INDUSTRY INSIGHTS YOUR PEERS ARE READING
Throughout October 2012, in honor of Breast Cancer Awareness Month, I’ll post on a new breast cancer cause marketing campaign each business day. The lotion is $36 and comes with a pink ribbon key ring and a breast cancer awareness pink ribbon charm. MORE
In August 2009, Greatnonprofits.org realeased a list of their top rated cancer organizations. The Winners of the ratings can be found here: [link] The Winners are categorized by organization size (small, medium, or large) and by geographic region. Some of. MORE
It’s National Breast Cancer Awareness Month. and stores and the media are flooded with cause marketing for breast cancer research, raising the question: is cause marketing possible for non-breast cancer charities?It the 25th anniversary! MORE
Breast Cancer On the Rise and How to Increase Fundraising Now. Then, after a short intro … The Benefits of Mobile Fundraising for Cancer. Let me say at the outset that The Agitator is a HUGE fan of the MobileCause blog. In my view, the advent and use of smartphones will turn out to be as important to fundraising as the advent of the postage stamp. [Go Go ahead, dispute that one Agitator readers!]. And MobileCause is normally very astute on the subject of mobile fundraising. MORE
October is here and millions will be raised this month with cause marketing for breast cancer organizations. Two of the best known are Komen for the Cure and Breast Cancer Research Foundation. Its a nonprofit that’s working to make the fight against breast cancer easier. MORE
The online retailer donates 50% of the profits from each sale made to find a cure for pediatric cancer and to support families impacted by cancer. Why the co-founders decided to focus on hats and pediatric cancer. MORE
John talks about how Northwest Mutual chose childhood cancer as its cause, what made ALSF and Starlight good partners and how the company empowered employees across the company to host fundraisers. MORE
The Testicular Cancer Society Story. Story told by Mike Craycraft who is a survivor and founder of the Testicular Cancer Society. The Testicular Cancer Society is a 501(c)3 non-profit organization to raise awareness about the most common form of cancer in men ages 15-35. MORE
Via the great Oscio blog, here’s an inspiring story about getting Finnish men behind the breast cancer cause. Wow, I never thought I’d get to write a headline like that. MORE
Dogs and cats contract cancer at about the same rate as humans, but while an estimated 577,000 Americans will die of cancer in 2012, some 14 million cats and dogs will die from or (in many cases) with the disease. MORE
Breast Cancer Awareness Month ended Oct. MORE
National Breast Cancer Awareness Month. This month in America you can’t swing a leaf rake without hitting breast cancer fundraising or awareness in the store, the mall, your home, or in any media outlet. goes to the Breast Cancer Research Foundation, up to a limit of $50,000. MORE
In her recent article in Fundraising Success , Angie Moore updated us on the strategy embarked upon in 2013 by the American Cancer Society. Remove the American Cancer Society direct mail donors from all exchange universes. That strategy involved: Stop all direct mail acquisition to generate new direct mail donors for the organization. Stop all direct mail conversion to offer non-direct mail Society donors (online donors, event-participants/donors, information seekers, etc.) MORE
Every week I get a bunch of pitches from people asking me to write about or mention their cause-related product, service or venture. I was struck by Mike Volkin’s appeal because it wasn’t cause-related. But there was something really GOOD about it. MORE
And, every day, the ironworkers paint the names onto I-beams and hoist them into place as they add floors to the new 14-story Yawkey Center for Cancer Care. It has become a beloved ritual at Dana-Farber: Every day, children who come to the clinic write their names on sheets of paper and tape them to the windows of the walkway for ironworkers to see. MORE
Tags: Online fundraising crowdfunding Bryan Miller Cancer Research UK Community Fundraising 2.0 MORE
Tags: Online fundraising crowdfunding Bryan Miller Cancer Research UK Community Fundraising 2.0 MORE
While the ubiquitous pink ribbon is perhaps the best-known and most successful symbol of the fight against breast cancer, a number of other breast cancer fundraising ideas can help local and national organizations raise awareness and increase financial support for the search for a cure. Breast cancer claims approximately 40,000 lives each year. Here are 10 breast cancer fundraising ideas to consider: The pink car. MORE
If b t were the new cure for cancer then the direct marketing staff and consultants of the American Cancer Society should win the Nobel Prize in Medicine hands down. — was billed as offering perspectives on the impact and findings of the American Cancer Society’s (ACS) 17-month hiatus from acquisition direct mail. MORE
