Throughout October 2012, in honor of Breast Cancer Awareness Month, I’ll post on a new breast cancer cause marketing campaign each business day. The lotion is $36 and comes with a pink ribbon key ring and a breast cancer awareness pink ribbon charm. MORE
October is Breast Cancer Awareness Month and companies are partnering with breast cancer charities on a variety of “pink” promotions. Funds raised will benefit Breast Cancer Research Foundation. Program: NFL Goes Pink for Breast Cancer Awareness. MORE
It’s National Breast Cancer Awareness Month. and stores and the media are flooded with cause marketing for breast cancer research, raising the question: is cause marketing possible for non-breast cancer charities?It the 25th anniversary! MORE
Breast Cancer On the Rise and How to Increase Fundraising Now. Then, after a short intro … The Benefits of Mobile Fundraising for Cancer. Let me say at the outset that The Agitator is a HUGE fan of the MobileCause blog. In my view, the advent and use of smartphones will turn out to be as important to fundraising as the advent of the postage stamp. [Go Go ahead, dispute that one Agitator readers!]. And MobileCause is normally very astute on the subject of mobile fundraising. MORE
October is here and millions will be raised this month with cause marketing for breast cancer organizations. Two of the best known are Komen for the Cure and Breast Cancer Research Foundation. Its a nonprofit that’s working to make the fight against breast cancer easier. MORE
The online retailer donates 50% of the profits from each sale made to find a cure for pediatric cancer and to support families impacted by cancer. Why the co-founders decided to focus on hats and pediatric cancer. MORE
John talks about how Northwest Mutual chose childhood cancer as its cause, what made ALSF and Starlight good partners and how the company empowered employees across the company to host fundraisers. MORE
Back in March 2011 the big UK retailer and veteran cause marketer Marks & Spencer offered up men’s underwear designed by six different British sportsmen and benefiting T he Prostate Cancer Charity. Jason Leonard The Prostate Cancer Charity Susan G. MORE
The Testicular Cancer Society Story. Story told by Mike Craycraft who is a survivor and founder of the Testicular Cancer Society. The Testicular Cancer Society is a 501(c)3 non-profit organization to raise awareness about the most common form of cancer in men ages 15-35. MORE
Via the great Oscio blog, here’s an inspiring story about getting Finnish men behind the breast cancer cause. Wow, I never thought I’d get to write a headline like that. MORE
There was, my friend said, no indication in the bowling alley of who the benefiting charity is, aside from the pink ribbon, which denotes the fight against breast cancer. But the connection between breast cancer and Valentine's Day is tenuous at best. MORE
Videos apple cancer commencement death entrepreneour life rip stanford steve jobs visionaryAt this time , millions of tributes, obituaries and status updates are flooding the internet in remembrance of a true visionary. MORE
Dogs and cats contract cancer at about the same rate as humans, but while an estimated 577,000 Americans will die of cancer in 2012, some 14 million cats and dogs will die from or (in many cases) with the disease. MORE
Breast Cancer Awareness Month ended Oct. MORE
National Breast Cancer Awareness Month. This month in America you can’t swing a leaf rake without hitting breast cancer fundraising or awareness in the store, the mall, your home, or in any media outlet. goes to the Breast Cancer Research Foundation, up to a limit of $50,000. MORE
Stand Up to Cancer has done it by restyling the decades-old telethon model. NFL World Series Stand Up To Cancer NBA Forbes Magazine Winter Olympics Super Bowl Brett Keisel's Beard World Cup Summer OlympicsThe September 27, 2007 Forbes magazine listed the value of the world’s top sponsored sports events, by the amount of money they generate per day. MORE
In her recent article in Fundraising Success , Angie Moore updated us on the strategy embarked upon in 2013 by the American Cancer Society. Remove the American Cancer Society direct mail donors from all exchange universes. That strategy involved: Stop all direct mail acquisition to generate new direct mail donors for the organization. Stop all direct mail conversion to offer non-direct mail Society donors (online donors, event-participants/donors, information seekers, etc.) MORE
