Being More Social on Social Media: Where to Start?

Kivi's Nonprofit Communications Blog

I just finished Part 1 of our webinar series on Social Media Strategies That Won’t Waste Your Time. I discussed several ways that nonprofits need to come out from behind the logo and connect one on one with people via social media. Nonprofit Social Media

Fundraisers – You’re Missing the Point of Social Media Fundraising

J Campbell Social Marketing

Lately I’ve been seeing a lot of articles, written by my fundraising heroes, that are a little bit grouchy on the subject of social media fundraising. I’m here to give you my side of the social media fundraising argument – because I know that it works.

Make Social Media Matter More: Part 1

Getting Attention

The pressure to generate social media miracles. Start by reviewing the Pew Foundation’s recent Social Media report ( great summary here ). Follow with these four steps to get the social media monkey off of your back: Get to know your people. Pressure.

The 3 Keys to Social Media Success

J Campbell Social Marketing

Nonprofits often ask me – What is the one piece of advice you can give to help us achieve social media success? Not to mention that “social media success” looks different for every organization. Slow and steady wins the social media race.

30 Quick Ways to Spice Up Your Nonprofit Social Media Accounts

J Campbell Social Marketing

With it comes new energy, fresh ideas, and the motivation to try new things – on your nonprofit social media accounts! . The best feature of this social media menu is that even small shop nonprofit social media managers can carry these out on a shoestring budget.

How Nonprofits Can Get More Social Media Engagement in 2018

J Campbell Social Marketing

Nonprofits small and large dived into social media last year, and some found huge success – but many did not get the results that they expected. I hear these social media laments all the time from nonprofits: “Social media algorithms have killed our engagement this year.”. “It’s

Why Your Nonprofit Should Start A Social Media Ambassador Program

J Campbell Social Marketing

Just one-third of Americans trust their government “to do what is right”; 42% of Americans trust the media (down from 47% a year ago); Trust in nonprofits/NGOs is higher than trust in government, but it still decreased by nine percentage points from last year. NTFB Social Media Ambassadors.

3 New Ways to Determine Nonprofit Social Media Success (That Don’t Involve Numbers)

J Campbell Social Marketing

Social media continues to perplex, overwhelm, and frustrate many a nonprofit marketer. You post promotions on social media, fairly consistently, but no one engages. 2- You are using your channels like a billboard.

When your employees go too far on social media…

Public Sector Marketing 2.0

I recently did some work for a client that involved looking into recent Canadian legal cases dealing with employees that have been either fired or reprimanded for their conduct on social media platforms.

Relief—Your Social Media Decision Guide (No Charge)

Getting Attention

It’s changed dramatically, along with the balance of the social media landscape as one-time favorites shift form and new channels burst onto the scene. Nearly a decade after Facebook premiered, it’s become a juggernaut with more than a billion registered users.

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Strengthen Your Nonprofit Social Media Impact

Getting Attention

Why not resolve to improve your social media efforts? Planning is vital to success with social media, and thinking ahead can ensure the best return for your efforts regardless of the channel you’re using. Create a Social Media Policy.

What #SaveMarketBasket Can Teach Nonprofits About Social Media & Inspiring Passion

J Campbell Social Marketing

Once the story started receiving national attention, social media channels were all a-buzz. What can this grassroots-turned-national social media campaign teach nonprofits about using social media and inspiring passion in supporters?

4 Simple Guidelines For Your Nonprofit Social Media Storytelling Strategy

J Campbell Social Marketing

Creating a vibrant, effective, and workable social media storytelling strategy can be daunting for many nonprofits, especially small and grassroots organizations with little to no staff capacity or tech savvy. 2) Consider What We Know About Social Media.

Social Media Productivity Tools for Nonprofits

J Campbell Social Marketing

For a social media manager at a nonprofit organization, those phrases may seem incredibly elusive. Since 2010, I have helped nonprofits with their digital marketing strategy, focusing on social media. Be efficient. Keep on task. Remain laser-focused.

One Fundamental Thing Nonprofits Need To Know About Social Media

J Campbell Social Marketing

Association Mavens has an insightful interview with Amy, and her perspective about social media, nonprofits and the future of nonprofit technology. This interview covers the following questions, and more: What is the core fundamental thing we should understand about these channels?

