Remove Channel Remove CRM Remove Direct Mail Remove Exchange

Get More from Your Donor Database

Getting Attention

To get a full and accurate 360-degree view of your constituents’ habits, actions and preferences, feed in data on every way they touch your organization (and vice versa) across all channels (website, social, direct mail, telemarketing, physical store, etc.),

Playing by the (Wrong) Rules

Sea Change Strategies

Most low dollar direct mail or Internet donors hang around for a year or two and then stop giving altogether. Major donor fundraising operates primarily on social norms, and direct marketing fundraising operates on a weird hybrid of social and market norms. It’s a quintessential market exchange. So why, at a time when direct marketing-based fundraising is faltering, are we not looking to major donor-like strategies?

Rules 76