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8 ‘Duh’ Principles Of Direct Marketing

The Agitator

’ principles of direct marketing from copywriter Dean Rieck via DirectMarketingIQ. Marketing begins and ends with the product. Make sure you’re doing direct marketing. We fundraisers all have our ‘Duh!’ Many Agitator readers responded ‘DUH!’ The comments here are my spin.

How to use verbatims and digital body language to raise more money

iMarketSmart

That way it gets scored and sorted for future automated marketing using highly segmented, highly relevant, highly personalized messages.

Firm 89

7 Solid Reasons Why You Should Kill Your Printed Planned Giving Newsletter

iMarketSmart

After all, it’s an easy marketing option (especially if you buy them from a vendor who has been creating them for you for decades). Oh my!

Plan 71

Charity: Water Is Special. But It’s The Video!

The Agitator

I suppose Charity: Water’s key breakthrough was its offer to direct marketed donors — ‘all of your donation will go to program, our overhead is covered by major gifts’ And the money has poured in, as the organization has matched its unique offer with brilliant online marketing technique.

Stop shaming your supporters!

iMarketSmart

So I’m out having lunch with one of my fellow CEO buddies. I do that a lot. “Does shame work as a fundraising tactic?” “Wow!”

Acquisition: Premiums, Crack Cocaine And Nonprofit Suicide

The Agitator

Almost every direct response fundraiser who can count eventually comes to the realization that reliance on premiums to boost short-term acquisition response rates is a long-term prescription for poor retention and lousy lifetime value. Acquisition charities direct marketing Don't Miss these Posts DonorVoice fundraising research

Trillions and trillions of dollars.

iMarketSmart

Between 2000 and 2050 $12 trillion is expected to go to charity in the form of bequests. All that is going to charity. Hard to do, huh?

8 Must-Do Nonprofit Marketing Changes For 2013

The Agitator

Push ahead with integrated marketing. Create a social media strategy … one that’s linked to your overall marketing plan. Nancy’s list is more from the perspective of marketing communications. charities communications direct marketing donor retention fundraising nonprofits social networking

‘F’ Grade For Online Giving

The Agitator

The study of 151 charities, including 100 on the Chron’s Top 400 list, points to many shortcomings in these organizations’ online fundraising practices. What I found interesting is that many of these so-called online fundraising failures are actually failures of Direct Marketing 101.

No “Thank You”!

The Agitator

Here is a ‘must read’ blog post by Chuck English at Marketing That Works … regarding Thank You’s. charities communications direct mail direct marketing Don't Miss these Posts donor retention fundraising loyalty marketing metrics nonprofit management nonprofits researchWRONG! ”?

Flat Earth Fundraising: Wasting Time By Exalting The Trivial

The Agitator

Thank you. She goes on to note, “I am mostly mortified by the lack of diversification in offers. WHEN WILL THE MATCH GO AWAY?!? Parkinson’s Laws.

Law 24

Barriers To Growth – Part 1

The Agitator

charities direct marketing Don''t Miss these Posts DonorVoice fundraising innovation marketing metrics nonprofit management nonprofits premium

Fundraising Losers: Saving Your Job This Year

The Agitator

According to Chuck… 84% of all organizations characterize their marketing messages as difficult to remember. accountability charities communications direct marketing Don't Miss these Posts fundraising nonprofit management nonprofitsHere in North America we can now get back to business. Canada Day is done. Holy moly!

Bacon & Eggs & Fundraising

The Agitator

Fifty national and international charities in the UK were included in the study, along with nine additional and visionary charities who provided specific data to verify and deepen the analysis. Here’s a sampling of what you’ll find out: Which top UK charities have high donor commitment, and which have low commitment? or €105.00

UK 17

How To Retain 70% Of New Donors

The Agitator

direct response) since 1999. In most direct response programs, new, modest and small donors will never make a positive contribution to an organization’s mission unless they die and leave a sizable bequest. Before acquiring new donors, learn how to cultivate the ones you have. BTW, two more days for you to take the survey.].

Which Mailbox Delivers Emotion?

The Agitator

Done by Epsilon, the Consumer Channel Preference Study (registration required) focuses particularly on consumer preferences with respect to direct mail and email. And specifically, as between direct mail and email, 30% of consumers prefer receiving solicitations for donations in the mail, versus 9% via email. Some findings: 50% of U.S.

The Courage To Change

The Agitator

Early this year the 100 year-old American Cancer Society (ACS) rocked the direct response ecosystem with its decision to stop all direct mail acquisition … stop the use of direct mail to non-dm acquired donors … and remove the ACS list of donors from all exchange universes. BUT … that’s not the case at all. Here’s the deal.

My Favorite Fundraising Metrics

The Agitator

I’ve been fiddling around with a list of favorite fundraising metrics … the fewest numbers I would most like to know about my/your donors to judge my/your direct marketing fundraising performance. Or the performance of our consultants, for that matter. How about this list … 1.

How You Can Get More Money Through Direct Mail: Interview with Jules Brown of “Dear Joan”

Wild Woman Fundraising

He is a professional direct response copywriter specializing in the creation of highly persuasive fundraising campaigns for charities and non-profits.

Fire The Top 83 Direct Response Fundraisers?

The Agitator

For the 5 th straight year the majority of the large organizations included in the Index – those where the dominant revenue source is direct response – have experienced another lackluster or downright disturbing year. Not a pretty picture. Real Index revenue has declined by 13.0% over the past five years, and by 6.9% Not enough. Roger.

Acquiring New Donors – Plan C

The Agitator

However, I do think that direct response, paid advertising is, generally, not the best route to go. Creating stories worthy of earned media usually entails people who understand narrative and media relations, as opposed to direct marketing and data crunching.&#. Reader comment hasn’t been too keen about Plan B. Any takers?

