Eye Candy—Digital Storytelling Challenge 2013

Getting Attention

Do these models give you ideas for eye candy for your supporters and partners?

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How to Hold an Excellent Candy Bar Fundraiser

Fundraiser Ideas

Candy bars are a popular choice for fundraising. The candy bars’ low price point makes them easy to sell. Candy bars are also perfect for children to sell. Whether your fundraiser is to support a sports team, after-school activity, or church group, following are tips on how to hold an excellent candy bar fundraiser. Select the right candy bar company. Choosing the right candy bar company is a critical step for a successful candy bar fundraiser.

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Collecting Candy & Saying "Thank You"

Donor Power Blog

You know how after Halloween your parents had to check your candy bag for powdered poison, blades, kid-killing elixirs and everything else you never even imagined existed? Inadvertently he learns that the fantasy of soliciting free candy from strangers has a catch. More candy!? We don’t just get to collect candy, eat it, and move to the next door. I interrupt this generational series of posts to state my very opinionated … opinion. .

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Social Media Follow The (Candy) Dots

Diva Marketing Blog

I thought it would be fun to include an image of candy dots to help illustrate the strategy trail. When I went to look for graphics I found what I remembered to be "candy dots" were actually called " candy buttons." The Same But Differen t: The candy names were different.

Advocacy Cause Marketing to Teens

Cause Related Marketing

Instead this post is about an advocacy cause marketing campaign from The Candies Foundation , “a non-profit organization that works to shape the way youth in America think about teen pregnancy and parenthood.” Candies , for whom the Foundation is named, is a teen fashion brand.

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How to Hold a Successful Cookie Dough Fundraiser

Fundraiser Ideas

Candy Fundraising Charity Fundraising Chocolate Fundraising Free Fundraising Ideas Fundraising Ideas for Kids High School Fundraising Ideas Non Profit Fundraising School Fundraising Sports FundraisingCookie dough fundraising has become increasingly popular over the years. People love cookies, making it an easy sell, and organizations can earn up to 80 percent profit on their sales.

Causeon: Groupon for Cause Marketing

Selfish Giving

Oh, and one other thing: Groupon is a one-of-a-kind gee whiz phenomenon , much like the Daily Candy was a few years back. No one ever approached the success of the Daily Candy , and Groupon is way ahead of its 500+ competitors. We all love Groupon , right?

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How to Upgrade Donors and Boost Revenue with Donor Surveys [FREE WEBINAR]

Kivi's Nonprofit Communications Blog

Discover… Eye candy examples you‘ll want to steal from winning online surveys and learn what to ask. Donors give for their reasons, not yours! Join us next week for a FREE webinar with Rachel Muir: How to Upgrade Donors and Boost Revenue with Donor Surveys. FREE WEBINAR.

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Mixed Links for Nonprofit Communicators

Kivi's Nonprofit Communications Blog

” Spoiler Alert: Kivi will probably post of picture of herself stealing candy from her kids and calling is “sharing.” Happy Halloween!

Staring at an Empty Page? Try These Nonprofit Writing Prompts for October

Kivi's Nonprofit Communications Blog

Tell us what your favorite candy is. Haven’t quite filled in your content calendar for next month? Use these prompts taken from our Monthly Nonprofit Writing Prompts Email Newsletter for your blog posts, social media updates or newsletter articles. (If

Nonprofit Storytelling Breaking Bad Style

Getting Attention

Show and tell—Memorable details, like the cotton-candy-colored blue meth that plays a major role in the Breaking Bad story, keep the story running in your listeners’ minds.

Unforgettable! (Case Study)

Getting Attention

Eye Candy—Digital Storytelling Challenge. When executed well, visual storytelling cuts through the clutter, delivering a mental image that resonates and is remembered (so more likely to be repeated). Take this unforgettable example from MAMA (Mobile Alliance for Maternal Action).

Social Media Policy - It's Alive, Alive!! Or Oughta Be

Social Media Bird Brain

image via the Candy EnthusiastSo here’s the deal: with social media becoming even more mainstream, a lot of nonprofits have or are contemplating taking the plunge. Since this blog is about SM and small nonprofits, it’s obvious which side of the fence I’m on. Assuming that your small nonprofit is taking advantage of SM or about to, you may be contemplating a policy for its use. Should You Have.

