Trending Sources

Eye Candy—Digital Storytelling Challenge 2013

Getting Attention

Do these models give you ideas for eye candy for your supporters and partners?

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Collecting Candy & Saying "Thank You"

Donor Power Blog

You know how after Halloween your parents had to check your candy bag for powdered poison, blades, kid-killing elixirs and everything else you never even imagined existed? Inadvertently he learns that the fantasy of soliciting free candy from strangers has a catch. More candy!? We don’t just get to collect candy, eat it, and move to the next door. I interrupt this generational series of posts to state my very opinionated … opinion. .

Reader Questions: Should we sell X to get money?

Wild Woman Fundraising

Conflict corruption Fundraising 101 candy fundraiser fundraising 101 jewelry fundraiser nonprofit partnerships sell calendar fundraiser small businesses . So… someone has told you they want to help your nonprofit by selling their stuff. Maybe it’s jewelry.

How to Hold an Excellent Candy Bar Fundraiser

Fundraiser Ideas

Candy bars are a popular choice for fundraising. The candy bars’ low price point makes them easy to sell. Candy bars are also perfect for children to sell. Whether your fundraiser is to support a sports team, after-school activity, or church group, following are tips on how to hold an excellent candy bar fundraiser. Select the right candy bar company. Choosing the right candy bar company is a critical step for a successful candy bar fundraiser.

Advocacy Cause Marketing to Teens

Cause Related Marketing

Instead this post is about an advocacy cause marketing campaign from The Candies Foundation , “a non-profit organization that works to shape the way youth in America think about teen pregnancy and parenthood.” Candies , for whom the Foundation is named, is a teen fashion brand.

No Piglets or Puppies (Part 1)

Getting Attention

A reliable source of emotional candy. Adorbable! Who can resist the cuteness of puppy photos like this one? Don’t feel silly for responding. Most of us do the same, which is why you see so many organizations communicating cute.

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Unforgettable! (Case Study)

Getting Attention

Eye Candy—Digital Storytelling Challenge. When executed well, visual storytelling cuts through the clutter, delivering a mental image that resonates and is remembered (so more likely to be repeated). Take this unforgettable example from MAMA (Mobile Alliance for Maternal Action).

Pokémon Go for Fundraisers

The Agitator

OK, Tom, we’re gonna have to give up Candy Crush and jump into Pokémon Go. What’s that?”, you say. It’s the latest social media frenzy — a free game app that works on smart phones — that’s been downloaded close to 10 million times in the U.S.

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Three Ways to Overcome Decision Fatigue in Your #npcomm Work

Kivi's Nonprofit Communications Blog

Think about the enticing items at the grocery store counter: candy bars and gossip magazines that you would normally avoid. On more than a few occasions, I’ve told friends and family that the gift I most want on my birthday or Mother’s Day is to NOT be asked to make a decision.

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I want your posts: What’s your best advice?

Nonprofit Marketing Blog

What that means is not cotton candy (sorry) but rather a mix of contributions from bloggers and readers on a shared theme, highlighted right here on my blog, at the end of the month. Image via Fanpop. For the month of April, I’m hosting the nonprofit blog carnival.

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Stories BETTER than Puppies & Piglets (Part 2)

Getting Attention

In Part One of this mini-guide, I shared my take on why such emotional candy is so powerful in works so well to raise money or recruit volunteers. Let’s be real: Your organization is one of the many that can’t use kitty or puppy photos to raise money or recruit volunteers.

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Mashing Up Loyalty Programs and Cause Marketing

Cause Related Marketing

I was surprised and delighted to see a banner ad from Snickers candy bars for its ‘Bar Hunger’ campaign benefiting the anti-hunger charity Feed America!).

4-Step Escape from Groundhog Day Marketing

Getting Attention

Early small wins are like candy for pursuing biggers risks and changes. via GIPHY. Punxsutawney Phil predicted an early spring this morning, and I’m thrilled we’re not going to get stuck in the snow. In fact, it’s melting fast in the 50-degree sun right outside my New Jersey window. Your marketing doesn’t have to stay stuck either. Instead, turn to comic genius Bill Murray for guidance on breaking out of your same old, same old marketing approach.

What is a Lollipop Fundraiser?

Fundraiser Ideas

Candy Fundraising Charity Fundraising Easy Fundraising Fundraising Ideas for Kids High School Fundraising Ideas Non Profit Fundraising School FundraisingPeople of all ages love lollipops! This is what makes a lollipop fundraiser so successful. You may ask, though, what is a lollipop fundraiser? Following is an overview of this sweet fundraising idea, including details about price points, flavors, shapes, and the advantages of a lollipop fundraiser. Price Point.

