8 ‘Duh’ Principles Of Direct Marketing

The Agitator

’ principles of direct marketing from copywriter Dean Rieck via DirectMarketingIQ. Marketing begins and ends with the product. Make sure you’re doing direct marketing. ” Then there’s Charity:Water’s compelling offer: 100% of your donation goes directly into drilling wells; none of it goes to overhead … unfortunately, an offer not all nonprofits can make. We fundraisers all have our ‘Duh!’

There’s power in exclusivity but are you using it?

iMarketSmart

In this case, private sector marketers employ Velvet Rope Marketing strategies.

The 4 levels of donor commitment according to Mal Warwick

iMarketSmart

For those of you who are new to the field, Mal Warwick played a tremendous leadership role in fundraising and direct marketing. In his book titled How to Write Successful Fundraising Appeals , he outlined the 4 levels of donor commitment.

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How to use verbatims and digital body language to raise more money

iMarketSmart

That way it gets scored and sorted for future automated marketing using highly segmented, highly relevant, highly personalized messages. Recently I was interviewed by a woman named Mazarine at Wild Woman Fundraising ! You can hear the interview here.

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Are fundraising tricks and gimmicks worth doing?

iMarketSmart

How Planned Giving Marketing Is Like Selling New Cars. An old book filled with timeless lessons. I was cleaning out a cabinet last weekend and I came across an old book I read long ago titled Strategic Selling.

7 Solid Reasons Why You Should Kill Your Printed Planned Giving Newsletter

iMarketSmart

After all, it’s an easy marketing option (especially if you buy them from a vendor who has been creating them for you for decades). In marketing, we call these folks “subscribers” And, subscriber readership is always more valuable than non-subscriber readership.

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Stop shaming your supporters!

iMarketSmart

Fundraising Lead Generation Major Giving Planned Giving charity Direct Marketing donor stewardship donor stewardship mistakes donor stewardship tips engagement fundraising fundraising advice fundraising blog legacy gift marketing major donor fundraising marketsmart Philanthropy

Trillions and trillions of dollars.

iMarketSmart

Between 2000 and 2050 $12 trillion is expected to go to charity in the form of bequests. All that is going to charity. But how much will go to your charity? marketing Philosophy/motivation Planned Giving strategy Direct Marketing philosophy Planned Giving Marketing results

Barriers To Growth – Part 1

The Agitator

charities direct marketing Don''t Miss these Posts DonorVoice fundraising innovation marketing metrics nonprofit management nonprofits premium

INTERVIEW: Brock Warner, please tell me about the Canada

Wild Woman Fundraising

Brock Warner currently works at Stephen Thomas Ltd as an Account Executive, where he is able to work on some of the most cutting-edge non-profit marketing and fundraising campaigns in the country. Mazarine: What do you wish more nonprofits knew about direct mail fundraising?

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How Can You Get More Money in the Mail?

Wild Woman Fundraising

DMIQTV stands for Direct Mail IQ TV. So, here’s the Search page: The Direct Mail categories for nonprofits are: 571,576,580, 600. What could you change in your letter to make people want to give you more money for your cause? TONS of things! For example. Headlines.

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Phyllis Freedman’s excellent synopsis of how planned giving target marketing is changing

iMarketSmart

If you don’t subscribe to her blog , you can’t be serious about planned giving marketing. I figured I’d create a watered down version using her post since I get a lot of reach from the Nonprofit Marketing and Fundraising Zone. Only 40% of planned givers notify charities of their intention. Blogging Donors Fundraising marketing Planned Giving Planned giving Planned Giving Marketing strategy Direct Marketing lead generation

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See The Difference and the game changing potential of Charity Choice Consolidation websites

Giving in a Digital World

This is a very exciting ambition for the See the Difference brand – and also very interesting from the point of view of charity fundraisers. And, of course, there is still ample opportunity for charities themselves to engage directly with supporters online.

See The Difference and the game changing potential of Charity Choice Consolidation websites

Giving in a Digital World

This is a very exciting ambition for the See the Difference brand – and also very interesting from the point of view of charity fundraisers. And, of course, there is still ample opportunity for charities themselves to engage directly with supporters online.

