Breaking News: Humane Society of the United States Added to Microsoft's i'm Initiative List of Benefiting Charities

Cause Related Marketing

It's not often that I get to 'break' news here at the Cause-Related Marketing blog, but today I do.Here's a press release, leaked to me, which announces that The Humane Society of the United States is the tenth charity to benefit from Windows Live Messenger's cause-marketing campaign called the i'm Initiative.The Humane Society of the United States Announces Participation in the i’m Initiative.

#Interview: Paul Jones, President of Alden Keene and Associates, an Agency Specializing in Cause Marketing

Non Profit Marketing 360

Paul Jones is President of Alden Keene and Associates, a boutique marketing firm that specializes in cause marketing. His Cause Marketing blog is “dedicated to highlighting and dissecting the best and the worst cause marketing promotions and campaigns.”

#Interview: Paul Jones, President of Alden Keene and Associates, an Agency Specializing in Cause Marketing

Non Profit Marketing 360

Paul Jones is President of Alden Keene and Associates, a boutique marketing firm that specializes in cause marketing. His Cause Marketing blog is “dedicated to highlighting and dissecting the best and the worst cause marketing promotions and campaigns.”

#Interview: Paul Jones, President of Alden Keene and Associates, an Agency Specializing in Cause Marketing

Non Profit Marketing 360

Paul Jones is President of Alden Keene and Associates, a boutique marketing firm that specializes in cause marketing. His Cause Marketing blog is “dedicated to highlighting and dissecting the best and the worst cause marketing promotions and campaigns.”

Election Day Cause Marketing

Cause Related Marketing

Preliminary estimates suggest that voter turnout in yesterday’s general election in the United States was several million short of 2008. This isn’t cause marketing in the way we usually think about it. Cause-Related Marketing does a world of good.

Cause Marketing and Millennials

Cause Related Marketing

In April 2012 the Boston Consulting Group released its study called “ The Millennial Consumer: Debunking Stereotypes ” which found that for many in this generation causes and cause marketing is an important and animating force. Cause-Related Marketing does a world of good.

Innovation in Cause Marketing

Cause Related Marketing

I’m reading Steven Johnson’s fine 2010 book Where Good Ideas Come From: The Natural History of Innovation and there’s a terrific lesson therein for cause marketers looking to bring fresh thinking to their cause marketing campaigns.

The Importance of Proximity in Cause Marketing Relationships

Cause Related Marketing

AutoZone, the car parts dealer with more than 4500 stores across the United States is headquartered in Memphis Tennessee. Not surprisingly AutoZone is a cause marketing supporter of St. Cause-Related Marketing does a world of good.

#Tech: SOPA Inspiring Blackouts & Lobbyists – Should Nonprofits Care?

Non Profit Marketing 360

Could SOPA chill free speech? On the surface, not much seems to be of relevance in the ‘Stop Online Piracy Act’ ( SOPA, H.R. 3261 ) because nonprofits aren’t really in the business of selling digitized content, much less pirated content.

Cause Marketing Google Glass

Cause Related Marketing

Meanwhile, Warby Parker is famous inside and outside of cause marketing circles for its use of BOGO, buy one-give one. The Lions were founded in the United States, but like the other prominent service clubs, Rotary and Kiwanis, their highest membership growth takes place overseas.

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50 Cent, Cause Marketer

Cause Related Marketing

Curtis Jackson, aka 50 Cent visited the horn of Africa in September 2012 hosted by the United Nations and committed to provide 1 billion meals to the World Food Programme over the next five years, funded in part by several cause marketing efforts.

Millennials and Cause Marketing

Cause Related Marketing

Gen-Y, as they are also called, is a huge generation important to both marketers and nonprofits. That’s bigger than the Baby Boomer generation was in the United States. With regard to Millennials I’d turn that around and say, “no marketer ever went broke making young people feel empowered.” If your target market includes Millennials, you should play to that. Cause-Related Marketing does a world of good. Millennials Gen Y cause marketing

Bleeding-Edge Cause Marketing

Cause Related Marketing

Help, a company that sells single-symptom remedies to things like headaches and cuts, has teamed up with DKMS Bone Marrow Donor Center to deliver a wonderfully-integrated cause marketing campaign at the bleeding-edge of innovation. Cause-Related Marketing does a world of good.

Cause Marketing Our Thanks

Cause Related Marketing

In the United States most people waiting tables aren’t professionals, they’re students (or 'actors,' as the cliché goes) working for tips. Cause-Related Marketing does a world of good.

