Online Campaigns

A Small Change

Get a volunteer commitment from the key people who will be driving forces for the campaign before it even starts. When approaching multiple donors in different ways with your online campaigns diversify your approach to fundraising beyond soliciting donors to converting donors to fundraisers. Maybe you could ask an online businesses to donate a portion of their online sales? Asking for a specific donation amounts and encourages shorter timeframes for an online campaign.

Has Subaru's 'Share the Love' Cause Marketing Promotion Boosted its Net Promoter Score?

Cause Related Marketing

A new consumer opinion survey shows that among the major car makers, Subaru enjoys the highest net promoter score. The Net Promoter Score, as you’ll recall is a super-simple measure of customer satisfaction. The Net Promoter Score is measured with an eight word question: “would you recommend this product/business to a friend?” Here’s the scale: 9-10 Net Promoter 7-8 Neutral 0-6 Detractor Subaru launched the ‘Share the Love’ promotion in 2008.

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A Turnkey Cause Marketing Promotion for Restaurants

Cause Related Marketing

If you’re a restaurant, even in the quick-service category, it’s hard to imagine a transactional cause marketing campaign you could launch more easily or quickly than a dessert promotion. In most cases you wouldn’t want to promote a salad or a main course.

Fun Cause Marketing Promotion, Wrong Holiday

Cause Related Marketing

CSK, the big railway company is doing just that with their campaign on behalf of the Wounded Warrior Project called, Drop and Give Them 10. It’s a fun campaign that just happens be on the wrong holiday. When you do 10 pushups and visit the campaign website and affirm that you did yours, CSX will donate a dollar to the Wounded Warrior Project. The campaign started Monday, May 20 2013 and runs through Wednesday, May 29. Today is Memorial Day 2013 in the United States.

How to Sell Cause Marketing as a Groupon-Like Promotion

Selfish Giving

We did a promotion with them last year when they weren’t as wildly popular as they are now. The cross-promotion works. When customers see that you’re involved in a campaign to help a cause, you’ll get a lot more than buzz.

8 “Pinktober” Promotions that Deserve a Ribbon

Selfish Giving

Selfish Giving and Cone Communications , a leading public relations and marketing agency that specializes in cause marketing, are teaming up to share our top “pinktober” cause marketing promotions. Our choices aren’t the only noteworthy “pinktober” promotions.

Add a BOGO to This Cause Marketing Promotion

Cause Related Marketing

Yesterday Tempur-Pedic, which sells mattresses, ended a month-long promotion in support of the Pancreatic Cancer Action Network. But a second element of the promotion remains in place. But again, $59 ain’t cheap for a something you could pick up at a garage sale for $0.50.

Best Cause Marketing Campaigns of 2012

Selfish Giving

I searched through all my posts and Pinterest boards from last year and came up with my 2012 picks for best cause marketing campaigns. What were your favorite cause marketing campaigns of 2012? Best Point-of-Sale Program: Share Our Strength & Shake Shack.

Social Media Can "Help" Build & Promote Your Personal Brand - Part 1

Diva Marketing Blog

perceptions impact purchase and loyalty (job offers, promotions, project opportunities, relationships). . To prep for the talk, I reached out to a few women, who hold corporate jobs and are using social media to build and promote their personal brands.

Cool Cause Marketing Campaigns from Two Commonwealth Countries

Cause Related Marketing

Proceeds from the ad sales benefit the charity of your choice. The Canadian beer giant Molson offers a promotion that allows patrons to get access to special concerts, while planting trees and cleaning up parks. At the left is Molson’s 2012 TV ad for the campaign.

Quick Testing Your Cause Marketing Campaign Ideas

Cause Related Marketing

Eric Ries, the author of another Silicon Valley business bible called ‘The Lean Startup,’ suggests in some cases you do no more than just put together a sales sheet and see how prospects react. Internet companies are like cause marketing campaigns in the sense that you really are selling fluff, air, and good feelings. Cause marketers often feel like they have to build the whole campaign before rolling it out to the public.

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Social Media Can "Help" Build & Promote Your Personal Brand - Part 2

Diva Marketing Blog

In Part 1 of Social Media Can "Help" Build & Promote Your Personal Brand Amanda, Em. Amanda Coogle - Sales Consultant for PulteGroup which is a large, nationwide homebuilder. I am at work to focus on my sales and my customers, but we do have access to LinkedIn though.

Why looking at response rates for planned giving campaigns is a rookie mistake.


So if you put your house up for sale and your real estate agent sent out thousands of postcards promoting your property, would you be concerned about the “response rate”? Have you ever sold your home? If so, how many buyers did you need? Just one right? Probably not. Because, your home would probably sell for several hundred thousand dollars and you’re looking for a single buyer.

Newsletter: Sponsorship vs Cause Marketing Smackdown ; The Last Toy Store Standing ; 'Obscene' Charity Campaign Raises $500K

Selfish Giving

The company benefits too as they earn a "halo" with stakeholders that may increase sales and build brand loyalty. The campaign has raised over £4.1million over the past 10 years. Changes are coming to point-of-sale programs.