Fundraising Agencies — Barriers To Growth, Part 5

The Agitator

charities direct marketing Don''t Miss these Posts fundraising innovation nonprofit management nonprofits premium A lot of what I’m about to say here will seem offensive to fundraising agencies and insensitive to their problems. I mean to be neither. I decided to call out this thorny barrier to growth because I’m not alone in observing a dangerous pattern that’s emerging.

‘F’ Grade For Online Giving

The Agitator

The study of 151 charities, including 100 on the Chron’s Top 400 list, points to many shortcomings in these organizations’ online fundraising practices. What I found interesting is that many of these so-called online fundraising failures are actually failures of Direct Marketing 101. That is, they would be considered failures as well in any direct mail fundraising programs, where the extant experience and institutional knowledge is probably.

Vote For Best Nonprofit Tagline

The Agitator

It’s the anchor for an organization’s brand and, next to its name, the marketing message most heard and repeated. Tags: Don't Miss these Posts branding charities communications creativity direct marketing nonprofit management nonprofits

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8 Must-Do Nonprofit Marketing Changes For 2013

The Agitator

Push ahead with integrated marketing. Create a social media strategy … one that’s linked to your overall marketing plan. Nancy’s list is more from the perspective of marketing communications. charities communications direct marketing donor retention fundraising nonprofits social networkingBy mid-January, I’ll bet you’ve seen plenty of ‘resolution’ and ‘must-do’ lists for 2013.

The Courage To Change

The Agitator

Early this year the 100 year-old American Cancer Society (ACS) rocked the direct response ecosystem with its decision to stop all direct mail acquisition … stop the use of direct mail to non-dm acquired donors … and remove the ACS list of donors from all exchange universes. After all, ACS is one of America’s largest nonprofit mailers — 41 million pieces of acquisition mail; mailings to 300,000 lapsed donors; and $41 million in just its direct mail renewal program alone.

Acquisition: Premiums, Crack Cocaine And Nonprofit Suicide

The Agitator

Almost every direct response fundraiser who can count eventually comes to the realization that reliance on premiums to boost short-term acquisition response rates is a long-term prescription for poor retention and lousy lifetime value. Acquisition charities direct marketing Don't Miss these Posts DonorVoice fundraising research

OK, “Thank You!”

The Agitator

My curiosity stems from the fact that here’s a direct marketing practice we all engage in as a ‘best practice’ … on instinct, on a hunch. charities communications copywriting direct mail direct marketing Don't Miss these Posts donor retention fundraising loyalty nonprofit management nonprofits research

One World Futbol

The Agitator

Tags: Don't Miss these Posts Pushing the Creative Envelope charities communications creativity direct marketing email marketing fundraising nonprofits online activism online fundraising online publishing

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“Do Environmentalists Ever Get Laid?”

The Agitator

Mike, former senior vice president with the National Park Foundation, and a veteran of the nonprofit world, is now a consultant for some household names among American charities and associations. communications direct marketing Don''t Miss these Posts email marketing issue fundraising online advocacy online fundraising premium

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A Multi-Channel Renewal Strategy

The Agitator

Direct Marketing IQ has just published an excellent fundraising guide, titled The Art & Science of Multi-Channel Fundraising. Nine chapters plus eight case studies on how to pull together direct mail, online, social media, mobile, telemarketing and more for high impact fundraising campaigns. You can buy it ($79) from Direct Marketing IQ here.

Please Help Us Prepare

The Agitator

The Conference is sponsored by the Direct Marketing Association of Washington and the DC Metro Chapter of the Association of Fundraising Professionals. What are the key changes in the fundraising environment as you see them — social networking, integrated marketing, adapting to demographic shifts, more demanding donors … or something else entirely? charities direct marketing Don't Miss these Posts fundraising innovation nonprofit management nonprofits

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Fundraising Losers: Saving Your Job This Year

The Agitator

According to Chuck… 84% of all organizations characterize their marketing messages as difficult to remember. accountability charities communications direct marketing Don't Miss these Posts fundraising nonprofit management nonprofitsHere in North America we can now get back to business. Canada Day is done. Independence Day is history for another year.

This Headline Terrified Me

The Agitator

Charity Wins Donors With Promise Never to Ask For Another Gift. No way direct response fundraising works without repeat gifts (i.e., As reported by Holly: “Donors who respond to the mailing are given a reply slip with which they can tell the charity they never want to be asked for a donation again, they want to receive limited communications from Smile Train, or they would like regular updates from the charity.&#.

