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One week, two excellent events: #CbocSocial and #FWD50

Public Sector Marketing 2.0

1- Public Sector Social Media (#cbocsocial) – “ Where Canada’s social media leaders gather to discuss the most effective strategies for the most powerful media.” ” Both events were geared at the public sector, albeit very different audiences were present for each.

The 2016 Best Nonprofit Conferences Calendar

EveryAction

The 33rd Annual Nonprofit Organizations Institute features leading nationally recognized experts from private foundations, public charities, law, finance and government to discuss the latest tax, legislative and governance issues affecting nonprofit organizations. Canada / Less than $900.

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I Have a Bone to Pick About JWT's Trend Report Called 'Social Good'

Cause Related Marketing

It’s like that James Frey book 'A Million Little Pieces' that got a coveted spot in the Oprah Book Club and was presented as non-fiction memoir but turned out to be largely a work of fiction. Here’s why: to get to its conclusions about consumer discomfiture with cause marketing, JWT relied on two leading questions in a section they labeled the “Rise of Consumer Cynicism and Expectation for Transparency.” JWT surveyed adults aged 18-66 in Canada, the UK and the United States.

Trends 121

Diva Marketing's 5th Anniversary! Who would have thought?

Diva Marketing Blog

If anyone had told me that some of my dearest friends would live oceans and miles way in India, Europe, Australia, Canada as well as across the country from NYC to St. What can you do within your current enterprise's culture and resources of human capital, time and money?