2018's Best Giving Tuesday Campaigns

EveryAction

With Giving Tuesday behind us, it's time to highlight just a few of the organizations who ran stellar campaigns, activated supporters, and beat their fundraising goals. Successful fundraising campaigns come in many shapes and sizes, and not every tactic works for every organization's audience.

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Main Ingredients to a Nonprofit Digital Campaign

EveryAction

Last week, we were joined by Cindy Phan, Creative Director at ShareProgress to discuss how to achieve the right "secret sauce" for a nonprofit digital campaign. Here comes the star of the meal: your campaign's donation page. Dessert - Microsite. campaigns

Twitter Fundraising: Operation Smile's 140 Smiles Campaign

GenerationYGive

Recently, I came across (thru Twitter of course) a case of an organization that has moved far beyond these basic steps to develop a fully integrated, Twitter-based fundraising campaign from Operation Smile (@operationsmile on Twitter for those of you with Twitter accounts). To see the full campaign in action, visit [link]. What I find so interesting about this campaign is it is fully targeted to taking advantage of this social media tool in order to raise money.

7 Year-End Campaigns to Study for a Stellar Fundraising Season

EveryAction

For each campaign we have provided key takeaways and how you can adopt these strategies into your own work. Forward Together kicks it off with a tried and true method of maximizing year-end contributions—matched contributions.The key to using matched contributions for a year-end campaign is to: (1) have a firm deadline to instill a sense of urgency; (2) clear copy to show donors where their donations are going; (3) an easy to navigate and beautiful donation form.

4 Cause Marketing Campaigns, 3 Causes, 1 Day

Cause Related Marketing

Their campaign benefits the USO, the charity that aids members of the military and their families and now celebrating its 70th anniversary. The USO reusable bag is an extension of a campaign for the USO Kroger announced in July, 2011.

Online tax receipt portal scores for AmeriCares

DonorDigital

The AmeriCares Online Tax Receipt Portal was a multichannel donor-centric campaign, anchored by a custom tax receipt microsite designed to engage donors by allowing easy and free access to their tax receipts for their online and offline donations.

Cause Marketers, Be Purposeful in Your Use of QR Codes

Cause Related Marketing

Special content on microsites. Causerelatedmarketing.biz is dedicated to highlighting and dissecting the best and the worst cause-related marketing promotions and campaigns. I’ve been pounding the table for cause marketers to use QR codes now for about a year now, but too often, a new report finds, we’re using them to direct traffic to our website or Facebook page. Instead, customers expect the codes to take them to content that’s pertinent to the print piece they just scanned.

Nonprofits @ the Oscars: How to Photobomb, Newsjack and Steal the Spotlight at the Academy Awards

Kivi's Nonprofit Communications Blog

One and Accountability Lab are teaming up for the third year in a row to host its own oscar-themed voting contest in the Honesty Oscars , now with a branded microsite. Follow Kerri Karvetski @ Company K Media’s board 2014 Oscar’s Campaigns & Communications on Pinterest.

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12 digital fundraising trends for 2012 #11 Properly Joined-up Digital Planning

Giving in a Digital World

Countless hours spent negotiating over whether your key campaign should get priority on the homepage; yet more hours trying to help manage an ever changing schedule of emails that each team wants to send; and then you end-up having to build a microsite to get the functionality you need within the time constraints you face. Online Campaigning Online fundraising Bryan Miller digital fundraising trends online fundraising planning SONI

Must. Somehow. Work Super Bowl Advertising and Cause Marketing Into This Headline

Cause Related Marketing

For people who choose the JDRF donation option, when the survey ends they could be linked to the JDRF site or maybe some interim microsite that would offer thanks and reinforce their core message. The microsite could also offer subscriptions to one or more of JDRF’s e-newsletters. Causerelatedmarketing.biz is dedicated to highlighting and dissecting the best and the worst cause-related marketing promotions and campaigns.

