Green Up Your Cause Marketing

Cause Related Marketing

One of the complaints greens have about cause marketing is that it typically incentivizes and rewards the purchase of more stuff. Tags: Nature Conservancy Samsung Sprint Green Cause Marketing

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#Enviro: Does a Green Xmas List Really Help The Environment?

Non Profit Marketing 360

And one idea we came across challenges our desires to find just the right holiday gift for a loved one while maintaining our green/environmentalist cred. Are we indeed doing more harm than good when we buy from those ‘Green Gift Guides’ that show up in many of our (e)mail inboxes?

The Legalities of Cause Marketing

Cause Related Marketing

In the United States the practice of cause marketing is subject to governmental regulations, mainly at the state and local level. On that count, today’s post on the legalities of cause marketing comes courtesy of a guest poster, Maria E.

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Easter Cause Marketing

Cause Related Marketing

Let’s try a cause marketing thought experiment. Should you do Christian-themed cause-related marketing? Since confession is good for the soul, let me confess that I’ve never seen cause marketing in my local Hobby Lobby store.

Cause Marketing Google Glass

Cause Related Marketing

Meanwhile, Warby Parker is famous inside and outside of cause marketing circles for its use of BOGO, buy one-give one. Google already has numerous corporate social responsibility initiatives Google Giving, Google Green, Google in Education, Google Ideas, and more.

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Smart Cause Marketing from a Leading MMA Company

Cause Related Marketing

Torque MMA , a supplier of apparel and mats to the mixed martial arts community, has developed a three-part cause marketing promotion that may be exactly what the doctor ordered for cause marketers everywhere. Cause-Related Marketing does a world of good.

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#ENVIRO: CBS/EcoMedia Partnership Expands To Bring Advertising To Green Nonprofits

Non Profit Marketing 360

Here is another brief video showing how EcoMedia helped fund green initiatives and retrofitting at the EcoTarium in Worcester, Massachusetts: If your nonprofit organization has similar ambitions and needs, contact one of EcoMedia’s regional offices for further information.

Boston Law Firm Uses Green Cause Marketing Tactic

Cause Related Marketing

I’ve pointed out before, cause marketing is about motivating certain behaviors. Usually it involves money going to a cause. Tags: Sherin and Lodgen Non-Transactional Cause Marketing

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The Best Cause Marketing of 2010

Cause Related Marketing

The year 2010 was a memorable year for cause marketing. What follows are, in my judgment, the 10 best cause marketing campaigns of the year. Thousands of cause marketing efforts take place each year. The $2, up to $1 million, went to Jaime Oliver’s cause.

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The Green Kitchen Bribe.er. Referral Fee

Cause Related Marketing

Dear Kind Readers:Last week I got the most inventive word of mouth marketing approach that has crossed my desk in some time. It’s for a new green enterprise and it includes a $40,000 ‘green’ kitchen giveaway and a $1,000 bribe…er.

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On Earth Day This Cause Marketer Profiles Favorite Green Blogs

Cause Related Marketing

In honor of Earth Day I’m going to step aside from my usual emphasis on cause marketing to talk about 10 green blogs that can help you make a difference for the earth and its inhabitants.Treehugger.com, owned by Discovery Communications is kinda the 800 pound gorilla in this space.

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Cause Marketing Potpourri

Cause Related Marketing

Alicia Keys Ideablob MTV Advanta Green Cause Marketing Chronicle of Philanthropy

B2B Cause Marketing From the Financial Industry

Cause Related Marketing

I posted on B2B cause marketing last Friday and really didn’t expect to come back to the topic for a while to come. But in 2010, the company presented a $10,000 check to the Wounded Warriors Project, which was based on an unnamed portion of each trading commission going to the cause.

Cause Marketing Resolution for 2009

Cause Related Marketing

Tags: sponsorship Definition of Cause Marketing Corporate Social Responsibility Corporate Giving Green Marketing Employee Morale Corporate Citizenship Carol Cone

Faux Cause Marketing With a Sense of Humor

Cause Related Marketing

In the past year I’ve profiled what I call ‘faux cause marketing.’ It’s marketing that looks or sounds like cause marketing, but in fact no cause benefits from it. There’s the familiar pink ribbon, emblematic of breast cancer causes.

Is Wal-Mart Really Turning Green?