The issue of Time magazine currently on newsstands is all about cancer, including a story on cancer research charities called ' Check Your Charity.' One charity highlighted in the article, called the National Breast Cancer Research Charity, made me do a double-take. MORE
Jen Dinoia, who dealt with breast cancer in 2010, is no fan of Breast Cancer Awareness Month. So here with a different take on Breast Cancer Awareness Month is guest poster Jen Dinoia. Awareness did nothing for me," as she puts it. MORE
In celebration of National Prostate Cancer Awareness Month, how about we all raise a pint or two for those who have both an X and a Y chromosome? Oh, and if you’re 40 or over get a PSA test, too.That’s the message of Rick Lyke, a fellow marketer, a prostate cancer survivor, and the architect of the grassroots campaign called Pints for Prostates, begun in 2008.The ad came from American Baby. MORE
Should breast cancer awareness ever be more about the breast than it is the cancer? One reason why Komen et al acquired so much momentum is because there’s a personalness to breast cancer that also touches things like feminine sexuality. MORE
Tags: Prostate Cancer Foundation BusinessWeek Newsweek Major League Baseball Go Red for Women Breast Cancer Awareness Month MORE
We could go more general with gender cue research, but breast cancer is such an important disease that I want to study this more on its own.&#. Say they are less likely to donate in reaction to a breast or ovarian cancer advertisement. MORE
an effort that has supporters nationwide wearing bald caps to raise money for 25 local and national cancer organizations. after the co-founder of Small Army passed away from cancer after a two year battle. CauseTalk Radio Podcast be bold go bald cancer causes cause marketing small armyOn today’s show, Megan and I talk to Jeff Freedman , Founder & CEO of Small Army & Small Army for a Cause. Jeff and his agency are behind Be Bold, Go Bald! , MORE
. . Tags: spinathon boston medical Cause Marketer's Journal equinox fitness Capplause MORE
Decent Humans is what we call the incredible community we witness on CrowdRise each and every day doing amazing things for good. And each month, we’re going to highlight a Decent Human in the nonprofit world that’s devoting their time and passion to giving back and making a difference. MORE
We could go more general with gender cue research, but breast cancer is such an important disease that I want to study this more on its own.” Say they are less likely to donate in reaction to a breast or ovarian cancer advertisement. MORE
Breast cancer awareness! By now isn’t every person in the developed world who can fog a mirror aware of breast cancer? No woman sees breast cancer coming. Listen to the breast cancer story of Annabeth Eberle. After a mastectomy Eberle is currently cancer-free. MORE
On October 23, I posted about Ulta's Windows of Love campaign for the Breast Cancer Reseaerch Foundation.Earlier this week Ulta sent out this recap email to supporters.Thanks to Kate L. Tags: Ulta Breast Cancer Research Foundation Breast Cancer Awareness Month MORE
Clients ask me all the time: have the breast cancer charities sucked out all the oxygen out of the atmosphere for cause marketing during October? That is, can anyone else do cause marketing during National Breast Cancer Awareness Month?I MORE
Today on CauseTalk Radio , Megan and I talk to Luconda Dager , President of Velvet Ice Cream , about their long-term partnership with Pelotonia , a grassroots bike tour that funds cancer research at The Ohio State University. MORE
In August 2009, Greatnonprofits.org realeased a list of their top rated cancer organizations. The Winners of the ratings can be found here: [link] The Winners are categorized by organization size (small, medium, or large) and by geographic region. Some of. MORE
With Apologies to Kris KristoffersonTake the ribbon from this ad, shake it loose and let it go,Rubbin’ wrong against my skin. Use it right or just say no.Come and sit down by my side, learn from experience that’s been sadI’m suggestin’ there’s a way, for CRM to not be this bad.You choose to ignore the basic rules, and you should understandGod is in the details, don’t let the devil play his. MORE
During October, 2012, 20 percent of the sale of each bedazzled fauvette… or $8… goes to the Breast Cancer Research Foundation. By contrast, when the transaction was complete, Chicbud.com could steer me to the Breast Cancer Research Foundation’s tax return or programs page. MORE
Anytime a movie plays a hospital scene for laughs, one of the most reliable sight gags is those damnable hospital gowns they give you to wear. MORE