Health Care Social Media Review #30: The Research Edition

SocialButterfly

Where do you turn for the latest research on the impact and influence of social media? This edition of the Health Care Social Media Review (HCSM) provides the latest research your fellow colleagues are studying by highlighting social media research and related resources.

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How to Create and Use a Nonprofit Social Media Calendar [with template]

J Campbell Social Marketing

Between answering emails, making phone calls to supporters, editing the annual appeal letter and coordinating fundraising events, who has time to maintain more than one social media site? Get a free download of the Nonprofit Social Media Calendar template by clicking here.

Get Past Paralysis:101 Social Media Tactics for Nonprofits

Getting Attention

( Watch author interview video : Social media experts Melanie Mathos and Chad Norman share their recommendations to power your social media activities, especially useful for small- and medium-sized organizations.). Keeping up with the evolving social media landscape.

How to Use Social Media for Fundraising [PODCAST + FREE WEBINAR]

J Campbell Social Marketing

The rise in popularity of social media channels over the past decade has fundamentally changed how we connect with one another, how we discover news, and how we consume and share information that matters. How to determine which social media channels on which to focus.

How Much Time Does Social Media Marketing Really Take?

J Campbell Social Marketing

It seems that all too often, uninformed nonprofit Boards and well-meaning but not-tech-savvy Executive Directors simply tack on the words “social media” to the development or marketing person’s job description. Social media is free. No one is born a social media expert.

4 Ways to Use Social Media to Strengthen Donor Relationships

J Campbell Social Marketing

Nonprofit Tech for Good found that “boomers spend 19 hours a week online, and 71% use a social networking site daily with Facebook being the most popular. Your donors ages 74+ are the fastest-growing demographic on social networks. 4) Host an exclusive online social media event.

Are Nonprofits Measuring their Social Media Results?

J Campbell Social Marketing

Websites, email, crowdfunding, and social media platforms have exploded a nonprofit’s ability to find and connect with potential donors and supporters. Facebook and email marketing are the top two digital communication channels for nonprofits.

How to Create a Nonprofit Social Media Toolkit for Your Online Fundraising Campaign

J Campbell Social Marketing

Using the power and potential of social media in your online fundraising campaign is essential. If you provide your biggest supporters and ambassadors with social media resources that they can use to spread the word about your campaign, chances are that you will reap the benefits!

10 Ways to Use Social Media to Grow Your Nonprofit Email List

J Campbell Social Marketing

They are your website, your email list, and your social media platform(s). Thankfully, social media can be a great way to do this! You will need to create a YouTube channel for your nonprofit to add these cards to your videos.

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6 Reasons Your Nonprofit May Not Be Ready For Social Media

J Campbell Social Marketing

If you read this blog, you know that I feel strongly about the potential of social media and digital tools to transform the ways that nonprofits communicate with donors and supporters. Nonprofits are jumping on social channels in greater numbers.

Julia’s Nonprofit Social Media Checklist

J Campbell Social Marketing

I’m speaking at the Essex County Community Foundation’s Institute for Trustees on March 22 , and the topic is “Online Marketing & Social Media: What a Board Member Needs to Know” If you’ve seen me speak, you know I cram in a ton of information into my sessions, and this one is just one hour. Here it is, as a free JPG for you to download: Julia’s Nonprofit Social Media Checklist. Julia’s Nonprofit Social Media Checklist.

Are Print, Email, Website and Social Media Equally Time Consuming?

Kivi's Nonprofit Communications Blog

If you look at the preliminary results from our 2017 Nonprofit Communications Trends Report Survey, email marketing, print marketing, the website/blog and social media marketing are almost identical in the rankings for how much time nonprofit staff are spending on them.

Are You Totally Missing the Point of Social Media?

J Campbell Social Marketing

Both groups want to know the most surefire and fastest way to grow their fans and followers on social media channels. (I But focusing on numbers and followers misses the point of social media. The post Are You Totally Missing the Point of Social Media?

How Digital and Social Media Tools Have Transformed Nonprofits [Infographic]

J Campbell Social Marketing

Social media is not a fad , nor is it a trend – it is a way of life. Digital and social media tools have completely revolutionized the ways in which people communicate with each other, as well as the ways that we consume and share information.

