Show-Not-Tell Message Power (Case Study: Breast Cancer Action)

Getting Attention

Here, on its Facebook page, Breast Cancer Action (BCA) zigs rather than zags, with memorable results. ” Show-not-tell messages, by Breast Cancer Action. Branding and Messages accessible Breast Cancer Action jargon message development Nonprofit Communications pinkwashing Think Before You Pink Breath this in deeply. It’s a strong model of that golden communications rule: Show, Don’t Tell.

Using Cancer

The Agitator

Breast Cancer On the Rise and How to Increase Fundraising Now. Then, after a short intro … The Benefits of Mobile Fundraising for Cancer. Let me say at the outset that The Agitator is a HUGE fan of the MobileCause blog. In my view, the advent and use of smartphones will turn out to be as important to fundraising as the advent of the postage stamp. [Go Go ahead, dispute that one Agitator readers!]. And MobileCause is normally very astute on the subject of mobile fundraising.

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American Cancer Society Flops

The Agitator

If b t were the new cure for cancer then the direct marketing staff and consultants of the American Cancer Society should win the Nobel Prize in Medicine hands down. — was billed as offering perspectives on the impact and findings of the American Cancer Society’s (ACS) 17-month hiatus from acquisition direct mail.

Cause Marketing for Pets with Cancer

Cause Related Marketing

Dogs and cats contract cancer at about the same rate as humans, but while an estimated 577,000 Americans will die of cancer in 2012, some 14 million cats and dogs will die from or (in many cases) with the disease. The money in 2012 will go to 10-year research study with 2,500 dogs to “determine the genetic, nutritional and environmental risk factors for cancer and other diseases that affect dogs.”

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Cause Marketing from Clinique Benefiting the Breast Cancer Research Foundation

Cause Related Marketing

Throughout October 2012, in honor of Breast Cancer Awareness Month, I’ll post on a new breast cancer cause marketing campaign each business day. The lotion is $36 and comes with a pink ribbon key ring and a breast cancer awareness pink ribbon charm. Clinique is owned by the Estee Lauder Companies, so the benefiting charity is the Breast Cancer Research Foundation, which was founded by Evelyn Lauder in 1993.

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And Now on Opposing Opinion on Breast Cancer Awareness Month

Cause Related Marketing

Jen Dinoia, who dealt with breast cancer in 2010, is no fan of Breast Cancer Awareness Month. So here with a different take on Breast Cancer Awareness Month is guest poster Jen Dinoia. I am fairly sure if I had to deal with any other type of cancer, I would not have had to feel like I was supposed to be part of a new and sexy (vomit.it's Komen for the Cure Jen Dinoia Hard Rock Cafe Caribou Coffee CancerCare Breast Cancer Awareness Month cause marketing

Non Breast Cancer Cause Marketing in October

Cause Related Marketing

Clients ask me all the time: have the breast cancer charities sucked out all the oxygen out of the atmosphere for cause marketing during October? That is, can anyone else do cause marketing during National Breast Cancer Awareness Month?I I can't give a categorical answer, but here are three quick takes on cause marketing campaigns going on in this month that aren’t about breast cancer, plus a forth.

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A Prostate Cancer Cause With Potential for Cause Marketing

Cause Related Marketing

In celebration of National Prostate Cancer Awareness Month, how about we all raise a pint or two for those who have both an X and a Y chromosome? Oh, and if you’re 40 or over get a PSA test, too.That’s the message of Rick Lyke, a fellow marketer, a prostate cancer survivor, and the architect of the grassroots campaign called Pints for Prostates, begun in 2008.The ad came from American Baby.

