Cause Marketing During Trade Shows

Cause Related Marketing

The Summer 2011 Outdoor Retailer Show attracts something close to 25,000 people… about the population of a small city… and puts them in a space about the size of 2 city blocks square. Almost any trade show could do similar cause marketing promotions.

Trade Show Cause Marketing

Cause Related Marketing

I spent a few hours at the Outdoor Retailers annual winter trade show on Friday, January 21, 2011 going from booth to booth and looking for notable cause marketing efforts. Because the promotion is Twitter-based, it’s super easy to follow up.

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OluKai Cause Markets For Local Cause at Outdoor Retailer Show

Cause Related Marketing

Trade shows are a natural for cause marketing because there are so many like-minded people under one roof. For instance, at the Outdoor retailer show that took place last week in my small State of Utah, the show was right around the 30th largest city in the State!

Nike Vet Keeps Bike Inner Tubes Out of the Landfill and Benefits the Humane Society

Cause Related Marketing

Listen now to this interview with Paul at the 2012 Outdoor Retailer Show in Salt Lake City as he talks about Cycle Dog's products, how they keep inner tubes out of the landfill, how they benefit the Humane Society, and how to crack open a cold one with man’s best friend.

Nike 238

Cause Marketing Blog Interview with Randy McKinley of Bearpaw

Cause Related Marketing

The Outdoor Retailer Show increasingly features a lot of cause marketing. You can always find a lot of very visible ‘big cause marketing’ at the trade show, which took place in January 2013 in Salt Lake City.

Cause Marketing Blog Interview with Neil Bradshaw of AVEX

Cause Related Marketing

In this second video interview from the 2013 Winter Outdoor Retailer trade show in Salt Lake City, I talk with AVEX’s Brand Ambassador Neil Bradshaw about how this product feature figured into their decision about which charity to support when it came time to do some cause marketing.

Buy One Plant One Cause Marketing at the Outdoor Retailer Show

Cause Related Marketing

But at the Outdoor Retailer Show that wrapped up Saturday, August 6, 2011 I found a new favorite. Causerelatedmarketing.biz is dedicated to highlighting and dissecting the best and the worst cause-related marketing promotions and campaigns.

Made in America Cause Marketing

Cause Related Marketing

The night before my interview with Alex Strickland of Liberty at the 2012 Outdoor Retailer trade show in Salt Lake City the company hosted a beer bash that raised $2000 for BCM. This year Boeragor produced the bottle that Alex shows in the video and which also carries BCM’s logo.

Camelbak Announces New Cause Marketing Effort for Water.org

Cause Related Marketing

Camelbak did a cause marketing campaign with Water.org last year wherein the hydration company created a specially-branded version of its water bottles that the charity sold as a fundraiser. David Letterman Camelbak Facebook Shannon Stearns Outdoor Retailer Trade Show Water.org Matt Damon

Teva’s BOGO Cause Marketing Returns Company's Philanthropy to its Watery Origins

Cause Related Marketing

Causerelatedmarketing.biz is dedicated to highlighting and dissecting the best and the worst cause-related marketing promotions and campaigns. A Pair for a Foot BOGO Outdoor Retailer Trade Show Teva Jaime Eschette Buy One Give One cause marketing

B2B Cause Marketing

Cause Related Marketing

Jude, do a Facebook like campaign? Instead, Rose is taking its appeals to its customers… industrial and commercial property developers and managers… at the trade shows it attends. Jude for taking on a campaign that many of its peers would have said no to.

Cause Marketing at the Summer Outdoor Retailer Show

Cause Related Marketing

Starting today in my fair city is the Outdoor Retailer Summer Market, the trade show of the $10.85 But only one person will be at the show covering cause marketing and corporate social responsibility campaigns and efforts by manufactures and retailers, and that’s yours truly.

Size Matters in Cause Marketing

Cause Related Marketing

I was reminded of this when I saw this ad for Outdoor Research in Outdoor USA Magazine , a trade publication that I picked up at the Winter 2011 Outdoor Retailers trade show.

Cause Marketing Sponsors Wanted to Help Save Millions of Lives

Cause Related Marketing

World Vision, the very able humanitarian organization, has an ambitious goal to End Malaria by 2015 and they’re at the mammoth Outdoor Retailer Summer Market trade show in Salt Lake City to drum up corporate support among outdoor retailers and brands.