Feedback Week: Channel and Volume Preferences

The Agitator

And you don’t get much more “top” than channel and volume comments. We covered the three reasons people want to stop getting communications in a channel a couple weeks ago , but for those who don’t commit these posts to memory (I had to look it up, and I write these things!),

5 Fatal Donor Communication Mistakes Nonprofits Should Avoid

Ann Green

You’re failing to communicate through diverse channels. You’re discounting traditional donor communication channels. Similarly, your team should create a communications calendar that accounts for each channel of your communications with donors.

7 Mistakes to Avoid with Email Newsletters

Kivi's Nonprofit Communications Blog

” That isn’t exactly true based on a recent survey of small to medium business by SharpSpring and Ascend2. Social media and blogging were the next two important channels.) With the advent of social media, it seems like you constantly hear cries of “Email is dead!”

7 Reasons Why This Gen X Nonprofit Marketer Has Fallen In Love With Slack

Kivi's Nonprofit Communications Blog

As fellow nonprofiteer Alex Field writes here in this Medium article , Slack opened the floodgates of communication. Slack Organizes Communications In Channels. Slack is organized by channels that you create.

12 Key Digital Engagement Trends from the 2018 M+R Benchmarks Report

EveryAction

Digital fundraisers are busier than ever, reaching more people through digital channels than ever before. There is a lot of learning and experimenting going on in digital fundraising, which is fueling new innovations in how to raise money across the whole spectrum of digital channels. As nonprofits are using multiple channels to reach their supporters, they also need to be able to track engagement across these online and offline channels.

Nonprofit Planning for 2018: Your Top 3 Nonprofit Digital Marketing Challenges – And My Solutions

J Campbell Social Marketing

Ask: Which channels are we currently using? Which channels are working best? Which channels could be improved if they were used more purposefully and strategically? Which channels could be scrapped? Do we need to be on all the channels?

16 Content Ideas Your Major and Planned Gift Donors Will Love

iMarketSmart

Highly relevant and targeted medium length YouTube videos. Aim for 2 – 10 minutes ( Subscribe to our YouTube channel ). Infographics. Short, “self-contained” emails (with no hyperlinks) that include very brief updates. Short letters or online articles (2-3 paragraphs). Brief emails with links to other articles (i.e. – “I thought you might like this…”). An annual report delivered via mail or email.

[Guide] Creating Video for Nonprofits

EveryAction

By appealing to a wide range of our senses, videos capture our attention and activate our emotions, unlike any other medium. So that being said, a lot of these smaller nonprofits won't have distribution channels from local outlets.

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Top 10 Sources: Nonprofit Communications Jobs

Getting Attention

In fact, job responsibilities in our field continue to grow more varied as channels, platforms, and approaches evolve. There are so many compelling job opportunities for us nonprofit communicators.

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Got UTM? Measuring Nonprofit Email and Social Media Results

Kivi's Nonprofit Communications Blog

things like utm_source=newsletter&utm_medium=email. Campaign Medium: This is the main communications channel, so for example, we use “email” for both the email newsletter and the single topic emails.

Tactics—Step 4 in strategic communications planning for nonprofits

ImpactMax

Now we move to tactics—selecting messengers, communications channels, and timing. Choosing channels. The medium is a messenger too. The channel s you pick also influence the audience’s reception and response to your communications. (If flickr/popculturegeek.

It’s Time for Some Tough Love On Nonprofit Facebook Fundraisers

J Campbell Social Marketing

YouTube is the most popular social media channel with the younger crowd, with 94% of American 18- to 24-year-olds watching videos on the site. . What we need to come to terms with is that the nonprofit is no longer in control of the fundraising medium.

Is Blogging Dead?

Kivi's Nonprofit Communications Blog

But just because the purpose of blogging has changed doesn’t mean it’s no longer an important communications channel. Yes, I know she published it on Medium, but that brings me to my next point…). I remember it like it was yesterday, the day I first heard the news.

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5 Ways to Effectively Use Your CRM

EveryAction

Track supporters' engagement across channels. Tracking member engagement across different mediums or channels can be difficult, but achieving a 360 degree view of their activity will enable you to understand and communicate with them in more powerful ways.

