Open Government Consultation

Public Sector Marketing 2.0

In the spirit of openness, I have decided to publicly share my open-ended responses to the ongoing Canadian Open Government Consultation , which has been taking place since December 6th, 2011 and is scheduled to end January 16th, 2012. The consultation covers questions on Open Data , Open Information , Open Dialogue and the Open Government Strategy. What could be done to make it easier for you to find and use government data provided online? Every government is unique.

Segmenting Audiences for Social Media Engagement

Public Sector Marketing 2.0

Unfortunately, for most government organizations, a comprehensive market segmentation study is rarely a top priority. psychographic segmentation (similar attitudes, values, and lifestyles). Be sure to also watch my 60 second video on Deriving Psychographic Statistics from Facebook.

Quick MARCOM 2009 Debrief

Public Sector Marketing 2.0

It is run by a sister company of CEPSM (our organization) called CMG Canada. Michael Cleland (City of Mississauga) & Rupen Seonie (Environics Analytics) –> Moving beyond demographics to psychographic segmentation. If you have a database of your target audience (with postal codes), then you can overlay the PRISM C2 clusters and find out crucial psychographic info. I also had a chance to host two roundtable discussions, one on “government 3.0″