Newsletter: 10 Commandments of Cause Marketing ?? ; Podcasting is the New Blogging ; Companies to the Rescue

Selfish Giving

But as a cause marketer, here are the three questions I want answered. Have the last 12 months really changed our perspective on what social causes matter the most? Cause marketing "Mom" Carol Cone discusses how companies are changing the way we weather natural disasters.

CauseTalk Radio Ep56: Why Cause Marketers Should Take More Risk

Selfish Giving

about the need for more risk in cause marketing. We discuss the things that are holding cause marketers back: fear of failure, a misconstrued perception that being first is really worth it, and the lack of a culture of support to spark innovation.

Radio 97

Continuing Education for Cause Marketers

Cause Related Marketing

What do you do, as a cause marketer, to keep learning? How you answer the question of self-education determines things like: how successful your cause marketing campaigns are, indeed, how successful you are; your income and your lifespan.

CauseTalk Radio Ep67: Nonprofit Stomps Out Bullying with Cause Marketing

Selfish Giving

Today on CauseTalk Radio , Megan and I talk to Ross Ellis , Founder & President of STOMP Out Bullying , on how her nonprofit is using cause marketing to raise awareness and money to beat the crap out of bullying. Tune in for some fun and some great cause marketing lessons.…

Radio 79

CauseTalk Radio Ep61: Boys & Girls Clubs Takes Cause Marketing Back to School

Selfish Giving

Today on CauseTalk Radio we talk to Artis Stevens , National Vice President, Marketing Strategy & Operations at Boys & Girls Clubs of America , about its back-to-school cause marketing campaign, Great Futures.

Club 89

CauseTalk Radio Ep72: Cause Marketing 101 with For Momentum’s Mollye Rhea

Selfish Giving

Today on CauseTalk Radio , Megan and I talk to Mollye Rhea , president of the Atlanta-based marketing agency For Momentum , about cause marketing basics. Mollye explains how nonprofits can get started in cause marketing and some of the common pitfalls to avoid. She also offers some valuable insights on the things companies are looking for from nonprofit partners and cause marketing promotions.

CauseTalk Radio Ep26: Cause Marketing History Lesson from Bruce Burtch

Selfish Giving

In today’s episode, Megan and I talk to Bruce Burtch , a cause marketing pioneer who was creating cause marketing programs well before the 1983 American Express campaign that’s credited with starting it all. Bruce talks about the beginnings of cause marketing, how it’s changed…and what hasn’t changed. These are timeless lessons from someone I call The Father of Cause Marketing.

Radio 61

CauseTalk Radio Ep44: Valentine’s Day Cause Marketing with Dress for Success

Selfish Giving

On today’s show, Megan and I peek into the cause marketing closet of Joi Gordon, CEO of Dress for Success Worldwide. Joi shares how her small staff finds the time to tackle cause marketing, and how they’ve managed to recruit such high-profile partners as Dress Barn, J.

Radio 80

CauseTalk Radio Ep36: J.C. Penney Decks the Halls with Cause Marketing

Selfish Giving

We explore JCP’s Holiday Giving Tour that’s currently spreading Christmas joy from coast to coast, and how the campaign fits into JCP’s larger JCP Cares cause initiative. CauseTalk Radio Podcast cause marketing holiday giving jc penney jcp cares

Radio 84

CauseTalk Radio Ep24: The Role of Choice in Cause Marketing

Selfish Giving

Today, Megan and I interview researcher Stefanie Robinson of North Carolina State University on a recent series of studies about consumer choice in cause marketing campaigns. We learn that giving consumers a choice is often (but not always) a good idea in cause campaigns, particularly when the consumers are collectivists (Don’t know what a collectivist is? CauseTalk Radio Podcast cause marketing consumer choice

CauseTalk Radio Ep53: TisBest Launches Cause Marketing Platform for Trade Shows

Selfish Giving

Today on CauseTalk Radio, Megan and I talk to Jon Siegel , Executive Director, TisBest and Tricia Wilkerson , Marketing Manager, Conifer Health Solutions about ExpoGiving. CauseTalk Radio Podcast business 4 better cause marketing conifer health solutions expogiving tisbest trade show

Why I Have a Podcast and You Should Too

Selfish Giving

Source: Content Marketing Institute After starting my blog, getting on Twitter and starting an email newsletter, the next best thing I ever did for my business was to start a podcast, which many of you know is CauseTalk Radio. The podcast gives me a chance to do that.