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Decent Humans: Ben Kaplan at American Cancer Society

CrowdRise

Decent Humans is what we call the incredible community we witness on CrowdRise each and every day doing amazing things for good. And each month, we’re going to highlight a Decent Human in the nonprofit world that’s devoting their time and passion to giving back and making a difference. We hope that by sharing their stories of aid, altruism, and passion, others will be inspired to make an even greater impact on the world we live in. Decent Humans

Great Nonprofits Rates Cancer Nonprofit Organizations

Blue Sky Collaborative

In August 2009, Greatnonprofits.org realeased a list of their top rated cancer organizations. The Winners of the ratings can be found here: [link] The Winners are categorized by organization size (small, medium, or large) and by geographic region. Some of.

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Cause Marketing Breast Cancer Wear

Cause Related Marketing

They’re too small, too short, ridiculously-cut, and for years they had that slit up the back that seemed calculated to mock a patient’s dignity.But what if you have breast cancer and require periodic trips to the treatment center for chemo or radiation, Tags: Portion of the Proceeds Jillies.com Jillies Foundation Anytime a movie plays a hospital scene for laughs, one of the most reliable sight gags is those damnable hospital gowns they give you to wear.

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Great Nonprofits Rates Cancer Nonprofit Organizations

Blue Sky Collaborative

In August 2009, Greatnonprofits.org realeased a list of their top rated cancer organizations. The Winners of the ratings can be found here: [link] The Winners are categorized by organization size (small, medium, or large) and by geographic region. Some of.

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Is Breast Cancer Awareness Month No Longer Inviolable for Other Cause Marketers?

Cause Related Marketing

It’s National Breast Cancer Awareness Month. and stores and the media are flooded with cause marketing for breast cancer research, raising the question: is cause marketing possible for non-breast cancer charities?It It seems to me that other cause campaigns are chipping away at the edges of National Breast Cancer Awareness Month. Tags: Kelly Ripa Ovarian Cancer Research Fund World Ha Jimmy Carter Electrolux Breast Cancer Awareness Month

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CauseTalk Radio Ep25: Local Agency Goes Bald for Cancer Causes

Selfish Giving

an effort that has supporters nationwide wearing bald caps to raise money for 25 local and national cancer organizations. after the co-founder of Small Army passed away from cancer after a two year battle. CauseTalk Radio Podcast be bold go bald cancer causes cause marketing small armyOn today’s show, Megan and I talk to Jeff Freedman , Founder & CEO of Small Army & Small Army for a Cause. Jeff and his agency are behind Be Bold, Go Bald! ,

Prostate Cancer Foundation Bunts a Blooper Into the Infield

Cause Related Marketing

In baseball, a bunt is a small hit that goes no farther than the infield.And bunt is what the Prostate Cancer Foundation (PCF) did with this ad that I’ve seen recently in Newsweek and BusinessWeek magazines.The ad’s call to action is that you go online and pledge “as little as” $1 for each home run hit during Major League Baseball play between Thursday, June 11 and Father’s Day, a holiday.

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Direct Mail Survives At American Cancer Society

The Agitator

In her recent article in Fundraising Success , Angie Moore updated us on the strategy embarked upon in 2013 by the American Cancer Society. Remove the American Cancer Society direct mail donors from all exchange universes. That strategy involved: Stop all direct mail acquisition to generate new direct mail donors for the organization. Stop all direct mail conversion to offer non-direct mail Society donors (online donors, event-participants/donors, information seekers, etc.)

Stories from Smaller Nonprofits: Testicular Cancer Society

Diva Marketing Blog

The Testicular Cancer Society Story. Story told by Mike Craycraft who is a survivor and founder of the Testicular Cancer Society. The Testicular Cancer Society is a 501(c)3 non-profit organization to raise awareness about the most common form of cancer in men ages 15-35. We are dedicated to increasing awareness and education about testicular cancer and providing support to fighters, survivors and caregivers. More From Testicular Cancer Society.

New Research Suggests The Color Pink is Bad for Breast Cancer

SocialButterfly

We could go more general with gender cue research, but breast cancer is such an important disease that I want to study this more on its own.&#. Dr. Puntoni is talking about the findings from 10 different experiments over the past three years that suggest gender cues (such as the color pink) may be counter-productive to campaigns against women’s diseases, such as breast cancer awareness and fundraising efforts.

