You Can Now Fundraise on Facebook for Your Favorite Charity

J Campbell Social Marketing

Facebook recently announced a new tool designed to give individual users the power to fundraise on Facebook for their favorite verified US-based 501(c)3 nonprofits, directly within the platform! According to Facebook officials, this has always been their intended vision.

How Nonprofits Continue To Get Facebook Marketing All Wrong

J Campbell Social Marketing

In my conversations with nonprofits using social media, I always ask them one question first – What do they want to get out of using Facebook? . I always single out Facebook first because it is alternately so loved and so hated, and the mere mention of it always elicits spirited discussion.

Trending Sources

Facebook restart?

iMarketSmart

I haven’t been much of a fan of Facebook for my business. So about a month ago we decided to start posting on our somewhat dormant MarketSmart Facebook page again. Do you prefer Facebook? The post Facebook restart? I simply prefer LinkedIn. But recently it occurred to me that some fundraisers really like it. And, who am I to decide how they should engage with me and my company?

5 Ways Your Nonprofit Can Raise Money Like charity:water

J Campbell Social Marketing

You may have heard of the mammoth success of the nonprofit charity:water and its effectiveness in raising money online. Here are 5 ways that your small nonprofit can start raising money and awareness just like charity:water: 1) Learn the model.

How One Nonprofit Is Raising Thousands Using Facebook – Part 2

J Campbell Social Marketing

Case Study: How One Nonprofit Raised Thousands Using Facebook – Part 2. Baldrick’s Foundatio n, a volunteer-driven charity that effectively uses social media tools to raise money and engage supporters. 1) Understand the Facebook Ladder of Engagement.

Charity: Water versus Water.org and the Tide of Social Media Storytelling (#npcomm Showdown)

Kivi's Nonprofit Communications Blog

Let’s start with the Facebook battle. Charity: water is an organization ripe with emotion, starting at the top with founder Scott Harrison’s story of abandoning the fast life in New York City to work with the medical organization Mercy Ships in West Africa.

Mobile Shopping for Charities

The Agitator

Or they might recall reassuringly that a friend has ‘liked’ one of the organizations on their Facebook page. Secondarily, but definitely not with the same weight as the testimonials, strong ratings from the charity raters (or some other straightforward reassurance/evidence about financial accountability and transparency). Pew Research has just released this study on how Americans use their mobile phones to assist with in-store purchasing decisions.

#SocialNetworks: Bring Them Back To Facebook For The Holidays

Non Profit Marketing 360

Some companies use the holiday season to develop seasonal-specific themes for their social networks, and Maya Grinsberg at SocialMediaToday.com compiled a Top-10 List of some of those strategies as generated for Facebook. The holiday season is prime gift-giving and donation-giving season.

New Study: Older Donors Are Just as Likely to Give to Charities Online as Younger Donors

iMarketSmart

” “They don’t go on Facebook!” Today a new study says that older donors are now just as likely to give to charities online as younger donors. I can remember making the switch from FOR-PROFIT marketing to NONPROFIT marketing. We were like bulls in a China shop.

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Facebook Help For Nonprofits

The Agitator

Facebook has added a new Resource section to help nonprofits optimize the engagement impact of their Facebook presence. Says Facebook: “This Page is a resource for non-profits and other organizations for social good. We built it to help you harness the power of Facebook and bring positive change to the world.

Charity Apps Love 'em and Hate 'em

Nonprofit Consultant Blog

CharitySub is short for Charity Subscription , and the subscription fee is $5 per month. Yes, if people use this app, it will result in donations to charities. In their own words, "charity can be a bit of a drag" and "drain the bank account."

#SOCIALNETWORKS: Facebook Stocks Being Sold Off & Facebook Accounts Not Expanding

Non Profit Marketing 360

The saga that is the Facebook IPO continues. If it is, what should nonprofits and charities be doing with their Facebook accounts as the company deals with this shakeout? Facebook has always had its detractors, as did the telegraph and the automobile.

Did Charities Sleep Through The Great Super Bowl Blackout?

Fundraising Coach

Great reason to NOT fundraise with Facebook. Last night the power went out at the Super Bowl for 33 minutes and 55 seconds. And brands had a field day using Twitter to add humor and garner brand recognition.

