CauseTalk Radio Ep56: Why Cause Marketers Should Take More Risk

Selfish Giving

Today on CauseTalk Radio , Megan and I talk to Phil Haid , Co-Founder and CEO of Toronto-based Public Inc. about the need for more risk in cause marketing. Thursday, Phil will be delivering a presentation on risk and cause marketing at the Cause Marketing Forum Conference.

Radio 97

Innovative Cause Marketing 'Inventory'

Cause Related Marketing

Selling cause marketing sponsorships… like selling radio or television airtime… means selling the intangible. Keep brainstorming and other cause marketing inventory will become plain. A really fun kind of alternate cause marketing inventory came across my desk recently. But, to my knowledge, no one had ever sold it as a part of a cause marketing sponsorship til now. Cause-Related Marketing does a world of good.

CauseTalk Radio Ep67: Nonprofit Stomps Out Bullying with Cause Marketing

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Today on CauseTalk Radio , Megan and I talk to Ross Ellis , Founder & President of STOMP Out Bullying , on how her nonprofit is using cause marketing to raise awareness and money to beat the crap out of bullying. Tune in for some fun and some great cause marketing lessons.…

Radio 79

CauseTalk Radio Ep61: Boys & Girls Clubs Takes Cause Marketing Back to School

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Today on CauseTalk Radio we talk to Artis Stevens , National Vice President, Marketing Strategy & Operations at Boys & Girls Clubs of America , about its back-to-school cause marketing campaign, Great Futures.

Club 89

Cause Marketing the Auto Shows

Cause Related Marketing

At left is a Subaru, which offers its own cause marketing effort called Share the Love.) All of which begs the question, how might auto shows utilize cause marketing in their promotional mix? Other likely partners might include banks and credit unions and one (or more) of the small business incubators in the State, and of course media outlets like a TV station, radio stations and newspapers. Cause-Related Marketing does a world of good.

Rival Cause Marketing

Cause Related Marketing

One way to improve the likelihood of response to your cause marketing is to create an aspect of rivalry.If Tags: Sports Radio University of Utah ZAGGSkins Fan Challenge National Kidney Foundation Icon Campaigns

The Ten Worst Cause Marketing Campaigns of 2010

Cause Related Marketing

My post from yesterday, April 4, 2011 chronicled my top 10 list of the best cause marketing of 2010. Today’s post is my list of the 10 worst cause marketing campaigns of 2010 that I posted on during the year. 3) Many cause marketers hated the KFC-Komen hook up a year ago.

CauseTalk Radio Ep24: The Role of Choice in Cause Marketing

Selfish Giving

Today, Megan and I interview researcher Stefanie Robinson of North Carolina State University on a recent series of studies about consumer choice in cause marketing campaigns. We learn that giving consumers a choice is often (but not always) a good idea in cause campaigns, particularly when the consumers are collectivists (Don’t know what a collectivist is? CauseTalk Radio Podcast cause marketing consumer choice

CauseTalk Radio Ep44: Valentine’s Day Cause Marketing with Dress for Success

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On today’s show, Megan and I peek into the cause marketing closet of Joi Gordon, CEO of Dress for Success Worldwide. Joi shares how her small staff finds the time to tackle cause marketing, and how they’ve managed to recruit such high-profile partners as Dress Barn, J.

Radio 80

CauseTalk Radio Ep03: Online Cause Marketing, The Lorax, More on Pinterest

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In this episode of CauseTalk Radio , Megan and I talk (online) platforms, Pinterest (again) and (motion) pictures. I’m bullish on Boston’s online content service Swoop and explain how it might be used for cause marketing. Online Cause Ma rketing.