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New Research Suggests The Color Pink is Bad for Breast Cancer

SocialButterfly

We could go more general with gender cue research, but breast cancer is such an important disease that I want to study this more on its own.” ” Dr. Puntoni is talking about the findings from 10 different experiments over the past three years that suggest gender cues (such as the color pink) may be counter-productive to campaigns against women’s diseases, such as breast cancer awareness and fundraising efforts.

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Should Breast Cancer Awareness Be About the Breast More Than the Disease?

Cause Related Marketing

Should breast cancer awareness ever be more about the breast than it is the cancer? Komen for the Cure and her sister breast cancer charities was the recognition that breast cancer was different for women than, say, lung cancer, even if a cancer in the breast might be only a few centimeters away from a cancer in the lung. The ad itself is ostensibly about raising awareness of breast cancer for young women.

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Breast Cancer Awareness Cause Marketing? It’s Still Needed.

Cause Related Marketing

Breast cancer awareness! By now isn’t every person in the developed world who can fog a mirror aware of breast cancer? No woman sees breast cancer coming. Listen to the breast cancer story of Annabeth Eberle. The breast cancer awareness message still needs to be heard, especially by the rising generation. “I’m After a mastectomy Eberle is currently cancer-free. I saw this ad in one of the local daily newspapers and groaned audibly.

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Wired Magazine praises Cancer Research UK’s MyProjects crowdfunding site

Giving in a Digital World

It’s not often that a charity gets a mention in the science and technology magazine Wired, but the forthcoming edition of Wired UK includes a great write-up on Cancer Research UK’s project crowdfunding site MyProjects – heralding it as a ‘ radical approach to transparency in charities ‘ To be honest I’m not sure that MyProjects is quite as radical as the article suggests.

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Wired Magazine praises Cancer Research UK’s MyProjects crowdfunding site

Giving in a Digital World

It’s not often that a charity gets a mention in the science and technology magazine Wired, but the forthcoming edition of Wired UK includes a great write-up on Cancer Research UK’s project crowdfunding site MyProjects – heralding it as a ‘ radical approach to transparency in charities ‘ To be honest I’m not sure that MyProjects is quite as radical as the article suggests.

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Breast Cancer Awareness Month is Over, Cue the Cause Marketing Backlash

Cause Related Marketing

Breast Cancer Awareness Month ended Oct. 31, and I saw more pink ribbon cause marketing than ever, so you can certainly expect the backlash to begin.Certainly that’s what Cecil Adams, the fine syndicated columnist, is up to in his October, 29, 2010 column called ‘Do pink ribbon campaigns against breast cancer do any good?’Adams

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Ep226: Ohio Ice Cream Maker Raises Cold Cash to Cream Cancer

Selfish Giving

Today on CauseTalk Radio , Megan and I talk to Luconda Dager , President of Velvet Ice Cream , about their long-term partnership with Pelotonia , a grassroots bike tour that funds cancer research at The Ohio State University. On the eve of this year's ride, Pelotonia is working with partners like Velvet Ice Cream to exceed last year's total of over $24 million raised. On the show, Megan, Luconda and I discuss: Luconda Dager, Velvet Ice Cream.

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Ep197: Millennial Start-Up Love Your Melon is Putting a Cap on Pediatric Cancer

Selfish Giving

The online retailer donates 50% of the profits from each sale made to find a cure for pediatric cancer and to support families impacted by cancer. Why the co-founders decided to focus on hats and pediatric cancer. Today on CauseTalk Radio , Megan and I talk to Alex Meysman , national event director at Love Your Melon (LYM). From LYM’s Cyber Monday sales alone, they donated over $400,000 to Pinky Swear Foundation and CureSearch.

