When Sponsor Promotion Consumes Your Communications Channels

Kivi's Nonprofit Communications Blog

In many cases, the benefits require logos, sponsor lists, effusive thanks, and the like to be included in the nonprofit’s communications channels. But in practice, I’ve seen it morph into some ill-advised and downright ridiculous communications.

Do You Start with the Idea or the Communications Channel?

Kivi's Nonprofit Communications Blog

Good Communications = Content + Channel + (Conversation, ideally). You have to have both the message/big ideas and the right communications channels for your communications to work. What do you usually start with, your content or your channels?

Content, THEN Channels, Follows Connection

Getting Attention

Hold your horses on channels. I hear: How do we use all marketing channels best? Here’s what I say: Forget the ALL marketing channels. Going all channel will undermine the power of your marketing work, because you’ll be spending scarce resources in the wrong places.

Download Your Multi-Channel Fundraising Campaign Worksheet [FREE]

Kivi's Nonprofit Communications Blog

You will also be able to fill out the communication schedule for all of your different channels. Fundraising Nonprofit Communications Nonprofit Marketing Strategy nptech Online Marketing Publication Management

Week of Freebies! Multi-Channel Fundraising Campaign Worksheet

Kivi's Nonprofit Communications Blog

Get a jump on your 2016 online fundraising campaigns — from your website to email appeals to social networks — with our Multi-Channel Fundraising Campaign Worksheet. You will also be able to fill out the communication schedule for all of your different channels.

Multi-channel marketing and planned giving

iMarketSmart

Instead, they are opting for a true multi-channel strategy. Communication Fundraising marketing Multi-channel marketing Planned Giving Planned giving Planned Giving Marketing strategy Today Seth Godin writes , “Repetition increases the chance that you get heard.”

Objectives for Your Nonprofit Communications Plan

Kivi's Nonprofit Communications Blog

In previous posts, I’ve shared with you the twelve most common nonprofit marketing and communications goals and the twelve most common nonprofit marketing and communications strategies. Today let’s talk about the types of objectives you should have in your communications plan. That said, SMART is not really enough guidance on what a nonprofit communications team should consider an objective.

27 Communications and Marketing Tactics for Nonprofits

Kivi's Nonprofit Communications Blog

In previous posts, we’ve shared the most common marketing and communications goals , strategies , and objectives for nonprofits. Tactics include both communications channels like email, PR and social media, as well as specific types of content like storytelling or infographics. Instead, here are the 27 communications tactics that are most useful for nonprofits.

12 Communications Strategies for Nonprofits

Kivi's Nonprofit Communications Blog

You set goals, like these twelve communications goals for nonprofits , including community engagement, raising awareness of issues, and fundraising. And every day you manage tactical communications channels like email, social media, print marketing, PR and more. The answer is Communications or Marketing Strategies. . Unfortunately, if you spend much time searching for nonprofit communications strategies what you most often find is content about goals or tactics.

Channel Your Inner Four-Year Old

Ann Green

You’ll answer their question, but they’ll keep responding with why again and again…… A lot of nonprofit communication isn’t focused on why something is important. Nonprofit organizations need to channel their inner four-year-old and start focusing on why.

Prepare for Multi-Channel Marketing

Non Profit Marketing 360

“Multi-channel marketing&# is the latest buzzword to proliferate and pollute all the multiple channels of communication. One essential element for multi-channel success, the survey suggests, is the technology to synchronize online and direct mail databases. See “Simple Recipe Increases Giving by 50%&# ) below for a good example of why.)

How to Plan a Multi-Channel Fundraising Campaign

Ann Green

This is why you need a multi-channel campaign. Your messages need to be consistent across channels. Which channels do your donors use? Don’t spend a lot of time on channels your donors aren’t using. You may need to send another mailing to donors who don’t use electronic communication. Also, keep track of how many donors come through each channel. We live in a multi-channel world. Multi-Channel Fundraising Campaign Worksheet.

What It Means to Do Multi-Channel Right

Kivi's Nonprofit Communications Blog

Convio has released a couple of interesting research reports that clearly demonstrate that multi-channel or integrated marketing (where you add online communications to direct mail) increases donor retention rates, giving frequency, and consequently lifetime value. Donors who actually gave online, in addition to the mail, were shown to be even more valuable (communicate with them and get them giving in more than one channel and you really win).

Channel vs. Identity: Two Go In; One Comes Out

The Agitator

Naturally, you do this by channel, since that’s how you’ll be spending money. Soon, you are thinking of digital donors, mail donors, telemarketing donors, as if it is the channel that defines the person who donates through that channel. Pretty soon, that’s how your strategy is organized; zooming in on ever-smaller channel fractals (e.g., This would be fine if channels were the best ways to organize donors. Channel doesn’t do that.

