Show-Not-Tell Message Power (Case Study: Breast Cancer Action)

Getting Attention

Here, on its Facebook page, Breast Cancer Action (BCA) zigs rather than zags, with memorable results. ” Show-not-tell messages, by Breast Cancer Action. Breath this in deeply. It’s a strong model of that golden communications rule: Show, Don’t Tell.

Decent Humans: Ben Kaplan at American Cancer Society

CrowdRise

Decent Humans is what we call the incredible community we witness on CrowdRise each and every day doing amazing things for good. And each month, we’re going to highlight a Decent Human in the nonprofit world that’s devoting their time and passion to giving back and making a difference.

New Research Suggests The Color Pink is Bad for Breast Cancer

SocialButterfly

We could go more general with gender cue research, but breast cancer is such an important disease that I want to study this more on its own.” Say they are less likely to donate in reaction to a breast or ovarian cancer advertisement.

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New Research Suggests The Color Pink is Bad for Breast Cancer

SocialButterfly

We could go more general with gender cue research, but breast cancer is such an important disease that I want to study this more on its own.&#. Say they are less likely to donate in reaction to a breast or ovarian cancer advertisement.

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American Cancer Society Flops

The Agitator

If b t were the new cure for cancer then the direct marketing staff and consultants of the American Cancer Society should win the Nobel Prize in Medicine hands down. — was billed as offering perspectives on the impact and findings of the American Cancer Society’s (ACS) 17-month hiatus from acquisition direct mail.

And Now on Opposing Opinion on Breast Cancer Awareness Month

Cause Related Marketing

Jen Dinoia, who dealt with breast cancer in 2010, is no fan of Breast Cancer Awareness Month. So here with a different take on Breast Cancer Awareness Month is guest poster Jen Dinoia. Awareness did nothing for me," as she puts it.

Cause Marketing from Clinique Benefiting the Breast Cancer Research Foundation

Cause Related Marketing

Throughout October 2012, in honor of Breast Cancer Awareness Month, I’ll post on a new breast cancer cause marketing campaign each business day. The lotion is $36 and comes with a pink ribbon key ring and a breast cancer awareness pink ribbon charm.

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Cause Marketing Breast Cancer Wear

Cause Related Marketing

Anytime a movie plays a hospital scene for laughs, one of the most reliable sight gags is those damnable hospital gowns they give you to wear.

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Is Breast Cancer Awareness Month No Longer Inviolable for Other Cause Marketers?

Cause Related Marketing

It’s National Breast Cancer Awareness Month. and stores and the media are flooded with cause marketing for breast cancer research, raising the question: is cause marketing possible for non-breast cancer charities?It the 25th anniversary!

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The Top 10 Breast Cancer Fundraising Ideas

Fundraiser Ideas

While the ubiquitous pink ribbon is perhaps the best-known and most successful symbol of the fight against breast cancer, a number of other breast cancer fundraising ideas can help local and national organizations raise awareness and increase financial support for the search for a cure. Breast cancer claims approximately 40,000 lives each year. Here are 10 breast cancer fundraising ideas to consider: The pink car.

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Prostate Cancer Foundation Bunts a Blooper Into the Infield

Cause Related Marketing

Tags: Prostate Cancer Foundation BusinessWeek Newsweek Major League Baseball Go Red for Women Breast Cancer Awareness Month

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A Prostate Cancer Cause With Potential for Cause Marketing

Cause Related Marketing

In celebration of National Prostate Cancer Awareness Month, how about we all raise a pint or two for those who have both an X and a Y chromosome? Oh, and if you’re 40 or over get a PSA test, too.That’s the message of Rick Lyke, a fellow marketer, a prostate cancer survivor, and the architect of the grassroots campaign called Pints for Prostates, begun in 2008.The ad came from American Baby.

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Should Breast Cancer Awareness Be About the Breast More Than the Disease?

Cause Related Marketing

Should breast cancer awareness ever be more about the breast than it is the cancer? One reason why Komen et al acquired so much momentum is because there’s a personalness to breast cancer that also touches things like feminine sexuality.

