Take the 2018 Nonprofit Communications Trends Survey Now

Kivi's Nonprofit Communications Blog

It’s our most popular download of the year: The Annual Nonprofit Communications Trends Report. How much content does a typical communications team produce, and how often do they use different communications channels? Take the 2018 Nonprofit Communications Trends Survey now.

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2012 Nonprofit Communications Trends – Infographic

Kivi's Nonprofit Communications Blog

Every good report these days must have an infographic, so here’s ours for the 2012 Nonprofit Communications Trends Report ! The Big Six Most Important Communications Channels for Nonprofits. Nonprofit Communications Nonprofit Marketing Strategy Trends infographic

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Please Take the 2016 Nonprofit Communications Trends Survey

Kivi's Nonprofit Communications Blog

It’s time to take the Nonprofit Communications Trends Survey for 2016 ! Last year, over 1,500 nonprofit communicators took our annual Nonprofit Communications Trends Survey. Your most important communications channels. Take the 2016 Trends Survey Now.

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Use the Trends Report to Fight the Stupid

Kivi's Nonprofit Communications Blog

We’ve been producing the Nonprofit Communications Trends Report for five years for lots of different reasons. You ask us questions all the time, especially about things like communications frequency and whether you really have to “do” a certain communications channel.

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Online Fundraising Stats and Trends for Nonprofits

Kivi's Nonprofit Communications Blog

Here are some highlights from that: Overall giving, excluding disaster relief donations for Japan in March 2011, was up across all channels in Q1 2012 vs. Q1 2011, increasing by 16%. Other sources for online fundraising trends: Netwits Think Tank by Blackbaud.

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Last Chance to Help Us Design the 2016 Trends Survey

Kivi's Nonprofit Communications Blog

In the next week, I’ll be finalizing the questions for the 2016 Nonprofit Communications Trends Survey, so we can start taking your responses on Monday, November 2. Trends

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Freebie: 2013 Nonprofit Communications Trends Preview

Kivi's Nonprofit Communications Blog

Earlier this month I held a webinar that gave attendees a sneak peek at the 2013 Nonprofit Communications Trends Report that we will release in January. Their most (and least) important communications channels. Nonprofit Communications TrendsHappy Holidays!

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Week of Freebies! 2015 Nonprofit Communications Trends Report

Kivi's Nonprofit Communications Blog

Our annual Nonprofit Communications Trends Survey is our most popular download every year. In it, you’ll find what other nonprofits will be doing with their communications in 2015, including their top communications channels and how often they communicate. Happy Holidays!

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Email Marketing Stats and Trends for Nonprofits

Kivi's Nonprofit Communications Blog

But, in terms of growth trends, online fundraising by organizations with smaller lists is growing fastest. Integrating email and other channels (social media, blogs, direct mail). We’ll do one more stat/trend summary for you on online fundraising soon! E-Newsletters Fundraising Nonprofit Communications Online Marketing TrendsOn Wednesday, I shared how nonprofits are using social media according to reports released over the last few weeks.

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12 Key Digital Engagement Trends from the 2018 M+R Benchmarks Report

EveryAction

The annual M+R Benchmarks Report has arrived again, shining a light on trends that are shaping nonprofits’ digital programs. Having shared and discussed this year’s Benchmarks Report with many of our partners, here’s twelve key trends that have resonated strongly within the EveryAction community. Digital fundraisers are busier than ever, reaching more people through digital channels than ever before.

Ask an Expert: Online Engagement Tool Trends + Advice

EveryAction

What are some trends you’ve observed in the ways nonprofits are (and aren’t) using technology to engage supporters? ". The current environment makes it tempting for an organization to spread themselves really thin as they try to use every channel at their disposal.

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7 More 2013 Nonprofit Marketing Trends That Impact YOU—Part 3

Getting Attention

2013 Trends Part One and Part Two. The first round of trends I shared with you came from big-name marketing experts, were strategic in nature, and all centered the single most important must-do for 2013. Going forward, design all channels to work on all devices.

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Is Channel Integration Worth It?

The Agitator

Using an Amnesty International direct mail appeal to donors as the base or main channel, Sean sets forth. Communications Direct mail Integrated fundraising and marketing Media usage / trends Online fundraising and marketing Social media premiumLots of fundraisers talk about integration. Few truly practice it well. And even fewer view its possibilities through the lens of practicality.

Week of Freebies, Day 3: Reserve Your Copy of the 2018 Nonprofit Communications Trends Report

Kivi's Nonprofit Communications Blog

Our Nonprofit Communications Trends Report has become the “go-to” source for what’s REALLY happening in the world of nonprofit communications and fundraising. Happy Holidays! It’s that time of year where we show our readers some love with some FREE goodies. .

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2013 Nonprofit Marketing Trends That Affect You—Part 1

Getting Attention

I have an annual ritual of digesting annual marketing trends and predictions to translate them to nonprofit relevance and share out with you. Today I’m looking at HubSpot’s 20 Marketing Trends & Predictions for 2013 & Beyond. More trends to come in the next days!

