Basic Improvements To a Promising Paper Icon Campaign

Cause Related Marketing

Yesterday, December 22, 2010, I bought this paper icon at a local chain of 31 stores called Fresh Market, which is owned by a large grocery co-op headquartered in Utah, called Associated Foods. Alden Keene Cause Marketing Database Facebook Associated Foods QR code paper icons

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Big Cause Marketing From a Small Business

Cause Related Marketing

Years ago Junior Achievement had one of the most cleared-eyed policy manuals on cause marketing I’ve ever come across. It was insightful, strictly ethical, thorough, and filled with good ideas. The programs and materials at Junior Achievement (JA) are strong.

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Memorial Day Cause Marketing

Cause Related Marketing

It’s Memorial Day on Monday in the United States, a Federal holiday that recognizes the men and women who served in the military and died. It’s also fair game for cause marketing around military veterans and causes. Kroger the giant grocery chain, for instance, is running a year-long campaign on behalf of the USO that has a natural inflection point right now. Regular readers know how much I love those big budget cause marketing campaigns.

OluKai Cause Markets For Local Cause at Outdoor Retailer Show

Cause Related Marketing

Trade shows are a natural for cause marketing because there are so many like-minded people under one roof. For instance, at the Outdoor retailer show that took place last week in my small State of Utah, the show was right around the 30th largest city in the State!

Using Earned, Owned and Bought Media to Activate Cause Marketing

Cause Related Marketing

11, 2012 Romp to Stomp tour event in Utah, Tubbs Snowshoes bought local advertising. Both earned and bought media represent ways for a sponsor to activate or promote their cause marketing relationships. Or what you have with your Facebook page and Twitter feed.

Charity Caue Marketers, Take Heart!

Cause Related Marketing

billion (sales) retail drug chain has passed the $50 million mark in donations to Children’s Miracle Network Hospitals, the sixth company among CMNH’s stable of sponsors to do so. And the cause does little if any major gifts fundraising or planned giving.

The Art of Cause Marketing

Cause Related Marketing

Today I profile two cause marketing efforts that use art as a vehicle to fundraise on behalf of two different nonprofits. The first, from the Alden Keene Cause Marketing Database, is sponsored by The New Yorker magazine. The prints start at $125 and range up to $445.

5 Tips + 25 Ideas + 3 Tools to Take Your Nonprofit Events Virtual In the Age of Coronavirus – #NPCOVID19

J Campbell Social Marketing

Human behavior itself is shifting towards online and digital as we social distance to slow the spread and save lives. . People are staying inside, working remotely, and as a result, the in-person events and fundraisers that nonprofits count on have to change. .

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Why Do Corporate Foundations Spread Their Grants so Broadly?

Cause Related Marketing

The Bingham Canyon Mine in the southwest corner of Utah’s Salt Lake Valley is said to be the deepest open-pit mine in the world. The mine, owned by Kennecott and its corporate parent Rio Tinto, charges a modest vehicle entrance fee that goes to the Kennecott Utah Copper Visitor’s Center Charitable Foundation, a 501(c)(3) private foundation which divvies it up the proceeds among local charities. I’ve done the division and that amounts to an average of $1754.71

Diluted Donations

Cause Related Marketing

The Bingham Canyon Mine in the southwest corner of the Salt Lake Valley in Utah where I live is said to be the deepest open-pit mine in the world. On the lip of the pit they have a visitor’s center along with spotting scopes to look into the void and at the mining activity.

Corporate Partnerships & The Law: Advertising Disclosures ??

Selfish Giving

Karen Wu of Perlman & Perlman and I received a lot of questions about corporate partnerships and the law. Over the next few months, Karen and I will be releasing a four-part series on the four key legal issues for which you requested guidance.

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Corporate Partnerships & The Law: Contracts ??

Selfish Giving

The FAQ’s below were taken directly from the survey - although Karen and I modified some of the questions for the sake of clarity and completeness. Should we go ahead and sign it? What provisions should be included in our cause marketing agreement?

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3 ways fundraisers can slow the revolving door

Fundraising Coach

Two of the findings the press and bloggers are reporting on are: more than half of all fundraisers want to leave their job, some even to leave the entire field of fundraising, and that. I think we can create organizations that have happy CEOs and fulfilled fundraisers.

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