Email List Predicament: Is This OK?

Kivi's Nonprofit Communications Blog

Sometimes it’s hard to know whether you are doing the right thing or not, or where to stand in that big gray area. There’s the CAN-SPAM law, but its application in specific situations is often confusing and subject to interpretation. Thumbs Up or Down?

Email Rules to Live By

A Small Change

By following the rules, you can make sure that your email blasts do not start to become SPAM and that you can build trust and accountability with your donors. The law governing mass emailing is often referred to as CAN-SPAM Act of 2003. The Federal Trade Commission does not have jurisdiction over individual nonprofits, but the state attorney general and individual Internet Service Providers (ISP) can enforce the law. The CAN-SPAM Act.

Rules 132