Prepare for Multi-Channel Marketing

Non Profit Marketing 360

“Multi-channel marketing&# is the latest buzzword to proliferate and pollute all the multiple channels of communication. One essential element for multi-channel success, the survey suggests, is the technology to synchronize online and direct mail databases. See item below for a good example of why.)

Can You ‘Hatch’ A Multi-Channel Donor?

The Agitator

What their analysis confirms is that multi-channel donors — those giving both online and offline — are the most valuable donors of all. Which raises a sort of chicken or egg question — can a multi-channel donor be ‘hatched’?! Communications Direct mail Donor retention / loyalty / commitment Integrated fundraising and marketing Online fundraising and marketing premium

Is Channel Integration Worth It?

The Agitator

Using an Amnesty International direct mail appeal to donors as the base or main channel, Sean sets forth. Communications Direct mail Integrated fundraising and marketing Media usage / trends Online fundraising and marketing Social media premiumLots of fundraisers talk about integration. Few truly practice it well. And even fewer view its possibilities through the lens of practicality.

The Human Rights Channel

The Agitator

YouTube has introduced a new channel devoted to human rights, called simply enough, The Human Rights Channel. The channel’s mantra: Film it. Says YouTube in its announcement , the channel is “dedicated to curating hours of raw citizen-video documenting human rights stories that are uploaded daily and distributing that to audiences hungry to learn and take action. communications Don't Miss these Posts online activism online publishing online video

Brandraising: One Organization, Many Channels

Fundraising 123

As you expand the tools you use to communicate online and off, and staff's roles change, how do you ensure you're all speaking with one voice? Sarah is a total nonprofit communications nerd. Sarah teaches aspiring nonprofit communications nerds at NYU's Wagner School and at the Athena Center for Women's Leadership at Barnard College.

Consistent Messaging Across Channels: The Crawl, Walk, Run Method to Consolidated Marketing

Kivi's Nonprofit Communications Blog

There are so many different ways to communicate with your supporters now, but how can you make sure all of those channels are integrated? Lu Esposito shares some simple, easy steps to make sure your marketing channels are all in sync. Lu Esposito.

Day in the Life of a Nonprofit Communicator – Nick Houser

Kivi's Nonprofit Communications Blog

Welcome to the latest installment in our series on the “Day in the Life” of nonprofit communicators! Don’t be shy – tell us what you do in a typical day as a nonprofit communications pro. Tell us what you do in a typical day as a nonprofit communications pro.

What Question Would You Ask 1,000 Communications Directors?

Kivi's Nonprofit Communications Blog

In early November, we’ll open up the survey for the 2019 Nonprofit Communications Trends Report. communication team salaries, sizes, and budgets. communications effectiveness. how communicators spend their time. communications frequency in different channels. Here are some suggestions I’ve heard from our newsletter readers: What is the return on investment for different channels?

Mixed Links for Nonprofit Communicators

Kivi's Nonprofit Communications Blog

Looking to add another communications channel? How I feel today… Mixed Links Nonprofit CommunicationsDrinks at Penrose in Oakland, CA. Welcome to a “I just got back from vacation and am still on Pacific time” edition of Mixed Links!

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Mixed Links for Nonprofit Communicators – September 21, 2018

Kivi's Nonprofit Communications Blog

Laura Forer breaks down Budgets, Channels, and Technologies: Stats About Marketing Today [Infographic]. October 17 & 18: Measuring the Effectiveness of Your Communications Work, Parts 1 and 2. Mixed Links Nonprofit CommunicationsVenkman’s. Atlanta, GA.

#MixedLinks for Nonprofit Communicators

Kivi's Nonprofit Communications Blog

Frogloop has 5 guidelines for improving your digital and multi-channel marketing. Mixed Links Nonprofit Communications Read an article you think would be great for Mixed Links? Let me know!

Understanding the value of multi-channel fundraising

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Multi-channel fundraising. The e-mail campaign proved to be a very valuable suplement to our traditionally single-channel marketing efforts. Adding the online channel helped us raise 40% more revenue at year-end than we would have if we had only used direct mail. In addition to increasing our overall revenue, the multi-channel approach allowed us to reach donors that we otherwise might not have been able to get to. Many nonprofits are doing this, and doing it well.

Single Channel Is Dead

The Agitator

None of these channels are dead. And there is a continual evolution within each of these communication options. Nonprofits are still improving their use of direct marketing, phone, email, and other channels. What is dead is the use of one channel at a time to engage people. What is dead is mindset that multichannel communication doesn’t apply to your organization. The old ways of planning and managing constituent communication are dead.&#.

#MixedLinks for Nonprofit Communicators

Kivi's Nonprofit Communications Blog

Let’s wrap up the week with some warm Mixed Links… Thanks to the almost 800 nonprofit professionals who have already taken our 2015 Nonprofit Communications Trends Report Survey ! She lists the books you’ll want on your bookshelf as a nonprofit communicator.