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Direct Mail Survives At American Cancer Society

The Agitator

In her recent article in Fundraising Success , Angie Moore updated us on the strategy embarked upon in 2013 by the American Cancer Society. Remove the American Cancer Society direct mail donors from all exchange universes. That strategy involved: Stop all direct mail acquisition to generate new direct mail donors for the organization. Stop all direct mail conversion to offer non-direct mail Society donors (online donors, event-participants/donors, information seekers, etc.)

Breast Cancer Awareness Cause Marketing? It’s Still Needed.

Cause Related Marketing

Breast cancer awareness! By now isn’t every person in the developed world who can fog a mirror aware of breast cancer? No woman sees breast cancer coming. Listen to the breast cancer story of Annabeth Eberle. After a mastectomy Eberle is currently cancer-free.

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Great Nonprofits Rates Cancer Nonprofit Organizations

Blue Sky Collaborative

In August 2009, Greatnonprofits.org realeased a list of their top rated cancer organizations. The Winners of the ratings can be found here: [link] The Winners are categorized by organization size (small, medium, or large) and by geographic region. Some of.

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Great Nonprofits Rates Cancer Nonprofit Organizations

Blue Sky Collaborative

In August 2009, Greatnonprofits.org realeased a list of their top rated cancer organizations. The Winners of the ratings can be found here: [link] The Winners are categorized by organization size (small, medium, or large) and by geographic region. Some of.

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CauseTalk Radio Ep25: Local Agency Goes Bald for Cancer Causes

Selfish Giving

an effort that has supporters nationwide wearing bald caps to raise money for 25 local and national cancer organizations. after the co-founder of Small Army passed away from cancer after a two year battle. CauseTalk Radio Podcast be bold go bald cancer causes cause marketing small armyOn today’s show, Megan and I talk to Jeff Freedman , Founder & CEO of Small Army & Small Army for a Cause. Jeff and his agency are behind Be Bold, Go Bald! ,

Ep226: Ohio Ice Cream Maker Raises Cold Cash to Cream Cancer

Selfish Giving

Today on CauseTalk Radio , Megan and I talk to Luconda Dager , President of Velvet Ice Cream , about their long-term partnership with Pelotonia , a grassroots bike tour that funds cancer research at The Ohio State University.

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Stories from Smaller Nonprofits: Testicular Cancer Society

Diva Marketing Blog

The Testicular Cancer Society Story. Story told by Mike Craycraft who is a survivor and founder of the Testicular Cancer Society. The Testicular Cancer Society is a 501(c)3 non-profit organization to raise awareness about the most common form of cancer in men ages 15-35.

Ep197: Millennial Start-Up Love Your Melon is Putting a Cap on Pediatric Cancer

Selfish Giving

The online retailer donates 50% of the profits from each sale made to find a cure for pediatric cancer and to support families impacted by cancer. Why the co-founders decided to focus on hats and pediatric cancer.

Wired Magazine praises Cancer Research UK’s MyProjects crowdfunding site

Giving in a Digital World

Tags: Online fundraising crowdfunding Bryan Miller Cancer Research UK Community Fundraising 2.0

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Wired Magazine praises Cancer Research UK’s MyProjects crowdfunding site

Giving in a Digital World

Tags: Online fundraising crowdfunding Bryan Miller Cancer Research UK Community Fundraising 2.0

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Breast Cancer Awareness Month is Over, Cue the Cause Marketing Backlash

Cause Related Marketing

Breast Cancer Awareness Month ended Oct.

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Fall Theme: Stop Cancer HalloWeekend Annual Event

The Biddery Blog

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Ep204: How This Restaurant Turned a Dessert Into a $200k Cancer Fundraiser

Selfish Giving

They've raised $200,000 for children's pediatric cancer. On the show, Megan, Kevin, Mark and I discuss: How Iron Hill got involved with CureSearch and fighting children's pediatric cancer.

Sports Authority and Unnamed Breast Cancer Charity

Cause Related Marketing

With Apologies to Kris KristoffersonTake the ribbon from this ad, shake it loose and let it go,Rubbin’ wrong against my skin. Use it right or just say no.Come and sit down by my side, learn from experience that’s been sadI’m suggestin’ there’s a way, for CRM to not be this bad.You choose to ignore the basic rules, and you should understandGod is in the details, don’t let the devil play his.

