Eye Candy—Digital Storytelling Challenge 2013

Getting Attention

Do these models give you ideas for eye candy for your supporters and partners? I was thrilled to be invited to judge this year’s TechSoup Digital Storytelling Challenge and even more thrilled to see how many powerful videos, and photos (both stills and slide decks/photo series) were submitted. There’s so much potential in visual storytelling , but photos (single or series) and video are still not part of the daily communications toolkit for most of us.

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How to Hold an Excellent Candy Bar Fundraiser

Fundraiser Ideas

Candy bars are a popular choice for fundraising. The candy bars’ low price point makes them easy to sell. Candy bars are also perfect for children to sell. Whether your fundraiser is to support a sports team, after-school activity, or church group, following are tips on how to hold an excellent candy bar fundraiser. Select the right candy bar company. Choosing the right candy bar company is a critical step for a successful candy bar fundraiser.

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Collecting Candy & Saying "Thank You"

Donor Power Blog

You know how after Halloween your parents had to check your candy bag for powdered poison, blades, kid-killing elixirs and everything else you never even imagined existed? Inadvertently he learns that the fantasy of soliciting free candy from strangers has a catch. More candy!? We don’t just get to collect candy, eat it, and move to the next door. I interrupt this generational series of posts to state my very opinionated … opinion. .

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Social Media Follow The (Candy) Dots

Diva Marketing Blog

I thought it would be fun to include an image of candy dots to help illustrate the strategy trail. When I went to look for graphics I found what I remembered to be "candy dots" were actually called " candy buttons." The Same But Differen t: The candy names were different. One candy was hard while the other was soft and chewy. However, they were both candy. Social Media: Connecting The (Candy) Dots View more documents from TobyBloomberg

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Collecting Candy & Saying "Thank You"

Donor Power Blog

You know how after Halloween your parents had to check your candy bag for powdered poison, blades, kid-killing elixirs and everything else you never even imagined existed? Inadvertently he learns that the fantasy of soliciting free candy from strangers has a catch. More candy!? We don’t just get to collect candy, eat it, and move to the next door. I interrupt this generational series of posts to state my very opinionated … opinion. .

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What is a Lollipop Fundraiser?

Fundraiser Ideas

Candy Fundraising Charity Fundraising Easy Fundraising Fundraising Ideas for Kids High School Fundraising Ideas Non Profit Fundraising School FundraisingPeople of all ages love lollipops! This is what makes a lollipop fundraiser so successful. You may ask, though, what is a lollipop fundraiser? Following is an overview of this sweet fundraising idea, including details about price points, flavors, shapes, and the advantages of a lollipop fundraiser. Price Point.

10 Fun Fundraising Ideas to Excite Any Audience

Fundraiser Ideas

Candy Fundraising Charity Fundraising Chocolate Fundraising Church Fundraising College Fundraising Creative Fundraising Ideas Easy Fundraising Free Fundraising Ideas Fun Fundraising Ideas Fundraising Events Fundraising Ideas for Kids High School Fundraising Ideas Non Profit Fundraising PTA Fundraising Quick Fundraising Ideas School Fundraising Sports Fundraising

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How to Hold a Successful Cookie Dough Fundraiser

Fundraiser Ideas

Candy Fundraising Charity Fundraising Chocolate Fundraising Free Fundraising Ideas Fundraising Ideas for Kids High School Fundraising Ideas Non Profit Fundraising School Fundraising Sports FundraisingCookie dough fundraising has become increasingly popular over the years. People love cookies, making it an easy sell, and organizations can earn up to 80 percent profit on their sales.

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Causeon: Groupon for Cause Marketing

Selfish Giving

Oh, and one other thing: Groupon is a one-of-a-kind gee whiz phenomenon , much like the Daily Candy was a few years back. No one ever approached the success of the Daily Candy , and Groupon is way ahead of its 500+ competitors. Tags: Cause Practices cause marketing causeon daily candy groupon We all love Groupon , right? They offer us great deals with savings from 50% to 90% and if enough people sign-up for the deal everyone wins.

Are you a piñata fundraiser?

iMarketSmart

Piñatas are decorative, papier-mâché containers usually filled with candy. Then the kids scramble to gather the candy. I learned about them at children’s birthday parties. There, the children get a chance to whack ’em with a stick until they brake open. It’s very exciting! Of course, one whack is never enough. So one at a time, the kids keep pounding the lovely, hand-crafted piñata, until it finally relents and the papier-mâché splits open.

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Nonprofit Storytelling Breaking Bad Style

Getting Attention

Show and tell—Memorable details, like the cotton-candy-colored blue meth that plays a major role in the Breaking Bad story, keep the story running in your listeners’ minds. Whether you love, hate or have never seen Breaking Bad , there’s a lot to learn from its emotionally intense, can’t-stop-watching storytelling.

