Use Audience Personas to Connect & Convert (Case Study)

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Thanks to See3 for sharing this useful case study, originally published on the See3 blog. Thanks to See3 for sharing this case study. P.S. Get more nonprofit marketing tools , templates, case studies & tips delivered right to your inbox!

Unforgettable! (Case Study)

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P.S. Get more nonprofit marketing tools , templates, case studies & tips delivered right to your in-box! These 3 Stories Generated Results (Case Study).

Trending Sources

Just ONE Call to Action (Case Study)

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P.S. Get more nonprofit marketing tools , templates, case studies & tips delivered right to your inbox! Remember when you were a teen and your mom told you to clean up your room, call your grandmother, and set the table all within the same five minutes.

Live Your Nonprofit Brand (Case Study)

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P.S. Get more nonprofit marketing case studies, tools , templates & tips delivered right to your in-box! How one organizations shows, rather than tells, its unique value and impact (a.k.a. brand)… Bittersweet news from the Upwell team.

Nonprofit Disaster Communications Done Right (Case Study)

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P.S. Get more nonprofit marketing tools , templates, case studies & tips delivered right to your in-box! Here’s the hot-off-the-presses story I just received from Leili Khalessi, Communications Manager at Red Rover.

Delight to Connect (Case Study: Relationship Building)

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Zig when they Zag to Spur Action (Case Study). P.S. Get more nonprofit marketing tools , templates, case studies & tips delivered right to your in-box! Zappos is known for its operations smarts and customer-friendly orientation. But this delightful addition to the return confirmation email I received from Zappos this morning was a real surprise— That trip over the river and through the woods to grandmother’s house went smoothly.

Disconnect Is Damaging (Messaging Case Study: Part 1)

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In this case, the disconnect did more than stand in the way of the agency reaching its full potential of program participation, funding and hiring. P.S. Get more nonprofit marketing tools , templates, case studies & tips delivered right to your in-box!

Meet Them Where They Are (Case Study)

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More Relevance Rules Case Studies & How-Tos. Get more nonprofit marketing tools , templates, case studies & tips delivered right to your in-box! Get this! Media recluse Bob Dylan recently gave his first interview in a few years…to the AARP magazine. Dylan and his handlers were being crafty, not crazy, here. Dylan’s just-released album, Shadows in the Night, is 100% Sinatra covers. “Bob…wanted to reach the AARP audience.

This ‘Who We Are’ Engages Big Time (MAMA Case Study)

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Drive Action: Bring Me Up to Date (Case Study)

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Make It Easy to Spread the Word (Case Study)

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P.S. Get more in-depth case studies, templates and tools, and guidance for nonprofit marketing success in the twice-monthly Getting Attention e-update. Your supporters and partners are one of the most productive marketing channels you have, and one of the least expensive.

Reactivate Your Email List (Case Study)

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P.S. Get more nonprofit marketing tools, templates, case studies & tips delivered right to your in-box! Since 1996, Karla Capers has been working for advocacy organizations, figuring out ways to use the internet to raise visibility for progressive issues, engage people in campaigns, and try to make the world a better place.

Thanks—Make It Memorable & Meaningful (Case Study)

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P.S. Get in-depth case studies, templates and tools, and guidance for nonprofit marketing success in the twice-monthly Getting Attention e-update.

Match Your Messages & Your People (Case Study)

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P.S. Get in-depth case studies, templates and tools, and guidance for nonprofit marketing success in the twice-monthly Getting Attention e-update. We’re long-time members of the local JCC (Jewish Community Center, sort of a Jewish Y).

Make it Easy to Spread the Word: Press Kit+ (Case Study)

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Hope this case study pushes you into action. Get the Word Out (Case Study: Lights, Camera, Help). Make it Easy for Online Readers to Spread the Word (Case Study).

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Heartfelt, Relevant Messages Build Bridges (Case Study: StoryCorps)

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Get more nonprofit marketing tools , templates, case studies & tips delivered right to your inbox! This morning’s election news dug into the divide that’s fracturing the U.S.