Can Cause Marketing Start a Cultural Meme?

Cause Related Marketing

A fishing lodge on the Kenai Peninsula called Alaska Hooksetters thinks that might be partly a marketing problem, and so it just started promoting a catch and release approach to King Salmon called “ Spawn On ” that features its own logo and Facebook page. I’ve got a brother-in-law who spends maybe a quarter of his weekends every year fly-fishing the blue-ribbon trout rivers of the Western United States. That’s true of some rivers in the United States as well.

Cause Marketing in Your Grocer's Aisles

Cause Related Marketing

A recent trip to the grocery store turned into an opportunity to scope out some packaged goods cause marketing. I started near the bakery side of the store and then made my way to drinks aisle, looking for cause marketing wherever I could find it.

The Best Cause Marketing of 2011

Cause Related Marketing

One of the things I love about cause marketing is also one of the things I love about my wife; it (like she) continues to surprise me. Here in date order of the original post are my top eleven Best Cause Marketing Efforts of 2011. Win One, Give One Cause Marketing.

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Open Source Cause Marketing

Cause Related Marketing

Arduino is an open source hardware control unit. He could have the unit send him text if the temperature in the room rose above 80 degrees. But open source cause marketers still offers cause marketers countless opportunities.

Happy Thanksgiving Cause Marketers

Cause Related Marketing

Today is Thanksgiving in the United States, a holiday when we watch parades and American football before eating an enormous feast of turkey, ‘stuffing,’ mashed potatoes and gravy, and then chase it down with slabs of pumpkin pie with whipped cream. Thanksgiving cause marketing

Simple E-tail Cause Marketing

Cause Related Marketing

A lot is at stake for cause marketers. E-tail in the United States alone amounts to $327 billion, according to Forrester , with the rest of the world coming in at more than twice that. Cause-Related Marketing does a world of good.

Memorial Day Cause Marketing

Cause Related Marketing

It’s Memorial Day on Monday in the United States, a Federal holiday that recognizes the men and women who served in the military and died. It’s also fair game for cause marketing around military veterans and causes. Regular readers know how much I love those big budget cause marketing campaigns. In general cause marketing plays upon the social psychology concepts of reciprocity and social proof.

Trade Group Cause Marketing

Cause Related Marketing

Trade groups exist to provide service to their members; research and publications, marketing and branding, lobbying and training, tradeshows and meetings, and the like. And now, one other thing they can do is to enable members to cause market. Wikipedia says there are 7,600 national trade groups in the United States. Does this satisfy as a cause marketing effort? Cause-Related Marketing does a world of good.

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Current Canadian Opinion on Cause Marketing

Cause Related Marketing

1, 2012 by Ottawa-based Abacus Data finds Canadians very supportive of the basic practices and premises of cause marketing. The Internet survey of 1208 Canadians found the following: 82 percent say they would switch brands to support causes they care about.

The Best Cause Marketing of 2010

Cause Related Marketing

The year 2010 was a memorable year for cause marketing. What follows are, in my judgment, the 10 best cause marketing campaigns of the year. Thousands of cause marketing efforts take place each year. The $2, up to $1 million, went to Jaime Oliver’s cause.

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Cause Marketing the Ballet

Cause Related Marketing

Cause Marketers: Protect Your Intellectual Property!

Cause Related Marketing

CMN, which was a path-breaking cause marketer, specifically decided that the narrative arc of those stories had to be about children who were sick but got better thanks to the specialized care available only at children’s hospitals in North America.

Fun Cause Marketing Promotion, Wrong Holiday

Cause Related Marketing

Today is Memorial Day 2013 in the United States. Memorial Day is a federal holiday, but also a day to do a little cause marketing. CSX, whose revenue (or turnover as our friends in the UK put it) is nearly $12 billion, is an interesting sponsor for a cause marketing effort. But a consumer on the East Coast would be no less hard-pressed to buy a consumer product that CSX hasn’t had some hand in delivering to market.

Cause Marketing Lessons From the Rodeo

Cause Related Marketing

On July 4, 2012 my family and I attended a small town rodeo and the clown who performed had a great joke with a lesson in it for all cause marketers. Still the only way for most people in the densely-populated Eastern Seaboard states to see a rodeo is to travel a good distance.

Cause Marketing That’s Bucking the Downturn

Cause Related Marketing

The economies in the United States and the United Kingdom and wide swaths of Continental Europe remain stuck in the doldrums. But that doesn’t mean causes have to roll over and take it. Cause-Related Marketing does a world of good.