Unforgettable! (Case Study)

Getting Attention

Eye Candy—Digital Storytelling Challenge. When executed well, visual storytelling cuts through the clutter, delivering a mental image that resonates and is remembered (so more likely to be repeated). Take this unforgettable example from MAMA (Mobile Alliance for Maternal Action). I couldn’t look away, but instead lingered on the image, taking in the different women and their range of expressions.

Social Media Policy - It's Alive, Alive!! Or Oughta Be

Social Media Bird Brain

image via the Candy EnthusiastSo here’s the deal: with social media becoming even more mainstream, a lot of nonprofits have or are contemplating taking the plunge. Since this blog is about SM and small nonprofits, it’s obvious which side of the fence I’m on. Assuming that your small nonprofit is taking advantage of SM or about to, you may be contemplating a policy for its use. Should You Have.

No Piglets or Puppies (Part 1)

Getting Attention

A reliable source of emotional candy. Adorbable! Who can resist the cuteness of puppy photos like this one? Don’t feel silly for responding. Most of us do the same, which is why you see so many organizations communicating cute. But if your organization doesn’t have piglet or puppy photos to share (and that’s most of us), what can you do? Start by considering what makes such photos SO magnetic, then share some of that.

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Mixed Links for Nonprofit Communicators

Kivi's Nonprofit Communications Blog

” Spoiler Alert: Kivi will probably post of picture of herself stealing candy from her kids and calling is “sharing.” Happy Halloween! Join me for some spooky Mixed Links… First things first, if you need a little help figuring out what scary movie to watch this weekend, here are The Best Halloween Movies and Television Shows on Netflix, Amazon Prime, and Hulu according to Time. Join us Sunday, November 1st, as we begin another #NPCommPix photo challenge.

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Social Media and Newsletter Ideas for October 2020

Kivi's Nonprofit Communications Blog

Tell us what your favorite candy is. Need some ideas for social media updates, blog posts, newsletter articles, or other content for October? Today’s post will help. These ideas come from our Monthly Nonprofit Writing Prompts email newsletter*.

Simple Surprises…and Connects

Getting Attention

Frankly, I didn’t even know how tired I was of candy bar and cookie sales, car washes and bake sales until I did see it. I was thrilled to see this ad in our school e-newsletter. My take on why it works is that everything — including giving — is so complicated these days, and offers us so many options. Once in a while it’s gloriously refreshing to go plain vanilla. How do you use “simple&# to increase the impact of your nonprofit marketing?

10 Simple Fundraising Ideas for Clubs

Fundraiser Ideas

Candy Bar Fundraiser – Your club can make a lot of money selling candy bars. Fundraising is a very important function for clubs. However, your fundraisers don’t have to be complex to be successful. In fact, sometimes simple is better! Following are 10 simple fundraising ideas for clubs. Flower Bulb Fundraiser – Lots of people love flowers! A flower bulb fundraiser involves taking orders for flower bulbs from your family, friends, and neighbors for their gardens.

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10 Fundraising Ideas for Schools You Can’t Afford to Miss

Fundraiser Ideas

Candy Bar Fundraiser – Candy bar fundraisers have been used for decades. Students can take the candy bars selling door-to-door or at community events. The individual candy bars are usually sold at prices similar to what consumers would expect to find in stores but can be bought in bulk for fundraising purposes at cheaper per unit costs.

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Agitator Now ‘Mobile Responsive’

The Agitator

Some Sundays we sit around our iPads at The Agitator’s Global HQ playing Candy Crush , working the New York Times crossword and, occasionally, arguing over topics for the week ahead. For the last couple of weekends we put away the toys and devoted our spare time to ending The Agitator’s technological hypocrisy. We write a lot about the growing importance of mobile. Do this. Do that.

Stories BETTER than Puppies & Piglets (Part 2)

Getting Attention

In Part One of this mini-guide, I shared my take on why such emotional candy is so powerful in works so well to raise money or recruit volunteers. Let’s be real: Your organization is one of the many that can’t use kitty or puppy photos to raise money or recruit volunteers. And cited a reliable litmus test for photo impact—1) If you’d share them with your family and friends; 2) would they “like” or share them.

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The Innie vs Outie in Cause Marketing

Cause Related Marketing

In an aisle of chocolate bars that were $6, $7, $8 and even $9, I bought the Whole Foods candy bar based mostly on price; it was less than $3. And given the likelihood that their margins are higher on a $3 house brand than a super-premium bar like Amano or Vosges, you gotta believe they’d rather sell three of these candy bars than one $9 Vosges with bacon , right? Is cause marketing better on the inside or outside of packaging?