Today You Can Help a Family Fight Breast Cancer

Selfish Giving

A couple weeks ago I praised Boston-based Ellie Fund for their commitment to one thing: The Ellie Fund is focusing its light on the challenges women face living with breast cancer. The Ellie Fund is a great organization and its laser-like focus on serving women with breast cancer is a model to other organizations. That’s why we chose the amazing children for whom breast cancer is just as difficult and scary, and who show extra-ordinary calm and courage when a mother is stricken.

Sports Authority and Unnamed Breast Cancer Charity

Cause Related Marketing

With Apologies to Kris KristoffersonTake the ribbon from this ad, shake it loose and let it go,Rubbin’ wrong against my skin. Use it right or just say no.Come and sit down by my side, learn from experience that’s been sadI’m suggestin’ there’s a way, for CRM to not be this bad.You choose to ignore the basic rules, and you should understandGod is in the details, don’t let the devil play his.

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CauseTalk Radio Ep60: Investment in Employees Pays Dividends for Children Cancer Nonprofits

Selfish Giving

John talks about how Northwest Mutual chose childhood cancer as its cause, what made ALSF and Starlight good partners and how the company empowered employees across the company to host fundraisers. The foundation learned several important lessons, like the challenge of educating employees on pediatric cancer research, and offers some best practices from which every business and nonprofit can benefit.

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5 Reasons You Don’t Need to be a Cancer Cause to do Cause Marketing

Selfish Giving

The branding and fundraising rewards of cause marketing are not limited to cancer causes. The people you’re trying to help don’t have cancer? Businesses love working with cancer causes because they can support a great cause that has a large, loyal following of women. Don’t apologize for not being a cancer charity, celebrate it. Like the bumper sticks says “Cancer Sucks.&#.

Fall Theme: Stop Cancer HalloWeekend Annual Event

The Biddery Blog

Held on October 31 – November 2, 2008 at the beautiful, historic Ojai Valley Inn and Spa, STOP CANCER’s 17th Annual Weekend Classic reflected the spirit of Halloween with a tented “Carnival” featuring black and orange décor galore, gorgeous costumes, unique masks, Zoltar the fortune teller, classic games and a holiday barbecue.

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Finnish alpha males go Esther Williams for breast cancer

Nonprofit Marketing Blog

Via the great Oscio blog, here’s an inspiring story about getting Finnish men behind the breast cancer cause. Wow, I never thought I’d get to write a headline like that. Roosa nauha 2011 case study from McCann Worldgroup Helsinki on Vimeo. (If If you can’t see the video, watch it here.). What made this work? In my mind, it was effective because it wasn’t a publicity stunt. Sure, it made great TV. But at its heart, it was about showing courage and love.

Soldier Shows that War, Cancer Can be A Good Thing

Selfish Giving

Every week I get a bunch of pitches from people asking me to write about or mention their cause-related product, service or venture. I was struck by Mike Volkin’s appeal because it wasn’t cause-related. But there was something really GOOD about it. I’m also a big fan of fitness cards and wanted to support Mike’s effort. Don’t be disappointed that there isn’t a cause marketing component here. I plan on working on my Mike!

Ep204: How This Restaurant Turned a Dessert Into a $200k Cancer Fundraiser

Selfish Giving

They've raised $200,000 for children's pediatric cancer. On the show, Megan, Kevin, Mark and I discuss: How Iron Hill got involved with CureSearch and fighting children's pediatric cancer. Today on CauseTalk Radio , Megan and I talk to co-founders Kevin Finn and Mark Edelson of Iron Hill Brewery & Restaurant. Along with its handcrafted beers and New American cuisine, Iron Hill is known for its cause marketing. Download the transcript. New Form. First Name *. Email Address *.

Kids with cancer watch ironworkers spraypaint their names

The Biddery Blog

And, every day, the ironworkers paint the names onto I-beams and hoist them into place as they add floors to the new 14-story Yawkey Center for Cancer Care. It has become a beloved ritual at Dana-Farber: Every day, children who come to the clinic write their names on sheets of paper and tape them to the windows of the walkway for ironworkers to see.

