Is Email More Inspiring Than Social Media?

Kivi's Nonprofit Communications Blog

This surprised me as our Nonprofit Communications Trends Surveys usually has nonprofit communicators ranking social media as more important than email. Only 18% say that social media inspires them to give them most.

10+ Ideas for a Nonprofit Social Media Intern

J Campbell Social Marketing

During the last live session of Social Media for Social Good Academy, there was a lot of discussion around work study students and social media interns. . Collect stories from program staff to turn into social media content. . Social media audit.

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How to Conduct a Social Media Audit for Your Nonprofit (with free template)

J Campbell Social Marketing

Download the Nonprofit Social Media Audit template. Anybody have a Social Media Audit template? This question keeps coming up in my orbits, and I haven’t seen many specific recipes or templates for social media audits (or more comprehensive digital audits).”.

5 Core Competencies of Effective Nonprofit Social Media Managers

J Campbell Social Marketing

Data shows that over 50% of nonprofits are active on at least two social media channels. Of course, being “active” is one thing – but are nonprofits truly leveraging the power and potential of these channels to get results? . We don’t know the answer to this question, because many nonprofits aren’t using social media strategically, nor are they measuring what they are doing there. . So what exactly is a Nonprofit Social Media Manager?

Should You Put Social Media in Your Editorial Calendar?

Kivi's Nonprofit Communications Blog

Most nonprofits don’t put every social media post into their editorial calendars. Start with when these things will be published, on what day and in which communications channels. Work social media into your content repurposing workflow.

How to Write a Nonprofit Social Media Policy

J Campbell Social Marketing

This is a small excerpt from my book, How to Build and Mobilize a Social Media Community for Your Nonprofit in 90 Days, out now! . People that are skeptical of social media may be concerned that opening up this can of worms at your nonprofit will create conflicts of interest, policy breaches, and more messy legal situations. Internal Social Media Policies. Model good behaviors of productive sharing and positive participation on social media. .

5 Social Media Video Tips for Nonprofits

J Campbell Social Marketing

Despite the evidence about the impact and effectiveness of social media video, small nonprofits are still skeptical about using it in their communication strategy. . The belief is that a video must be polished, edited, and produced in order to get attention on social media. . People – your donors – use social media apps on their phone to check on issues they care about, find new information, and watch informative and entertaining videos.

How to Set a Manageable Social Media Posting Schedule

J Campbell Social Marketing

Between answering emails, attending meetings, coordinating events, and more, who has time to maintain more than one social media account? How can you set and maintain a manageable social media posting schedule for your nonprofit? The hard truth is that getting results on social media is similar to creating a plan to increase your fitness, health, and wellness. The odds are that you will not appear enough to enrage or to annoy your social media followers.

5 Habits of Successful Nonprofit Social Media Managers in 2020

J Campbell Social Marketing

In the world of nonprofit social media, the landscape is changing so rapidly, and it’s becoming harder and harder to build community in our hyper-connected world. . Three billion people , around 40% of the world’s population, use social media – spending an average of two hours every day sharing, liking, tweeting and updating on these platforms. . There is a lot on the plate of the modern nonprofit social media manager. . The same goes for social media. .

11 Strategic Ways to Grow Your Nonprofit Social Media Followers This Year

J Campbell Social Marketing

Nonprofits use social media platforms every single day to connect with constituents , raise awareness for causes, and collect donations. With engaged followers on one or more of the major social networks, organizations can effectively spread the word about fundraising campaigns, new initiatives, and advocacy work. However, simply having 1,000 Facebook fans or 200 Twitter followers is not the best indication of social media success. Explore paid social.

10 Reasons to Attend the Nonprofit Social Media Summit

J Campbell Social Marketing

If you are like most nonprofit social media managers, you came to this work sideways, if not completely by accident. . Let’s get on social media!” And it fell on YOU to learn how to use all of these competing channels, not to mention the daily management of the accounts, content creation, photography, updates, changes, and more. . I am building the Nonprofit Social Media Summit for people like you. .