3 Engagement Crushing Mistakes Nonprofits Are Making On Social Media – And What To Do Instead

J Campbell Social Marketing

Social media tools have completely revolutionized the way human beings communicate, research information, ask questions, and express themselves. In today’s training, I detail the 3 main engagement crushing mistakes that I see nonprofits making with social media every single day.

No Nonprofits – You Aren’t Posting Enough On Social Media

J Campbell Social Marketing

A common question that I receive from nonprofits on social media: How often should we post on Facebook/tweet on Twitter/post on Instagram/share on LinkedIn, etc.? . To truly understand why, you need to understand how social media (especially Facebook) work.

Understanding Social Media

Public Sector Marketing 2.0

I have added a new first step to my strategic social media engagement process. It involves educating key senior stakeholders within your organization as to what social media actually consists of. Most of their “social media knowledge&# currently consists of hearsay, traditional media coverage (often horrendously inaccurate), and the online behaviors of their own teenage daughters and sons. Social media is not just something “the kids do”.

How to Use Email and Social Media to Create an Exceptional First-Time Donor Experience

J Campbell Social Marketing

Here are 3 simple ways to use email and social media to create an exceptional first-time donor experience. For extra credit consider a multi-channel Welcome Kit for new donors. For more info, read Media Cause’s great post, How Nonprofits Can Use Facebook Page Groups.

How to Create a 90-Day Nonprofit Online Marketing Plan (Without Spending Hours On Social Media)

J Campbell Social Marketing

Anxiety about staying up-to-date with all the different technology platforms, posting to social media every week, updating the website, writing the email newsletter… that’s enough to keep a busy nonprofit practitioner up at night.

Is Nonprofit Social Media A Waste of Time?

J Campbell Social Marketing

Do you find social media to be a big, fat time waster for your nonprofit? Finally, someone told me that it was ok to quit using social media for my nonprofit! The only problem is that social media has BECOME the status quo.

Make Blogging a Part of Your Social Media Strategy

J Campbell Social Marketing

In this presentation, called Make Blogging a Part of Your Social Media Strategy, I show how smaller nonprofits can get on board with blogging and create a dynamic outlet that grows their supporters and helps them accomplish their goals.

Get More Nonprofit Social Media Exposure: A Simple Idea From #bbcon

J Campbell Social Marketing

I am especially fond of one small, yet very powerful idea that you can use to raise even more money at your next event – and get your nonprofit social media exposure to boot! The brilliance of using a Social Media Give Back campaign is that it’s a win-win for everyone.

When Sponsor Promotion Consumes Your Communications Channels

Kivi's Nonprofit Communications Blog

In many cases, the benefits require logos, sponsor lists, effusive thanks, and the like to be included in the nonprofit’s communications channels. Social media posts about the sponsors get very little to no engagement.

How Digital and Social Media Tools Have Transformed Nonprofits [Infographic]

J Campbell Social Marketing

Social media is not a fad , nor is it a trend – it is a way of life. Digital and social media tools have completely revolutionized the ways in which people communicate with each other, as well as the ways that we consume and share information.

Health Care Social Media Review #30: The Research Edition

SocialButterfly

Where do you turn for the latest research on the impact and influence of social media? This edition of the Health Care Social Media Review (HCSM) provides the latest research your fellow colleagues are studying by highlighting social media research and related resources.

Review 151

8 Ways to Make the Case For Social Media At Your Nonprofit

J Campbell Social Marketing

Is this the look you get when you bring up social media at your nonprofit? There is no doubt about it – social networking has changed the game in terms of how people communicate, share information and learn about new things in their lives.

Six Ways Social Media Has Affected Nonprofit Newsletters

Kivi's Nonprofit Communications Blog

Last week, I asked for your thoughts on how your newsletter has changed , including how your organization’s use of social media has affected your newsletter, whether print or online. the organization used the communications channels in totally different ways.

5 Ways to Thank and Recognize Your Donors Using Digital Tools and Social Media

J Campbell Social Marketing

Here are 5 ways you can thank and acknowledge your donors using digital tools and social media. Instagram and Snapchat: Record videos within the app, add enhancements (text overlay, stickers, filters), save to your phone and post on other channels.