He was the face of a bike-a-thon to fight cancer. I write case studies for organizations and many have the same challenge: they don't have a lot to say. Getting a few quotes from the partner is expected (and important!). MORE
A couple weeks ago I praised Boston-based Ellie Fund for their commitment to one thing: The Ellie Fund is focusing its light on the challenges women face living with breast cancer. Cancer affects the family, not just the patient. Fight cancer TODAY @elliefund #twivereceive. MORE
The branding and fundraising rewards of cause marketing are not limited to cancer causes. The people you’re trying to help don’t have cancer? Businesses love working with cancer causes because they can support a great cause that has a large, loyal following of women. MORE
Here, on its Facebook page, Breast Cancer Action (BCA) zigs rather than zags, with memorable results. ” Show-not-tell messages, by Breast Cancer Action. Breath this in deeply. It’s a strong model of that golden communications rule: Show, Don’t Tell. MORE
Komen for the Cure Yoplait National Breast Cancer Foundation American Cancer Society General Mills Breast Cancer Awareness Month Wednesday morning I had a cup of pink-topped Yoplait Strawberry-Mango yogurt for breakfast. When I mail in that top, along with the others we’ve collected, General Mills will make a $0.10 donation per lid to Susan G. Komen for the Cure.I stopped at my grocer’s deli and picked up a little smoked turkey. MORE
They've raised $200,000 for children's pediatric cancer. On the show, Megan, Kevin, Mark and I discuss: How Iron Hill got involved with CureSearch and fighting children's pediatric cancer. MORE
Cancer Related Topics 
Getting Attention
OCTOBER 7, 2014
Here, on its Facebook page, Breast Cancer Action (BCA) zigs rather than zags, with memorable results. ” Show-not-tell messages, by Breast Cancer Action. Breath this in deeply. It’s a strong model of that golden communications rule: Show, Don’t Tell.
SocialButterfly
AUGUST 28, 2011
We could go more general with gender cue research, but breast cancer is such an important disease that I want to study this more on its own.&#. Say they are less likely to donate in reaction to a breast or ovarian cancer advertisement.
SocialButterfly
AUGUST 28, 2011
We could go more general with gender cue research, but breast cancer is such an important disease that I want to study this more on its own.” Say they are less likely to donate in reaction to a breast or ovarian cancer advertisement.
The Agitator
APRIL 23, 2015
Breast Cancer On the Rise and How to Increase Fundraising Now. Then, after a short intro … The Benefits of Mobile Fundraising for Cancer. Let me say at the outset that The Agitator is a HUGE fan of the MobileCause blog. In my view, the advent and use of smartphones will turn out to be as important to fundraising as the advent of the postage stamp. [Go Go ahead, dispute that one Agitator readers!]. And MobileCause is normally very astute on the subject of mobile fundraising.
Cause Related Marketing
JULY 9, 2012
Dogs and cats contract cancer at about the same rate as humans, but while an estimated 577,000 Americans will die of cancer in 2012, some 14 million cats and dogs will die from or (in many cases) with the disease.
The Agitator
AUGUST 9, 2015
If b t were the new cure for cancer then the direct marketing staff and consultants of the American Cancer Society should win the Nobel Prize in Medicine hands down. — was billed as offering perspectives on the impact and findings of the American Cancer Society’s (ACS) 17-month hiatus from acquisition direct mail.
Cause Related Marketing
OCTOBER 1, 2012
Throughout October 2012, in honor of Breast Cancer Awareness Month, I’ll post on a new breast cancer cause marketing campaign each business day. The lotion is $36 and comes with a pink ribbon key ring and a breast cancer awareness pink ribbon charm.
Cause Related Marketing
OCTOBER 27, 2009
Clients ask me all the time: have the breast cancer charities sucked out all the oxygen out of the atmosphere for cause marketing during October? That is, can anyone else do cause marketing during National Breast Cancer Awareness Month?I
CrowdRise
AUGUST 13, 2018
Decent Humans is what we call the incredible community we witness on CrowdRise each and every day doing amazing things for good. And each month, we’re going to highlight a Decent Human in the nonprofit world that’s devoting their time and passion to giving back and making a difference.
Cause Related Marketing
OCTOBER 11, 2010
Anytime a movie plays a hospital scene for laughs, one of the most reliable sight gags is those damnable hospital gowns they give you to wear.
Cause Related Marketing
OCTOBER 6, 2010
It’s National Breast Cancer Awareness Month. and stores and the media are flooded with cause marketing for breast cancer research, raising the question: is cause marketing possible for non-breast cancer charities?It the 25th anniversary!