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Frank Talk: Comms that Connect (Part 1)

Getting Attention

No matter the channel or medium, good communication happens when it is authentic. Guest blogger Mark Dessauer is Director of Communications at Blue Cross and Blue Shield of North Carolina Foundation. Frank : A gathering of communicators who work for the common good (or public interest). I found myself there this past winter, delighting in northern Florida rain while the rest of the country was being buried under snow.

Strengthen Your Nonprofit Social Media Impact

Getting Attention

Planning is vital to success with social media, and thinking ahead can ensure the best return for your efforts regardless of the channel you’re using. As a rule of thumb, set aside at least two hours each week for every social media channel in your mix.

Get Past Paralysis:101 Social Media Tactics for Nonprofits

Getting Attention

( Watch author interview video : Social media experts Melanie Mathos and Chad Norman share their recommendations to power your social media activities, especially useful for small- and medium-sized organizations.).

Whew! The Mail Lives.

The Agitator

I saw two surveys today that reassure me that old-fashioned mail, my favorite medium, will probably outlive me. The first has no relevance to fundraising, but does shed some light on people who follow local issues and politics.

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Practice Makes Progress—Into Focus Nonprofit Video Guide

Getting Attention

Bring your content to life across channels and formats. 6) Start with a low-commitment project, focused on building skills, generating productive feedback and building organizational comfort with and understanding of the medium.

3 cool, creative, FREE communications tools for nonprofits

ImpactMax

Depending on your audiences and communications strategies—these might make interesting new communications channels for you. You can create a channel for your organization, just like YouTube. Flickr/marcmo.

Aligning Nonprofit Strategy with Donor Preferences

Nonprofit Consultant Blog

What you say is more important than the frequency with which you communicate, or even what medium or channel you are using. Each generation has different communications preferences, from what channel (mail, email, social media.),

Return to Spray and Pray?

Kivi's Nonprofit Communications Blog

In the ideal world, you can direct mail and email supporters, and they are following you on several different social media channels. You are dropping the “social” out of “social media,” and just seeing it as another advertising medium.

4 Smart Ways to Use Thank You Videos in Nonprofit Fundraising

Kivi's Nonprofit Communications Blog

Video is increasing in nearly every digital channel, from email to web pages to social networks. As a volunteer for my local Rhinebeck Soccer League , I invited the teams to give thanks to their respective sponsors, and many of them choose video as their medium. Joshua Clay.

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Virtual Reality and Nonprofit Marketing – A New Way to Engage Donors

J Campbell Social Marketing

This makes it a perfect medium for nonprofit marketers seeking to connect with prospects. If you’re publishing your VR experiences on social media channels, don’t forget to tag them as VR experiences. Guest blog by H. James, MBA.

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Nonprofit Video Experts Share Tips & Tools: #501TechNYC (Part 1)

Getting Attention

She was hired to launch the video program (showing IRC’s investment in the medium and channel), and outsources video production and distribution help.”It’s It’s so challenging for nonprofits to get video right, especially with limited budgets and bandwidth.

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5 Very Inspiring Nonprofit Fundraising Campaigns for Mother’s Day

J Campbell Social Marketing

Pinterest is the perfect medium to fundraise around this holiday, because moms congregate there. AND want to share it across all my social media channels. I am always looking for creative ideas to give my moms on Mother’s Day (I have a mom, a step mom and two mothers-in-law).

The Empty Package–Nonprofits, Social Media, and Content Strategy

ImpactMax

We’re all familiar with the knock-out Facebook pages, Twitter streams, flickr albums, and YouTube channels of large nonprofits who have become models in the use of social media to grow and engage supporters. flickr/minxlj.

Getting Started with a PR Plan

Kivi's Nonprofit Communications Blog

Effective PR is all about matching the message to the medium. Share it with your donors through your newsletter and social media channels. Sean Horrigan.

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21 Ways to Give Back Through Your Holiday Shopping

J Campbell Social Marketing

PEOPLink helps artisans and small and medium enterprises (SMEs) from 45 of the poorest countries grow their business through global e-commerce. Look up a cause or a specific organizations on Pinterest and other online channels. photo credit: Rev.

#COMMUNICATIONS: Plan Your Nonprofit’s Story, Then Shoot The Video

Non Profit Marketing 360

What is the call-to-action you want to announce in each medium you engage? Making a video is all the rage in the nonprofit world – and it should be. Videos can engage the eyes and ears and hearts of your audience in ways that can and should complement other means of outreach.