#SOCIALNETWORKS: How To Promote Facebook Posts & Why You Might Not Want To

Non Profit Marketing 360

CecilyK on ‘MomCrunch’ blog says ‘No’ This past summer Facebook launched the opportunity to purchase ‘Promoted Posts’ that ? Is it a case of false advertising, or is Facebook still working out the kinks? No need to berate Facebook for this phenomenon.

Are your Facebook updates invisible?

Fundraising Coach

Facebook page fans a special offer. I’m so glad I tweeted and updated my Facebook status. Look at this picture: Facebook separates fan page updates. It turns out, Facebook separates fan page updates from other messages. Use your own Facebook status.

IKEA Saves the Children When Facebook Fans Invite Friends to Shop

Selfish Giving

One of the more successful digital tactics for cause marketing are Facebook “Likes” promotions. A good recent example of Facebook cause marketing was the Kraft Fight Hunger Facebook page for Feeding America during November.

Camelbak Announces New Cause Marketing Effort for Water.org

Cause Related Marketing

Camelbak did a cause marketing campaign with Water.org last year wherein the hydration company created a specially-branded version of its water bottles that the charity sold as a fundraiser. Later this month Camelbak will expand the relationship with a Facebook effort.

Infographic: Inside the mind of a KICKASS community manager!

Wild Woman Fundraising

Are you posting on facebook for your cause? Are you updating a website or blog for your nonprofit, charity, or corporation? Are you tweeting for your cause or company? Then you’re a community manager. Which would you rather be? This guy? Or her?

Are you a nonprofiteer AND a good consumer?

Wild Woman Fundraising

Beyond an email or a Facebook poke. Over on White Courtesy Telephone , there’s a new post on the Challenge of American Consumerism to Nonprofit Work.

Should your CRM include photos of each of your donors?

iMarketSmart

After I read this I began to wonder if, perhaps, fundraising CRM should include photos of each donor by syncing with open API’s that social media like Facebook, LinkedIn and Twitter provide. My uncle is a radiologist. Recently he told me about a 2007 study of radiologists.

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7 Steps To More Online Donations This Holiday Season

J Campbell Social Marketing

Charity Navigator found that while charities on average receive 13% of their total annual donations online, this number is growing. A study conducted by market-research firm Millward Brown Digital found that three quarters of donors begin their research of charities online.

The Best Cause Marketing of 2010

Cause Related Marketing

The images were GPS-tagged and photographed to enable social media sharing through Facebook, Twitter and others. million meals to Feeding America, the nation’s leading hunger-relief charity. When you purchased a WeWood watch, the charity American Forests would plant a tree.

Social Networking/Charity Mashups

Cause Related Marketing

Cause-Related Marketing in the Newest Social MediaIn the last quarter three charity/social networking mashups have crossed my desk, each with their own distinctive tang. Tags: uPlej Metcalf's Law Facebook Just Cause Do Good Channel Network Effect

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How to measure ROI of social media? Book Review: Measuring The Networked Nonprofit

Wild Woman Fundraising

Facebook likes. All of the approved ways to read this book: ???? Flipping : Osmosis: Showing the funny parts: Smirking. Do you want to do social media for your nonprofit? Are you hamstrung because you don’t have permission to do it?

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8 Step Guide to Planning the Perfect Nonprofit Fundraising Event

J Campbell Social Marketing

A nonprofit professional (like yourself) can create a Facebook event from scratch, and with the right maneuvering, you can generate thousands of responses within a few days. But your audience and your goals would be best served by something like a low-key gala or a delightful charity auction.

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One Idea For Cause Marketing That Works for Small Business

Cause Related Marketing

She had contacted two breast cancer charities about cause marketing; a local one I called Athena Charity and a national one I identified as Artemis Charity. In my post on Friday, I compared Artemis Charity’s offerings to those from a local TV station, which are similarly high-priced and inflexible. The cause carves out a piece of its Facebook page for a section called something like ‘Small Business Champions.’

#HOWTO: Facebook Timeline Goes Public Tomorrow! Ready?