Newsletter: A "Nutty" Christmas Sweater Gives Back ; How to Get Employees to Give More to Charity; How to Build an Awesome Snow Fort ??

Selfish Giving

Here's a nice example of a case study on Repsly's work with natural candy maker UNREAL. It clearly states the business challenge and how Repsly ultimately boosted candy sales by 22 percent. Hanukkah, Bodhi Day, Solstice, Yule, Dongji, Christmas, Kwanzaa, etc. Whatever holidays you observe, I wish happy ones for you and yours. See you in the New Year! ?? Partnership Notes 1. Something to share with your partners. How to get employees to give more to charity.

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How to Upgrade Donors and Boost Revenue with Donor Surveys [FREE WEBINAR]

Kivi's Nonprofit Communications Blog

Discover… Eye candy examples you‘ll want to steal from winning online surveys and learn what to ask. Donors give for their reasons, not yours! Join us next week for a FREE webinar with Rachel Muir: How to Upgrade Donors and Boost Revenue with Donor Surveys. FREE WEBINAR. Presented by Rachel Muir. Tuesday, May 16, 2017. 1:00 p.m. Eastern (10:00 a.m. Pacific). Recording available if you can’t attend live , but you must register before the webinar begins.

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Newsletter: Best Halloween Costumes for Cause Marketers; To Breakdown Silos Create a Content Council ; Did Burger King Cross the Line with ‘Scary Places’ Promotion

Selfish Giving

But this means for every three pieces of candy you get you have to give one piece to charity (or me). Well, it's October 28th and we can either talk about Halloween on Saturday or the election on Tuesday. I think you know how I feel about the latter, so let's go with the former.

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7 Ways to Get Better Response Rates to Your eNewsletter

Fundraising 123

My friend Kivi Leroux Miller talks about bad subject lines being a wrapper (example: September Diabetes eNews) and good subject lines being the candy in the wrapper (example: 6 ways to manage your diabetes). Want to increase donations through your email outreach? Here are my 7 ideas for better response rates. Have a subject line that makes you want to read more. .

Friday Fun: Top 13 Reasons to Halloween "Toilet Paper" A Social Media Strategy

Diva Marketing Blog

Barbs on the "Back Channel" that don't help move the conversation along in a win-win for the audience and speaker is a clue that you want all the candy for yourself. Not building social enterprise processes to ensure the impact of social media lessons are shared across multiple departments is like not sharing your Halloween candy. Emphasizing measurements that don't align with your objectives and goals are like getting socks instead of candy.

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9 Great Fundraising Ideas for When Everything Else Hasn’t Worked

Fundraiser Ideas

Some community members may not be interested in buying candy or cookies, but they may be willing to simply donate money. Fundraising is critical to your organization. Without successful fundraising campaigns, programs, activities, and equipment are oftentimes cut from the budget. However, not all fundraising ideas work for all groups. Following are 9 great fundraising ideas for when everything else hasn’t worked. Fundraising Letter – Sometimes all you have to do is ask.

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Social Media and Newsletter Ideas for October 2019

Kivi's Nonprofit Communications Blog

Tell us what your favorite candy is. Wish you had these monthly ideas for social media, blog posts, or newsletter articles a few weeks ago? Sign up for our Monthly Nonprofit Writing Prompts. I send this email newsletter the first week of every month with prompts for the following month. For example, I will email the prompts for November next week. Sign up now to get prompts emailed to you monthly. Here are your Nonprofit Monthly Writing Prompts for October.

Staring at an Empty Page? Try These Nonprofit Writing Prompts for October

Kivi's Nonprofit Communications Blog

Tell us what your favorite candy is. Haven’t quite filled in your content calendar for next month? Use these prompts taken from our Monthly Nonprofit Writing Prompts Email Newsletter for your blog posts, social media updates or newsletter articles. (If If you are all set for content ideas in October, sign up for our Nonprofit Writing Prompts email newsletter and you’ll receive November’s prompts early next week.). On the Calendar. 10/1: National Homemade Cookie Day.

10 Engaging, Effective Team Fundraising Ideas

Fundraiser Ideas

Candy sales. A staple of school fundraising, selling candy bars door-to-door or in front of local businesses (with the owner’s permission, of course) can be a valuable source of funds for your team’s activities. Participating in sports, cheerleading and other extracurricular activities can be expensive. Team fundraising can help reduce the cost of participation for students and provide much needed funds for activities, equipment, trips and more.

