3 Steps to Video Annual Report Success: VolunteerMatch Case Study

Getting Attention

So when we were planning for this year, I was concerned that it would be a tough to act to follow. During planning, we decided we wanted to include an animated graphic segment at midpoint where we could go in some detail into our numbers and financials for the year.

7 Steps to Motivating the Actions You Need (Case Study)

Getting Attention

What is the benchmark you’re trying to hit with the specific marketing project you’re working on now? P.S. Get more in-depth case studies, templates and tools, and guidance for nonprofit marketing success in the twice-monthly Getting Attention e-update.

Know Your Target Audiences for Nonprofit Marketing Success (Case Study)

Getting Attention

I witnessed a great one last week while presenting the Total Focus Marketing Plan Workshop in Seattle last week, with Kivi Leroux Miller. That’s the sweet spot for marketing success!

5 Nonprofit Marketing Innovations for Tough-Times Results (Case Study)

Getting Attention

Marketing your way through times like these is gritty, sweaty, get-your-hands-dirty work. And those are the attributes Tracy Mitchell, Executive Director of Sag Harbor, NY’s nonprofit Bay Street Theatre, brings to her marketing responsibilities every day.

How to Use Facebook for Audience Research & Crisis Communications (Case Study)

Getting Attention

Planned Parenthood faced a communications crisis last week when a clinic manager was videotaped covertly by actors working for an anti-abortion group , while she giving advice on getting medical care for under-age prostitutes. The stunt was designed to power the group’s campaign to cut off public financing for Planned Parenthood. Most importantly, Planned Parenthood didn’t leave it at traditional crisis communications.

Total Focus Marketing Plan Workshop Is Back!

Kivi's Nonprofit Communications Blog

For all of you in the Midwest who have wanted to come to the Total Focus Marketing Plan Workshop , but just couldn’t make it to the coasts, we have great news. Here is what you’ll get when you attend: Expert navigation through the complete marketing plan creation process.

How to Do Grand Plan Marketing 90 Days at a Time (Case Study)

Getting Attention

Doing it right means thoughtful communications planning based on hard data and linked hand-in-hand with your organization's goals. But most of you don't do marketing planning, especially now when the changes are coming a mile a minute. But planning isn't a choice, it's a must ; without which you're driving blind and headed for a potentially-fatal crash. Jordan joined USAID with a traditional approach to communications planning.

A REALLY BIG Deal!

The Agitator

Frankly, we’re gobsmacked. Astounded, awestruck and absolutely thrilled by a massive undertaking by UK fundraisers and other leaders in the voluntary sector that should attract the serious attention and participation of all of us — on every continent.

UK 69

Is Cause Marketing Right for Your Nonprofit?

Getting Attention

You know that cause marketing is a partnership between a for-profit and a nonprofit. Cause marketing is certainly a potentially significant strategy in your overall nonprofit marketing plan. And some of you have a cause marketing program in place already.

Making The Most Of Your Agitator Subscription

The Agitator

Many Agitator have been with us for our entire 10 year history. Many others are recent subscribers, and there are lots of folks in between. AND … some readers haven’t yet subscribed. You can remedy that egregious oversight right here.

27 Communications and Marketing Tactics for Nonprofits

Kivi's Nonprofit Communications Blog

In previous posts, we’ve shared the most common marketing and communications goals , strategies , and objectives for nonprofits. Downloads, case studies, how to guides and other helpful content. The post 27 Communications and Marketing Tactics for Nonprofits appeared first on Kivi's Nonprofit Communications Blog. Nonprofit Marketing Plans and Strategies

Be Consistent, Not Confusing with Multi-Channel Nonprofit Marketing

Getting Attention

Call it what you will — integrated, holistic, multi-channel fundraising and marketing — but there’s no variance in my recommendation that you take this approach right now, if you’re not already. So make the build happen with rigorously-monitored multi-channel marketing!

3 Ways to Stay Safe from Cyber Attack

Getting Attention

P.S. Get more nonprofit marketing tools , templates, case studies & tips delivered right to your inbox! Strategy cybersecurity database donor database fundraising Hack-Proof Your Life IT marketing planning Nonprofit Communications nonprofit marketing Sean M.

Here’s one great legacy giving promotion

iMarketSmart

You can find this along with its case study and many other great legacy gift marketing case studies here on SOFII’s website. I love this legacy giving promotion. It’s actually a placeholder for your beer!

Proof Point #1 — Prioritize Websites & Email

Getting Attention

Welcome to the Proof Point series of research findings for you to use when advocating for the marketing approaches you know are right. You’re the marketing and communications expert.

1 Week into 2017: Where are You Headed?

Getting Attention

This practical, doable marketing plan template takes you from goals to benchmarks, work plan, action, and impact! . Those New Year’s resolutions—including the ones we set for marketing and fundraising work—are so hard to keep.