A 90-Day Plan to Revamp Your Social Media Strategy

Kivi's Nonprofit Communications Blog

Is it finally time to get a grip on your social media strategy? Her latest book is called “ How To Build and Mobilize a Social Media Community for Your Nonprofit in 90 Days ” and it includes all the advice you need to create both a Social Media Blueprint and a Social Media Calendar. How can you build a social media ambassador program? Nonprofit Social Media

If I Were Launching a Social Media Strategy from Scratch.

Kivi's Nonprofit Communications Blog

If I were starting from scratch with social media, or revamping a social media strategy, here’s what I would focus on in Facebook, Instagram, Twitter, and YouTube. I’d also use Messenger as a customer service and “quick question” channel. If you were starting from scratch with your social channels, with no preconceived notions of doing what you’ve always done, what you would share? Nonprofit Social Media

Why Your Nonprofit Should Start A Social Media Ambassador Program

J Campbell Social Marketing

Just one-third of Americans trust their government “to do what is right”; 42% of Americans trust the media (down from 47% a year ago); Trust in nonprofits/NGOs is higher than trust in government, but it still decreased by nine percentage points from last year. Recommendations and referrals from trusted networks are eminently more powerful than the most exquisitely-designed and well-funded social media advertising campaign. The Monash College Social Media Ambassador Program.

Fundraisers – You’re Missing the Point of Social Media Fundraising

J Campbell Social Marketing

Lately I’ve been seeing a lot of articles, written by my fundraising heroes, that are a little bit grouchy on the subject of social media fundraising. I’m here to give you my side of the social media fundraising argument – because I know that it works. You may be saying, “Oh, sure, Julia, you have to stick up for social media. Social media – when done STRATEGICALLY and CORRECTLY – is the perfect way to do all three of those things.

The 3 Keys to Social Media Success

J Campbell Social Marketing

Nonprofits often ask me – What is the one piece of advice you can give to help us achieve social media success? Not to mention that “social media success” looks different for every organization. Have you heard the term “ multi-channel marketing ” or “diversification of channels”? All of these channels should be working together, like a well-oiled machine, to help you further your goals. Slow and steady wins the social media race.

Make Social Media Matter More: Part 1

Getting Attention

The pressure to generate social media miracles. Start by reviewing the Pew Foundation’s recent Social Media report ( great summary here ). Follow with these four steps to get the social media monkey off of your back: Get to know your people. Pew tells us that more older adults are on social media than ever before, especially Facebook, while younger adults 18-29 are visual platforms like Instagram. Social Media Pressure.

How to Learn More about Your Current Social Media Followers

Kivi's Nonprofit Communications Blog

They have all the usual channels set up and your job is to improve engagement. But what about your current social media followers? You don’t get the same kind of data back on a person by person basis from the social media companies. Segmenting to your organic social media followers is also limited. That means it’s even more important to have a sense of the kinds of people who are currently following you on social.

8 Irresistible Benefits of Nonprofit Social Media Storytelling

J Campbell Social Marketing

There are a myriad of benefits that can be gained through a strategic online foray into nonprofit social media storytelling – benefits that will resonate throughout the entire organization, from donors to clients to staff. Increased media attention. Human beings, and most media outlets, love stories. If you want to get in The New York Times or your local journal, having an interesting or unique story can lead to increased media coverage for the organization.

How to Use Social Media to Maximize Your #GivingTuesday Campaigns

J Campbell Social Marketing

Wondering how to use social media to best stand out? Giving Tuesday success depends on a great promotions plan – and that includes social media. In this webinar, I provided insider tips and tactics to bring the power of social to your campaign. Review the slides to get: • Strategies for harnessing social channels and networks. Tips for launching easy social campaigns. Giving Tuesday is just around the corner!

4 Simple Guidelines For Your Nonprofit Social Media Storytelling Strategy

J Campbell Social Marketing

Creating a vibrant, effective, and workable social media storytelling strategy can be daunting for many nonprofits, especially small and grassroots organizations with little to no staff capacity or tech savvy. This one answer should guide all of your social media storytelling efforts and provide the backbone of your strategy. 2) Consider What We Know About Social Media. We know that trust in social media channels is declining.

Being More Social on Social Media: Where to Start?

Kivi's Nonprofit Communications Blog

I just finished Part 1 of our webinar series on Social Media Strategies That Won’t Waste Your Time. I discussed several ways that nonprofits need to come out from behind the logo and connect one on one with people via social media. Using social media as a customer service channel, not just as a promotional one , was the most popular first step. The post Being More Social on Social Media: Where to Start?

