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I Have a Bone to Pick About JWT's Trend Report Called 'Social Good'

Cause Related Marketing

Here’s why: to get to its conclusions about consumer discomfiture with cause marketing, JWT relied on two leading questions in a section they labeled the “Rise of Consumer Cynicism and Expectation for Transparency.” JWT surveyed adults aged 18-66 in Canada, the UK and the United States. exactly where the money is going and what impact it’s having. Here’s a start, leading questions presented as fact are wrong, no matter if the end results happen to also be right.

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