Deliver this Budget to Drive Marketing Impact: Comms Plan Pt1

Getting Attention

The hands-down, most hated and most frequently-avoided marketing task is budgeting. You’ll learn the value a budget brings to your work as it translates the actions outlined in your marketing plan into expense. That’s my marketing plan and what I use to create my budget.

Budget 152

Essential Nonprofit Marketing Guidance: The Best of 2010

Getting Attention

2010 delivered cause-marketing shockers, highly-effective disaster relief communications, a tougher-than-ever fundraising environment and the continued emergence of Facebook, even as the basics remained the cornerstone of nonprofit marketing impact.

Best 212

4 Easy Ways to Get Closer & Boost Action

Getting Attention

Here are three doable methods of harvesting these priceless insights: 1) Launch a Marketing Advisory Group. Then put together a marketing advisory group incorporating as many of these perspectives as possible—that way you’ll have the right person to turn to when you need her.

CRM 191

4 Doable Ways to Get Closer & Boost Action

Getting Attention

Here are four proven methods of harvesting these priceless insights: 1) Launch a Marketing Advisory Group. Then put together a marketing advisory group incorporating as many of these perspectives as possible—that way you’ll have the right person to turn to when you need her.

CRM 181

3 Steps to Meaningful Marketing Measures: Part 2

Getting Attention

Unfortunately, when we try to measure too many marketing measures, all we get is frustrated. Even for nonprofit communicators in large, well-staffed organizations, there’s rarely enough bandwidth to capture, analyze, share and use many marketing insights. How can marketing best be used to move your organization towards its overall goals? 3) INSIGHTS—Five or fewer metrics or other insights that show you’re moving forward on the right marketing path, or not. .

Use Compelling Models to Build Marketing Buy-In

Getting Attention

Have marketing naysayers among your colleagues or leadership? ” That opening marke the kick off of your all-org marketing team. What’s worked for you in spurring the marketing “I get it?” More Guidance on All-Org Marketing Teams.

Build 221

3 Ways to Stay Safe from Cyber Attack

Getting Attention

P.S. Get more nonprofit marketing tools , templates, case studies & tips delivered right to your inbox! Strategy cybersecurity database donor database fundraising Hack-Proof Your Life IT marketing planning Nonprofit Communications nonprofit marketing Sean M.

3 Steps to Focused Productivity for Your Nonprofit Marketing

Getting Attention

Running a small nonprofit has never been easy, but there used to be few challenges that a larger marketing budget couldn’t solve. Plan for your goals. It’s tough to carve out a block of time to think, plan, and research if you’re bogged down in daily operations.

How Low-Hanging Fruit Boosts Nonprofit Marketing Results

Getting Attention

I’m on a personal campaign to decipher common nonprofit marketing jargon so you’re able to put these strategies and tools to work. I frequently use the phrase myself, particularly when I emphasize the necessity of prioritizing low-hanging fruit in your nonprofit marketing plan. So here it is: Definition: Low-hanging fruit for nonprofit marketers. The marketing activities that will make the greatest impact with the least investment (of time and/or budget).

Your Nonprofit’s Annual Report: Drudgery or Opportunity?

Getting Attention

As a writer and storyteller specializing in nonprofit marketing and communications, I can’t help but think annual reports have gotten a bum rap. What are some ways our annual report can advance our strategic marketing and fundraising goals?

Report 210

Too Many Choices—Your Greatest Pain Point

Getting Attention

Here’s one of the most common pain points nonprofit marketers like you have just shared with me. There are so many choices these days in choosing the marketing direction forward, that it’s tough to ID the right things to do right now. Today’s marketing menu includes multiple choices within each of these categories (and I’ve probably missed some) : Why: Goal and benchmark.

3 Steps to Focused Productivity for Your Nonprofit Marketing

Getting Attention

Running a small nonprofit has never been easy, but there used to be few challenges that a larger marketing budget couldn’t solve. Plan for your goals. It’s tough to carve out a block of time to think, plan, and research if you’re bogged down in daily operations.

Where to Begin with Nonprofit Marketing

Getting Attention

I’m so proud of my friend and colleague Kivi Leroux Miller for crafting the excellent Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause (partner link). You’ll find much more in The Nonprofit Marketing Guide !

Are You Doing the Right Things?

Getting Attention

These are the questions you ask me most frequently: What’s the right way to market a nonprofit like mine? In fact, what you get from this approach is a bunch of marketing products: a new page on your website; a quickly revised brochure, or an e-news article written and out the door.