Radio 91

CauseTalk Radio Ep53: TisBest Launches Cause Marketing Platform for Trade Shows

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Today on CauseTalk Radio, Megan and I talk to Jon Siegel , Executive Director, TisBest and Tricia Wilkerson , Marketing Manager, Conifer Health Solutions about ExpoGiving. CauseTalk Radio Podcast business 4 better cause marketing conifer health solutions expogiving tisbest trade show

CauseTalk Radio Ep36: J.C. Penney Decks the Halls with Cause Marketing

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We explore JCP’s Holiday Giving Tour that’s currently spreading Christmas joy from coast to coast, and how the campaign fits into JCP’s larger JCP Cares cause initiative. CauseTalk Radio Podcast cause marketing holiday giving jc penney jcp cares

Radio 84

CauseTalk Radio Ep45: Share Our Strength Flexes Cause Marketing Muscle to Help Hungry Kids

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That’s why it was such a great pleasure for Megan and I to speak to Chuck Scofield , Chief Development Officer of Share Our Strength , on today’s episode of CauseTalk Radio. CauseTalk Radio Podcast bill shore cause marketing no kid hungry share our strength

Radio 80

CauseTalk Radio Ep72: Cause Marketing 101 with For Momentum’s Mollye Rhea

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Today on CauseTalk Radio , Megan and I talk to Mollye Rhea , president of the Atlanta-based marketing agency For Momentum , about cause marketing basics. Mollye explains how nonprofits can get started in cause marketing and some of the common pitfalls to avoid. She also offers some valuable insights on the things companies are looking for from nonprofit partners and cause marketing promotions.

Radio 65

Continuing Education for Cause Marketers

Cause Related Marketing

What do you do, as a cause marketer, to keep learning? How you answer the question of self-education determines things like: how successful your cause marketing campaigns are, indeed, how successful you are; your income and your lifespan.

CauseTalk Radio Ep32: Hurricane Sandy Cause Marketing, #GivingTuesday

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All this and more on today’s episode of Cause Talk Radio – tune in now!… CauseTalk Radio Podcast #givingtuesday cause marketing fenton hurricane sandy pinktoberAs October comes to a close, we take one more look at Pinktober with Susan McPherson , head of CSR at Fenton , and then dive right into November and # GivingTuesday , which will launch November 27th.

Radio 53

CauseTalk Radio Ep23: Navigating Into the Cause Marketing Triangle with Incite

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Today, Megan and I chat with Sarah Harris , Vice President & Founder of Incite , about her firms work with nonprofits and companies on cause marketing partnerships. We also discuss Incite’s new whitepaper: The Cause Marketing Triangle: A New Approach to Cause Marketing. Finally, Sarah talks about her recent trip to Africa and how it reinforced that cause always comes before the marketing.

Radio 66

CauseTalk Radio Ep20: Cause Marketing on Pinterest with Beauty Brand Elizabeth Arden

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Today Megan and I chat with Christina Bennett of beauty brand Elizabeth Arden about their new cause marketing campaign on Pinterest, #PinItToGiveIt, in partnership with nonprofit Look Good Feel Better. CauseTalk Radio Podcast #pinittogiveit cause marketing elizabeth arden look good feel better pinterest

Radio 65

CauseTalk Radio Ep09: March of Dimes Stakes Claim to Cause Marketing with IMBORNTO

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Subscribe to Cause Talk Radio in iTunes. In this episode of CauseTalk Radio , Megan and I talk to Chad Royal Pascoe , Vice President, National Strategic Alliances, March of Dimes about its new cause marketing platform Imbornto (I’m Born To). Chad explains why everyone should be connected with March of Dimes and how companies can benefit from hitching their cause marketing efforts to this new effort. [Audio clip: view full post to listen].

March 61

CauseTalk Radio Ep02: Pinterest for Nonprofit Marketing

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We’ve yet to see any active cause marketing campaigns on Pinterest but Megan , me and Noland pontificate on ways cause marketers could use this medium for good. Subscribe to Cause Talk Radio in iTunes ! And the Winner Is: Pinterest for Cause Marketing.

Radio 96

Top 10 Cause Marketing Posts of 2012

Selfish Giving

The top ten cause marketing posts on Selfish Giving in 2012! 3. CauseTalk Radio Ep02: Pinterest for Nonprofit Marketing. 5. The Best Local Cause Marketing of 2011 (and 3 that Really Stunk). Don’t Hire a Full-Time Cause Marketer.