Selfish Giving
SEPTEMBER 13, 2012
an effort that has supporters nationwide wearing bald caps to raise money for 25 local and national cancer organizations. after the co-founder of Small Army passed away from cancer after a two year battle. CauseTalk Radio Podcast be bold go bald cancer causes cause marketing small armyOn today’s show, Megan and I talk to Jeff Freedman , Founder & CEO of Small Army & Small Army for a Cause. Jeff and his agency are behind Be Bold, Go Bald! ,
Fundraiser Ideas
NOVEMBER 28, 2011
While the ubiquitous pink ribbon is perhaps the best-known and most successful symbol of the fight against breast cancer, a number of other breast cancer fundraising ideas can help local and national organizations raise awareness and increase financial support for the search for a cure. Breast cancer claims approximately 40,000 lives each year. Here are 10 breast cancer fundraising ideas to consider: The pink car.
Cause Related Marketing
SEPTEMBER 21, 2010
In celebration of National Prostate Cancer Awareness Month, how about we all raise a pint or two for those who have both an X and a Y chromosome? Oh, and if you’re 40 or over get a PSA test, too.That’s the message of Rick Lyke, a fellow marketer, a prostate cancer survivor, and the architect of the grassroots campaign called Pints for Prostates, begun in 2008.The ad came from American Baby.
Cause Related Marketing
JUNE 3, 2009
Tags: Prostate Cancer Foundation BusinessWeek Newsweek Major League Baseball Go Red for Women Breast Cancer Awareness Month
Diva Marketing Blog
DECEMBER 7, 2011
The Testicular Cancer Society Story. Story told by Mike Craycraft who is a survivor and founder of the Testicular Cancer Society. The Testicular Cancer Society is a 501(c)3 non-profit organization to raise awareness about the most common form of cancer in men ages 15-35.
Cause Related Marketing
OCTOBER 12, 2011
Should breast cancer awareness ever be more about the breast than it is the cancer? One reason why Komen et al acquired so much momentum is because there’s a personalness to breast cancer that also touches things like feminine sexuality.
The Agitator
JULY 13, 2014
In her recent article in Fundraising Success , Angie Moore updated us on the strategy embarked upon in 2013 by the American Cancer Society. Remove the American Cancer Society direct mail donors from all exchange universes. That strategy involved: Stop all direct mail acquisition to generate new direct mail donors for the organization. Stop all direct mail conversion to offer non-direct mail Society donors (online donors, event-participants/donors, information seekers, etc.)
Selfish Giving
AUGUST 1, 2017
Today on CauseTalk Radio , Megan and I talk to Luconda Dager , President of Velvet Ice Cream , about their long-term partnership with Pelotonia , a grassroots bike tour that funds cancer research at The Ohio State University.
Selfish Giving
JANUARY 10, 2017
The online retailer donates 50% of the profits from each sale made to find a cure for pediatric cancer and to support families impacted by cancer. Why the co-founders decided to focus on hats and pediatric cancer.
Cause Related Marketing
FEBRUARY 17, 2011
Breast cancer awareness! By now isn’t every person in the developed world who can fog a mirror aware of breast cancer? No woman sees breast cancer coming. Listen to the breast cancer story of Annabeth Eberle. After a mastectomy Eberle is currently cancer-free.
Blue Sky Collaborative
DECEMBER 14, 2009
In August 2009, Greatnonprofits.org realeased a list of their top rated cancer organizations. The Winners of the ratings can be found here: [link] The Winners are categorized by organization size (small, medium, or large) and by geographic region. Some of.
Selfish Giving
JUNE 13, 2012
A couple weeks ago I praised Boston-based Ellie Fund for their commitment to one thing: The Ellie Fund is focusing its light on the challenges women face living with breast cancer. Cancer affects the family, not just the patient. Fight cancer TODAY @elliefund #twivereceive.
Selfish Giving
AUGUST 7, 2019
He was the face of a bike-a-thon to fight cancer. I write case studies for organizations and many have the same challenge: they don't have a lot to say. Getting a few quotes from the partner is expected (and important!).
Blue Sky Collaborative
DECEMBER 14, 2009
In August 2009, Greatnonprofits.org realeased a list of their top rated cancer organizations. The Winners of the ratings can be found here: [link] The Winners are categorized by organization size (small, medium, or large) and by geographic region. Some of.