Who Does Purchase Research Online?

The Agitator

You know … “I gave to [Charity x] six months ago, and all I’ve received from them since is three more fundraising appeals.&#.

Why Bother Getting First Gift?

The Agitator

Don't Miss these Posts You Deserve a Raise charities communications direct marketing donor retention fundraising loyalty marketing metrics nonprofit management nonprofitsA couple of days ago I wrote about My Favorite Fundraising Metrics. Number 3 on my list was first year retention rates. A slightly different — and very practical — way of putting that is … how many initial donors did you succeed in getting a second gift from?

Brilliant Fundraising Products

The Agitator

However, cloning the approach for other kinds of charities and nonprofits, especially for advocacy organizations, can be difficult … even with the higher development and cultivation costs that can be justified on an ROI basis.

My Favorite Fundraising Metrics

The Agitator

I’ve been fiddling around with a list of favorite fundraising metrics … the fewest numbers I would most like to know about my/your donors to judge my/your direct marketing fundraising performance. Don't Miss these Posts DonorTrends charities direct marketing donor retention fundraising loyalty major donors marketing metrics nonprofit management nonprofits online fundraising planned giving social networking

Flat Earth Fundraising: Wasting Time By Exalting The Trivial

The Agitator

Failure to innovate in the development of new strategies for message and creative is the direct result of trivializing the creative process by focusing on incremental changes that don’t make a damn bit of difference.

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Hispanics Using Social Media

The Agitator

36% of Hispanics view the Internet as tool for building a better life vs. 30% of general market. Tags: Don't Miss these Posts charities communications demographic trends direct marketing fundraising latinos media usage nonprofit management nonprofits online activism online fundraising online publishing social networking At Engage: Hispanics , Lee Vann of interactive agency Captura Group offers the latest stats on use of social media by Hispanics.

Can’t Fight The Demographics

The Agitator

Consequently, some irate readers have accused me of being a fearful, closed-minded, blinders-on, head-up-my-butt, direct mail troglodyte. Nonprofits must devote some energy and resources to new marketing channels and their users.

Three Things Donors Want

The Agitator

I like Seth Godin best when he focus directly on marketing, as opposed to his ‘Rah Rah’ stuff aimed at motivating his tribe to bigger, better things. Here’s a recent post — Three things clients and customers want — where he’s offering terrific marketing insight. Take a few moments to consider your latest marketing communications against these three deliverables.

No “Thank You”!

The Agitator

Here is a ‘must read’ blog post by Chuck English at Marketing That Works … regarding Thank You’s. charities communications direct mail direct marketing Don't Miss these Posts donor retention fundraising loyalty marketing metrics nonprofit management nonprofits researchWe have met the Wizard of Oz, and not only is he just another poor slob, he wears no clothes!

The Ideal Premium?

The Agitator

I’m not at all sure a book (full of business and work habit tips) is better than a tote bag or a refrigerator magnet or any other premium that at least directly reinforces the cause/nonprofit’s brand and helps in some small (and ideally, frequent) way to keep it top of mind. Don't Miss these Posts Seth Godin branding charities communications direct marketing donor retention fundraising issue fundraising loyalty nonprofitsIdeally, no premium.

Bacon & Eggs & Fundraising

The Agitator

Fifty national and international charities in the UK were included in the study, along with nine additional and visionary charities who provided specific data to verify and deepen the analysis. Here’s a sampling of what you’ll find out: Which top UK charities have high donor commitment, and which have low commitment? Marketing, communication, donor service, fundraising, or operations?

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DMA Direct Mail Stats

The Agitator

Ethan Boldt at Inside Direct Mail reports these U.S. direct mail stats from the DMA’s new 2010 Statistical Fact Book: Direct mail accounts for 52% of all mail (over half of all mail has been direct mail since 2007). All you direct mail fundraisers out there … keep the faith. Tags: charities communications direct mail direct marketing fundraising media usage nonprofits research

Haiti “Fundraising” Revisited

The Agitator

Tags: Don't Miss these Posts charities direct marketing fundraising online fundraising social networking

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