14 Tips for Making Your Nonprofit Email More Effective

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Nonprofit Marketing Case Studies & White PapersDan Zarrella , a social media researcher and author, recently revealed in a Hubspot webinar a trove of statistical analysis on email marketing. Zarrella parsed 9.5

Case Study: The ACTS Empty Food Pantry Crisis

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Disaster Response Case Studies & White PapersImagine you are a multiservice agency serving the hungry and homeless in your local community. People depend on your services and rely on the meals you provide – often the only meals they get all day. . Now imagine you are about to run out of food. That’s a real emergency. . Action in Community Through Service (ACTS), a local nonprofit in Prince William County, VA, faced just such a disaster.

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Customer Spotlight: How The Contributor Achieved Fundraising Success

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Sarah Lehner of their development department shared that the paper "provides a diversity of perspectives and information on homelessness while highlighting the contributions of homeless and formerly homeless individuals" When the organization started with DonateNow service back in May of 2011, their fundraising results in the first six months totaled around $6,000. Fundraising Case Studies & White Papers Inspiration

Enterprise Community Partners Online Fundraising Plan and Presentation

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Why People Care More about Some Victims than Others- Reducing Social Distance to Boost Giving

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Nonprofit Marketing Case Studies & White PapersEver wonder what creates--and reduces--social distance for donors? In Deborah Small’s fascinating book, The Science of Giving , she investigates giving psychology. Small asks, ”Why do we care more about victims than others?” She talks about the fundamental reasons we choose to care about someone in need: 1. People tend to feel more sympathetic toward people closest to us.

5 Secrets of Innovative New Nonprofits

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Fundraising Nonprofit Storytelling Case Studies & White Papers Inspiration Quick TipsHow do relatively young nonprofits like Charity: Water catch fire and thrive? What can we learn from them? James Read has a great article in the Showcase of Fundraising Innovation and Inspiration (SOFII) that offers five answers. Here are his principles with my own commentary. What I like is they aren’t so secret at all.

Deeper Dive into the Knight Foundation's Connected Citizens Report: Building Connections and Engaging Your Community

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Donor Databases Case Studies & White PapersThe intent of our report Connected Citizens: The Power, Peril and Potential of Networks , was to explore the role of networks in community life and how loose networks of individuals are affecting social change. . Recent rapid advances in digital media and technology have changed how people connect to information and how they connect to each other. People are moving from passive consumers to active users.

Membership 2.0: A Socially Networked Museum Membership

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Case Study: Mike Tikkanen and the Kids at Risk Action Group

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4 Steps to Making an Infographic for Your Nonprofit

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Visuals can send information to the brain remarkably fast and make seemingly boring information (such as a white paper or an annual report) look fun and exciting! Case studies, fact sheets, client data —there are a wealth of places you can find data to visualize.

First 100 Days in Your New Nonprofit Marketing Job

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Lower your membership amount? Think twice.

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To download the full study, Charitable Memberships, Volunteering, and Discounts: Evidence from a Large-Scale Online Field Experiment, by Andreas Lange and Andrew Stocking, visit [link]. Tags: Fundraising Case Studies & White Papers

How Do Your Email Statistics Stack Up?

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You can get a lot of useful facts from the 2010 eNonprofit Benchmarks Study from M+R Strategic Services and NTEN (PDF; registration required). Basic success numbers for email Low High Open rate 10.32% 16.42% Click-through rate 0.29% 1.48% Response rate 0.04% 0.28% Unsubscribe rate 0.19% 0.38% Go get the full study. Tags: Fundraising Email 101 Case Studies & White Papers Research

Social Media for Social Causes Study: The Results

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While the social web has been a fantastic place for nonprofits to harness the long tail of giving with movements like Twestival and the Case Foundation’s Giving Challenge , high dollar donor cultivation has not been prevalent.

Enterprise Community Partners Online Fundraising Plan and Presentation

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The Keys to Fundraising on Foursquare

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8 Biggest Email Mistakes

The Agitator

‘Unclear subject lines’ is the first of eight biggest email mistakes marketers make according to Marketo in this white paper. They cite a case study reporting that clear subject lines received 541% more clicks than clever ones. In the case of subject lines.

Online Fundraising Strong Despite Economy

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The 2009 eNonprofit Benchmarks Study found that among 32 leading nonprofit organizations, online fundraising grew by 26% in 2008 over 2007, but that the average gift size has decreased by 21%. Co-authored by M+R Strategic Services and the Nonprofit Technology Network (NTEN), the eNonprofit Benchmarks Study measures the effectiveness of nonprofit internet fundraising and activism programs and highlights the critical importance of the Internet to mission-focused organizations.

Online Fundraising Strong Despite Economy

Fundraising 123

The 2009 eNonprofit Benchmarks Study found that among 32 leading nonprofit organizations, online fundraising grew by 26% in 2008 over 2007, but that the average gift size has decreased by 21%. Co-authored by M+R Strategic Services and the Nonprofit Technology Network (NTEN), the eNonprofit Benchmarks Study measures the effectiveness of nonprofit internet fundraising and activism programs and highlights the critical importance of the Internet to mission-focused organizations.

Are We There Yet? A Guide To Evaluating Nonprofit Communications

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Reflections on America's Giving Challenge

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When the Case Foundation team launched our first online Giving Challenge in December of 2007, to test a new way of giving online, I’ll be the first to admit we didn’t know what to expect with our online “experiment.” We think it helps paint a picture of what worked particularly well and what could be improved in future challenges -- both here at the Case Foundation and at other organizations experimenting with similar online competitions.

I Have a Bone to Pick About JWT's Trend Report Called 'Social Good'

Cause Related Marketing

‘ Social Good ,’ a white paper and research report from JWT , the marketing agency and division of WPP, has made a lot of appearances in my RSS reader since its release in September 2011 usually with some variation of a headline like ‘customers increasingly dubious about cause marketing.’ The study asked college-aged Americans about things like moral dilemmas they had faced.

Wired Workforce, Networked CSR: Employee Involvement in the Age of Social Media

A. Fine Blog

Howard Greenstein of NYU’s Heyman Center on Philanthropy and Tom Watson of CauseWired have written a white paper on the state of corporate philanthropy in a wired world.

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#Aging: A Good Read On Changing Retirement Opportunities For This Rainy Day

Non Profit Marketing 360

Butrica, and Corina Mommaerts of the Urban Institute of have recently published the white paper, “Work and Retirement Patterns for the G.I. The study was done with a grant from the U.S. The paper/PDF can be downloaded from The Policy Archive.