Cause Related Marketing

I have watched the plentiful news coverage about Wal-Mart’s green turn and read many opinions both skeptical and convinced. Tags: Sam's Club Rainforest Alliance Wal-Mart Green Cause Marketing Faitrade Labelling Organizations

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Cause Marketing Odds and Ends

Cause Related Marketing

The most interesting wrinkle in this year’s campaign is a kind of virtual paper icon campaign for the benefiting charity, Global Green USA. Tags: Kelly Ripa Global Green USA Disney Crowdspring OyHello KaBOOM First Book YMCA Echoing Green Julianne Hough Electrolux Jumpstart

Cause Marketing Outside Its Credo?

Cause Related Marketing

Earlier this year Outside Magazine offered a challenging cause marketing promotion that I only just came across. For the April ‘Green Issue,’ when you bought the magazine at newsstands, Outside made a $1 donation to the Conservation Alliance up to $50,000.According to a press release issued in January, the issue would:“… explore and deliver the concept of ‘green’ in a proactive, relevant, bold.

GAS Your Cause Marketing

Cause Related Marketing

By profession, Tal Ater is a web programmer and affiliate marketer. to his website called Green Any Site (GAS) and drag his bookmarklet. also called Green Any Site. When you press the resulting ‘Green This Purchase’ button every time you make a purchase online a donation is. Tags: Green Any Site United Negro College Fund Tal Ater Amazon Web Services Conservation International But by inclination he is a “treehugger,” and, how to put this? …

7 Cause Marketing Lessons from Machiavelli

Selfish Giving

Niccolo Machiavelli , the Italian diplomat who wrote the classical treatise The Prince 500 years ago, probably would have been a big fan of cause marketing. This is true for your cause as well. pets, green spaces, children) or seriously fear.

Where's the Social Media in this Youth Targeted Cause Marketing Effort?

Cause Related Marketing

Like Avon, Mark has a cause attached to it. But, as I’ve demonstrated before in this space , in the United States breast cancer, Avon’s signature cause, is pretty rare for women under age 30. Its own charity, called m.powerment, donates to causes working to end domestic violence. In the iteration at the left, when you buy the necklace worn by Twilight star Ashley Greene, proceeds benefit m.powerment and its partner causes.

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For Holidays Starbucks, Critics See (RED) & Green

Selfish Giving

I love cause marketing. The cause marketing business model it’s created with companies like Starbucks is… …the best way to raise money with businesses, especially retailers, because it engages the most powerful and lucrative force they have: its customers.

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Cause Marketing in Your Signature Line

Cause Related Marketing

It is being marketed to both individuals and charities. Jude Special Olympics Surfrider Foundation One Amazon S3 COTA LiveSTRONG Green Day

Review: Cause Marketing Through Social Media

Selfish Giving

Kate Olson and Geoff Livingston have released a free e-guide to Cause Marketing Through Social Media that should be on the virtual bookshelf of every cause marketer’s library. Kate and Geoff’s approach to online cause marketing is comprehensive and unique.

Active vs. Passive Cause Marketing

Selfish Giving

I call this active cause marketing (ACM). They practice what I call passive cause marketing (PCM). While this approach won’t raise as much money as an active pinup program, it’s a hundred times better than most passive cause marketing programs I see. Their average shopper is affluent, educated and sophisticated (so far it hasn’t rubbed off on me), which makes them more open and progressive about supporting causes they care about.

Cause Marketing Challenge: The Boston Common

Selfish Giving

I wonder if anyone has considered cause marketing? Cause marketing would be a better alternative since most of the promotion would happen off the Common and not from signage on site. But what would be the best cause marketing strategy?

What to Do With Pesky Leftover Cause Marketing Inventory

Cause Related Marketing

Not all cause-branded merchandise sells. Frankly, as a cause marketer it’s slightly embarrassing, even if there’s a whole host of possible reasons that have nothing to do the cause why the merchandise has been remaindered to discounters like Tuesday Morning.

A Cause Marketing Study I’d Like to See

Cause Related Marketing

Since cause marketing usually faces the consumer, retailers are under pressure to engage in cause marketing campaigns for causes large and small. Necessarily this means that retailers say no to more cause partnerships than they say yes to.

What Sponsors Should Measure in Cause Marketing Campaigns

Cause Related Marketing

If you’re the sponsor of a cause marketing campaign, you’re in the green room, you’re in a makeup chair and you’re sitting pretty. It’s not so different when it comes to evaluating the success of a cause marketing campaign.

The Great Outdoors is a Great Place for Cause Marketing

Selfish Giving

I’ve always been interested in how state and national parks– and green spaces in general –can use cause marketing to raise money. Here’s my cause marketing checklist for America’s parks. Cause marketing is a life preserver not a ship.