7 Ways to Get Better Response Rates to Your eNewsletter

Fundraising 123

My friend Kivi Leroux Miller talks about bad subject lines being a wrapper (example: September Diabetes eNews) and good subject lines being the candy in the wrapper (example: 6 ways to manage your diabetes). Want to increase donations through your email outreach? Here are my 7 ideas for better response rates. Have a subject line that makes you want to read more. .

How to Hold a Successful Cookie Dough Fundraiser

Fundraiser Ideas

Candy Fundraising Charity Fundraising Chocolate Fundraising Free Fundraising Ideas Fundraising Ideas for Kids High School Fundraising Ideas Non Profit Fundraising School Fundraising Sports FundraisingCookie dough fundraising has become increasingly popular over the years. People love cookies, making it an easy sell, and organizations can earn up to 80 percent profit on their sales.

Picture this: Your brilliance here

Nonprofit Marketing Blog

What that means is not cotton candy (sorry) but rather a mix of contributions from bloggers and readers on a shared theme, right here on my blog, on March 29. For the month of March, I’m hosting the nonprofit blog carnival.

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Creative Ideas for Nonprofit Writers for October and Beyond

Kivi's Nonprofit Communications Blog

Tell us what your favorite candy is and how it relates to your org. “Content is King,” they say. While that may be true, “they” don’t mention how hard it is trying to come up with fresh ideas that resonate with your readers.

4 Reasons to Have a Halloween Fundraiser Next Year, 8 Ways to Get Started

Selfish Giving

It’s kind of like Thanksgiving with candy instead of turkey. Department stores, convenience stores, party stores and supermarkets, they all sell Halloween costumes, candy and decorations. Collect candy for the poor, homeless or troops abroad.

Angry Faux Cause Marketing from Snickers

Cause Related Marketing

Snickers, the candy bar brand from Mars Inc., is a prominent and generous supporter of the anti-hunger charity Feeding America. So why are they doing something that looks suspiciously like faux cause marketing?

Nonprofit Cause Marketers, Aspire to This

Cause Related Marketing

The GSUSA doesn’t have to line up manufactures to make the candy. Einstein supposedly said that compound interest was the eight wonder of the world, or the gateway to the fifth dimension, or the sixth sense, or the seventh law of thermodynamics, or something like that.

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Reader question: How do I get people to open my emails?

Nonprofit Marketing Blog

My friend Kivi Leroux Miller talks about bad subject lines being a wrapper (example: September Diabetes eNews) and good subject lines being the candy in the wrapper (example: 6 ways to manage your diabetes). I continue to work my way through the many great reader questions ! Thanks for all of them. Today’s question: I’d like to create copy for the subject line for emails that will encourage people to open them. Amazing Results. Update.

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The Worst Cause Marketing of 2011

Cause Related Marketing

Advocacy ads from The Candies Foundation, featuring Bristol Palin and Mike “The Situation” Sorrentino, among others, aimed to “shape the way youth in America think about teen pregnancy and parenthood.” Candies, for whom the Foundation is named, is a teen fashion brand.

Mixed Links for Nonprofit Communicators

Kivi's Nonprofit Communications Blog

” Spoiler Alert: Kivi will probably post of picture of herself stealing candy from her kids and calling is “sharing.” Happy Halloween!

Agitator Now ‘Mobile Responsive’

The Agitator

Some Sundays we sit around our iPads at The Agitator’s Global HQ playing Candy Crush , working the New York Times crossword and, occasionally, arguing over topics for the week ahead. For the last couple of weekends we put away the toys and devoted our spare time to ending The Agitator’s technological hypocrisy. We write a lot about the growing importance of mobile. Do this. Do that.

The Innie vs Outie in Cause Marketing

Cause Related Marketing

In an aisle of chocolate bars that were $6, $7, $8 and even $9, I bought the Whole Foods candy bar based mostly on price; it was less than $3. Is cause marketing better on the inside or outside of packaging? That’s what I wondered when I saw this chocolate bar at Whole Foods.

What happens when companies offer choice in charity?

Nonprofit Marketing Blog

In a field experiment that took place at a roller rink, popular sour chews were sold and adults were asked to pay whatever price they wished for the candy. Half were told the skating rink was contributing proceeds of the candy money to a set of causes, with the rink deciding how much money would go where. On average parents (and they were all parents – their kids were there skating) paid far more for the candy—$2.17—when they were able to choose from four causes.