Every week I get a bunch of pitches from people asking me to write about or mention their cause-related product, service or venture. I was struck by Mike Volkin’s appeal because it wasn’t cause-related. But there was something really GOOD about it. MORE
If b t were the new cure for cancer then the direct marketing staff and consultants of the American Cancer Society should win the Nobel Prize in Medicine hands down. — was billed as offering perspectives on the impact and findings of the American Cancer Society’s (ACS) 17-month hiatus from acquisition direct mail. MORE
The issue of Time magazine currently on newsstands is all about cancer, including a story on cancer research charities called ' Check Your Charity.' One charity highlighted in the article, called the National Breast Cancer Research Charity, made me do a double-take. MORE
National Breast Cancer Awarness Month FSI Transactional Cause Marketing Purina Cause Evolution Study Must…control…the…urge…to…be…sarcastic.In its recently-released Cause Evolution Study, (registration required) Cone, Inc. MORE
Jen Dinoia, who dealt with breast cancer in 2010, is no fan of Breast Cancer Awareness Month. So here with a different take on Breast Cancer Awareness Month is guest poster Jen Dinoia. Awareness did nothing for me," as she puts it. MORE
Tags: Deceptive Cause-Related Marketing Cookie Magazine Cookies for Kids' Cancer Lord and Taylor MORE
In celebration of National Prostate Cancer Awareness Month, how about we all raise a pint or two for those who have both an X and a Y chromosome? Oh, and if you’re 40 or over get a PSA test, too.That’s the message of Rick Lyke, a fellow marketer, a prostate cancer survivor, and the architect of the grassroots campaign called Pints for Prostates, begun in 2008.The ad came from American Baby. MORE
Should breast cancer awareness ever be more about the breast than it is the cancer? One reason why Komen et al acquired so much momentum is because there’s a personalness to breast cancer that also touches things like feminine sexuality. MORE
Tags: Prostate Cancer Foundation BusinessWeek Newsweek Major League Baseball Go Red for Women Breast Cancer Awareness Month MORE
We could go more general with gender cue research, but breast cancer is such an important disease that I want to study this more on its own.&#. Say they are less likely to donate in reaction to a breast or ovarian cancer advertisement. MORE
Today is the last day of Breast Cancer Awareness Month 2012 and I devote this final pink ribbon post to Project Pink , from Puma, the shoe and apparel company. MORE
an effort that has supporters nationwide wearing bald caps to raise money for 25 local and national cancer organizations. after the co-founder of Small Army passed away from cancer after a two year battle. CauseTalk Radio Podcast be bold go bald cancer causes cause marketing small armyOn today’s show, Megan and I talk to Jeff Freedman , Founder & CEO of Small Army & Small Army for a Cause. Jeff and his agency are behind Be Bold, Go Bald! , MORE
We could go more general with gender cue research, but breast cancer is such an important disease that I want to study this more on its own.” Say they are less likely to donate in reaction to a breast or ovarian cancer advertisement. MORE
to benefit breast cancer research.LimeRicki.com was started by three sisters, one of whom is a breast cancer survivor. Tags: breast cancer Colored Charity Ribbons Limericki.com.LimeRicki.com sells modest swimwear that is meant to be cute and colorful without sacrificing comfort. MORE
Breast cancer awareness! By now isn’t every person in the developed world who can fog a mirror aware of breast cancer? No woman sees breast cancer coming. Listen to the breast cancer story of Annabeth Eberle. After a mastectomy Eberle is currently cancer-free. MORE
Clients ask me all the time: have the breast cancer charities sucked out all the oxygen out of the atmosphere for cause marketing during October? That is, can anyone else do cause marketing during National Breast Cancer Awareness Month?I MORE
Tags: Ketchum Nestle GoLife Henkel Shoshanna Lonstein Gruss York Peppermint Patty Cookies for Kids' Cancer Kimmie Cares Harry Slatkin World Food Programme Tampax Habitat for Humanity MORE
Anytime a movie plays a hospital scene for laughs, one of the most reliable sight gags is those damnable hospital gowns they give you to wear. MORE
Nine West, the women’s shoe maker and Modelinia.com, the website for all things model, want you to sponsor one of the models in the ad at the left to benefit the Fashion Targets Breast Cancer (FTBC) as a part of the cause promotion called Runway Relief. MORE
