A Quick Guide to Using Technology Throughout the Donor Engagement Process

J Campbell Social Marketing

Many people are most likely to respond to text messages over phone calls or emails, which often result in genuine and personal exchanges. Uploading this information into a customer relationship management (CRM) tool can be a great first step.

Get More from Your Donor Database

Getting Attention

To get a full and accurate 360-degree view of your constituents’ habits, actions and preferences, feed in data on every way they touch your organization (and vice versa) across all channels (website, social, direct mail, telemarketing, physical store, etc.),

Playing by the (Wrong) Rules

Sea Change Strategies

It’s a quintessential market exchange. I think one cause of the low-dollar death spiral is the fantasy of CRM, or constituency relationship management. Simplified, CRM is a set of communications channels tied to a database and governed by a set of rules. The problem isn’t CRM itself but the fantasy that it can do the job alone. This was a tough year-end for a lot of fundraising organizations. Time for some sober reflection and some self-honesty.

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