March Madness Cause Marketing

Cause Related Marketing

It’s conference tournament time in college basketball in the lead-up to March Madness, the best sporting event in America other than the Super Bowl. The person who picks the most brackets correctly wins a cool prize; perhaps tickets to March Madness.

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DIY Charity Walk

Cause Related Marketing

The first two things I can remember doing for causes as a kid was to sell Scout-A-Rama tickets and walk in the March of Dimes’ WalkAmerica, now called March for Babies. Plenty of causes have borrowed liberally from the March of Dimes walk events.

Trending Sources

Want to be more effective in your fundraising? Get LEAN!

Wild Woman Fundraising

Then come to my presentation at the Center for Nonprofit Organizations on March 8th from 9:30am to 12pm. Do you have too much to do? Want to go from this: To This?

Charity Videos Get Viewed

The Agitator

Yesterday I wrote about the march of online video into the media repertoire of mainstream America. The ‘norm’ charities communications drtv fundraising media usage online fundraising online video premium Basically, everybody watches them, and an impressive and growing percentage of us originate our own video content and post it on the web … even if it’s just marking a friend’s wedding or our dog’s best trick.

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March of Dimes and Colored Charity Ribbons

Cause Related Marketing

What’s the potential for confusion when two or more different charities/causes claim the same color of ribbon? Tags: March of Dimes WalkAmerica Colored Charity Ribbons Enough With the Ribbons Already How powerful is the ribbon as a visual awareness symbol? Can causes and nonprofits continue to adopt existing colored ribbons and yet still have meaning invested in all the rest?

Nonprofit Marketing Jobs—March 30, 2012

Getting Attention

charity: water (New York, NY). Nonprofit Marketing Jobs — March 23, 2012. Please post your nonprofit marketing position here —FT or PT staff, consulting or internship opportunities. NEW OPPORTUNITIES. 1) Assistant Manager, Marketing and. Social Media Specialist.

Givewell talks about their mistakes

Wild Woman Fundraising

It started simply by saying, Who will give you the most bang for your buck, charity-wise? So a Missouri domestic violence nonprofit should be evaluated differently than an international malaria charity. And they started a blog, where they talked about the various merits of international charities, or giving a goat for the holidays, like, should that family get that goat? Which raises important points about the true efficacy of charity.

FREE New Webinar: Make Better Nonprofit Annual Reports Now! April 13th, 2013

Wild Woman Fundraising

April 13th, 2013 originally appeared on Wild Woman Fundraising on March 18, 2013. Date: April 13, 2013. Time: 1pm EST, 12pm CST, 11am MT, 10am PST. Cost: FREE. Are you creating your annual report right now?

Scaling Up Your Cause Marketing

Cause Related Marketing

March Madness won’t start for another week or so, but as an adopted Canadian, I’m already thinking about who will win the Stanley Cup, probably some time in June. Charities and agencies commonly suffer from horrendous turnover.

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Charity Highlight: March of Dimes Blue Jean Ball

The Biddery Blog

What a fun idea from March of Dimes in Idaho. Well, the March of Dimes Blue Jean Ball may be just your ticket to a fun and elegant evening. Most importantly, all the proceeds for the night go to the March of Dimes to champion the needs of newborns everywhere. Tags: Event Themes Charity Highlight It’s a not-so formal event! Sometimes you want the glitz and glamour of a black tie event, but other times all you want to do is put on some jeans and kick back.

What Is The Watchdog Watching?

The Agitator

This week the Chronicle of Philanthropy reported that members of the Direct Marketing Association are working on an official protest against the watchdog Charity Navigator. In short, ain’t many donors checking Charity Navigator. Honestly, I’m not against Charity Navigator.

How do you tell your nonprofit’s story in 8 easy steps?

Wild Woman Fundraising

If you want to learn more about how to tell your nonprofit’s story, Marc Pitman is teaching a CharityHowTo webinar on it March 7th. What is TechSoup’s Digital Storytelling Challenge ?

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Mixed Links for Nonprofit Communicators

Kivi's Nonprofit Communications Blog

March’s Nonprofit Blog Carnival is live. Sean Norris tackles Charity Navigator’s vision for the nonprofit industry in Who Watches the Charity Watchdogs? Happy Friday!