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Newsletter: How Big Changes in Social Media Will Impact Corporate Partnerships ; How to Talk Your Corporate Partner Out of Starting a Foundation ; Drink a Beer, Save a Deer

Selfish Giving

Instead of communicating with 500 friends, we'll talk to seven with channels like Facebook’s Messenger, Instagram direct messages etc. Growth in total household giving Is camouflaging a decline in giving by small and medium donors: what can we do about it?

#Interview: Michael Stein, Author, Blogger, & Veteran Nonprofit Technology Strategist

Non Profit Marketing 360

NPM360: Integrated and multi-channel are things people talk about a lot. Basic integrated fundraising involves synching up messaging calendars, so you’re telling the same story and making the same calls-to-action no matter what medium your supporters are engaged in.

When in Rome.

Marketing for Nonprofits

In Developing the Creative and a Message That Works Across Multiple Channels , they outline 7 tips for multichannel success. My favorite is Tip #1: What You Say – and How You Say It – Depends on the Channel. Tip #3: Develop Your Issue First, Before Selecting Channels is also important.

Webinars for Nonprofits: Getting Started

ImpactMax

Your goals and strategies always determine your tactics and channels, not vice versa. If eye contact or body language is important to your topic, you may want to look at another medium. flickr/TechSoup for Libraries.

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Duplicate Solicitation Letters

A Small Change

I’ve heard a lot of recommendations for nonprofits to rehash their old and current website content on their blog and through their social channels. When you run a solicitation campaign, using multiple mediums can be a great technique to be successful. This is a great way to find some information you can use to publish, but make sure to take a strategic look at your communications. Every organization has donors who are receiving more than one kind of update from the organization.

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#Interview: Michael Stein, Author, Blogger, & Veteran Nonprofit Technology Strategist

Non Profit Marketing 360

NPM360: Integrated and multi-channel are things people talk about a lot. Basic integrated fundraising involves synching up messaging calendars, so you’re telling the same story and making the same calls-to-action no matter what medium your supporters are engaged in.

When Have You Acquired a Donor?

The Agitator

I would propose acquisition ends and donor cultivation begins when they give you one (or more) of three things: Permission to content them again, whether through the same channel or others. You can do it in any medium relatively easily once you’ve made the decision to do so.

#Interview: Michael Stein, Author, Blogger, & Veteran Nonprofit Technology Strategist

Non Profit Marketing 360

MKC: Integrated and multi-channel are things people talk about a lot. Basic integrated fundraising involves synching up messaging calendars, so you’re telling the same story and making the same calls-to-action no matter what medium your supporters are engaged in.

Excitement around donations by text message fades

DonorDigital

The finding of the study is that even though there was a surge in mobile giving for Haiti earthquake relief, that surge did not translate into either ongoing growth in mobile giving or into further giving through other channels.

Working in Canada goes Mobile

Public Sector Marketing 2.0

Obviously, there is still room for improvement in terms of “human tone&# , but that will surely come eventually as the GoC as a whole opens up to true dialogue on these channels. There is also the very useful branded Working in Canada YouTube Channel with useful videos and enabled comments. The Working in Canada Twitter Account is currently used as a broadcast medium, however I’m optimistic that it will transition towards an engagement platform eventually as well.

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How to Raise Money With Facebook – One Organization’s Success Story

J Campbell Social Marketing

Using social media as a broadcast medium, much like a radio or newspaper ad, is misguided. Posts should be crafted for each channel. According to Facebook, 150 million of the 1 billion people that use the social network are connected to a cause or nonprofit.

Live Video Streaming For Nonprofits

The Agitator

A medium you must master. And here’s an opportunity … YouTube has started a new feature that will allow all nonprofits to broadcast live events through their own video channels. Two announcements that go together. According to comScore , about 179 million web users watched nearly 38 billion online videos in February, a level that’s holding relatively steady. That’s an average of 21.8 hours per viewer!

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What the Simpsons Can Teach Us About Retention Rate

The Agitator

Medium/channel. That email is going to help or hurt your retention effort more in online giving than in other channels. You’ve just made a wise decision: you are investing more in both donor-focused retention efforts and new ways to bring in the right donors for your program.

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