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5 Ways to Charge Up Your Marketing Skills -- Reach Beyond Your Niche

Getting Attention

Here are five of my favorite brain candies: Water Words that Work is written by a communicator in the environmental field for his peers. Please share your favorite brain candies with the Getting Attention community by commenting on this post. It's typical for most of us humans to focus on keeping up within our fields.

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Pokémon Go for Fundraisers

The Agitator

OK, Tom, we’re gonna have to give up Candy Crush and jump into Pokémon Go. What’s that?”, you say. It’s the latest social media frenzy — a free game app that works on smart phones — that’s been downloaded close to 10 million times in the U.S. alone and has folks of all ages out on the street hunting for animated monsters.

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Best Practices in Nonprofit Storytelling – How to Structure Your Stories

J Campbell Social Marketing

Remember that stories about those you serve do not have to be 100 percent positive and candy-coated. I am on a mission to help nonprofits of all sizes become better communicators. This is the first of a multi-part series designed to show nonprofits the most effective ways to amplify their stories using digital storytelling techniques. . When you think of storytelling, what comes to mind?

Getting People to Open Your Nonprofit’s Email Messages

Kivi's Nonprofit Communications Blog

Email subject lines should tell us about the candy (the content), not about the wrapper (vague descriptions or formats, like “Winter Edition of the Newsletter&# ). Describe the Candy, Not the Wrapper. Photo by terren in Virginia on Flickr. Last week, in my Nonprofit Marketing Tips newsletter (sign up in left sidebar) , I published some advice on writing the best possible subject lines for your nonprofit’s email newsletters. Here are my five tips.

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Why You Need a Fundraising Thermometer and Five Places You Can Get One for Free

Fundraiser Ideas

From traditional magazine sales and candy bars to basket raffles and office perks auctions, there are numerous fundraising ideas out there that are sure to meet your organization’s unique fundraising needs. Just Google “fundraising ideas” and you’ll begin to understand that there are an ever-increasing number of fundraisers out there today.

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Cause Marketing and Branding

Cause Related Marketing

It’s easy to slap together a transactional cause marketing campaign for some consumable item; a box of Kleenix, a candy bar, a toothbrush. I think it would be almost impossible to use Sharpie’s pink pens/markers without making a deeper connection with the cause than you would if, say, you ate a Snickers candy bar. Done right, cause marketing can be a terrific branding tool for the cause and the sponsor. But doing it right is the challenge.

Day in the Life of a Nonprofit Communicator – Nick Houser

Kivi's Nonprofit Communications Blog

Sometime in the PM, I take a quick candy break or something similar. Nick Houser. Welcome to the latest installment in our series on the “Day in the Life” of nonprofit communicators! This series lets you describe your workday in your own words. We’d love to feature YOU in this series! Don’t be shy – tell us what you do in a typical day as a nonprofit communications pro.

7 Great Halloween Fundraising Ideas

Fundraiser Ideas

Someone else might bring some candy bars. Halloween is a scary time of year, but it can and should be fun! We go trick-or-treating but, it seems, most people forget the trick. The real trick is to have fun. Raising money for your charity is a necessity, but you can have fun at the same time. There’s a really neat way to combine the Halloween holiday with a fundraising activity that you can host year after year without really ever repeating yourself.

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Unconventional Cause Marketing Metrics

Cause Related Marketing

But I’d bet you a handful of Snickers candy bars that people nonetheless still send in some number of labels or try to redeem codes online well outside the campaign’s window. The print edition of Fortune Magazine runs a regular feature called ‘My Metric’ wherein business leaders identify informal but telling measures of current economic activity.

Free tool of the week: Design Eye-Q

ImpactMax

In a recent post on A List Apart, called In defense of eye candy, the author concludes this about attractive Web site design: “The more we learn about people, and how our brains process information, the more we learn the truth of that phrase: form and function aren’t separate items.

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4 Reasons to Have a Halloween Fundraiser Next Year, 8 Ways to Get Started

Selfish Giving

It’s kind of like Thanksgiving with candy instead of turkey. Department stores, convenience stores, party stores and supermarkets, they all sell Halloween costumes, candy and decorations. Collect candy for the poor, homeless or troops abroad. Singing statues at Halloween Town! Click to watch. At nearly $7 billion in sales, Halloween is a frighteningly successful holiday - second only to Christmas in consumer spending.

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Ep218: This Snack Company is Helping Families Worldwide Put Meals First

Selfish Giving

MIF is the giving arm of Mondelez International , a world leader in biscuits, chocolate, gum, candy and powdered beverages, featuring global Power Brands such as Oreo and Trident gum. Today on CauseTalk Radio , Megan and I talk to Sarah Delea , President of the Mondelez International Foundation (MIF) on the impact and results from its school and community-based gardening programs on five continents.