Social Media and Newsletter Ideas for August 2020

Kivi's Nonprofit Communications Blog

Need writing ideas for social media, blog posts, newsletter articles, and more? Perfect for Instagram and other social media channels, this is a chance to post your best pictures. We have you covered.

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How Coronavirus is Changing the Way Nonprofits Think about Their Social Media Strategies

Kivi's Nonprofit Communications Blog

Last week I presented our two-part webinar series on nonprofit social media strategies based on our Be Personal / Be Practical framework. Here are 15 Authentic Moments to Create on Social Media. Last year, 37% prioritized having internal conversations about social media as a service , rather than a billboard. This year, the top to-do is better matching content to the right social media channel.

How to Convince Your Boss to Invest in Social Media Storytelling

J Campbell Social Marketing

You may have to convince your boss or your Board to shell out the money for Social Media for Social Good Academy. We will be together in a tight cohort for five full weeks, going step-by-step to create a social media playbook for your organization. I get it!

3 New Ways to Determine Nonprofit Social Media Success (That Don’t Involve Numbers)

J Campbell Social Marketing

Social media continues to perplex, overwhelm, and frustrate many a nonprofit marketer. You post promotions on social media, fairly consistently, but no one engages. You feel like social media is a total waste of time – you’ve got emails to answer, phone calls to make, meetings to attend! Let’s take a look at two of the main reasons why you may not be getting the social media success that you crave: . #1

How Nonprofits Can Get More Social Media Engagement in 2018

J Campbell Social Marketing

Nonprofits small and large dived into social media last year, and some found huge success – but many did not get the results that they expected. I hear these social media laments all the time from nonprofits: “Social media algorithms have killed our engagement this year.”. “It’s Before I provide some tactical advice on how to get more social media engagement, we need some real talk on algorithms. Experiment with paid social media ads.

Quick Guide to Launching a Two-Week Social Media Marketing Campaign

J Campbell Social Marketing

This is a small excerpt from my book, How to Build and Mobilize a Social Media Community for Your Nonprofit in 90 Days, out now! . Once your nonprofit has spent significant time building up a community , you can launch a dedicated social media marketing campaign.

How to Get People to Share Your Nonprofit Video on Social Media

J Campbell Social Marketing

You’ve undoubtedly heard that to amplify your nonprofit marketing, you need a strategy to create and share great videos on your website and social media channels. Video is the best performing content type on social. Understand why people share on social media. To get more shares, nonprofits need to understand the psychology behind social media and online sharing. To gain social capital. Social media is a value exchange.

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Relief—Your Social Media Decision Guide (No Charge)

Getting Attention

It’s changed dramatically, along with the balance of the social media landscape as one-time favorites shift form and new channels burst onto the scene. There’s little doubt that social media should be a part of your communications mix, but what should you be using it for, and how? It’s so tough to figure out the what, how and why of ambitious but realistic social media, especially because there’s so much “it depends” involved.

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What #SaveMarketBasket Can Teach Nonprofits About Social Media & Inspiring Passion

J Campbell Social Marketing

Once the story started receiving national attention, social media channels were all a-buzz. What can this grassroots-turned-national social media campaign teach nonprofits about using social media and inspiring passion in supporters? This unbridled zeal for the former-CEO is the key to the #SaveMarketBasket movement – without it, no form of social media campaign could work. 6) Utilize all channels.

Strengthen Your Nonprofit Social Media Impact

Getting Attention

Why not resolve to improve your social media efforts? Planning is vital to success with social media, and thinking ahead can ensure the best return for your efforts regardless of the channel you’re using. We created our free Nonprofit Social Media Decision Guide specifically to help organizations like yours strategize their approach to social media. It’s far better to use one or two channels well than many channels poorly.

Julia’s Nonprofit Social Media Checklist

J Campbell Social Marketing

I’m speaking at the Essex County Community Foundation’s Institute for Trustees on March 22 , and the topic is “Online Marketing & Social Media: What a Board Member Needs to Know” If you’ve seen me speak, you know I cram in a ton of information into my sessions, and this one is just one hour. Here it is, as a free JPG for you to download: Julia’s Nonprofit Social Media Checklist. Julia’s Nonprofit Social Media Checklist.