Cause Marketing Cynicism is a Good Thing

Selfish Giving

Geoff Livingston has written a thoughtful post on the growing cynicism of cause marketing and how companies need to check their motives before they dive in. In reality, they will be committing the same mistake many marketers made when they attempted to brand their products green.

What’s The Best Cause Marketing Program for My Business?

Selfish Giving

The last time I talked about cause marketing for businesses I looked at how to pick a cause partner. You can review the different types of cause marketing programs here. This means focusing on some aspect of the cause that will tug at people’s heart strings.

Cause Marketing in the ‘Hood: Starbucks, Whole Foods

Selfish Giving

In my travels this past weekend, I came across two cause marketing programs at two stores my family frequents a lot. This was a simple cause marketing program that rewarded Jumpstart with 25 cents for every green latte sold.

Hobby Lobby and Christian Cause Marketing

Cause Related Marketing

Higher Cause MarketingLet’s try a thought experiment.Suppose you’re a dominant retail player in a fast-growing $30 billion segment. Tags: Harbor House Hobby Lobby Forbes Magazine Wycliffe David Green Christian Relief Organizations Suppose your founder and CEO was number 242 on the Forbes list of richest Americans, with an estimated net worth of some $1.5 billion. Suppose you had 386 outlets in 30 heartland states. Suppose your sales are expected to come in around $1.8

Fictional Cause Marketing From DC and Time Warner

Cause Related Marketing

Called ‘We Can Be Heroes’ the face of the campaign will be DC Comics superheroes Superman, Batman, Wonder Woman, Green Lantern, Aquaman, The Flash, and Cyborg. Fifty percent of the purchase price of the merchandise goes to the cause. Cause-Related Marketing does a world of good.

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Boston Nonprofit: Rewards of Cause Marketing are Absolut

Selfish Giving

The Los Angeles Edition raised $250,000 for Green Way LA and demonstrated Absolut’s commitment to green causes. Has this taste of cause marketing whetted the CRC’s appetite for more. She explained that she’s not a marketer and by is originally from Switzerland so this is all very new to her. Then she asked me: “Would the Charles River Conservancy be a good a good candidate for other cause marketing programs?&#.

7 Ways to Fire Up You Small Business Cause Marketing Effort

Cause Related Marketing

In today’s rocky economy small businesses may have the most to gain from integrating cause marketing into their marketing efforts. As always, I define cause marketing as "a relationship that bridges commerce and cause in a way that benefits both parties." Cause marketing has been shown to improve sales, brand and increase customer loyalty. And it does one or more or all these things while helping a cause. Pick an appropriate cause.

#SM4NP: Beware Not Of SM But Of SM Snake Oil & Silver Bullets

Non Profit Marketing 360

We asked Steve Frillmann, Executive Director of Green Guerillas in New York ( and interviewed on this blog ), why Green Guerillas has used social media, but only sparingly: Numerous people having being pushing Green Guerillas to embrace social media as an outreach and fundraising tool. Should you? Must you? If we aren’t careful, we might be entranced to believe social-media networking platforms have been around for quite a while.

Does ‘Weird’ Cause Marketing Work?

Nonprofit Marketing Blog

Shelton Group Green Living Pulse Survey. Maybe a smartphone app like The Greens: Light It Right game? Today I feature a post by my fantastic colleague Kate Olsen, who blogs at Companies for Good.

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Newsletter: 5 Halloween Costumes for Cause Marketers; Midas Fixes Cars for Needy ; Fundraising Lessons from Scary Movies

Selfish Giving

The question I get every October (Ok, not really, but let's pretend) is "Joe, I love cause marketing so much. What's the perfect costume for a cause marketer?" To commemorate a defining moment in the history of cause marketing dress up as the Statue of Liberty.

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#SOCIALNETWORKS: A Social Platform Primed For The Environmental Community

Non Profit Marketing 360

Of course those who are engaged in the pressing issues of environmental degradation and global warming want to reach out to audiences as wide as possible. The heavy hitters of social networking (Facebook, Twitter, Instagram…) can serve that purpose.

#SM4NP: Scoop.it! For Information ‘Curation’ & Social Interaction

Non Profit Marketing 360

to organize news and information about their cause, neighborhood, or organization.” Yesterday we explored Pinterest , a social network that puts a premium on visuals and offers ‘pin boards’ of topics collected/bookmarked/’pinned’ by the user.

My Blue Sky Audit From Rocky Mountain Power

Cause Related Marketing

Tags: Corporate Social Responsibility Rocky Mountain Power Green Cause Marketing