Acquisition: More On Counterintuitive Effects Of Premiums

The Agitator

One experiment conducted as part of the study described the thank-you gifts not as rewards but as a means of furthering the charity’s goals. For example, a tote bag was said to have “our charity’s logo printed on the side, and when other people see the logo, it will raise awareness for our cause.” Reframe the Context. Roger.

How Can You Get More Money in the Mail?

Wild Woman Fundraising

DMIQTV stands for Direct Mail IQ TV. So, here’s the Search page: The Direct Mail categories for nonprofits are: 571,576,580, 600.

Cause Marketing Dampens Giving?

The Agitator

As reported by Marketing Daily , here’s a study from the University of Michigan Business School that suggests cause marketing dampens giving. Yet I suppose at the end of the day, if the mission of the charity or cause is indeed further fueled by tee-shirt sales, and there’s no significant opportunity cost (i.e.,

What Is The Watchdog Watching?

The Agitator

I was really writing to say I wouldn’t waste too much time getting upset over Charity Navigator for the simple reason they really don’t matter.

Welcome Advice

The Agitator

Don't Miss these Posts You Deserve a Raise accountability charities communications direct marketing donor retention fundraising loyalty nonprofit management nonprofitsI mean just that … courtesy of Fundraising Success. Make it personal … and not just the salutation. This is not a test. Offer a virtual tour. Be brief.

60:40 Rule For Donors?

The Agitator

Your charity has no needs. Your charity is simply the organizational vehicle that gets the donor’s gift to those in need. Don't Miss these Posts accountability copywriting direct marketing donor retention fundraising legacy marketing loyalty nonprofits planned givingThat’s right. It’s a three link chain. The donor.

Rules 21

OK, “Thank You!”

The Agitator

My curiosity stems from the fact that here’s a direct marketing practice we all engage in as a ‘best practice’ … on instinct, on a hunch. charities communications copywriting direct mail direct marketing Don't Miss these Posts donor retention fundraising loyalty nonprofit management nonprofits research

Three Things Donors Want

The Agitator

I like Seth Godin best when he focus directly on marketing, as opposed to his ‘Rah Rah’ stuff aimed at motivating his tribe to bigger, better things. Here’s a recent post — Three things clients and customers want — where he’s offering terrific marketing insight.

Women Are Better Donors

The Agitator

All this in a direct mail only context. We never got to the point of direct testing a ‘female’ and ‘male’ package against the two genders. women that puts your marketing on autopilot; Hot psychological triggers for each of the 4 Archetype. Personalities that entice her to take action right away.

Why Donors Tune You Out

The Agitator

He cites survey data that shows donors are quite sensitive to charities using inaccurate personal data in their communications. He cites data that says 47% of UK adults would stop supporting a charity that sent them badly targeted direct mail (up 18% compared to 2010). I heartily commend it to you. C’mon fundraisers!

Donor Retention Survey Results

The Agitator

Don't Miss these Posts charities communications direct marketing donor retention fundraising loyalty nonprofit management nonprofitsNothing fancy about last week’s Agitator survey. Here are the results … 31% — Less than 30%. 31% — 30% to 39%. 24% — 40% to 49%. 15% — 50% or more.

Why Bother Getting First Gift?

The Agitator

Don't Miss these Posts You Deserve a Raise charities communications direct marketing donor retention fundraising loyalty marketing metrics nonprofit management nonprofitsA couple of days ago I wrote about My Favorite Fundraising Metrics. Number 3 on my list was first year retention rates.

Fire Fundraiser #84?

The Agitator

Earlier this month, Roger flirted with firing the direct response fundraisers for the top 83 charities in America. Bread for the World’s direct response program is characterized by most of the “grounds for dismissal” in your posting – especially our “cookie cutter, same-old-same-old plans recycled year after year.”.

Stories For Relationship Building Too

The Agitator

P.S. In case the navigation above doesn’t work for you, use these direct links to the four installments in the story of Xander. Don't Miss these Posts You Deserve a Raise charities communications direct marketing email marketing loyalty online fundraising online publishing social networkingPart 1: [link].

An Online Fundraising Campaign To Watch

The Agitator

Says author Peter Merholz: “In our increasingly connected world, people crave authentic human interaction, and the future of retail is going to look a lot more like it did in the more distant past (or still does in markets and bazaars), and a lot less like the bureaucratically-driven mass consumerism we grew to expect in the twentieth century.”

Get more money with your year end appeal: Interview with Paul Bobnak of DMIQTV and Who’s Mailing What

Wild Woman Fundraising

How long have you been working in the direct mail industry? Direct mail and email is dull as dishwater but it’s fascinating to do.

Mail 23

How To Talk About Fundraising Costs

The Agitator

Like it or not, far too many folks judge a charity by its cost of fundraising and ‘overhead’ From regulators to the media, from charity watchdogs to far too many nonprofit boards — and even some fundraisers themselves — the false metric of ‘cost of fundraising’ has created a big mess of misunderstanding.

The Old Big Thing

The Agitator

Marketing maven Seth Godin finished a recent post/rant with this comment: “I love to hear about the next big thing, but I’m far more interested in what you’re doing with the old big thing.&#. Godin’s point made me wonder once again about the ‘dead stuff’ of fundraising … direct mail.

More Direct Mail Test Results

The Agitator

Every marketer/fundraiser should have an addiction to testing built into their genes. His examples — all dealing with direct mail acquisition packages — cover … Two-color vs four-color carrier. Don't Miss these Posts charities communications copywriting direct mail direct marketing fundraising nonprofits research