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Finnish alpha males go Esther Williams for breast cancer

Nonprofit Marketing Blog

Via the great Oscio blog, here’s an inspiring story about getting Finnish men behind the breast cancer cause. Wow, I never thought I’d get to write a headline like that.

CauseTalk Radio Ep60: Investment in Employees Pays Dividends for Children Cancer Nonprofits

Selfish Giving

John talks about how Northwest Mutual chose childhood cancer as its cause, what made ALSF and Starlight good partners and how the company empowered employees across the company to host fundraisers.

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Today You Can Help a Family Fight Breast Cancer

Selfish Giving

A couple weeks ago I praised Boston-based Ellie Fund for their commitment to one thing: The Ellie Fund is focusing its light on the challenges women face living with breast cancer. Cancer affects the family, not just the patient. Fight cancer TODAY @elliefund #twivereceive.

Soldier Shows that War, Cancer Can be A Good Thing

Selfish Giving

Every week I get a bunch of pitches from people asking me to write about or mention their cause-related product, service or venture. I was struck by Mike Volkin’s appeal because it wasn’t cause-related. But there was something really GOOD about it.

Kids with cancer watch ironworkers spraypaint their names

The Biddery Blog

And, every day, the ironworkers paint the names onto I-beams and hoist them into place as they add floors to the new 14-story Yawkey Center for Cancer Care. It has become a beloved ritual at Dana-Farber: Every day, children who come to the clinic write their names on sheets of paper and tape them to the windows of the walkway for ironworkers to see.

5 Reasons You Don’t Need to be a Cancer Cause to do Cause Marketing

Selfish Giving

The branding and fundraising rewards of cause marketing are not limited to cancer causes. The people you’re trying to help don’t have cancer? Businesses love working with cancer causes because they can support a great cause that has a large, loyal following of women.

Grants for Community Health Providing Low Income Communities with Early Breast Cancer Detection Programs

Seeking Grant Money Today

All programs must utilize the three-part approach to breast cancer early detection that includes regular screening mammography, clinical breast examination, and breast self-examination. This financial support will be provided to community and health care provider-based programs that link medically under-served women over 40 to breast cancer education and clinical screening services (mammography and clinical breast exams). From The Foundation Center.

Grants for Nonprofit or Institutional Two Year Breast Cancer Research On Reduction in Incidences Or Mortality Conducted Anywhere in the World

Seeking Grant Money Today

Komen for the Cure Invites Applications for Breast Cancer Research Grants Komen for the Cure is accepting proposals for two breast cancer research programs. The Komen Investigator Initiated Research Grants Program is designed to stimulate exploration of important issues and novel approaches that lead to reductions in breast cancer incidence and/or mortality within the next decade. Tags: RFP breast cancer grants the foundation center From The Foundation Center. [If

Local Cancer Group Shows that Pink Cause Marketing Isn’t Just for Komen

Selfish Giving

October is here and millions will be raised this month with cause marketing for breast cancer organizations. Two of the best known are Komen for the Cure and Breast Cancer Research Foundation. Its a nonprofit that’s working to make the fight against breast cancer easier.

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Followup: Injecting Emotion into Your Cause Marketing

Cause Related Marketing

On October 23, I posted about Ulta's Windows of Love campaign for the Breast Cancer Reseaerch Foundation.Earlier this week Ulta sent out this recap email to supporters.Thanks to Kate L. Tags: Ulta Breast Cancer Research Foundation Breast Cancer Awareness Month

The Enduring Power of the Pink Ribbon

Cause Related Marketing

National Breast Cancer Awareness Month. This month in America you can’t swing a leaf rake without hitting breast cancer fundraising or awareness in the store, the mall, your home, or in any media outlet. goes to the Breast Cancer Research Foundation, up to a limit of $50,000.

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Abortion. A line in the sand.

Wild Woman Fundraising

They give more mammograms, preventing breast cancer, than any breast cancer nonprofit. Look what I found. Personally, I think it’s ridiculous that we are still having this discussion, 100 years after Margaret Sanger started campaigning.

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Equinox Fitness Hosts Spinathon For BMC Cancer Care!

Selfish Giving

. . Tags: spinathon boston medical Cause Marketer's Journal equinox fitness Capplause