They give more mammograms, preventing breast cancer, than any breast cancer nonprofit. Look what I found. Personally, I think it’s ridiculous that we are still having this discussion, 100 years after Margaret Sanger started campaigning. MORE
Cancer has bedeviled the world for too long as far as I'm concerned. There’s just something too weird about cancer pin-up girls. MAC Cosmetics Alden Keene Cause Marketing Database Heidi Klum Stand Up To Cancer Sports Illustrated MAC AIDS Fund MORE
You can also donate MyCokeRewards points in several denominations to the American Cancer Society, the National Parks Foundation, the USO, and The Hispanic Scholarship Fund. MORE
A couple weeks ago I praised Boston-based Ellie Fund for their commitment to one thing: The Ellie Fund is focusing its light on the challenges women face living with breast cancer. Cancer affects the family, not just the patient. Fight cancer TODAY @elliefund #twivereceive. MORE
Here, on its Facebook page, Breast Cancer Action (BCA) zigs rather than zags, with memorable results. ” Show-not-tell messages, by Breast Cancer Action. Breath this in deeply. It’s a strong model of that golden communications rule: Show, Don’t Tell. MORE
They've raised $200,000 for children's pediatric cancer. On the show, Megan, Kevin, Mark and I discuss: How Iron Hill got involved with CureSearch and fighting children's pediatric cancer. MORE
Likewise I haven't counted multiple-element campaigns like the Red Dress program, Breast Cancer Awareness Month, Thanks and Giving from St. US Postal Service Breast Cancer Semipostal Stamps. The enormously successful breast cancer research stamps literally required a change in U.S. MORE
Cancer Related Topics 
Getting Attention
OCTOBER 7, 2014
Here, on its Facebook page, Breast Cancer Action (BCA) zigs rather than zags, with memorable results. ” Show-not-tell messages, by Breast Cancer Action. Breath this in deeply. It’s a strong model of that golden communications rule: Show, Don’t Tell.
The Agitator
APRIL 23, 2015
Breast Cancer On the Rise and How to Increase Fundraising Now. Then, after a short intro … The Benefits of Mobile Fundraising for Cancer. Let me say at the outset that The Agitator is a HUGE fan of the MobileCause blog. In my view, the advent and use of smartphones will turn out to be as important to fundraising as the advent of the postage stamp. [Go Go ahead, dispute that one Agitator readers!]. And MobileCause is normally very astute on the subject of mobile fundraising.
The Agitator
AUGUST 9, 2015
If b t were the new cure for cancer then the direct marketing staff and consultants of the American Cancer Society should win the Nobel Prize in Medicine hands down. — was billed as offering perspectives on the impact and findings of the American Cancer Society’s (ACS) 17-month hiatus from acquisition direct mail.
SocialButterfly
AUGUST 28, 2011
We could go more general with gender cue research, but breast cancer is such an important disease that I want to study this more on its own.” Say they are less likely to donate in reaction to a breast or ovarian cancer advertisement.
SocialButterfly
AUGUST 28, 2011
We could go more general with gender cue research, but breast cancer is such an important disease that I want to study this more on its own.&#. Say they are less likely to donate in reaction to a breast or ovarian cancer advertisement.
Selfish Giving
FEBRUARY 28, 2017
They've raised $200,000 for children's pediatric cancer. On the show, Megan, Kevin, Mark and I discuss: How Iron Hill got involved with CureSearch and fighting children's pediatric cancer.
Selfish Giving
JANUARY 10, 2017
The online retailer donates 50% of the profits from each sale made to find a cure for pediatric cancer and to support families impacted by cancer. Why the co-founders decided to focus on hats and pediatric cancer.
The Agitator
JULY 13, 2014
In her recent article in Fundraising Success , Angie Moore updated us on the strategy embarked upon in 2013 by the American Cancer Society. Remove the American Cancer Society direct mail donors from all exchange universes. That strategy involved: Stop all direct mail acquisition to generate new direct mail donors for the organization. Stop all direct mail conversion to offer non-direct mail Society donors (online donors, event-participants/donors, information seekers, etc.)
Nonprofit Marketing Blog
FEBRUARY 28, 2012
Via the great Oscio blog, here’s an inspiring story about getting Finnish men behind the breast cancer cause. Wow, I never thought I’d get to write a headline like that.
