd-funding.

Reader Questions: Snow White and the 7 Faces of Philanthropy

Wild Woman Fundraising

On 08/24/2012 09:01 PM, Queen B wrote: I would love more information on raising money through events (NOT auctions), planned giving, and I have not even the foggiest notion what the seven faces of philanthropy are. Here are the 7 faces of philanthropy: Dopey?

Can I get a hell yes? Thank you RE:Philanthropy & Dan Pallotta!

Wild Woman Fundraising

RE:Philanthropy wrote this review of Dan Pallotta’s talk to the council on philanthropy, and I just want to shout, “FRABJOUS DAY!&#. When I read this on the RE:Philanthropy blog, I was floored. Pallotta tasks philanthropy leaders with finding “the next AIDSRide, the next Newman’s Own, or Product Red. A unified theory of charity is beginning to evolve, and that gives me hope,” he says.

How to get a bigger nonprofit salary? Read what I said in The Chronicle of Philanthropy!

Wild Woman Fundraising

Recently Little House Communications asked me to help them write an article about negotiating your nonprofit salary, for the Chronicle of Philanthropy. Learn how to better negotiate your nonprofit salary by reading the whole article here: The Chronicle of Philanthropy.

How Inefficient Charities Can Spoil Your Cause Marketing

Cause Related Marketing

The issue of Time magazine currently on newsstands is all about cancer, including a story on cancer research charities called ' Check Your Charity.' One charity highlighted in the article, called the National Breast Cancer Research Charity, made me do a double-take.

What will happen in philanthropy in 2013?

Nonprofit Marketing Blog

My response is that there is a huge power shift brewing in philanthropy, and in 2013 it will turn old school charity on its head. Philanthropy is next, folks. I was recently asked to post on LinkedIn what I thought would be a big trend in our sector in 2013. And you shall see it, if you are paying attention. The consumer, not the nonprofit, will be the source of innovation and growth.

New report: Who is giving through your charity’s website?

Nonprofit Marketing Blog

The fundraising researchers at Dunham+Company have released a fascinating new report that looks at the online giving behavior of donors making donations through charity websites. Check out The Growing Importance of Charity Websites to Philanthropy for more stats and charts.

Stop complaining because your success is up to you

iMarketSmart

All of us have been there. Sometimes we find ourselves stuck in situations that just plain suck! Think yours is worse than someone else’s? Think again. Many felt that Jim Thorpe, a Native American from Oklahoma, was the greatest athlete of the 20th century.

Is your community suffering from an attack of a charity ideology?

Fundraising Coach

Local and state governments are threatening to tax charities. And media reports of charity scams or questionable spending leave the impression that all nonprofits are suspect. This storytelling can start from the assumption that most people want charities to do good work.

UK 34

Is your community suffering from an attack of a charity ideology?

Fundraising Coach

Local and state governments are threatening to tax charities. And media reports of charity scams or questionable spending leave the impression that all nonprofits are suspect. This storytelling can start from the assumption that most people want charities to do good work.

UK 34

How the Benefit Concert is Shaping Philanthropy

Nonprofit Marketing Blog

Art Taylor, president of the BBB Wise Giving Alliance. Music is a unifying experience—its a natural choice for charities to turn to benefit concerts as a means to raise funds.. Post this information on the charitys and concerts websites.

Donor Psychology: Do you know what really makes your supporters feel good?

iMarketSmart

Funny thing about fundraising is that it all boils down to this: Making sure that your supporters feel good! I know, I know. In the books and webinars, they’ll say, “It’s all about proving impact and results.” ” Others will say, “It’s all about relationships.”

How to use verbatims and digital body language to raise more money

iMarketSmart

Recently I was interviewed by a woman named Mazarine at Wild Woman Fundraising ! You can hear the interview here. Here’s one big point from the interview I figured you’d want to read (in case you don’t have time to listen to the whole thing).

Is your job really to raise money?

iMarketSmart

Fundraising strategy charitable giving charity Fundraiser job description Fundraising duties fundraising tips for nonprofits How to raise more money Lead Generation legacy gift marketing major gift fundraising Og Mandino Philanthropy philanthropy blog philosophy solve problems

5 things great nonprofits do (according to Veritus Group)

iMarketSmart

Fundraising strategy best nonprofits to work for best practices for fundraising charity blog cultivation for major gifts donor cultivation fundraising tips great nonprofits most effective nonprofits nonprofit marketing philanthropy blog

Teva’s BOGO Cause Marketing Returns Company's Philanthropy to its Watery Origins

Cause Related Marketing

But as the company grew the footprint of its corporate philanthropy got ever-wider and more diffuse. Other capable charities will also participate. Watch now to learn how Teva refined its corporate philanthropy efforts by interacting directly with its customers.

Do you have a ‘commendation mindset’?

iMarketSmart

Fundraising Lead Generation Major Giving Planned Giving strategy charity charity blog charity organizations donor stewardship tips donor-centricity fundraising tips for nonprofits healthcare fundraising higher education fundraising major gift marketing tips Philanthropy relationship fundraising top philanthropy blogsMark Twain once said, “I can live for two months on a good compliment.”

The top 10 signs that it’s time to fire your employer

iMarketSmart

Fundraising Major Giving Planned Giving Charities charity charity blog company culture company goals ngo blogs nonprofit culture nonprofit marketing nonprofit organization cultures npo company culture Philanthropy philanthropy blog quitting your job signs that it's time to quitMost people I know are actually willing to earn less money as long as they love their job. Are you one of them? Do you love your job? If not, why? Does your organization stink?

8 Great Ways to End Emails or Letters

iMarketSmart

Cultivation starts and ends with great communication. Goodbyes are just as important as hellos. So here are some great ways to end emails you send to donors: 1. First name], I’m really counting on you!

