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Paper Icon Campaign from Smith’s Food and Drug

Cause Related Marketing

Smith’s Food and Drug is in the middle of its annual campaign for Primary Children’s Medical Center , a key part of which is this paper icon. The paper icon is large, more than 6½” in diameter, and in full color. If it’s food bank the paper icon should represent patrons.

Paper 165

What’s Wrong With This Cause Marketing Paper Icon? Let Me Count the Ways

Cause Related Marketing

A friend recently found the paper icon at the left at a bowling alley in metropolitan Salt Lake City, Utah, where I live and asked my opinion. If this were a Komen campaign it would carry their trademarked version of the pink ribbon.

Paper 171