Local Cancer Group Shows that Pink Cause Marketing Isn’t Just for Komen

Selfish Giving

October is here and millions will be raised this month with cause marketing for breast cancer organizations. Two of the best known are Komen for the Cure and Breast Cancer Research Foundation. Its a nonprofit that’s working to make the fight against breast cancer easier. Like the hope Julie brings to women with breast cancer, her faith in cause marketing and perseverance to make it work isn’t in vain.

Newsletter: Impact Measurement + Case Study = ? ; Zippo is Fighting Fire with Fire ; The Face of this Cancer Bike-a-thon was a Fake

Selfish Giving

He was the face of a bike-a-thon to fight cancer. I write case studies for organizations and many have the same challenge: they don't have a lot to say. Getting a few quotes from the partner is expected (and important!). But wouldn't it be great if you had some hard data that the partnership actually worked? That it was actually win-win for both partners. It's for this reason I'm partnering with Accelerist for a special case study offering for August. Here's how it works.

The Cause Marketing Genius of the Pink Ribbon

Cause Related Marketing

Komen for the Cure Yoplait National Breast Cancer Foundation American Cancer Society General Mills Breast Cancer Awareness Month Wednesday morning I had a cup of pink-topped Yoplait Strawberry-Mango yogurt for breakfast. When I mail in that top, along with the others we’ve collected, General Mills will make a $0.10 donation per lid to Susan G. Komen for the Cure.I stopped at my grocer’s deli and picked up a little smoked turkey.

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The Enduring Power of the Pink Ribbon

Cause Related Marketing

National Breast Cancer Awareness Month. This month in America you can’t swing a leaf rake without hitting breast cancer fundraising or awareness in the store, the mall, your home, or in any media outlet. goes to the Breast Cancer Research Foundation, up to a limit of $50,000. Brillo doesn’t even bother messaging this promotion to breast cancer. could possibly draw a link between breast cancer and Brillo pads that comes across as empowering rather than sexist.

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Grants for Community Health Providing Low Income Communities with Early Breast Cancer Detection Programs

Seeking Grant Money Today

All programs must utilize the three-part approach to breast cancer early detection that includes regular screening mammography, clinical breast examination, and breast self-examination. This financial support will be provided to community and health care provider-based programs that link medically under-served women over 40 to breast cancer education and clinical screening services (mammography and clinical breast exams). From The Foundation Center.

Grants for Nonprofit or Institutional Two Year Breast Cancer Research On Reduction in Incidences Or Mortality Conducted Anywhere in the World

Seeking Grant Money Today

Komen for the Cure Invites Applications for Breast Cancer Research Grants Komen for the Cure is accepting proposals for two breast cancer research programs. The Komen Investigator Initiated Research Grants Program is designed to stimulate exploration of important issues and novel approaches that lead to reductions in breast cancer incidence and/or mortality within the next decade. Tags: RFP breast cancer grants the foundation center From The Foundation Center. [If

How Inefficient Charities Can Spoil Your Cause Marketing

Cause Related Marketing

The issue of Time magazine currently on newsstands is all about cancer, including a story on cancer research charities called ' Check Your Charity.' One charity highlighted in the article, called the National Breast Cancer Research Charity, made me do a double-take. The reporter’s lead says a lot; “It's not that the National Breast Cancer Research Center is a scam….” The phrase ‘cancer research’ has become a marketing conceit.

Our Inadequate Use of the Internet in Etail Cause Marketing

Cause Related Marketing

During October, 2012, 20 percent of the sale of each bedazzled fauvette… or $8… goes to the Breast Cancer Research Foundation. For instance, the clerk at my nearby Jamba Juice on Saturday, October 6, was very enthusiastic as he sold me a paper icon benefiting the National Breast Cancer Foundation. By contrast, when the transaction was complete, Chicbud.com could steer me to the Breast Cancer Research Foundation’s tax return or programs page. Census figures put ecommerce at 5.1