Nonprofit Marketing Impact – The Two Keys to Gaining Traction

Getting Attention

That’s what most marketing is, nonprofit and for. organization to generate marketing impact—planning and evaluation. These are the two keys to nonprofit marketing success , and a. Review this outline to learn the benefits planning and evaluation will bring to you. and your organization’s marketing impact, all through practices that are doable (for even one-person shops) and productive. “We’re working so hard, but we’re not getting the results we.

Nonprofit Marketing Impact – The Two Keys to Gaining Traction

Getting Attention

That’s what most marketing is, nonprofit and for. organization to generate marketing impact—planning and evaluation. These are the two keys to nonprofit marketing success , and a. Review this outline to learn the benefits planning and evaluation will bring to you. and your organization’s marketing impact, all through practices that are doable (for even one-person shops) and productive. “We’re working so hard, but we’re not getting the results we.

Your Nonprofit Communications Audit Will Increase Clarity & Impact

Getting Attention

Denise asks a great question, seeking not only the definition of this marketing strategy but it’s value, so she can weigh ROI (return on investment). That’s the ideal way to prioritize marketing strategies. A snapshot view of what you are doing marketing wise, evaluated that against your marketing goals and benchmarks, and in light of the wants and needs of your target audiences, and what your competitors and partners are doing.

Join Me – The Art & Science of Nonprofit Marketing – June 23 w/Special Discount

Getting Attention

Tara and I will guide you through the smartest ways your nonprofit can engage your target audiences on a tight budget—and how to convince others in your organizations how and why they should invest in marketing. We’ll introduce a bit of theory — to connect what you’ll be doing here to organizational and marketing planning — but focus mainly on practical techniques and case studies.

June 129

This ONE Thing Transforms Your Marketing & Fundraising

Getting Attention

You know that marketing and fundraising have to be more on target than ever, with messages based on right-now data and stories from across your channels, campaigns, and programs. Get there with this Right-Things, Right-Now Nonprofit Marketing Plan Template.

3 Steps to Funding Nonprofit Marketing

Getting Attention

More often than not, the lack of investment in nonprofit marketing is fueled by a lack of resources: financial and talent. Nonprofit agency directors are so busy serving people that they can’t find the time or money to invest in quality marketing and storytelling initiatives. During the last three years, the Findlay-Hancock County Community Foundation has made marketing grants to a range of nonprofit organizations, including: A food pantry seeking more financial donations.

July 219

What Tops Your Marketing "To-Do" List for Q4? -- Nonprofit Blog Carnival Wants to Know

Getting Attention

Where should experimentation into social marketing fall? P.S. If you're daunted by marketing planning, break it down into more approachable 90-day chunks. Learn how here: How to Do Grand Plan Marketing 90 Days at a Time (Case Study). Subscribe now for in-depth articles and case studies on nonprofit marketing. Tags: Carnival of Nonprofit Consultants Planning and Evaluation

List 100

! Jackpot of Comms Skills & Inspiration: #17NTC

Getting Attention

Liz Polay-Wettengel is National Director of Marketing and Communications for I nterfaithFamily , a Jewish non-profit based in Newton, MA. On planning. ” • Planning is essential for communications especially when a crisis impacts your work.

Practice Makes Progress—Into Focus Nonprofit Video Guide

Getting Attention

The same can be said of social media, marketing planning and other marketing approaches that generate organizational resistance. P.S. Get more in-depth case studies, templates and tools, and guidance for nonprofit marketing success in the twice-monthly Getting Attention e-update.

Nonprofit Facebook ROI—Yay or Nay? (w/John Haydon)

Getting Attention

I’ll be following up with mini case studies and links to research supporting my recommendation. Please share your Facebook plan (or plan not to use) and why here, and/or tell us what it does (or doesn’t do) for your organization. NAY, IN MOST CASES. What’s clear is that Facebook isn’t free— plan to pay to have your messages delivered. Have a plan.

ROI 219

Mixed Links for Nonprofit Communicators

Kivi's Nonprofit Communications Blog

Welcome to our latest edition of Mixed Links where I share the good stuff on nonprofit marketing and communications that I’ve come across over the last week or so. Read their story as shared by Maureen Carruthers: Online Fundraising for Tiny Nonprofits: A Case Study.

Link 201

Best Way to Get Timely Input: Review & Approval 2.0

Getting Attention

I love it when you share a marketing technique that’s made all the difference in the world to you. Thanks today to Jennifer Johnson, director of marketing & communications at Advocates. I had the pleasure of working with Jen to develop a brand, website strategy, and marketing plan for Advocates—a human services agency providing a breadth of programs and services throughout Massachusetts. You guys are so smart!

Review 115

This ONE Thing Transforms Your Marketing & Fundraising

Getting Attention

You know that marketing and fundraising have to be more on target than ever, with messages based on right-now data and stories from across your channels, campaigns, and programs. Get there with this Right-Things, Right-Now Nonprofit Marketing Plan Template.

Blasts 135