CAN-SPAM Act – What Do I Need To Know?

JCA Insights

You need to understand and abide by the CAN-SPAM act. First of all, it’s CAN-SPAM as in “stop spam” rather than “canned spam,” the lunchmeat Monty Python couldn’t live without. New to e-marketing?

Email List Predicament: Is This OK?

Kivi's Nonprofit Communications Blog

There’s the CAN-SPAM law, but its application in specific situations is often confusing and subject to interpretation. There’s what “everyone else&# is doing, which may or may not reflect the law or best practices! Thumbs Up or Down?

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Email Rules to Live By

A Small Change

By following the rules, you can make sure that your email blasts do not start to become SPAM and that you can build trust and accountability with your donors. The law governing mass emailing is often referred to as CAN-SPAM Act of 2003. Although this law was written for businesses, it does apply to nonprofit organizations. Fines can be levied that are as high as $16,000 per individual illegal email sent. The CAN-SPAM Act.

Rules 132

6 Overlooked Ingredients Your Year-End Emails Need

Fundraising 123

Linking to an effective contact page that answers how people can contact your nonprofit and why they should want to contact your nonprofit can help donors find the right way to get in touch if they have an important question. It''s also important that you put in an easy way for readers to opt-out of your nonprofit emails (and if you''re not sending from a email service provider like Constant Contact , be aware of CAN-SPAM laws ).

Email 132

Holidays in July: Get a Jump on End-of-the-Year Fundraising

Fundraising 123

All nonprofit organizations can fulfill this desire for their supporters just by being a 501(c)(3) (about.com has some info you can share with your potential donors about this). For our special "Holiday in July" issue, check out our five tips for kicking off your holiday fundraising: First things first: Make sure your organization can accept online donations. Make sure they're going to a donation form/page they can trust.

July 160

Mobile Marketing Goes To The Dogs

Diva Marketing Blog

Quarterly Jon writes a newsletter on marketing topics incorporating the point of view of the law. As the saying goes, this marketing dog can hunt! As with the online advertising, the biggest problem is spam, the unwanted ads, junk and schemes being sent. For cell phone customers however, it is not only annoying, it can be rather expensive. billion spam text messages were received by consumers at a cost exceeding $225 million dollars.