Selfish Giving
SEPTEMBER 13, 2012
an effort that has supporters nationwide wearing bald caps to raise money for 25 local and national cancer organizations. after the co-founder of Small Army passed away from cancer after a two year battle. CauseTalk Radio Podcast be bold go bald cancer causes cause marketing small armyOn today’s show, Megan and I talk to Jeff Freedman , Founder & CEO of Small Army & Small Army for a Cause. Jeff and his agency are behind Be Bold, Go Bald! ,
Selfish Giving
AUGUST 1, 2013
John talks about how Northwest Mutual chose childhood cancer as its cause, what made ALSF and Starlight good partners and how the company empowered employees across the company to host fundraisers.
Cause Related Marketing
JULY 29, 2011
Cancer has bedeviled the world for too long as far as I'm concerned. There’s just something too weird about cancer pin-up girls. MAC Cosmetics Alden Keene Cause Marketing Database Heidi Klum Stand Up To Cancer Sports Illustrated MAC AIDS Fund
Cause Related Marketing
OCTOBER 12, 2011
Should breast cancer awareness ever be more about the breast than it is the cancer? One reason why Komen et al acquired so much momentum is because there’s a personalness to breast cancer that also touches things like feminine sexuality.
Selfish Giving
OCTOBER 3, 2011
October is here and millions will be raised this month with cause marketing for breast cancer organizations. Two of the best known are Komen for the Cure and Breast Cancer Research Foundation. Its a nonprofit that’s working to make the fight against breast cancer easier.
Cause Related Marketing
AUGUST 18, 2011
You can also donate MyCokeRewards points in several denominations to the American Cancer Society, the National Parks Foundation, the USO, and The Hispanic Scholarship Fund.
Cause Related Marketing
MAY 5, 2009
to benefit breast cancer research.LimeRicki.com was started by three sisters, one of whom is a breast cancer survivor. Tags: breast cancer Colored Charity Ribbons Limericki.com.LimeRicki.com sells modest swimwear that is meant to be cute and colorful without sacrificing comfort.
Cause Related Marketing
JUNE 8, 2011
The issue of Time magazine currently on newsstands is all about cancer, including a story on cancer research charities called ' Check Your Charity.' One charity highlighted in the article, called the National Breast Cancer Research Charity, made me do a double-take.
Wild Woman Fundraising
FEBRUARY 2, 2012
They give more mammograms, preventing breast cancer, than any breast cancer nonprofit. Look what I found. Personally, I think it’s ridiculous that we are still having this discussion, 100 years after Margaret Sanger started campaigning.
Cause Related Marketing
FEBRUARY 14, 2011
There was, my friend said, no indication in the bowling alley of who the benefiting charity is, aside from the pink ribbon, which denotes the fight against breast cancer. But the connection between breast cancer and Valentine's Day is tenuous at best.
Cause Related Marketing
JULY 9, 2012
Dogs and cats contract cancer at about the same rate as humans, but while an estimated 577,000 Americans will die of cancer in 2012, some 14 million cats and dogs will die from or (in many cases) with the disease.
Cause Related Marketing
OCTOBER 27, 2009
Clients ask me all the time: have the breast cancer charities sucked out all the oxygen out of the atmosphere for cause marketing during October? That is, can anyone else do cause marketing during National Breast Cancer Awareness Month?I
Selfish Giving
SEPTEMBER 24, 2013
Every week I get a bunch of pitches from people asking me to write about or mention their cause-related product, service or venture. I was struck by Mike Volkin’s appeal because it wasn’t cause-related. But there was something really GOOD about it.
Cause Related Marketing
OCTOBER 7, 2010
National Breast Cancer Awarness Month FSI Transactional Cause Marketing Purina Cause Evolution Study Must…control…the…urge…to…be…sarcastic.In its recently-released Cause Evolution Study, (registration required) Cone, Inc.
Cause Related Marketing
OCTOBER 1, 2012
Throughout October 2012, in honor of Breast Cancer Awareness Month, I’ll post on a new breast cancer cause marketing campaign each business day. The lotion is $36 and comes with a pink ribbon key ring and a breast cancer awareness pink ribbon charm.
Cause Related Marketing
OCTOBER 11, 2010
Anytime a movie plays a hospital scene for laughs, one of the most reliable sight gags is those damnable hospital gowns they give you to wear.
