#OurWork: NYU Faculty Against the Sexton Plan Marketing Campaign
Non Profit Marketing 360
JANUARY 24, 2014
Social Marketing and Media Relations Campaign. Working under the aegis of the Nonprofit Marketing 360 collaborative , MKCREATIVE and LCG Communications embarked on an ambitious campaign to promote an online silent auction for a client. We used a combination of PR (LCG Communications) and social marketing (MKC). Paid Search: The social marketing campaigns were tied together with an online paid search and display ad campaign.