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Take it or leave it

Wild Woman Fundraising

First Name: Last Name: Email: Take it or leave it originally appeared on Wild Woman Fundraising on March 15, 2012. Are you applying for nonprofit jobs? How many do you apply to a week? this Nonprofit job. Take it? Or Leave It? Image by jameleh on Flickr.

What to Do With Pesky Leftover Cause Marketing Inventory

Cause Related Marketing

Back in March 2011 the big UK retailer and veteran cause marketer Marks & Spencer offered up men’s underwear designed by six different British sportsmen and benefiting T he Prostate Cancer Charity. A press report says that the promotion has generated £60,000 for the charity.

Mixed Links for Nonprofit Communicators

Kivi's Nonprofit Communications Blog

Marc Pitman asks Is your community suffering from an attack of a charity ideology? March 17: Growing Your Nonprofit Email List: Proven Acquisition Strategies for Nonprofits with John Haydon (SPECIAL REGISTRATION PRICE OF ONLY $20). I hope everyone had a good week.

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OMG Nonprofit Communications Jobs

Getting Attention

Director, Marketing and Communications America’s Charities (Chantilly, VA). Nonprofit Marketing & Communications Jobs—March 9, 2015. Nonprofit Marketing & Communications Jobs—March 2, 2015. Post YOUR nonprofit marketing job here: Featuring jobs with nonprofits, grantmakers, B Corps, and vendors serving nonprofits. Communications Assistant (PT) Pulitzer Arts Foundation (St. Louis, MO). Communications Director Center on Policy Initiatives (San Diego, CA).

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What to Do With Leftover Cause-Branded Merchandise

Cause Related Marketing

Back in March 2011 the big UK retailer and veteran cause marketer Marks & Spencer offered up men’s underwear designed by six different British sportsmen and benefiting The Prostate Cancer Charity. A press report said that the promotion generated £60,000 for the charity. But the celebrity aspect of this promotion affords Marks & Spencer and The Prostate Cancer Charity an extra arrow in the promotional quiver. Not all cause-branded merchandise sells.

To Go.ngo,ong, Or Not

The Agitator

Last week the Chronicle of Philanthropy pointed out that beginning March 17 th charities around the world are eligible to register for website addresses with the additional domains of.

Paving The Way For Empty Fundraising Mailboxes

The Agitator

The watchdog Charity Navigator is changing its rating rules to penalize nonprofits who fail to provide an ‘opt-in’ process for the rental or exchange of their donors’ names.

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12 Tips on How to be a Good Nonprofit Leader: Shackleton Style!

Wild Woman Fundraising

originally appeared on Wild Woman Fundraising on March 20, 2012. The last several years, I’ve somewhat lost my faith in some nonprofit leaders but in this past year, as I’ve been working with Kurt Steiner of CharityHowTo , I’ve found my faith again that good leaders DO exist, and found him modeling excellent leadership traits that Shackleton also exhibited on his expedition of the South Pole.

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Better Donor Communications, Or Creative Destruction?

The Agitator

We have to report back diligently in newsletters, thank you letters, videos on charity websites, social media posts, PR efforts, and other means.” P.S. Stern has just published With Charity for All: Why Charities Are Failing and a Better Way to Give.

Cause Marketing Goes to the Movies

Selfish Giving

Wehrenberg Theatres with 15 locations throughout the Midwest are supporting Variety the Children’s Charity of St. February 4 through March 31 moviegoers can purchase a pin for $3. “Would you like to buy a Gold Heart pin for $3 to help Children’s Charity?

Are Funds from Cause Marketing Tarnished?

Cause Related Marketing

Every charity has to decide what kind of money is. It sounds like moral relativism, but it’s a different answer for one charity than it is for another. The page above comes from Elle magazine, for which Bono served as the guest editor in March 2008.

#COMMUNICATIONS: Make Your Next Fundraiser An Online Conversation Too

Non Profit Marketing 360

Your charity can (and should) have various Facebook, Google+, Twitter… accounts, but you want to establish a single space (a web page at your charity’s and/or event’s website) to send people to so they can choose how they will keep in touch with your goings on.

Online Fundraising Stats and Trends for Nonprofits

Kivi's Nonprofit Communications Blog

Here are some highlights from that: Overall giving, excluding disaster relief donations for Japan in March 2011, was up across all channels in Q1 2012 vs. Q1 2011, increasing by 16%. Charity websites continued to comprise the bulk—over 60%—of digital donations.