Cause Related Marketing - Untitled Article

Cause Related Marketing

Komen’s ‘Pink for the Cure’ campaign. Komen, it’s not clear that this is a transactional cause marketing campaign. This campaign is head and shoulders better than just the charity’s logo on package. Not all cause-related marketing is about raising money, per se.

Online Marketing Terms in Plain English

Kivi's Nonprofit Communications Blog

Microsites. Mini-websites, with their own domain names, that are often created for specific campaigns. I came across 17 Email Marketing Terms Every Business Should Know last week and it’s a nice summary written in plain English.

How to Approach a Nonprofit Job Interview with a For-Profit Attitude (and Résumé)

EveryAction

Since accomplishments in your new nonprofit role may not be tracked in the same way, your best bet is to discuss success in terms of campaigns and your ability to effectively run them. How will you measure your campaign’s success?

Message QR Codes Better to Improve Market Penetration

Cause Related Marketing

Charities should think hard about what is most appealing about their cause and direct QR traffic to a microsite, a video, contests, games, or their own special offer. Causerelatedmarketing.biz is dedicated to highlighting and dissecting the best and the worst cause-related marketing promotions and campaigns. A new study out suggests that people with smart phones and tablets would scan more QR codes, if only they knew that their mobile device could do it.

NSPCC offers virtual flowers by email or mobile for Mother’s Day

Giving in a Digital World

On Sunday it was Mother’s Day here in the UK.

NSPCC offers virtual flowers by email or mobile for Mother’s Day

Giving in a Digital World

On Sunday it was Mother’s Day here in the UK.

An Interview with Advocate Health Care: Case Study #StoriesOfTheGirls

Diva Marketing Blog

Anytime you introduce a double entendre (“the girls”) as part of your campaign you take a risk. In order to gain the necessary buy-in, our CMO hosted numerous sessions where she outlined the campaign and addressed any questions and concerns. Make your campaign about them, not about you.

The Joys of Google Grants, Part 2

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Refining the Process Figuring Out What Works Over the first few months of our grant, we continued to experiment with our ads and keywords, and to monitor how each of our campaigns was performing. So we directed more of our budget to those campaigns.

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8 ways to become the most enchanting cause on the block

Nonprofit Marketing Blog

That’s what a stellar cause campaign does: it empowers participants to be a force for good, to have a deeper connection to the cause and to have a meaningful and enjoyable experience with the campaign. Consider where your participants will engage with the campaign (computer?

5 Reasons Nonprofits Should Take Search Seriously - Part I

Donor Power Blog

Many nonprofit organizations are building microsites around their holiday campaigns and inserting themed content throughout their various communication channels. Did you know that search is one of the only marketing channels where you can 100% determine ROI? Hopefully you received a copy of our Donor Strategist newsletter this week that talked about search marketing.

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An Interview with Advocate Health Care: Case Study #StoriesOfTheGirls

Diva Marketing Blog

Anytime you introduce a double entendre (“the girls”) as part of your campaign you take a risk. In order to gain the necessary buy-in, our CMO hosted numerous sessions where she outlined the campaign and addressed any questions and concerns. Make your campaign about them, not about you.

5 Reasons Nonprofits Should Take Search Seriously - Part I

Donor Power Blog

Many nonprofit organizations are building microsites around their holiday campaigns and inserting themed content throughout their various communication channels. Did you know that search is one of the only marketing channels where you can 100% determine ROI? Hopefully you received a copy of our Donor Strategist newsletter this week that talked about search marketing.

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My Favorite Tweets

Donor Power Blog

When you’re smiling: Last year, Operation Smile * launched an integrated, fully branded, and entirely Twitter platform-focused “ 140 Smiles” campaign.   This was, and to this day remains, one of the most forward-thinking Twitter-based fundraising campaigns ever executed. The reason I love this campaign is it included all the best practices one would think of when referring to Twitter: · Used Twitter list building, reTweeting, and Tweet trending to spread the word.

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