CauseTalk Radio Ep45: Share Our Strength Flexes Cause Marketing Muscle to Help Hungry Kids

Selfish Giving

Chuck also shares the background story on the nonprofit’s successful cause marketing program that has it working with some of the biggest names in business: ConAgra Foods, Arby’s, The Food Network, American Express and many others.

Radio 80

Carol Cone, “Mother of Cause Marketing,” Talks Power of Purpose

Selfish Giving

In this episode of CauseTalk Radio , Megan and I talk with Carol “The Mother of Cause Marketing” Cone about a new study Edelman has just released on the state of cause and social purpose in the world. We also ask Carol the question we all want the answer to: How did she get the title Mother of Cause Marketing? CauseTalk Radio Podcast carol cone cause marketing edelman good purpose[Audio clip: view full post to listen].

Newsletter: Warm Leads from Your Homepage; Bridgestone Raises $2.8M for BGCA ; Museum Launches ‘How to be an American’ Podcast

Selfish Giving

Cultivo Organic Cold Brew Coffee and grocery chain Fairway Market - with 15 locations - have combined forces to provide meals for queer teenagers living on the street of New York City. Marketing Your Cause. Cool Jobs in Cause Marketing** 1.

CauseTalk Radio Ep23: Navigating Into the Cause Marketing Triangle with Incite

Selfish Giving

Today, Megan and I chat with Sarah Harris , Vice President & Founder of Incite , about her firms work with nonprofits and companies on cause marketing partnerships. We also discuss Incite’s new whitepaper: The Cause Marketing Triangle: A New Approach to Cause Marketing. Finally, Sarah talks about her recent trip to Africa and how it reinforced that cause always comes before the marketing.

CauseTalk Radio Ep20: Cause Marketing on Pinterest with Beauty Brand Elizabeth Arden

Selfish Giving

Today Megan and I chat with Christina Bennett of beauty brand Elizabeth Arden about their new cause marketing campaign on Pinterest, #PinItToGiveIt, in partnership with nonprofit Look Good Feel Better. CauseTalk Radio Podcast #pinittogiveit cause marketing elizabeth arden look good feel better pinterest

Radio 65

Newsletter: Watch All the Super Bowl Cause Ads ; Become a ‘Poptivist’ ; How to Pitch Yourself as a Podcast Guest

Selfish Giving

And we had some cause ads to count and watch. Here's my list of this year's Super Bowl cause ads 1. The latter is particularly upsetting as the gaming retailer is known for some outstanding cause marketing programs. Marketing Your Cause 1.

CauseTalk Radio Ep32: Hurricane Sandy Cause Marketing, #GivingTuesday

Selfish Giving

All this and more on today’s episode of Cause Talk Radio – tune in now!… CauseTalk Radio Podcast #givingtuesday cause marketing fenton hurricane sandy pinktoberAs October comes to a close, we take one more look at Pinktober with Susan McPherson , head of CSR at Fenton , and then dive right into November and # GivingTuesday , which will launch November 27th.

Radio 53

CauseTalk Radio Ep22: Cause Marketing Goes Back to School with Target, Boys & Girls Clubs

Selfish Giving

Today, Megan and I chat with Jenna Reck of Target who explains Give With Target, the retailer’s first-ever initiative that combines cause with back to school marketing, giving $2.5 CauseTalk Radio Podcast back to school boys and girls clubs cause marketing targetmillion in grants as well as $2.5 million directly to schools via a Facebook voting initiative Then Artis Stevens with Boys and Girls Clubs shares some.

Club 63

CauseTalk Radio Ep18: 5 Trends in Cause Market with Network for Good

Selfish Giving

This week, Megan and I talk with Kate Olsen about 5 cause marketing trends as highlighted in Network for Good’s latest white paper. We explore how (and why) companies transform “one off” cause-related products into signature. CauseTalk Radio Podcast cause marketing cause trends kate olsen network for good

CauseTalk Radio Ep14: Does Cause Marketing Work? The Proof is in the Brand

Selfish Giving

In today’s episode, Megan and I chat with Alexander Chernev, Professor of Marketing at the Kellogg School of Management, Northwestern University , about a new study on whether social goodwill sways consumer beliefs. Does cause marketing really allow companies to do well AND good? But if you’re planning to listen to CauseTalk Radio on the go, scan the above code with your mobile device and you’ll always have a direct link to our podcasts on iTunes.

