Where's the Social Media in this Youth Targeted Cause Marketing Effort?
Cause Related Marketing
DECEMBER 5, 2011
Like Avon, Mark has a cause attached to it. But, as I’ve demonstrated before in this space , in the United States breast cancer, Avon’s signature cause, is pretty rare for women under age 30. Its own charity, called m.powerment, donates to causes working to end domestic violence. In the iteration at the left, when you buy the necklace worn by Twilight star Ashley Greene, proceeds benefit m.powerment and its partner causes.