Selfish Giving
AUGUST 1, 2013
John talks about how Northwest Mutual chose childhood cancer as its cause, what made ALSF and Starlight good partners and how the company empowered employees across the company to host fundraisers.
Selfish Giving
NOVEMBER 1, 2010
The branding and fundraising rewards of cause marketing are not limited to cancer causes. The people you’re trying to help don’t have cancer? Businesses love working with cancer causes because they can support a great cause that has a large, loyal following of women.
Giving in a Digital World
MARCH 16, 2010
Tags: Online fundraising crowdfunding Bryan Miller Cancer Research UK Community Fundraising 2.0
Giving in a Digital World
MARCH 16, 2010
Tags: Online fundraising crowdfunding Bryan Miller Cancer Research UK Community Fundraising 2.0
Selfish Giving
SEPTEMBER 24, 2013
Every week I get a bunch of pitches from people asking me to write about or mention their cause-related product, service or venture. I was struck by Mike Volkin’s appeal because it wasn’t cause-related. But there was something really GOOD about it.
Selfish Giving
FEBRUARY 28, 2017
They've raised $200,000 for children's pediatric cancer. On the show, Megan, Kevin, Mark and I discuss: How Iron Hill got involved with CureSearch and fighting children's pediatric cancer.
Cause Related Marketing
NOVEMBER 4, 2010
Breast Cancer Awareness Month ended Oct.
Selfish Giving
OCTOBER 3, 2011
October is here and millions will be raised this month with cause marketing for breast cancer organizations. Two of the best known are Komen for the Cure and Breast Cancer Research Foundation. Its a nonprofit that’s working to make the fight against breast cancer easier.
Nonprofit Marketing Blog
FEBRUARY 28, 2012
Via the great Oscio blog, here’s an inspiring story about getting Finnish men behind the breast cancer cause. Wow, I never thought I’d get to write a headline like that.
Cause Related Marketing
JUNE 26, 2007
With Apologies to Kris KristoffersonTake the ribbon from this ad, shake it loose and let it go,Rubbin’ wrong against my skin. Use it right or just say no.Come and sit down by my side, learn from experience that’s been sadI’m suggestin’ there’s a way, for CRM to not be this bad.You choose to ignore the basic rules, and you should understandGod is in the details, don’t let the devil play his.
The Biddery Blog
MARCH 22, 2010
And, every day, the ironworkers paint the names onto I-beams and hoist them into place as they add floors to the new 14-story Yawkey Center for Cancer Care. It has become a beloved ritual at Dana-Farber: Every day, children who come to the clinic write their names on sheets of paper and tape them to the windows of the walkway for ironworkers to see.
Cause Related Marketing
OCTOBER 4, 2011
National Breast Cancer Awareness Month. This month in America you can’t swing a leaf rake without hitting breast cancer fundraising or awareness in the store, the mall, your home, or in any media outlet. goes to the Breast Cancer Research Foundation, up to a limit of $50,000.
Selfish Giving
FEBRUARY 26, 2009
. . Tags: spinathon boston medical Cause Marketer's Journal equinox fitness Capplause
Cause Related Marketing
JUNE 8, 2011
The issue of Time magazine currently on newsstands is all about cancer, including a story on cancer research charities called ' Check Your Charity.' One charity highlighted in the article, called the National Breast Cancer Research Charity, made me do a double-take.
Cause Related Marketing
OCTOBER 15, 2010
Komen for the Cure Yoplait National Breast Cancer Foundation American Cancer Society General Mills Breast Cancer Awareness Month Wednesday morning I had a cup of pink-topped Yoplait Strawberry-Mango yogurt for breakfast. When I mail in that top, along with the others we’ve collected, General Mills will make a $0.10 donation per lid to Susan G. Komen for the Cure.I stopped at my grocer’s deli and picked up a little smoked turkey.
Cause Related Marketing
OCTOBER 8, 2012
During October, 2012, 20 percent of the sale of each bedazzled fauvette… or $8… goes to the Breast Cancer Research Foundation. By contrast, when the transaction was complete, Chicbud.com could steer me to the Breast Cancer Research Foundation’s tax return or programs page.
Cause Related Marketing
NOVEMBER 12, 2009
On October 23, I posted about Ulta's Windows of Love campaign for the Breast Cancer Reseaerch Foundation.Earlier this week Ulta sent out this recap email to supporters.Thanks to Kate L. Tags: Ulta Breast Cancer Research Foundation Breast Cancer Awareness Month
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