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Two New Surveys Show Consumers Expect and Support Cause Marketing

Cause Related Marketing

The big winners are children’s charities. Forty-seven percent of the total raised went to the name-brand children’s charities; Children’s Miracle Network Hospitals, Easter Seals, March of Dimes, St. The online company generated $54 million for 22,000 charities, the most of any company on the list. Two surveys out this week uncover new insights about the push and pull of cause marketing.

Ep167: Walgreens Sticks Its Nose Out, Raises $18 Million for Needy Kids

Selfish Giving

Walgreens has sold more than 12 million Red Noses and raised $18 million since kicking off their campaign on March 28th - twice the amount sold during the entirety of the campaign last year! How is the money divided up among the charities?

Book Review: Fired up Fundraising by Gail Perry

Wild Woman Fundraising

If your board is lackluster and dragging, you’ve got your marching orders in this book! This book was a lot of fun to read.

Stories For Relationship Building Too

The Agitator

Kimberly Haywood at the March of Dimes provided this impressive illustration … “I wanted to let you know the March of Dimes did something interesting for our Prematurity Awareness Month e-communications. Nice job Kimberly and March of Dimes … you deserve a raise! Don't Miss these Posts You Deserve a Raise charities communications direct marketing email marketing loyalty online fundraising online publishing social networking

Blackbaud Pruning & Improving Its Orchard

The Agitator

In what I consider a candid and courageous online version of Daniel in the Lion’s Den, Jana Eggers, Blackbaud’s SVP of Products and Marketing, held a Town Hall meeting to announce that Common Ground would be retired on March 31, 2014.

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The Best Cause Marketing of 2011

Cause Related Marketing

In March I was wowed by an instant-on cause marketing effort from Infinity on behalf of the American Red Cross for the victims of the T?hoku hoku in March 2011, time is of the essence. Budweiser also donated $150,000 to the River Network, a watershed conservation charity.

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Cause Marketing to Build Customer Loyalty

Cause Related Marketing

From February 21 to February 28, 2011, Firesides’ Facebook page was accepting nominations for one charity to receive $1,000 donation. From March 1 to March 15, 2011, Fireside wants you to friend them and vote on one the nominees.

One Idea For Cause Marketing That Works for Small Business

Cause Related Marketing

Last Thursday, March 22, 2012 I took a call from a small businessperson I called Roberta who asked in effect, ‘how can my small company work with a cause to benefit us both?’ She had contacted two breast cancer charities about cause marketing; a local one I called Athena Charity and a national one I identified as Artemis Charity. As a part of the package, the charity sends out a press release, which is basically the same as the feature.

YouTube Nonprofit Video Contest

The Agitator

Winning videos will be selected by public vote in the March 14-28 window. charities communications creativity Don't Miss these Posts fundraising online fundraising online video

Take This To Your CEO & Board, Today!

The Agitator

ITEM: “IRS forms show charity’s money isn’t going to disabled vets” On May 3 rd , CNN aired the first of what would be a series of investigative reports into the fundraising practices of the Disabled Veterans National Foundation (DVNF), reporting that although nearly $56 million had been raised for the charity, little or none of the money was ever used to help disabled vets, and that the direct mail fundraising firm Quadriga Art was paid nearly $60 million.

In Praise Of The Extra X

The Agitator

As our final post for March and as National Women’s History Month nears its end in the US, Tom and I want to pay tribute to the role women play in fundraising today. charities Don't Miss these Posts fundraising General Post nonprofit management nonprofits

ActionAid promote Put People First G20 protest march with a Twitter-powered superhero

Giving in a Digital World

Development charity ActionAid took to the streets this week with a novel approach to publicise today’s ‘Put People First’ protest march through London, in the form of The MegaMouth - a megaphone-equipped superhero shouting-out slogans provided by the general public via SMS and Twitter.

ActionAid promote Put People First G20 protest march with a Twitter-powered superhero

Giving in a Digital World

Development charity ActionAid took to the streets this week with a novel approach to publicise today’s ‘Put People First’ protest march through London, in the form of The MegaMouth - a megaphone-equipped superhero shouting-out slogans provided by the general public via SMS and Twitter.

The Secret to Strong Connections- Find Your Real Voice & Share It

Getting Attention

For example, one March afternoon, she tweeted that her bus broke down en route to play at Folsom prison (where her Dad had so famously played). P.S. Rosanne was gracious enough to meet with me after her fantastic show and told me about the three charities she is actively committed to.