Radio 59

CauseTalk Radio Ep09: March of Dimes Stakes Claim to Cause Marketing with IMBORNTO

Selfish Giving

Subscribe to Cause Talk Radio in iTunes. In this episode of CauseTalk Radio , Megan and I talk to Chad Royal Pascoe , Vice President, National Strategic Alliances, March of Dimes about its new cause marketing platform Imbornto (I’m Born To). Chad explains why everyone should be connected with March of Dimes and how companies can benefit from hitching their cause marketing efforts to this new effort. [Audio clip: view full post to listen].

March 61

How to 10X Your Cause Marketing with Content Marketing: 3 Strategic Approaches

Selfish Giving

Last week I spoke at the annual Engage for Good Conference in Chicago on how nonprofits can dramatically increase their cause marketing success with content marketing. blog, vlog, podcast, etc), email marketing and social media. blog, vlog, podcast, etc.)

CauseTalk Radio Ep16: Cause Marketing Legal Advice That May Keep You Out of Jail

Selfish Giving

Today on Cause Talk Radio , we chat with legal experts Kristalyn Loson and Jonathan Pompan , both lawyers in the advertising and nonprofit practice at Venable LLP. From the basics of commercial co-ventures and unrelated business income tax (UBIT) to common legal mistakes made by cause marketers, Kristalyn and Jonathan bring an important perspective to today’s episode. Check out Venable’s advertising and marketing blog for more details.).

Legal 59

CauseTalk Radio Ep19: New York Times Advertising Columnist Talks Cause Marketing

Selfish Giving

CauseTalk Radio Podcast cause marketing new york times run 10 feed 10 stuart elliottThis week, Megan and I talk with Stuart Elliott, advertising columnist at The New York Times about his recent article on “Seeking Success by Helping to Feed the Hungry.” ” In it, Stuart profiles a new campaign called Run 10 Feed 10. Each person who registers to run in 10-kilometer races to be held in 11.

CauseTalk Radio Ep15: Does Cause Marketing Work? The Proof is in the Brand

Selfish Giving

In today’s episode, Megan and I chat with Alexander Chernev, Professor of Marketing at the Kellogg School of Management, Northwestern University , about a new study on whether social goodwill sways consumer beliefs. Does cause marketing really allow companies to do well AND good? But if you’re planning to listen to CauseTalk Radio on the go, scan the above code with your mobile device and you’ll always have a direct link to our podcasts on iTunes.

Radio 52

How You Self-Educate Will Determine Your Success as a Cause Marketer

Cause Related Marketing

How do you, my fellow cause marketers, keep learning? How you answer the question of self-education determines things like: how successful your cause marketing campaigns are, indeed, how successful you are; your income and your lifespan. I hope this will be a conversation rather than a monologue or disquisition, so I invite you to comment on what you do to stay on top of your game as a cause marketer. Cause-Related Marketing does a world of good.

Newsletter: Cause Marketing for 'Boring' Industries ; Wendy's Loses Pigtails for a Cause ; Why is Tom's Shoes Struggling?

Selfish Giving

I hope you are because when it comes to cause marketing it's the biggest conference of the year! Who wants to meet for a "Cup of Joe" and shoot the breeze about cause marketing? Marketing at household cleaning tools brand (yep, you heard me: mops, brooms and dustpans!)

Cause Talk Radio Ep52: #CMF13: Where Companies and Causes Meet for Good

Selfish Giving

On today’s show, Megan and I talk to David Hessekiel , Founder and President of Cause Marketing Forum. David shares what’s on tap for the May CMF Conference in Chicago, including my session on Cause Marketing for Small to Medium Sized Businesses and Nonprofits.

Radio 86

CauseTalk Radio Ep38: A Santa Cause Pinterest Mashup!

Selfish Giving

Today on CauseTalk Radio , Megan and I have some fun with the season’s Christmas cause marketing promotions. We look at the good, bad and ugly of these cause marketing efforts, and decide who deserves a visit from Santa … and who deserves a lump of coal!