Cause Related Marketing
OCTOBER 5, 2012
Jen Dinoia, who dealt with breast cancer in 2010, is no fan of Breast Cancer Awareness Month. So here with a different take on Breast Cancer Awareness Month is guest poster Jen Dinoia. Awareness did nothing for me," as she puts it.
Cause Related Marketing
JULY 6, 2011
Back in March 2011 the big UK retailer and veteran cause marketer Marks & Spencer offered up men’s underwear designed by six different British sportsmen and benefiting T he Prostate Cancer Charity. Jason Leonard The Prostate Cancer Charity Susan G.
Cause Related Marketing
AUGUST 19, 2008
Tags: Deceptive Cause-Related Marketing Cookie Magazine Cookies for Kids' Cancer Lord and Taylor
Cause Related Marketing
OCTOBER 6, 2010
It’s National Breast Cancer Awareness Month. and stores and the media are flooded with cause marketing for breast cancer research, raising the question: is cause marketing possible for non-breast cancer charities?It the 25th anniversary!
Cause Related Marketing
MARCH 4, 2011
Likewise I haven't counted multiple-element campaigns like the Red Dress program, Breast Cancer Awareness Month, Thanks and Giving from St. US Postal Service Breast Cancer Semipostal Stamps. The enormously successful breast cancer research stamps literally required a change in U.S.
Cause Related Marketing
JUNE 3, 2009
Tags: Prostate Cancer Foundation BusinessWeek Newsweek Major League Baseball Go Red for Women Breast Cancer Awareness Month
Public Sector Marketing 2.0
OCTOBER 5, 2011
Videos apple cancer commencement death entrepreneour life rip stanford steve jobs visionaryAt this time , millions of tributes, obituaries and status updates are flooding the internet in remembrance of a true visionary.
Cause Related Marketing
OCTOBER 31, 2012
Today is the last day of Breast Cancer Awareness Month 2012 and I devote this final pink ribbon post to Project Pink , from Puma, the shoe and apparel company.
Cause Related Marketing
SEPTEMBER 21, 2010
In celebration of National Prostate Cancer Awareness Month, how about we all raise a pint or two for those who have both an X and a Y chromosome? Oh, and if you’re 40 or over get a PSA test, too.That’s the message of Rick Lyke, a fellow marketer, a prostate cancer survivor, and the architect of the grassroots campaign called Pints for Prostates, begun in 2008.The ad came from American Baby.
Selfish Giving
OCTOBER 18, 2011
October is Breast Cancer Awareness Month and companies are partnering with breast cancer charities on a variety of “pink” promotions. Funds raised will benefit Breast Cancer Research Foundation. Program: NFL Goes Pink for Breast Cancer Awareness.
Cause Related Marketing
JANUARY 15, 2009
Tags: Ketchum Nestle GoLife Henkel Shoshanna Lonstein Gruss York Peppermint Patty Cookies for Kids' Cancer Kimmie Cares Harry Slatkin World Food Programme Tampax Habitat for Humanity
Selfish Giving
JUNE 13, 2012
A couple weeks ago I praised Boston-based Ellie Fund for their commitment to one thing: The Ellie Fund is focusing its light on the challenges women face living with breast cancer. Cancer affects the family, not just the patient. Fight cancer TODAY @elliefund #twivereceive.
Cause Related Marketing
SEPTEMBER 30, 2011
Nine West, the women’s shoe maker and Modelinia.com, the website for all things model, want you to sponsor one of the models in the ad at the left to benefit the Fashion Targets Breast Cancer (FTBC) as a part of the cause promotion called Runway Relief.
Cause Related Marketing
OCTOBER 4, 2011
National Breast Cancer Awareness Month. This month in America you can’t swing a leaf rake without hitting breast cancer fundraising or awareness in the store, the mall, your home, or in any media outlet. goes to the Breast Cancer Research Foundation, up to a limit of $50,000.
Cause Related Marketing
FEBRUARY 4, 2011
Stand Up to Cancer has done it by restyling the decades-old telethon model. NFL World Series Stand Up To Cancer NBA Forbes Magazine Winter Olympics Super Bowl Brett Keisel's Beard World Cup Summer OlympicsThe September 27, 2007 Forbes magazine listed the value of the world’s top sponsored sports events, by the amount of money they generate per day.
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