Cause Marketing for 'One Lucky School'

Cause Related Marketing

In the past, I’ve defended sponsors who spent more on a promotion than they give to their benefiting cause. There are 132,656 public and private schools in the United States, enrolling 55 million kids. Get Kids Fit, is cause marketing that does not work as an effective promotion.

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Research vs. Awareness in Pink Ribbon Cause Marketing

Cause Related Marketing

Most of the pink ribbon cause marketing we’ll see this month won’t make a clear distinction between research and awareness. Unless they say otherwise, the major pink ribbon charities put the money they raise from cause marketing where they deem best. As a former charity executive, I’ve long argued that for charities that’s one of the principal advantages of cause marketing. Cause-Related Marketing does a world of good.

The Legalities of Cause Marketing

Cause Related Marketing

In the United States the practice of cause marketing is subject to governmental regulations, mainly at the state and local level. On that count, today’s post on the legalities of cause marketing comes courtesy of a guest poster, Maria E.

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Cause Marketing Beer with BOGO, Brew One Give One

Cause Related Marketing

On Monday’s post I touched on the topic of telling people what your cause marketing campaign accomplished when completed. What if it’s just not in your corporate DNA to do anything but to frontload your cause marketing activation?

Tubbs Reports the Results of its Romp to Stomp Cause Marketing Event

Cause Related Marketing

Tubbs, which makes snowshoes, recently announced the result of its 11th annual cause marketing event called Romp to Stomp, which benefits breast cancer charities in the United States and Canada. This post is part of an occasional series when I announce the results of cause marketing efforts that I have posted on in the past. Cause-Related Marketing does a world of good.

B2B Cause Marketing From the Financial Industry

Cause Related Marketing

I posted on B2B cause marketing last Friday and really didn’t expect to come back to the topic for a while to come. Veteran’s Day in the United States was Sunday, Nov. On Friday, we talked about the advantages of accessing employee in B2B cause marketing.

Cause Marketing Patriots and Public Servants

Cause Related Marketing

In the lead up to Independence Day in the United States, which commemorates the signing of the Declaration of Independence on July 4, 1776, I spotted a handful of cause marketing wherein the ‘cause’ is a burgeoning new coalition of American servicemen and women, police officers, and firefighters.

The Paradox of Pink Ribbon Cause Marketing

Cause Related Marketing

Without much effort we could list dozens of pink ribbon cause marketing efforts that take place each fall. But here's the conundrum, in the United States with a couple of notable exceptions no one really 'owns' the pink ribbon. No extra cost for splashing a pink ribbon on your marketing collateral. In the past I’ve termed the widespread availability of the pink ribbon ‘Open-Source Cause Marketing’ and it has its downside.

High Caliber Cause Marketing

Cause Related Marketing

Now cause marketing is lending a helping hand to the gun buyback program in Newark, New Jersey, a city of 275,000 about 10 miles west of Manhattan. Here’s how it works: Jewelry for a Cause , headquartered in Greenwich, Connecticut buys shredded handguns from the city of Newark.

Cause Marketing That’s Asleep at the HTML Wheel

Cause Related Marketing

Currently, consumers tell marketing researchers they are mostly likely to respond to cause marketing appeals from military veteran’s causes like the Wounded Warrior Project. Read the call to action and you’ll know what I mean: “Donate to a Good Cause,” it reads.

My New Favorite Cause Marketing Fundraiser

Cause Related Marketing

I apologize for not posting on Food Tattoos for Hunger , which took place at tattoo shops mainly in the United States but also elsewhere on Sunday, Nov. I couldn’t find any word on whether or not they achieved their goal, but I dig how grassroots this cause marketing fundraiser is.

Angry Faux Cause Marketing from Snickers

Cause Related Marketing

So why are they doing something that looks suspiciously like faux cause marketing? That headline seems custom-made for a cause marketing campaign. Are you hungry enough to really do something about the crisis of the hungry in United States?,

Cause Marketing Thongs to Benefit Microfinance

Cause Related Marketing

Black is selling women’s thongs to benefit microenterprises in the United States, Brazil and India. The Empoweredbyyou.com is functional, except the tab labeled ‘The Cause.’ Cause-Related Marketing does a world of good.

Cause Marketing Your Bowl Game

Cause Related Marketing

Two of the 35 bowl games held this season… the Kraft Fight Hunger Bowl and the Bell Helicopter Armed Forces Bowl… overtly use cause marketing to appeal to fans. In the United States the college football season basically ends the first week in December.