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5 More 2013 Nonprofit Marketing Trends That Affect You (Part Two)

Getting Attention

Trends: Part One. Thanks much to Kivi Leroux Miller for sharing the results of her recent survey of nonprofit marketing trends. Note: Sign up here to get Kivi’s full trends report on release in mid-January. 2013 Nonprofit Marketing Trends: Part One.

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Your Baseline – 2011 Nonprofit Communications Trends Report

Getting Attention

Thanks so much to my friend and colleague Kivi Leroux Miller for surveying 780 nonprofit communicators like you on your habits, practices and preferences, and then sharing what you reported in the new, free 2011 Nonprofit Communications Trends Report.

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Consistent Messaging Across Channels: The Crawl, Walk, Run Method to Consolidated Marketing

Kivi's Nonprofit Communications Blog

There are so many different ways to communicate with your supporters now, but how can you make sure all of those channels are integrated? Lu Esposito shares some simple, easy steps to make sure your marketing channels are all in sync. Begin adding social media channels to the mix.

Download 2012 Trends Report; Free Webinar on 1/5

Kivi's Nonprofit Communications Blog

I released the 2012 Nonprofit Communications Trends Report yesterday to everyone who requested an advance copy. The importance of social media channels like Facebook, Twitter, and blogging held steady between 2011 and 2012, with only video gaining in importance.

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Get a Sneak Peek at the 2013 Nonprofit Communications Trends Report – Free Webinar

Kivi's Nonprofit Communications Blog

If you were one of the 1400+ nonprofits who took my annual communications trends survey, THANK YOU! Pacific) to share the preliminary results of the 2013 Nonprofit Communications Trends Report. Their most (and least) important communications channels.

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Newsletter: Newsjacking for Causes ; How Businesses Can Raise Money from the Stage ; Marketing Channels with Highest ROI

Selfish Giving

Again: you can inject yourself into breaking and trending news without being controversial! The marketing channels that return the highest ROI are email marketing, SEO and content marketing. I got a great question from a reader last week.

Newsletter: Happy Birthday to You ; 10 Emerging Industries for Corporate Partnerships ; Best Channel for a Sponsorship Ask

Selfish Giving

Rocket Social Impact's September Trends Report 10 emerging industries nonprofits should target for corporate partnerships DOWNLOAD NOW Marketing your cause 1. Tomorrow's my birthday! Truthfully, I don't like getting gifts on my birthday.

Newsletter: Best Channels for Recruiting Corporate Partners; Golden Halo Winners ; 'Plogging' Arrives in America ???

Selfish Giving

That's why you need a a regular stream of outstanding content on your website that you, in turn, share on your social channels. Lifesum is the first health app to allow its users to log and track ‘plogging’ - the Scandinavia fitness trend that combines litter collection with jogging.

4 Global Fundraising Trends

The Agitator

Joe Boland at Fundraising Success writes about four global fundraising trends identified by Blackbaud in their recent report, 2010 State of the Fundraising Industry. Here they are: New fundraising and communication channels, although growing, are not replacing traditional channels. Yep.]. ROI and organizational effectiveness are under scrutiny (by donors) and more important than ever. They blame it on Boomers.].

Email Trends For 2011

The Agitator

Here, from Loren McDonald of Silverpop, an ‘engagement marketing’ firm, is a good stab at email trends we might see in 2011. As email’s role changes, savvy marketers will see that social and mobile attract a new group of engaged customers and will seek to add these followers, friends and influencers in those channels to the email channel where conversion and nurturing of relationships may be more likely to occur.

Cause Marketing Trends: An Interview With Laura Marriott

Cause Related Marketing

Marriott, at left, kindly consented to an interview on what’s trending now with mobile barcode technologies, how causes and sponsors are using it, and what’s next. 2-D Barcodes QR code Laura Marriott NeoMedia Technologies paper icons Cause Marketing Trends

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What Question Would You Ask 1,000 Communications Directors?

Kivi's Nonprofit Communications Blog

In early November, we’ll open up the survey for the 2019 Nonprofit Communications Trends Report. We’ll repeat a lot of questions from previous surveys to expand our “trends over time” data. communications frequency in different channels. Here are some suggestions I’ve heard from our newsletter readers: What is the return on investment for different channels? What combination of channels do you use for different goals? Trends

Key takeaways from the Internet Trends Report

Nonprofit Marketing Blog

Meeker, partner at venture capital firm Kleiner Perkins Caufield Byers, presented the 2014 Internet Trends report during this week’s Code Conference. Takeaway: Find out which channels are referring the most traffic to your site and key content.

A Multi-Channel Giving Surprise

A. Fine Blog

I wrote last month about the continuing trend in the growth of online giving released in the annual online giving report by Blackbaud. While reviewing the materials on Blackbaud’s site, I stumbled on a previous research report, 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report.