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Pokémon Go for Fundraisers

The Agitator

OK, Tom, we’re gonna have to give up Candy Crush and jump into Pokémon Go. What’s that?”, you say. It’s the latest social media frenzy — a free game app that works on smart phones — that’s been downloaded close to 10 million times in the U.S.

Getting People to Open Your Nonprofit’s Email Messages

Kivi's Nonprofit Communications Blog

Email subject lines should tell us about the candy (the content), not about the wrapper (vague descriptions or formats, like “Winter Edition of the Newsletter&# ). Describe the Candy, Not the Wrapper. Photo by terren in Virginia on Flickr.

Simple Surprises…and Connects

Getting Attention

Frankly, I didn’t even know how tired I was of candy bar and cookie sales, car washes and bake sales until I did see it. I was thrilled to see this ad in our school e-newsletter.

No Piglets or Puppies (Part 1)

Getting Attention

A reliable source of emotional candy. Adorbable! Who can resist the cuteness of puppy photos like this one? Don’t feel silly for responding. Most of us do the same, which is why you see so many organizations communicating cute.

Ep218: This Snack Company is Helping Families Worldwide Put Meals First

Selfish Giving

MIF is the giving arm of Mondelez International , a world leader in biscuits, chocolate, gum, candy and powdered beverages, featuring global Power Brands such as Oreo and Trident gum.

Agitator Now ‘Mobile Responsive’

The Agitator

Some Sundays we sit around our iPads at The Agitator’s Global HQ playing Candy Crush , working the New York Times crossword and, occasionally, arguing over topics for the week ahead. For the last couple of weekends we put away the toys and devoted our spare time to ending The Agitator’s technological hypocrisy. We write a lot about the growing importance of mobile. Do this. Do that.

Three Ways to Overcome Decision Fatigue in Your #npcomm Work

Kivi's Nonprofit Communications Blog

Think about the enticing items at the grocery store counter: candy bars and gossip magazines that you would normally avoid. On more than a few occasions, I’ve told friends and family that the gift I most want on my birthday or Mother’s Day is to NOT be asked to make a decision.

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The Innie vs Outie in Cause Marketing

Cause Related Marketing

In an aisle of chocolate bars that were $6, $7, $8 and even $9, I bought the Whole Foods candy bar based mostly on price; it was less than $3. Is cause marketing better on the inside or outside of packaging? That’s what I wondered when I saw this chocolate bar at Whole Foods.

10 MORE Songs that are on every fundraiser’s playlist

Wild Woman Fundraising

This video is just basically eye candy but it’s fun and can get you going on your day! OMG so I had these 10 songs in 2016 that people LOVED and I thought, well, let’s make another post like this with NEW SONGS! Yeah you can trust me! To help you GET DOWN!

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Stories BETTER than Puppies & Piglets (Part 2)

Getting Attention

In Part One of this mini-guide, I shared my take on why such emotional candy is so powerful in works so well to raise money or recruit volunteers. Let’s be real: Your organization is one of the many that can’t use kitty or puppy photos to raise money or recruit volunteers.

Friday Fun: Top 13 Reasons to Halloween "Toilet Paper" A Social Media Strategy

Diva Marketing Blog

Barbs on the "Back Channel" that don't help move the conversation along in a win-win for the audience and speaker is a clue that you want all the candy for yourself. Emphasizing measurements that don't align with your objectives and goals are like getting socks instead of candy.

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5 Ways to Charge Up Your Marketing Skills -- Reach Beyond Your Niche

Getting Attention

Here are five of my favorite brain candies: Water Words that Work is written by a communicator in the environmental field for his peers. Please share your favorite brain candies with the Getting Attention community by commenting on this post. It's typical for most of us humans to focus on keeping up within our fields.

4 Reasons to Have a Halloween Fundraiser Next Year, 8 Ways to Get Started

Selfish Giving

It’s kind of like Thanksgiving with candy instead of turkey. Department stores, convenience stores, party stores and supermarkets, they all sell Halloween costumes, candy and decorations. Collect candy for the poor, homeless or troops abroad.

Cause Marketing and Branding

Cause Related Marketing

It’s easy to slap together a transactional cause marketing campaign for some consumable item; a box of Kleenix, a candy bar, a toothbrush. Done right, cause marketing can be a terrific branding tool for the cause and the sponsor. But doing it right is the challenge.