Mysterious Power of a Fresh Approach (Case Study)

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I thought it would be fun to go behind the scenes, so to speak, and tell a story from an insider’s point of view—in this case a program officer. P.S. Get more nonprofit marketing tools , templates, case studies & tips delivered right to your in-box! I was thrilled to hear from Getting Attention reader Elizabeth (Betsey) Russell recently, with news of her just-released mystery, Other People’s Money.

One of the Best Campaign Messages Ever (Case Study)

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P.S. Get more in-depth case studies, templates and tools, and guidance for nonprofit marketing success in the twice-monthly Getting Attention e-update. Go ahead. Call me a message geek! I wear it proudly. Honestly, I just can’t help it.

OMG Experiment to Connect & Activate (Dream Corps Case Study)

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P.S. Get more nonprofit marketing tools , templates, case studies & tips delivered right to your inbox! I was thrilled to see Van Jones’ introducing Dream Corps ‘ Day of Empathy via this video. This incredible experiment in using virtual reality to build empathy—the first step to engagement and action—could be groundbreaking. I am following closely, can’t wait to see how this evolves, and promise to report back along the way.

What Would YOU Do? (Case Study: Nonprofit Communications)

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P.S. Get more nonprofit marketing tools , templates, case studies & tips delivered right to your in-box! What if.you and your colleagues labored for years to fund, design and (finally) open your highly-visible museum (or cause/issue-focused organization)? What if —because the museum’s reason for being is so close to folks’ hearts and heads—the design and build is highly scrutinized for the many years it takes to launch?

Build Ties at the Moment Of (Case Study)

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P.S. Get more in-depth case studies, templates and tools, and guidance for nonprofit marketing success in the twice-monthly Getting Attention e-update. Our daughter, Charlotte, is away at Camp Harlam for 3 1/2 long weeks this summer. It’s her first time, and our pleasure in relaxed evenings and quiet weekend mornings is punctuated by severe pangs of missing her. Most evenings we can quiet our pangs by going to the private website where photos from the day are posted.

Work Your Small (Case Study: Meals on Wheels)

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P.S. Get more nonprofit marketing tools , templates, case studies & tips delivered right to your in-box! Guest blogger Guy Arceneaux is Director of Marketing and Communications for Meals on Wheels of Central Maryland. .

Pure Passion is Contagious (Case Study, Part 1: Stickley Museum)

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P.S. Get more nonprofit marketing tools , templates, case studies & tips delivered right to your in-box! Last summer, my husband and I finally visited The Stickley Museum at Craftsman Farms , which had been on our go-to list for a decade. It’s the former country estate of noted turn-of-the-20th-century designer Gustav Stickley, a leader of “the Arts and Crafts movement in decorative arts, home building, and furnishing styles.”

Shape Messages that Spur Action (Case Study)

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P.S. Get more nonprofit marketing tools , templates, case studies & tips delivered directly to your inbox. Freelance communications strategist Jeremy Porter shares his knowhow in his e-newsletter , his blog (where this article first appeared) and via Twitter. For people to care about global warming it needs to be made relevant. This guide shows the language that’s simple and uncontroversial.

How to Create Enough Good Content (Case Study)

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While subject lines, “from” addresses, and your template design are all important, they aren’t the biggest challenge to putting out a quality newsletter.

3 Steps to Great Nonprofit Messages (Case Study)

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P.S. Get more in-depth case studies, templates and tools, and guidance for nonprofit messaging success in the twice-monthly Getting Attention e-update.

Name Change Spurs Conversation, Opens Doors (Case Study)

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More Nonprofit Name Change Case Studies. How a Nonprofit Name Change Generated Attention and Momentum (Case Study). Launch With a Splash, Not a Snore (Case Study). Organization’s Name Change Clarifies Mission and Generates Interest (Case Study). Why the YMCA Is Now the Y (Case Study). It’s rare to see an organization change its name and that’s a good thing. Name changes are a delicate matter.