Email 73

9 reasons why it’s time to uncover philanthropic mindsets

iMarketSmart

> Inside the Mind of Your Major Donor: The Science Behind Major Giving and Philanthropy. >> >> Charity vs. Philanthropy and Charitable People vs. Philanthropists. I think organizations should do whatever it takes to uncover philanthropic mindsets because: 1.

Charity Apps Love 'em and Hate 'em

Nonprofit Consultant Blog

CharitySub is short for Charity Subscription , and the subscription fee is $5 per month. Rather than encouraging direct philanthropy, as CharitySub does, Donate A Photo seeks to harness the power of "slacktivism" to fuel Johnson & Johnson''s corporate giving.

RIDDLE: How do you measure the success (or failure) of your planned giving program?

iMarketSmart

Fundraising Planned Giving best practices for fundraising charity blog fundraising tips nonprofit marketing tips philanthropy blog Planned Giving Marketing sales tips Strategy

Why not create a donor appreciation department?

iMarketSmart

Fundraising Major Giving Philosophy/motivation Planned Giving charity blog donor cultivation fundraising ideas fundraising tips greg warner marketing tips PhilanthropyDoes your organization really appreciate its supporters?

Should your donors be given a chance to “tip” your organization?

iMarketSmart

Are you confused by that headline? Here’s what I mean: I think it would be interesting for us to test allowing donors the opportunity to decide how much of their donation goes toward overhead.

What makes a great Gift Officer great? 4 traits

iMarketSmart

Great Gift Officers have common traits. Here they are: Genuine curiosity. They ask donors questions and they truly care about the answers. They don’t sound like interrogators. Rather, they get supporters to think introspectively often saying, “Hmm. No one has ever asked me that before.”

Why fundraisers should take some lessons from stockbrokers

iMarketSmart

In March of this year I stumbled on an article written for stockbrokers (financial advisors) that I found interesting because it recounted the top three reasons why clients leave: Poor investment advice. Bad service. Poor communications. Also, it said “People die, move away, divorce.

35 amazing ways to engage and involve your donors and supporters

iMarketSmart

Fundraising Major Giving Planned Giving strategy charitable giving blog charity blog donor retention ideas donor retention tips fundraising tips higher ed fundraising tips Ideas for engaging donors Lead generation for planned giving major gift fundraising major gift marketing nonprofit marketing tips Philanthropy Planned Giving Marketing ways to engage and involve your donorsIf you’re stuck wondering how to involve your supporters with your mission, look no further.

7 Solid Reasons Why You Should Kill Your Printed Planned Giving Newsletter

iMarketSmart

My mother in-law (now 72 years old) once showed me three planned giving newsletters she received over a relatively short period of time from three different charities. I know, I know… you love your planned giving newsletter.

Plan 71

24 amazing benchmark reports on fundraising all in one place

iMarketSmart

Fundraising charity charts fundraising reports graphs major giving Philanthropy Planned GivingIf you’re like me, you like to noodle data and scratch your head a lot. I’ve done so much head-scratching that my hair is almost gone!

5 things you should do when you get a big bequest (to ensure that your marketing budget increases!)

iMarketSmart

Fundraising Major Giving Planned Giving bequests best practices for fundraising best practices for planned giving big bequests charity blog donor cultivation fundraising tips Major gifts ngo tips nonprofit marketing budgets npo marketing budget philanthropy blog

Focus!

iMarketSmart

Thanks to Giving USA and Third Sector’s Gross Domestic Philanthropy report , we now know that the United States continues to be the most charitable nation on the planet. billion dollars to charities last year. A chart from Third Sector’s Report.

Here’s why when it comes to planned gifts, it isn’t necessarily ALL about the relationship

iMarketSmart

Fundraising Planned Giving best practices for fundraising best practices for planned giving charity blog nonprofit marketing Nonprofit Marketing Blog philanthropy blog planned giving indicators Planned Giving MarketingI have two questions that I ask people when they say that planned gift fundraising “is all about the relationship.” ” I ask, “How many gifts did you/your organization receive last year that ‘came over the transom’?

Stop shaming your supporters!

iMarketSmart

Fundraising Lead Generation Major Giving Planned Giving charity Direct Marketing donor stewardship donor stewardship mistakes donor stewardship tips engagement fundraising fundraising advice fundraising blog legacy gift marketing major donor fundraising marketsmart Philanthropy

Cause Marketing or Corporate Philanthropy Program? It’s Not a Yes or No Question.

Cause Related Marketing

The question was prompted by a press release I saw recently announcing a new cause marketing effort from Godiva, the high-end chocolatier owned by the Turkish company Yildiz Holding, and headlined ‘Godiva Launches Philanthropy Program.’ Now Godiva almost certainly didn’t write the headline for the release I saw, but a quick reading made it clear that what Godiva was announcing was more a cause marketing than a corporate philanthropy effort.

Are you being tested?

iMarketSmart

Related Posts. >> How to get a million dollar donation. >> Charity vs. Philanthropy and Charitable People vs. Philanthropists. Mark Zuckerberg’s big $100 million gift in 2010.

Test 81

Do you know the names of your donor’s influencers?

iMarketSmart

So other charities took their place. Fundraising Philosophy/motivation strategy charity blog donor cultivation donor motivations major donor fundraising motivated donors Philanthropy Planned Giving Planned Giving Marketing Strategy who inspires my donorsLife stories are like fingerprints. No two are alike and everyone has them.

Don’t ever ask someone to give until it hurts

iMarketSmart

Fundraising Lead Generation Major Giving Philosophy/motivation Planned Giving charity Fundraising Myths marketing NGO's nonprofit marketing NPO PhilanthropyGive until it hurts?