Capital One® Card Lab Connect: Campaign Guide and Planning Calendar

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Whether your nonprofit has kicked off its affinity card program or you are looking for a better idea of what to expect, these campaign steps will provide a basic overview for the road ahead. WEEK 3: Develop the promotion plan. Create your own promotional calendar so all involved parties at your nonprofit know when new communications are going out or kicking off. (Be Be sure to check out other promotion ideas here.) Considering an email campaign?

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Cause Marketing Miscellanea

Cause Related Marketing

16 participating Menchies will donate 10 percent of sales to the American Red Cross for Hurricane Sandy relief. The campaign is activated via in-store promotional materials and public relations. The campaign was activated via the company’s online promotional efforts.

Cause Marketing Goes to the Dogs

Cause Related Marketing

Best of all, “30 percent of the proceeds” from the sales of the pendant benefit the Millan Foundation’s DEAR Fund. Pennyroyal says that similar promotions have generated more than $220,000 for various charities since 2009.

Which is The Better Cause Marketing Fundraiser, Merchandise or Paper Icon?

Cause Related Marketing

Sales of both the paper shamrock and the pins will eventually go stale. Paper icons, if they’re displayed in the store or theater, can have such impact that they drive more sales. A local grocery store is selling paper shamrocks for MDA starting at $1.

What to Do With Leftover Cause-Branded Merchandise

Cause Related Marketing

A press report said that the promotion generated £60,000 for the charity. In a case like this where there’s a celebrity component, here’s a thought; hold back some of the promotion for later. Promotions… cause marketing and otherwise… tend to be front-loaded and rightfully so. You have to develop the momentum to see you through the promotion and the best way to do that is to go as big as you can right from the get-go. A billboard campaign.

New digital tracking study reveals UK consumer views on promotional email and social media use

Giving in a Digital World

As is always the case with such research, some of the observations just confirm what most good online marketers know already – like the fact that traditional sales promotion techniques (money off or free delivery) work well in email. Plus, there are also some great headline stats – like almost two thirds of recipients finding less than one in ten promotional emails of interest (which might explain some of the dismal click through rates many email marketers see).

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Open Your Own Pink Ribbon Merchandise Line, Why?

Cause Related Marketing is dedicated to highlighting and dissecting the best and the worst cause-related marketing promotions and campaigns. The Loft Cause Marketing using Merchandise Breast Cancer Research Foundation Pink Ribbon cause marketing Charity Merchandise Sales

Anatomy of a Cause Marketing Pinup

Selfish Giving

Point-of-sale programs are the backbone of cause marketing, raising the majority of consumer donations each year. The dominating point-of-sale tactic is pinups. Putting a picture on a pinup is a good idea as it puts a face on the campaign.

Impious Cause Marketing?

Cause Related Marketing

I saw a recent post on Just Means critical of Kellogg’s new cause marketing campaign called ‘ Share Your Breakfast ’ and I wondered, should sinners or the impious be permitted to pray? At the end of the day, regardless of the CSR spin Share Your Breakfast is an advertising campaign.

Nonprofit Uses QR Code, Quora to Make Cause Marketing More Transparent

Selfish Giving

Back in January I talked about Quora and how it could be a resource to consumers who had questions about a cause marketing promotions, and an asset to causes that wanted to be more transparent about their programs. Side by side is the front and back of the Bruins' pinup.

A Hole in Dunkin Donuts’ Cause Marketing

Selfish Giving

On September 21, Dunkin is executing a classic form of cause promotion with their Purple With A Purpose campaign. This is a nice promotion for AA, and Dunkin is a generous community partner. That would have been a great promotion for Dunkin stores!

The Best of Social Marketing in 2016

Social Marketing and Social Change

Social marketing programmes may sell subsidized products through commercial sector outlets, distribute appropriately priced products, deliver health services through social franchises and promote behaviours not dependent upon a product or service. offer consulting sessions), promotion (e.g.,

Father's Day Ad Can't Save the Manatee

Cause Related Marketing

One of the oldest tricks in the retail promotions handbook is to base your promotion around a holiday. That’s why you see chocolate promotions in February near the time of Valentine’s Day, and back to school sales in August, not long before most schools in the United States restart after the summer break. Merchants and retailers use holidays as a hook to hang their promotions on. Sure, I buy that promotions don’t have to have demonstrate infallible logical.

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The First Country Band of Cause Marketing?

Cause Related Marketing

Marketing bands and their music these days is a whole lot different than it was when the labels did all the promotions (and took the lion's share of the revenue). When anyone can find your music for free on the file sharing websites, you can't rely on download sales alone for all your revenue.

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Another Benefit to Cause Marketing: Better Supplier Pricing

Cause Related Marketing

The paper then demonstrates that the firm can achieve the same donation level while also cutting supplier costs by tying donations to sales. Such a cause marketing tie-in intrinsically undermines the per-unit profitability of each product by adding a new marginal cost of sales. Arya and Mittendorf say that even if the cause marketing promotion doesn’t improve sales volume, “the firm’s bottom line is improved by targeted philanthropic activity.”