7 Steps to Motivating the Actions You Need (Case Study)

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P.S. Get more in-depth case studies, templates and tools, and guidance for nonprofit marketing success in the twice-monthly Getting Attention e-update. Thanks to New York Times writer Jane Levere, I was pointed to this print ad campaign from Action Against Hunger (AAH).

Name Creation/Change Guidance: Case Study—Part 2

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I saw that again last week with your strong response to the Green Media Toolshed -> Netcentric Campaigns case study. More Nonprofit Name Change Case Studies. How a Nonprofit Name Change Generated Attention and Momentum (Case Study).

Rebrand to Connect: Red Rover Tells All (Case Study-Part 1)

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P.S. Get more nonprofit marketing tools , templates, case studies & tips delivered right to your in-box! More Case Studies & Guidance: Nonprofit Branding and Renaming. 4 Steps to Creating a Strong Nonprofit Brand (Case Study). How a Museum Re-Branded Itself to Boost Visitors by 600% (Case Study). How a Nonprofit Name Change Generated Attention and Momentum (Case Study).

Newsjacking the Shutdown WWII Style: Part 2 (Case Study)

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P.S. Get more nonprofit marketing news plus case studies, templates and tools via the Getting Attention blog & e-news. Part One—Communicate Now on Govt. Shutdown Impact. This post by Dan Moyle was originally published on the Talons Out Honor flight blog. Thanks for sharing, Dan, and kudos for your great work here. Last week the U.S. Government shut down. It’s a serious story, with implications abounding.

Persuasive Testimonials Can’t Be Beat (Case Study)

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P.S. Get more in-depth case studies, templates and tools, and guidance to build relationships and action in my twice-monthly Getting Attention e-update. You tell me you’re always seeking more effective ways to build interest and action. Well, there’s no better way than letting your supporters and partners do the talking with testimonials.

Part 2: Rebrand to Connect—Red Rover Tells All (Case Study)

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Here’s Part Two of this useful case study, via Director of Communications, Marketing and Development, Leili Khalessi. P.S. Get more nonprofit marketing tools , templates, case studies & tips delivered right to your in-box! Read Part One first.

Bring Your Experience to Your Community (Case Study: Curtis Institute)

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P.S. Get more in-depth case studies, templates and tools, and guidance for nonprofit marketing success in the twice-monthly Getting Attention e-update.

Blizzard Mania Sparks Right-Things, Right-Now Marketing (2 Case Studies)

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P.S. Get more in-depth case studies, templates and tools, and guidance on right-things, right-now nonprofit marketing in the twice-monthly Getting Attention e-update.

Sizzling Nonprofit Marketing Jobs

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I’m going to focus content 100% on what you’ve told me is most useful, and can’t find elsewhere —tips, tools, templates and case studies. P.S. Get more nonprofit marketing tools , templates, case studies & tips delivered right to your in-box!

Jobs 93

7 Steps to Passionate Volunteer Messengers

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Develop tools and templates to increase your volunteer messengers’ ease, participation, and confidence. Provide practice-based training : Reinforce value and rewards; introduce scenarios; review messages, policies, templates, and tools; getting help.

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3 Tools to Fuel Fundraising Ambassadors

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3) Cut-and-paste templates like this email ask for teachers who fundraise via DonorsChoose.org. Create the templates you anticipate your ambassadors will need and use most frequently.

1 Week into 2017: Where are You Headed?

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This practical, doable marketing plan template takes you from goals to benchmarks, work plan, action, and impact! . Get this practical, doable marketing plan template now. P.S. Get more nonprofit marketing tools , templates, case studies & tips delivered right to your inbox!

Learn to Tell 5-Star Stories: NYC-Area, Limited Seats

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Get more nonprofit marketing tools , templates, case studies & tips delivered directly to your inbox. P.S. Get more nonprofit marketing tools, templates, case studies & tips delivered directly to your inbox.