Pure Passion is Contagious (Case Study, Part 1: Stickley Museum)

Getting Attention

Last summer, my husband and I finally visited The Stickley Museum at Craftsman Farms , which had been on our go-to list for a decade. Here’s what surprised and delighted me: The museum is run by a tiny but energized staff and volunteer team , who welcomed and toured us around with contagious passion. P.S. Get more nonprofit marketing tools , templates, case studies & tips delivered right to your in-box!

What Would YOU Do? (Case Study: Nonprofit Communications)

Getting Attention

What if.you and your colleagues labored for years to fund, design and (finally) open your highly-visible museum (or cause/issue-focused organization)? What if —because the museum’s reason for being is so close to folks’ hearts and heads—the design and build is highly scrutinized for the many years it takes to launch? Or—really— because the museum’s focus is SO sensitive. That without these revenue streams, there would be no Museum.

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Just ONE Call to Action (Case Study)

Getting Attention

I was thrown back there this morning when I uncovered this card I had picked up at the Metropolitan Museum of Art (the Met). Even if we want to support the Museum’s mission, we don’t know which action is the priority or where to start. P.S. Get more nonprofit marketing tools , templates, case studies & tips delivered right to your inbox!

Communicate NOW on Govt. Shutdown Impact (Case Study)

Getting Attention

3) The Americans for the Arts Action Fund jumped on this opportunity to link the shutdown to the closing of federally-funded museums, parks and zoos, and delays in the distribution of NEA grants. Dramatic and quickly-implemented changes like the United States government shutdown—even when known in advance to be a strong possibility—are challenging to respond to promptly and well.

Rebrand to Connect: Red Rover Tells All (Case Study-Part 1)

Getting Attention

P.S. Get more nonprofit marketing tools , templates, case studies & tips delivered right to your in-box! More Case Studies & Guidance: Nonprofit Branding and Renaming. 4 Steps to Creating a Strong Nonprofit Brand (Case Study). How a Museum Re-Branded Itself to Boost Visitors by 600% (Case Study). How a Nonprofit Name Change Generated Attention and Momentum (Case Study).

Part 2: Rebrand to Connect—Red Rover Tells All (Case Study)

Getting Attention

Here’s Part Two of this useful case study, via Director of Communications, Marketing and Development, Leili Khalessi. P.S. Get more nonprofit marketing tools , templates, case studies & tips delivered right to your in-box! How Red Rover Does Crisis Communications Right (Case Study). More Case Studies & Guidance: Nonprofit Branding and Renaming. 4 Steps to Creating a Strong Nonprofit Brand (Case Study).

Make ONE—and Only ONE—Call to Action (Case Study)

Nonprofit Marketing Blog

I was thrown back there when someone handed me this card during a recent visit to the Metropolitan Museum of Art. Assuming we want to support the museum’s mission, we don’t know which action is the priority. Remember when you were 15 and your mother would tell you to clean up your room, call your grandmother, and come down to dinner all within the same five minutes? Remember how frustrating that was?

A case study in audience building and steel cages

Mission Paradox Blog

The group that built your museum isn't the one that will make it thrive for the next fifty years. Go to any arts conference and you can hear the chatter. How can we build new audiences? How can we embrace technology? I want to move the art forward but the current audience will not allow me.  What do I do? If only there was an example of an organization that has successfully built new audiences numerous times.

Less is More (Again!) -- Newark Museum Tagline Success in Just 4 Words

Getting Attention

The Newark Museum is a marketing star, and I'm continually impressed with its creativity in engaging its diverse base. 2009 is the Museum's centennial and its marketing team has done a stellar job in making the most of that with special programming and a new tagline -- 100 years. The Museum promises the best of both worlds. Check mark -- it's everywhere Newark Museum is. Captures the spirit and promise of the Museum.

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Newsletter: Warm Leads from Your Homepage; Bridgestone Raises $2.8M for BGCA ; Museum Launches ‘How to be an American’ Podcast

Selfish Giving

One final point: using something like Leadfeeder is a great reason to have a corporate partnership page and case studies on your website. The Tenement Museum in NYC has launched an interesting new podcast I'll be listening to. Everyone wants more hot leads (direct inquiries from potential partners). But what about warm leads (someone who shows interest in your organization)? Would you like more warm leads if I showed you two ways to get them??? Okay, here you go.

You In? Mother’s Day Marketing

Getting Attention

Oxfam America even extends the opportunity to May 18, in case Mother’s Day slackers miss the day of! New York City’s Tenement Museum Museum just released this laugh-out-loud blog post on modern parenting in 1878 , and featured the post (along with a nice discount in the Museum Shop) in its May e-news. P.S. Get more nonprofit marketing tools , templates, case studies & tips delivered right to your in-box!

Open It Up Already -- How to Engage Your Base Behind the Scenes

Getting Attention

Here are a couple of great examples: ==> Behind the scenes : As a long-ago member of New York's American Museum of Natural History, I joined a behind-the-scenes tour of the entomology (bugs) department. It was incredibly compelling, and gave me a real understanding of what it takes to find, research and exhibit the incredible shows at the museum. Tags: Case Studies Fundraising: Innovations & Research Nonprofit Communications Unique Approaches

3 Tools Power Ambassadors to Year-End Wins

Getting Attention

Take this memorable email signature from the United States Holocaust Memorial Museum : 2) Graphic badges ready to cut-and-paste into your ambassadors’ emails, tweets, Instagram and Facebook posts. P.S. Get more nonprofit marketing tools , templates, case studies & tips delivered right to your inbox! We all have an incredible marketing and fundraising resource right in front of us— our colleague, board member, and loyal volunteer ambassador s.