13 Minutes to Boost Credibility & Impact: 2 DAYS LEFT

Getting Attention

Invest 13 minutes NOW to complete the 2018 Nonprofit Communications Trends Survey. Between us, the annual Nonprofit Communications Trends Report is one of my top resources for guiding and supporting my recommendations to our nonprofit clients. Here are just a few of the trends the 2018 Report will cover: How well are nonprofit communicators meeting specific goals like community engagement, brand and reputation management, and supporting major donor fundraising?

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Are Print, Email, Website and Social Media Equally Time Consuming?

Kivi's Nonprofit Communications Blog

If you look at the preliminary results from our 2017 Nonprofit Communications Trends Report Survey, email marketing, print marketing, the website/blog and social media marketing are almost identical in the rankings for how much time nonprofit staff are spending on them.

What Question Would You Ask 2,000 Nonprofit Communications Directors?

Kivi's Nonprofit Communications Blog

Every year in January, we release the Nonprofit Communications Trends Report. Some questions are perennial, like: Which communications channels are most important? Which social media channel will you experiment with next? That gives us great year-to-year trends data.

Bloggers, Here’s Where Nonprofits Say They Need Your Help

Kivi's Nonprofit Communications Blog

When I asked about communications channels specifically, the answers were fairly evenly distributed with Blog or Newsletter and Email coming in ahead. Nonprofit Communications Trends

LAST DAY—13 Minutes to Boost Credibility & Impact

Getting Attention

to complete the 2018 Nonprofit Communications Trends Survey. Between us, the annual Nonprofit Communications Trends Report is one of my top resources for guiding and supporting my recommendations to nonprofit clients. Here are just a few of the trends the 2018 Report will cover: How well are nonprofit communicators meeting specific goals like community engagement, brand and reputation management, and supporting major donor fundraising? Invest 13 minutes A.S.A.P.

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12 digital fundraising trends for 2012 #7 Getting Smarter With Email

Giving in a Digital World

Getting smarter with programme, content and creative Once you’ve made the decision to move away from using a ‘one size fits all’ approach to such a wonderfully personalisable channel, and have your smarter segmentation in place, then you can think about what online/offline contact programme, content and creative presentation might deliver you the best results from different segments. You can find the previous trend post, on eBooks, here.

Using Data Well Tops 2016 Nonprofit Marketing Priorities

Getting Attention

I relish the roll out of trends at the end of each year, digesting them in the context of what’s working for our clients and passing on what matters most to nonprofit marketers. Keep posted for more 2016 trends and predictions.

Is Your Workload Too Heavy?

Kivi's Nonprofit Communications Blog

According to the 500+ people who have taken our 2018 Nonprofit Communications Trends Survey , it looks like workloads are too heavy. How much content does a typical communications team produce, and how often do they use different communications channels? Trends

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Burning Questions Nonprofit Communications Pros Have

Kivi's Nonprofit Communications Blog

How much content does a typical communications team produce, and how often do they use different communications channels? That’s why every year we put together the Nonprofit Communications Trends Survey to ask the questions you have about your work. Trends

2016 Portrait of a Nonprofit Communications Director [Infographic]

Kivi's Nonprofit Communications Blog

Download your copy of the full 2016 Nonprofit Communications Trends Report here! Today we are sharing the second of two infographics for this year’s trends report. ( Here’s the first one, on communications channels, frequency and teams. ). TrendsSee below to discover: How many communications directors and coordinators plan to leave their jobs in the next two years. The biggest challenges for communications staff.

12 digital fundraising trends for 2012 #2 Investment in Strategic Blogger Outreach

Giving in a Digital World

But, in this case, rather than promote it through traditional online or offline channels, all promotion was by one professional mommy blogger who visited the project personally to share the experience of bringing water to the village with her 250k monthly readers. This is the second of 12 posts that I’ll be publishing throughout January on trends I think will prove to be important for digital fundraising in 2012.

12 digital fundraising trends for 2012 #11 Properly Joined-up Digital Planning

Giving in a Digital World

As such, unless you approach digital planning in a joined-up way, taking into account the requirements of all stakeholders wishing to engage with consumers through digital channels, you end-up in one hell of a mess. The World Wide Web has been around for over twenty years now, we’ve been fundraising through digital channels for well over a decade, and digital is held-up throughout the sector world-wide as being of key strategic importance for engaging with supporters of all types.

Proof Point #1 — Prioritize Websites & Email

Getting Attention

Today’s Proof Point: Your website(s) and email marketing are the most important communications channels you have. That’s the call from the 1,500+ nonprofit communicators who shared insights and practices for the 2015 Nonprofit Communications Trends Report.

Top nonprofit technology trends for 2011

Nonprofit Marketing Blog

Blackbaud today issued a white paper on nonprofit technology trends. I would call this more of an aspirational idea than a trend, but the thought is right. The web continues to grow as a primary channel for messaging and communicating an organization’s mission. Social remains an evolving medium and is best deployed as part of a comprehensive, mission-based strategy, although many organizations have found new constituencies who respond to this channel exclusively.