Non Profit Marketing 360

Facebook has been rolling out its new ‘Timeline’ feature for a few months now, and we hope we have given you a helping hand with the changes. And the fact is, Timeline becomes the default interface of all Facebook accounts tomorrow! Are you ready? It goes live tomorrow!

#SOCIALNETWORKS: Facebook Opens Timeline To Organizations

Non Profit Marketing 360

On Leap-Day Wednesday Facebook took a leap to the social-media future for nonprofits and businesses by opening up features that had hitherto been accessible only to individuals. Speaking for myself (and perhaps millions of others), Facebook has never been an aesthetic draw.

Pepsi and Lowe's Co-Brand to Support the Troops

Cause Related Marketing

Called Summer Salute Program, here’s how it works: PepsiCo and Lowe’s will donate $1 million to unnamed charity or charities that support the troops and their families. On monday, May 23, 2011 the post was about the current American zeitgeist for supporting the troops.

Speed of Light Campaign – Innovative Social Media Fundraising from SolarAid

Giving in a Digital World

To coincide with this, SolarAid – a charity with a whole lot of knowledge about light-based technologies and sustainable development – has launched an innovative new online fundraising appeal called Speed of Light.

#HOWTO: Tweak Your Organization’s Facebook Site For Graph Search

Non Profit Marketing 360

Help your supporters find your organization on Facebook. This week we want to help you and your organization make the most of the new feature by prepping the content you post on Facebook. Hands On With Facebook’s Graph Search.

#FUNDRAISING: Facebook Gives Pages & Apps To Nonprofits (Zuckerberg Gives Cash)

Non Profit Marketing 360

Facebook’s power on the social-networks scene need hardly be introduced, and thousands of nonprofits and charities have tapped into that power to expand and support their good work. But has the company offered any of its billions to those nonprofits and charities?

The Inner Game of Writing Your Appeal Letter: Part 2

Wild Woman Fundraising

Share this on Facebook. Now let’s get down to brass tacks. How should you write your appeal letter? Why not take a page from Paul Simon? “The easier it is for people to understand, the better it is, I think.

Hey Slacker, high five!

Wild Woman Fundraising

Have people like your facebook page. Some of the cancer charities do this very well. Enclosed: A picture of me in the middle of writing an incredibly important blog post. Uh huh. Am I a slacktivist because I sign petitions but don’t go to advocacy days at the state capitol?

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#SOCIALNETWORKS: Facebook Adds Handy Scheduling Features To Organizations’ Pages

Non Profit Marketing 360

Facebook is not known for its simple elegance, and some recent developments might not change that fact. But Facebook developers have added some great features to organizational accounts and Pages. Did you not know Facebook is looking for ways to monetize its services ?).

#SOCIALNETWORKS: What Are You Doing To Improve Impact Of Your Facebook Page?

Non Profit Marketing 360

Facebook can be the nexus of a still more powerful network. So your nonprofit or charity has its requisite Facebook page up. But what else could you be doing to energize your Facebook presence? Let’s face it, Facebook has hit some hard times recently.

#SOCIALNETWORKS: What Are You Doing To Improve Impact Of Your Facebook Page?

Non Profit Marketing 360

Facebook can be the nexus of a still more powerful network. So your nonprofit or charity has its requisite Facebook page up. But what else could you be doing to energize your Facebook presence? Let’s face it, Facebook has hit some hard times recently.

2015 Digital Fundraising To Do List #3 Allocate Budget For Paid Social Media

Giving in a Digital World

Facebook, needing to more effectively monitise its massive user base, has been gradually changing the way in which content published on brand pages is shared organically with followers – so as to encourage more brands to pay to promote their content.

#HOWTO: Connect Your Facebook Page & Your WordPress Blog For Seamless Outreach

Non Profit Marketing 360

So how do WP and Facebook talk to each other? First off, you will need some technical information concerning your Facebook account: your App ID, your App Secret, and your App Nameplace (the one thing that is not a random string of letters and numbers).

#TECH: Facebook Timeline Rolled Out-Nonprofits Roll In

Non Profit Marketing 360

Last week a much-anticipated feature was released by Facebook’s developers. The practicalities: one must enable the feature at this point within one’s account (though Facebook says every account will be updated to feature Timeline in the near future).