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Doing What You Can with What You Have: Data Made Revolutionary

JCA Insights

In the client case study Steve presented, JCA partnered with a museum to help them determine which members were (and weren’t) likely to renew. The case study focused on a few selected variables that could impact renewals, such as how often a member visits, whether she joined during a blockbuster exhibit, and whether he was a first-time member. The museum is now in a position to implement a targeted renewal strategy based on data, not instincts.

In the Beginning: Nonprofit Founding Stories

Getting Attention

We spent days digging through local museum archives, old newspapers, court records and corporate documents. P.S. Get more nonprofit marketing guidance plus in-depth case studies, templates and tools via the Getting Attention blog & e-news. Guest blogger, Julie Brown, Program Director at the Findlay-Hancock County Community Foundation. Julie is intrigued by storytelling, and the opportunity it offers to inspire donors and volunteers to act.

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Open It Up — Engaging Your Base Behind the Scenes

Getting Attention

Here are two great examples: ==> Behind the scenes : As a long-ago member of New York’s American Museum of Natural History, I was invited to participate in a behind-the-scenes tour of the entomology (bugs) department.

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How Social Marketing Can Improve the Effectiveness of Social Entrepreneurs

Social Marketing and Social Change

Madill & Ziegler (2012) present a case study of ONE DROP , a nongovernmental organization in Canada that drives its vision of "Water for All" through integrated water and sanitation community projects around the world and by using social mobilization strategies to change water consumption and pollution behaviors in Canada. The third element of pricing was the rental fee charged to museums for hosting the Aqua exhibit. A conceptual analysis and case study.

Read This Edition of NTEN: Change

Kivi's Nonprofit Communications Blog

Each issue includes case studies, in-depth articles, practical tips for applying tools and strategies, leader profiles, and community feedback. Case study by the Museum of Art and History in Santa Cruz, CA. NTEN: Change is a free digital quarterly journal published by the Nonprofit Technology Network to help nonprofit leaders tackle strategic and planning decisions around their use of technology. I sit on the journal’s editorial board.

Free tool of the week: Fun, informative, powerful Google maps


Here are some case studies for that tool.). Holocaust Memorial Museum. We’ve all heard a lot about the capabilities of Google Maps, but that may not translate into our regular use of this great tool.

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Crossing the Double Divide, Two Million Dollar Questions


Instead, I’m on the lookout for case studies –from the local level and up. A Case in Point. Show us the case studies and share the lessons learned! Earlier this month, Susannah Fox discussed a health Information divide based on a recent report.

Social Media Crash Course in 25 Minutes (Podcast)

Getting Attention

Two accessible, relevant case studies -- the Brooklyn Museum and Prostate.Net. Click here to listen now or download for later listening (Right click on a PC or cntrl click on a Mac, and "save file as" to your Desktop) : I had the pleasure of interviewing Dave Evans, author of Social Media Marketing: An Hour a Day, for a social media intensive I taught recently at the Academy for Nonprofit Excellence.

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Newsletter: Charity Partnership Gone Awry May Topple Prime Minister ; Release the Kraken for Charity ; Businesses Ramp-Up Round-Up Programs to Address Coin Shortage

Selfish Giving

This is such an instructive case study from Vice on what to do - and not to do - when it comes to corporate partnerships. Corporate Relations Officer, Peabody Essex Museum (Salem, MA) Have your cause-related job featured here for FREE. Let's talk about the Read for Purpose Book Club ?? for a bit this week. Whenever we announce our next book, hundreds of you click on the link to get the book. This is great, right?

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Newsletter: Survey Results for SEO & Corporate Partnerships ; Chief Fans Raise the Flag for a Cause, Raise $323K ; Should Pot Companies be Allowed to Sponsor-a-Highway

Selfish Giving

Again, I think I know why: "Our institution (art/history museum) is not well-versed in SEO.at While I won't be writing a detailed post or offering a webinar because of your lukewarm interest, I plan to continue to stress its importance and offer tips for easy SEO wins - like using case studies ! ?? ?? Here are the results from the snap survey you took last month on SEO and corporate partnerships.

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A Name to Remember

Donor Power Blog

     SOFII is a “ Museum of Fundraising ”— a smorgasbord of fundraising innovation, creativity and excellence.   You’ll find more than 200 of the world’s most successful fundraising case studies in SOFII, as well as countless tips that you can use each and every day. Do you know SOFII like I know SOFII? If not, you might want to check her out.

Newsletter: Virtual Sponsorship Conference ; Taco Bell's 'Live Más' ; Company Replaces Priceless Stolen Art with AR

Selfish Giving

I really admire Boston software company Cuseum for taking the initiative and using augmented reality to replace the paintings that were stolen from the Isabella Stewart Gardner Museum in the crime of the century. But is the real crime that the museum didn't think of doing it first? can help you write those partnership case studies.) We're starting to make a little progress here.??With

Newsletter: How to Identify & Research Corporate Prospects ; Six Retailers to Add to Your Prospect List ; Wounded Warriors Loses $90M

Selfish Giving

Also, read the case study on Children's Miracle Network's efforts to recruit sponsors for their dance marathon program. Industry-leading case studies and exclusive insights from CSR executives on right-fit partnerships. A Civil War museum in Richmond is taking the right approach. ?? Thanks to everyone who attended the virtual sponsorship summit last week. It was great!