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The Best Cause Marketing of 2010

Cause Related Marketing

In the summer of 2010 the Mars’ brand Snickers candy bars donated the cost of 2.5 The year 2010 was a memorable year for cause marketing. What follows are, in my judgment, the 10 best cause marketing campaigns of the year. Please know that this list is hardly exhaustive.

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7 Ways to get better response rates to your e-news

Nonprofit Marketing Blog

My friend Kivi Leroux Miller talks about bad subject lines being a wrapper (example: September Diabetes eNews) and good subject lines being the candy in the wrapper (example: 6 ways to manage your diabetes). Blog reader Marla Grant of the Florida Blood Services Foundation recently sent me a copy of her newsletters ( you can see them here ), which are chock-a-block with great stories.

Causeon: Groupon for Cause Marketing

Selfish Giving

Oh, and one other thing: Groupon is a one-of-a-kind gee whiz phenomenon , much like the Daily Candy was a few years back. No one ever approached the success of the Daily Candy , and Groupon is way ahead of its 500+ competitors. We all love Groupon , right?

Stop fundraising (the way you always have)

Wild Woman Fundraising

Selling candy. The definition of insanity is doing the same thing you’ve always done and expecting the different results. We’ve all heard this at one time or another.

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Infographics & Data Visualization: Not Your Grandmother’s Pie Chart – Part 3

Kivi's Nonprofit Communications Blog

Good infographics relate to and support an overarching idea that’s trying to be expressed,” he offers, while “bad infographics are extraneous or eye candy.” This is the third in a series of guest posts by Julia Reich on infographics for nonprofits.

7 Simple Steps to Fundraising

Get Fully Funded

It’s not about selling candy bars or having a golf tournament. For those just starting out in fundraising, it can be overwhelming to figure out. Look around the community and you’ll see lots of different groups doing lots of different things. But what really works? And what should you be doing? Fundraising is about engaging people in the work your nonprofit is doing.

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7 Simple Steps to Fundraising

Get Fully Funded

It’s not about selling candy bars or having a golf tournament. For those just starting out in fundraising, it can be overwhelming to figure out. Look around the community and you’ll see lots of different groups doing lots of different things. But what really works? And what should you be doing? Fundraising is about engaging people in the work your nonprofit is doing.

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How to Upgrade Donors and Boost Revenue with Donor Surveys [FREE WEBINAR]

Kivi's Nonprofit Communications Blog

Discover… Eye candy examples you‘ll want to steal from winning online surveys and learn what to ask. Donors give for their reasons, not yours! Join us next week for a FREE webinar with Rachel Muir: How to Upgrade Donors and Boost Revenue with Donor Surveys. FREE WEBINAR.

No Kitties or Puppies. HELP! (Step One)

Nonprofit Marketing Blog

In fact, photos like the one on this page are such tasty emotional candy that every bite takes folks one step closer to a donation. Who can resist the cuteness of kitty or puppy photos like this one? Don’t feel silly for loving them. It’s human nature.

The Fundraising Rock Band

Kivi's Nonprofit Communications Blog

A lot of the time, she’s just irrelevant eye-candy. I do believe that my first-ever blog crush was on Jeff Brooks, when he was writing Donor Power Blog. The wit, the pith, the worldly wisdom, oh my.

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Making Christmas the Most Wonderful Time of the Cause Marketing Year

Cause Related Marketing

There’s countless potential ‘hooks;’ Santa and his elves, Christmas trees, bells, carols, holly, brass bands, mistletoe, candy canes, reindeer, etc.

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Don’t Like the Answer You’re Getting? Change the Question

Nonprofit Marketing Blog

Instead of making the ask in places where people weren’t already making decisions beyond ice cream or cotton candy, Kim combined the ask with an established routine. As the volunteer coordinator for Gift of Life Michigan , Kim Zasa sent volunteers to church fairs and festivals in the hope that people would want to become organ donors. Although she had 800 volunteers attending countless events, only 11% of Michigan’s residents were organ donors. Today that number is about 33%.

Unconventional Cause Marketing Metrics

Cause Related Marketing

But I’d bet you a handful of Snickers candy bars that people nonetheless still send in some number of labels or try to redeem codes online well outside the campaign’s window. The print edition of Fortune Magazine runs a regular feature called ‘My Metric’ wherein business leaders identify informal but telling measures of current economic activity.