Creative Ideas for Nonprofit Writers for October and Beyond

Kivi's Nonprofit Communications Blog

Tell us what your favorite candy is and how it relates to your org. “Content is King,” they say. While that may be true, “they” don’t mention how hard it is trying to come up with fresh ideas that resonate with your readers.

10 Fundraising Ideas for Schools You Can’t Afford to Miss

Fundraiser Ideas

Candy Bar Fundraiser – Candy bar fundraisers have been used for decades. Students can take the candy bars selling door-to-door or at community events. The individual candy bars are usually sold at prices similar to what consumers would expect to find in stores but can be bought in bulk for fundraising purposes at cheaper per unit costs.

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10 Simple Fundraising Ideas for Clubs

Fundraiser Ideas

Candy Bar Fundraiser – Your club can make a lot of money selling candy bars. Fundraising is a very important function for clubs. However, your fundraisers don’t have to be complex to be successful. In fact, sometimes simple is better! Following are 10 simple fundraising ideas for clubs. Flower Bulb Fundraiser – Lots of people love flowers! A flower bulb fundraiser involves taking orders for flower bulbs from your family, friends, and neighbors for their gardens.

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I want your posts: What’s your best advice?

Nonprofit Marketing Blog

What that means is not cotton candy (sorry) but rather a mix of contributions from bloggers and readers on a shared theme, highlighted right here on my blog, at the end of the month. Image via Fanpop. For the month of April, I’m hosting the nonprofit blog carnival.

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7 Ways to Get Better Response Rates to Your eNewsletter

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My friend Kivi Leroux Miller talks about bad subject lines being a wrapper (example: September Diabetes eNews) and good subject lines being the candy in the wrapper (example: 6 ways to manage your diabetes). Want to increase donations through your email outreach? Here are my 7 ideas for better response rates. Have a subject line that makes you want to read more. .

Unconventional Cause Marketing Metrics

Cause Related Marketing

But I’d bet you a handful of Snickers candy bars that people nonetheless still send in some number of labels or try to redeem codes online well outside the campaign’s window. The print edition of Fortune Magazine runs a regular feature called ‘My Metric’ wherein business leaders identify informal but telling measures of current economic activity.

Nonprofit Cause Marketers, Aspire to This

Cause Related Marketing

The GSUSA doesn’t have to line up manufactures to make the candy. Einstein supposedly said that compound interest was the eight wonder of the world, or the gateway to the fifth dimension, or the sixth sense, or the seventh law of thermodynamics, or something like that.

Did you watch the Oscars? How about the TOXIES?

Wild Woman Fundraising

If you’re in a nonprofit that focuses on arts, you could partner with a nonprofit that focuses on health, and have artists design bags to bring to grocery stores which suggest that they buy art instead of soda, or paintbrushes instead of candy.

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10 Engaging, Effective Team Fundraising Ideas

Fundraiser Ideas

Candy sales. A staple of school fundraising, selling candy bars door-to-door or in front of local businesses (with the owner’s permission, of course) can be a valuable source of funds for your team’s activities. Participating in sports, cheerleading and other extracurricular activities can be expensive. Team fundraising can help reduce the cost of participation for students and provide much needed funds for activities, equipment, trips and more.

Free tool of the week: Design Eye-Q


In a recent post on A List Apart, called In defense of eye candy, the author concludes this about attractive Web site design: “The more we learn about people, and how our brains process information, the more we learn the truth of that phrase: form and function aren’t separate items.

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4-Step Escape from Groundhog Day Marketing

Getting Attention

Early small wins are like candy for pursuing biggers risks and changes. via GIPHY. Punxsutawney Phil predicted an early spring this morning, and I’m thrilled we’re not going to get stuck in the snow. In fact, it’s melting fast in the 50-degree sun right outside my New Jersey window. Your marketing doesn’t have to stay stuck either. Instead, turn to comic genius Bill Murray for guidance on breaking out of your same old, same old marketing approach.

Mashing Up Loyalty Programs and Cause Marketing

Cause Related Marketing

I was surprised and delighted to see a banner ad from Snickers candy bars for its ‘Bar Hunger’ campaign benefiting the anti-hunger charity Feed America!).

Angry Faux Cause Marketing from Snickers

Cause Related Marketing

Snickers, the candy bar brand from Mars Inc., is a prominent and generous supporter of the anti-hunger charity Feeding America. So why are they doing something that looks suspiciously like faux cause marketing?

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