CauseTalk Radio Ep22: Cause Marketing Goes Back to School with Target, Boys & Girls Clubs

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Today, Megan and I chat with Jenna Reck of Target who explains Give With Target, the retailer’s first-ever initiative that combines cause with back to school marketing, giving $2.5 CauseTalk Radio Podcast back to school boys and girls clubs cause marketing targetmillion in grants as well as $2.5 million directly to schools via a Facebook voting initiative Then Artis Stevens with Boys and Girls Clubs shares some.

Club 63

Advanced Placement Cause Marketing

Cause Related Marketing

Most of the press has taken some variation on a theme of how consumers are increasingly critical of cause marketing, a conclusion I was critical of based on several loaded questions JWT asked in its survey. agreed that “brands and companies don’t disclose enough information about their charity/social cause programs.” Few cause marketers, corporate or nonprofit, get this right. In a like way, transparency greases the wheels for cause marketing effectiveness.

Activating Your Cause Marketing Campaign

Cause Related Marketing

Activation in sponsorship, and by extension cause marketing, means the stuff you do to promote the sponsorship. The old sitcom WKRP in Cincinnati , which was about a radio station, once activated a promotion by dropping live turkeys from a helicopter at Thanksgiving.

7 Cause Marketing Lessons from Machiavelli

Selfish Giving

Niccolo Machiavelli , the Italian diplomat who wrote the classical treatise The Prince 500 years ago, probably would have been a big fan of cause marketing. This is true for your cause as well. When consumers donate to cancer causes, it’s done out of fear.

CauseTalk Radio Ep16: Cause Marketing Legal Advice That May Keep You Out of Jail

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Today on Cause Talk Radio , we chat with legal experts Kristalyn Loson and Jonathan Pompan , both lawyers in the advertising and nonprofit practice at Venable LLP. From the basics of commercial co-ventures and unrelated business income tax (UBIT) to common legal mistakes made by cause marketers, Kristalyn and Jonathan bring an important perspective to today’s episode. Check out Venable’s advertising and marketing blog for more details.).

Legal 59

CauseTalk Radio Ep18: 5 Trends in Cause Market with Network for Good

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This week, Megan and I talk with Kate Olsen about 5 cause marketing trends as highlighted in Network for Good’s latest white paper. We explore how (and why) companies transform “one off” cause-related products into signature. CauseTalk Radio Podcast cause marketing cause trends kate olsen network for good

Radio 57

CauseTalk Radio Ep14: Does Cause Marketing Work? The Proof is in the Brand

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In today’s episode, Megan and I chat with Alexander Chernev, Professor of Marketing at the Kellogg School of Management, Northwestern University , about a new study on whether social goodwill sways consumer beliefs. Does cause marketing really allow companies to do well AND good? But if you’re planning to listen to CauseTalk Radio on the go, scan the above code with your mobile device and you’ll always have a direct link to our podcasts on iTunes.

Radio 59

CauseTalk Radio Ep38: A Santa Cause Pinterest Mashup!

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Today on CauseTalk Radio , Megan and I have some fun with the season’s Christmas cause marketing promotions. We look at the good, bad and ugly of these cause marketing efforts, and decide who deserves a visit from Santa … and who deserves a lump of coal!

Radio 92

CauseTalk Radio Ep35: Men, Mustaches & Movember

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If you’ve ever described your cause as a “tough thing to raise money for” you’ll learn some great lessons from Jason on the international success story that is Movember.… CauseTalk Radio Podcast cause marketing men's health movember prostate cancer

Radio 94

Cause Talk Radio Ep59: Reinventing Philanthropy: Choosing Impact Over Emotion

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Today on Cause Talk Radio , Megan flies co-hostless (Oh, no!) CauseTalk Radio Podcast cause marketing philanthropy and chats with Eric Friedman , author of the forthcoming book, Reinventing Philanthropy.

Radio 89

Cause Marketing: The All Packaging Edition

Cause Related Marketing

One way to activate a cause marketing campaign when the sponsor sells a physical product is on the packaging. Since then, there’s been a welcome evolution of what sponsors are willing and able to do with their packaging in order to activate their cause sponsorships.