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KFC Concept Restaurant Gives a Nod to Cause Marketing for Local Causes

Cause Related Marketing

So for opening day, we''re going to donate 11 percent of sales to the local chapter of Junior Achievement. We''re also open to having local groups sign up for a fundraiser night when 11 percent of sales will go to their causes.” Taco Bell, the third major Yum brand, has an all-purpose cause campaign for teen development. Of all of them, the World Food Programme effort from Pizza Hut is the splashiest in part because it features Christina Aguilera as the face of the campaign.

A Cool New Platform for Cause Marketers to Launch Virtual Paper Icons From

Cause Related Marketing

In effect, SupporterWall is crowd funding its own startup with the sale of an app that helps you crowd fund. But I see it as a really cool virtual paper icon campaign. Capital Campaigns paper icons virtual paper icons cause marketing

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5 Tips + 25 Ideas + 3 Tools to Take Your Nonprofit Events Virtual In the Age of Coronavirus – #NPCOVID19

J Campbell Social Marketing

Many things will need to adapt and change, but a lot of what you have already created can still be used to plan and promote a virtual event. . The Camphill Foundation in New York City transitioned their annual gala to a Virtual Gala online fundraising campaign. 18) Virtual sale.

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Corporate Partnerships & The Law: Registration & Reporting Requirements ??

Selfish Giving

Our company is conducting its first ever cause marketing campaign. One of the most popular types of cause marketing campaigns is a charitable sales promotion in which a business advertises that the purchase or use of certain goods or services will benefit a charitable organization (e.g., “For

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The Best of Social Marketing in 2014

Social Marketing and Social Change

Combining low cost (or free) and easily accessible products with mass communication campaigns is now one of those recommended approaches. While this sector has more frequently been the province of engineers and so-called marketing programs that were often little more than mass exhortation campaigns, as Shankar et al note, the problem is now being defined as how to create campaigns that are consumer-focused. percentage points for smoking-cessation campaigns.

Cause Marketing for the Disrespected

Cause Related Marketing

And so I’m not surprised that an online timeshare sales service is trying cause marketing to dress up its reputation. and more Having taken those credibility-boosting measures, cause marketing is one of the few promotional vehicles left to is dedicated to highlighting and dissecting the best and the worst cause-related marketing promotions and campaigns.

A Punch List for Charity Cause Marketers Looking for Sponsors

Cause Related Marketing

For instance, Subaru does cause marketing and they have reported that their annual end-of-year Share the Love sales event saves the company money, increases market share, and preserves pricing power. Or, they could treat these results from Women, Power and Money as a punch list and go after sponsors in each category telling them that part of their goal for the campaign is to help the companies preserve pricing power.

10 Reasons to Attend the Nonprofit Social Media Summit

J Campbell Social Marketing

Specifically, how to use them to promote your nonprofit’s fundraising and marketing campaigns? How to Use Facebook Ads to Promote Your Social Media Campaign!

Corporate Partnerships & The Law: Contracts ??

Selfish Giving

We are entering into a cause marketing promotion in which our charity will receive a portion of the proceeds from the sale of each Sellco widget. It seems to describe the promotion the way we discussed it. A promotion can have neither, one, or both, of these terms.

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Phantom Gourmet Cooks-Up Cause Marketing Success

Selfish Giving

The BBQ Beach Party is large enough to sustain a month-long cause marketing campaign. Phantom Gourmet had several great promotional vehicles, including popular TV and radio shows and web site. Dave liked the idea of helping a great cause–in this case the food pantry at BMC–while retail partners help him promote his BBQ event at the register with pinups that offer 50% off one ticket to the BBQ.

The Best of Social Marketing in 2016

Social Marketing and Social Change

Delivery Model 1 was conducted in the Northern Region of Ghana and used a mixture of health extension workers (delivering behavior change communications and demand creation activities at primary healthcare centers and in the community) and petty traders recruited from among beneficiaries of a local microfinance initiative (responsible for the sale of the complementary food supplement at market stalls and house to house). Most programmes used a range of methods to promote behaviour change.

The Fight for Good: Disney vs. Pepsi


Disney: This is being promoted–but not as heavily or perhaps just more traditionally as I have seen TV spots. You can argue you this two ways: First, perhaps Disney doesn’t want to dedicate as many resources to a do-good promotion.

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Corporate Partnerships & The Law: Advertising Disclosures ??

Selfish Giving

3] With regard to percentage disclosures, a few state laws are more specific, stating that such donations must be disclosed as an anticipated percentage of the sales price or gross proceeds. [4] Companies can draw from past sales history to determine an appropriate donation estimate.

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Ep217: Skincare Brand Donates When You Show Some Skin Online

Selfish Giving

How Rodan + Fields involves its sales consultants in supporting buildOn with service programs. Rodan + Fields' upcoming campaign #RFGoNaked that encourages customers to post a makeup free selfie to trigger a donation to their global partners.