Social Media Productivity Tools for Nonprofits

J Campbell Social Marketing

For a social media manager at a nonprofit organization, those phrases may seem incredibly elusive. Since 2010, I have helped nonprofits with their digital marketing strategy, focusing on social media. What I’ve found is that when it comes to technology and social media, the hamster wheel never stops, and it’s up to the individual nonprofit professional to create a workable plan, or burn out soon after starting. Be efficient. Keep on task.

One Fundamental Thing Nonprofits Need To Know About Social Media

J Campbell Social Marketing

Association Mavens has an insightful interview with Amy, and her perspective about social media, nonprofits and the future of nonprofit technology. And yet when it comes to social media, we think, ‘I saw in the newspaper that this organization ran a campaign on this channel; we need to do that too!’ This interview covers the following questions, and more: What is the core fundamental thing we should understand about these channels?

5 Ways to Use Social Media to Demonstrate Impact

J Campbell Social Marketing

This is a small excerpt from my book, How to Build and Mobilize a Social Media Community for Your Nonprofit in 90 Days, coming out February 19th. . Social media provides you with an opportunity to showcase your distinctive and unique footprint on the world. Enrollment is open for Social Media for Social Good Academy! This is my brand new 6 week live training program to level up your social media.

How to Create a Nonprofit Social Media Toolkit for Your Online Fundraising Campaign

J Campbell Social Marketing

Using the power and potential of social media in your online fundraising campaign is essential. If you provide your biggest supporters and ambassadors with social media resources that they can use to spread the word about your campaign, chances are that you will reap the benefits! What to Include In your Nonprofit Social Media Toolkit. Once you have a great story and message to share, you can then figure out the channels to use to spread the word.

How to Create and Use a Nonprofit Social Media Calendar [with template]

J Campbell Social Marketing

Between answering emails, making phone calls to supporters, editing the annual appeal letter and coordinating fundraising events, who has time to maintain more than one social media site? Use a simple Social Media Calendar: To plan a month or more worth of social media posts; To manage all online communications that go out during the week; To avoid that middle-of-the-day dread when you have yet to post to Facebook or send a tweet.

Get Past Paralysis:101 Social Media Tactics for Nonprofits

Getting Attention

( Watch author interview video : Social media experts Melanie Mathos and Chad Norman share their recommendations to power your social media activities, especially useful for small- and medium-sized organizations.). There are two major paralysis points that detour orgs from putting social media tools to work most productively. Keeping up with the evolving social media landscape.

How Much Time Does Social Media Marketing Really Take?

J Campbell Social Marketing

It seems that all too often, uninformed nonprofit Boards and well-meaning but not-tech-savvy Executive Directors simply tack on the words “social media” to the development or marketing person’s job description. This usually happens after a heated Board meeting where it is decided that their nonprofit should be “doing social media.” Social media is free. Always remember how time is actually spent “doing social media.”.

4 Ways to Use Social Media to Strengthen Donor Relationships

J Campbell Social Marketing

Nonprofit Tech for Good found that “boomers spend 19 hours a week online, and 71% use a social networking site daily with Facebook being the most popular. Your donors ages 74+ are the fastest-growing demographic on social networks. People of all generations are online and using social media platforms. Use this fact to your advantage as social media channels can be an excellent way to strengthen donor relationships.

When your employees go too far on social media…

Public Sector Marketing 2.0

I recently did some work for a client that involved looking into recent Canadian legal cases dealing with employees that have been either fired or reprimanded for their conduct on social media platforms. Be aware that employers can legally monitor your online behaviour on public channels 24/7. General Legal case law cases employment termination examples fired law legal Social Media social media guidelines social media policy

Social Media Storytelling for Nonprofits

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Pairing your nonprofit storytelling with social media is a smart tactic for engaging supporters and inspiring them to take action. Here ''s why it works : It''s d ynamic: Social media makes it easy to combine text, photos, video and interactive elements to tell a richer story than just words alone. It puts stories f ront and center: For many, social media is part of a daily routine. Think outside the box when presenting your stories via social media.