CauseTalk Radio Ep19: New York Times Advertising Columnist Talks Cause Marketing

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CauseTalk Radio Podcast cause marketing new york times run 10 feed 10 stuart elliottThis week, Megan and I talk with Stuart Elliott, advertising columnist at The New York Times about his recent article on “Seeking Success by Helping to Feed the Hungry.” ” In it, Stuart profiles a new campaign called Run 10 Feed 10. Each person who registers to run in 10-kilometer races to be held in 11.

CauseTalk Radio Ep70: A Spirit of Giving at Spirit Halloween

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Today on CauseTalk Radio , Megan and I talk to Heather Golin , Director of Special Projects, at Spirit Halloween about their nationwide fundraiser for children’s hospitals. This is a great episode about a retailer whose cause marketing is focused, successful and spirited!

Radio 84

Stealing Your Competitor's Cause Marketing Approach

Cause Related Marketing

Except that, if anything, with kids the cause message seems even more resonant. A local clothing retailer in my market has a lame radio ad out wherein all the friends a kid talks to got TOMS for Christmas but him, and boy does he feel left out!

A Model Cause Marketing Tactic You Could Use in Your Campaign

Cause Related Marketing

Nine West, the women’s shoe maker and Modelinia.com, the website for all things model, want you to sponsor one of the models in the ad at the left to benefit the Fashion Targets Breast Cancer (FTBC) as a part of the cause promotion called Runway Relief.

CauseTalk Radio Ep69: The Global Challenge for Nonprofits

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Today on CauseTalk Radio , Megan and I talk to Neelam Makhijani , Chief Executive of London-based Resource Alliance. CauseTalk Radio Podcast cause marketing international day of charity united nations

CauseTalk Radio Ep58: Causes.com Gives Businesses an Online Spotlight

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On this episode of Cause Talk Radio , Megan and I talk to James Windon , Head of Revenue for Causes. We learn a bit about the history of Causes.com (you may remember them as Facebook Causes ) and how they effectively use technology to execute campaigns for social change.

Radio 87

CauseTalk Radio Ep15: Does Cause Marketing Work? The Proof is in the Brand

Selfish Giving

In today’s episode, Megan and I chat with Alexander Chernev, Professor of Marketing at the Kellogg School of Management, Northwestern University , about a new study on whether social goodwill sways consumer beliefs. Does cause marketing really allow companies to do well AND good? But if you’re planning to listen to CauseTalk Radio on the go, scan the above code with your mobile device and you’ll always have a direct link to our podcasts on iTunes.

Radio 52

Cause Marketing ‘Meal Deals’ Feed Sick Kids

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Our newest cause marketing program is Phantom Gourmet Meal Deals. It teams up a popular Boston TV and radio show with two of our best cause marketing partners, iParty and Ocean State Job Lots. Phantom Gourmet is a hit TV and radio franchise here in Boston.

Radio Shack Shows Nonprofits How to Succeed on Foursquare

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Radio Shack's "So Right" Foursquare badge for the holidays. Radio Shack reminds me of a lot of the local, scrappy nonprofits I work with. With competitors such as Best Buy, Walmart and Amazon.com, Radio Shack is certainly an underdog.

Radio 95

CauseTalk Radio Ep75: Mobal is Doing Charity by Doing Business

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Today on CauseTalk Radio , Megan and I talk to Tony Smith and Vince Owen of Mobal , a UK company focused on providing travelers with affordable and reliable international cell phones. CauseTalk Radio Podcast cause marketing krizevac mobal social entrepreneurship

Radio 86

Cause Talk Radio Ep52: #CMF13: Where Companies and Causes Meet for Good

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On today’s show, Megan and I talk to David Hessekiel , Founder and President of Cause Marketing Forum. David shares what’s on tap for the May CMF Conference in Chicago, including my session on Cause Marketing for Small to Medium Sized Businesses and Nonprofits.

Radio 86