Mixed Links for Nonprofit Communicators

Kivi's Nonprofit Communications Blog

Find out in Which Social Media Channels Should Your Nonprofit Use for the Best Results? May 23: The Communications Directors’ Guide to Repurposing Content with Kivi Leroux Miller (Registration is $20 or free with an All-Access Pass ). Happy Friday, everyone!

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Take the 2018 Nonprofit Communications Trends Survey Now

Kivi's Nonprofit Communications Blog

It’s our most popular download of the year: The Annual Nonprofit Communications Trends Report. We answer the burning questions that nonprofit communications pros have about their work and their colleagues in the sector. Take the 2018 Nonprofit Communications Trends Survey now.

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Newsletter: Newsjacking for Causes ; How Businesses Can Raise Money from the Stage ; Marketing Channels with Highest ROI

Selfish Giving

Beyond being a partner for these brands, how should nonprofit organizations engage in discussions around current events through their own communications (and is it appropriate for them to do so)? Focus on having a massive impact and communicating that impact.

Newsletter: Happy Birthday to You ; 10 Emerging Industries for Corporate Partnerships ; Best Channel for a Sponsorship Ask

Selfish Giving

Imagine having a brand so strong that you could insist that people only communicate with you by mail. ?? Tomorrow's my birthday! Truthfully, I don't like getting gifts on my birthday. What can you give the guy who has everything, including loyal email subscribers?

5 Fatal Donor Communication Mistakes Nonprofits Should Avoid

Ann Green

Donor communication can be the key to growing your nonprofit’s community and reaching your fundraising goals. Be wary of these 5 fatal communication mistakes! Having an air-tight donor communication strategy in place is one of the fundamentals of perfecting your fundraising strategy.

Measuring Your Communications Effectiveness: 3 Concepts to Keep in Mind

Kivi's Nonprofit Communications Blog

Measuring the effectiveness of your nonprofit’s communications is a complicated puzzle. You have the effectiveness of specific channels like your website or Facebook page. Then there’s the effective management and growth of your communications team.

2012 Nonprofit Communications Trends – Infographic

Kivi's Nonprofit Communications Blog

Every good report these days must have an infographic, so here’s ours for the 2012 Nonprofit Communications Trends Report ! The Big Six Most Important Communications Channels for Nonprofits. Nonprofit Communications Nonprofit Marketing Strategy Trends infographic

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Burning Questions Nonprofit Communications Pros Have

Kivi's Nonprofit Communications Blog

Do you want to know the answers to these questions: How effective do nonprofit communicators feel on specific goals like community engagement, brand and reputation management, and supporting major donor fundraising? How satisfied are communications pros with their workloads and jobs overall?

How to Do Your Own Nonprofit Communications Audit [Training]

Kivi's Nonprofit Communications Blog

Has your nonprofit communications plan come together in an ad hoc, on the fly, piece-by-piece kind of way? Most nonprofits have added new communications channels one by one. Pacific), Kivi will present How to Do Your Own Nonprofit Communications Audit.

Day in the Life of a Nonprofit Communicator – Sara Maldonado

Kivi's Nonprofit Communications Blog

Here’s the latest installment in our series on the “Day in the Life” of nonprofit communicators, where we ask you to describe your day in your own words. Don’t be shy – tell us what you do in a typical day as a nonprofit communications pro. . Sara Maldonado.

Want Staff Help with Communications? Start with Photography

Kivi's Nonprofit Communications Blog

Before social media, nonprofit communicators needed mostly text, and convincing non-communications staff to devote time and energy into writing was (and still is) a challenge. Now, communicators need visuals as much as they need text.

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What Question Would You Ask 2,000 Nonprofit Communications Directors?

Kivi's Nonprofit Communications Blog

Every year in January, we release the Nonprofit Communications Trends Report. Some questions are perennial, like: Which communications channels are most important? How often will you communicate via print and email? Which social media channel will you experiment with next?

Where’s the Love: Is Your Communications Strategy LGBTQ Inclusive?

Kivi's Nonprofit Communications Blog

Here at Nonprofit Marketing Guide, we believe that cultural competency is an important element of good nonprofit communications. Today, contributing writer Antionette Kerr takes a look at several ways you can improve LGBTQ inclusion in your organization and its communications.

Week of Freebies! 2015 Nonprofit Communications Trends Report

Kivi's Nonprofit Communications Blog

Our annual Nonprofit Communications Trends Survey is our most popular download every year. In it, you’ll find what other nonprofits will be doing with their communications in 2015, including their top communications channels and how often they communicate.

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3 Surefire Communication Strategies to Follow Your Events

Kivi's Nonprofit Communications Blog

But before you pop too many bottles, it’s important that you’re prepared to communicate with your valuable attendees and donors. Take a look at these top 3 communication strategies that will help you reach, retain, and engage your attendees. Kerri Moore.