Instant-On Cause Marketing for Japan

Cause Related Marketing

hoku earthquake struck Japan at 2:46 pm local time on Friday, March 11, 2011. On Thursday, March 17, 2011, not even six days later when you consider that Japan is a day ahead of North America, I received the appeal to the left in my email box. The horrendous 2011 T?hoku

Japan 130

More Instant-On Cause Marketing for Japan Relief

Cause Related Marketing

Horrifying natural disasters, especially when they happen to people that are geographical close and/or culturally similar… have great built in affinity, a necessary element to cause marketing. Tip of the hat to cause marketing pioneer Jeff Atlas.

Japan 130

Nightmare Cause Marketing Scenario

Cause Related Marketing

Imagine that a sponsor and a cause engage in a sincere and well-meant cause marketing activity and out of carelessness they word the offer poorly in the activation materials. The result will be causes that look at the risks and decide not engage in cause marketing.

Kaizen and Cause Marketing

Cause Related Marketing

Few companies or nonprofits… in Japan or anywhere else… are likely to survive if they don’t practice some version of kaizen. And it’s precisely the word to describe what Toyota’s marketing department practiced with its cause marketing effort called “ Meals Per Hour ,” which is a video about the people of Rockaways, New York in the wake of Superstorm Sandy in October 2012. Cause-Related Marketing does a world of good.

The Best Cause Marketing of 2011

Cause Related Marketing

One of the things I love about cause marketing is also one of the things I love about my wife; it (like she) continues to surprise me. Here in date order of the original post are my top eleven Best Cause Marketing Efforts of 2011. Win One, Give One Cause Marketing.

Best 176

The Worst Cause Marketing of 2011

Cause Related Marketing

Even when it comes to cause marketing this fascination with the bad is strong. Many more people find the Cause Marketing Blog because they searched on ‘bad cause marketing’ and similar search terms than found it by searching for ‘good cause marketing’ and equivalent terms.

Justin Bieber’s Cause Marketed Perfume Should Be More Bieberiffic

Cause Related Marketing

But this isn’t just a straight transactional cause marketing promotion. Instead, Bieber has split the middle between a straight-ahead cause marketing promotion and an all-benefits brand of the type that Rachael Ray uses in her dog food line called Nutrish.

For Direct Relief, Cause Marketing, Disasters are a Game

Selfish Giving

And they’re all growing like crazy and can be used for cause marketing. While my focus is generally on how social media and cause marketing can work together, social gaming is an uncharted area for me. In a matter of weeks, they raised $600,000 for Japan.

Haiti 52

Peggy Lee Cause Marketing

Cause Related Marketing

In most of North America, Europe, Australia, and Japan water from the tap is reliably wholesome, if not always tasty. Increasingly the water bottlers are turning to cause marketing to help them differentiate and remain commercially viable.

Global Cause Marketing

Cause Related Marketing

Edelman’s 2012 Global GoodPurpose study is out and it finds a world increasingly responsive to cause marketing and expectant of the virtues that come from the practice. GoodPurpose surveyed public opinion of 8,000 people in 16 countries: Belgium, Brazil, Canada, China, France, Germany, India, Indonesia, Italy, Japan, Malaysia, Netherlands, Singapore, United Arab Emirates, United Kingdom, & the United States. Cause-Related Marketing does a world of good.

Global 100

9-11 and Kaizen

Cause Related Marketing

Like most other Americans, I remember exactly what I was doing when I heard the news; I was having breakfast at Denny’s delivering a cause marketing proposal to a local official of the US Golf Association (USGA). Cause-Related Marketing does a world of good.

Turkey 130

My Twitter Policy: How You Can Join “The 200?

Selfish Giving

Whether it is cause marketing, social media, philanthropy, public speaking or SEO, they are all experts in their respective areas. First, use Twitter search a lot and have an ongoing search on “Cause Marketing.&# I spend a lot of time on Twitter.

Buy One Give One Blankets

Cause Related Marketing

In Japan it’s almost half again lower at 3.2 Cause-Related Marketing does a world of good. Causerelatedmarketing.biz is dedicated to highlighting and dissecting the best and the worst cause-related marketing promotions and campaigns.

Giving Up; Nonprofit Personality Pays Off Online

Nonprofit Marketing Blog

She publishes the Online Giving Index for my organization, Network for Good , and blogs at Companies for Good , where she posts thoughtful reflections on cause marketing. Disaster giving for Japan tsunami relief was a primary driver of Portal Giving in Q1 2011.

Giving Up for 2011; Nonprofit Personality Still Pays Off Online

Nonprofit Marketing Blog

She publishes the Digital Giving Index for my organization, Network for Good , and blogs at Companies for Good , where she posts thoughtful reflections on cause marketing. Today my colleague Kate Olsen guest posts again.