Radio 92

Cause Talk Radio Ep59: Reinventing Philanthropy: Choosing Impact Over Emotion

Selfish Giving

Today on Cause Talk Radio , Megan flies co-hostless (Oh, no!) CauseTalk Radio Podcast cause marketing philanthropy and chats with Eric Friedman , author of the forthcoming book, Reinventing Philanthropy.

Radio 89

CauseTalk Radio Ep70: A Spirit of Giving at Spirit Halloween

Selfish Giving

This is a great episode about a retailer whose cause marketing is focused, successful and spirited! CauseTalk Radio Podcast cause marketing children''s hospital spirit halloween spirit of children

Radio 84

CauseTalk Radio Ep14: Cause Marketing, Cause Branding, CSR: What’s the Difference?

Selfish Giving

In today’s episode , we chat with Craig Bida , Executive Vice President, Cause Branding and Nonprofit Marketing at Cone Communications , to discover – once and for all – what the difference is between corporate social responsibility (CSR), cause marketing and cause branding. But if you’re planning to listen to CauseTalk Radio on the go, scan the above code with your mobile device and you’ll always have a direct link to our podcasts on iTunes.

CauseTalk Radio Ep69: The Global Challenge for Nonprofits

Selfish Giving

CauseTalk Radio Podcast cause marketing international day of charity united nations Today on CauseTalk Radio , Megan and I talk to Neelam Makhijani , Chief Executive of London-based Resource Alliance.

CauseTalk Radio Ep43: Nonprofit Tech Honcho Talks Big Data for Causes

Selfish Giving

George was part of a WICKED SMAHT team of people at DoSomething.org that developed some of the most innovative marketing and fundraising programs in the industry. CauseTalk Radio Podcast cause marketing dosomething.org george weiner whole whale

Radio 86

CauseTalk Radio Ep58: Causes.com Gives Businesses an Online Spotlight

Selfish Giving

On this episode of Cause Talk Radio , Megan and I talk to James Windon , Head of Revenue for Causes. We learn a bit about the history of Causes.com (you may remember them as Facebook Causes ) and how they effectively use technology to execute campaigns for social change.

Radio 87

CauseTalk Radio Ep39: Cone’s Craig Bida Sees Future of Cause Marketiing in 2013 Crystal Ball

Selfish Giving

In today’s episode of CauseTalk Radio , Megan and I talk to Craig Bida , Executive Vice President of Cause Branding at Cone , on lessons learned in 2012, and how cause marketers should adjust their course in 2013.

Radio 85

CauseTalk Radio Ep68: Finally! An Employee Giving Platform for Small Organizations

Selfish Giving

CauseTalk Radio Podcast cause marketing corporate philanthropy employee giving truist Today on CauseTalk Radio , Megan and I talk to Bill Horne , Chairman, President and CEO of Truist , a leader in web-based corporate philanthropy platforms for employee giving and volunteerism.

Radio 92

CauseTalk Radio Ep66: Cone Study: Tragedy Awaits Companies that Lag on Disaster Relief

Selfish Giving

We also talk with Craig about how cause marketers can better prepare businesses for a post-disaster response that is timely, significant and fair. CauseTalk Radio Podcast boston bombings cause marketing cone craig bida disaster relief disaster response

Radio 83

CauseTalk Radio Ep12: Phil McCarty, Godfather of Cause, Talks Nonprofit Branding, Corporate Alliances

Selfish Giving

In this episode of CauseTalk Radio , Megan and I talk with Phil “The Godfather of Cause Marketing” McCarty about the signature cause marketing program he helped create, St. CauseTalk Radio Podcast cause marketing phil mccarty st.

Radio 80

CauseTalk Radio Ep10: Atlantic BT Talks Mobile, Nonprofit and $25k Contest

Selfish Giving

In this episode of CauseTalk Radio , Megan and I talk to Tonia Zampieri , Mobile Strategist, Atlantic BT about how mobile technology is changing nonprofit communications and cause marketing partnerships. [Audio clip: view full post to listen].

Radio 86

CauseTalk Radio Ep54: Corporate Volunteering is Like Sex, How to Have More of It

Selfish Giving

Today on CauseTalk radio, Megan and I chat with Chris Jarvis of Realized Worth , an expert on mobilizing employees for good causes. CauseTalk Radio Podcast cause marketing chris jarvis corporate volunteering csr employee engagement realized worth