2018's Best Giving Tuesday Campaigns

EveryAction

With Giving Tuesday behind us, it's time to highlight just a few of the organizations who ran stellar campaigns, activated supporters, and beat their fundraising goals. Successful fundraising campaigns come in many shapes and sizes, and not every tactic works for every organization's audience.

Best 239

If asking for donations makes you uncomfortable, read this now!

iMarketSmart

You don’t passionately believe in your organization’s mission and its ability to accomplish great things with donations. Similarly, if you ask for a donation when the time is wrong, you probably won’t succeed.

Donate-Your-Kids Campaign Gets Attention

Getting Attention

So how timely that that I saw this Kids 4 Kars campaign first thing today. right-things, right-now) innovative awareness campaign to wake parents up to the negative impact use of devices while with their children can have on their children’s development. Kids4Kars will broadcast the campaign on air and online today, and hopes to reach over 50 million people. Not till donors submit the donation form are they hit with the true purpose of the Kids4Kars campaign.

5 Reasons Nonprofits Need to Invest in Annual Fundraising Campaigns

EveryAction

However, just because they are a fundraising staple doesn’t mean that annual campaigns don’t require the same amount of attention, creativity, and work that other campaigns do. Once you're ready to start planning an annual giving campaign, download this guide to help you get started!

Five 2018 Political Campaign Trends that Nonprofits Should Use Too

EveryAction

As the 2018 midterm elections near, it’s likely hard to ignore the ads, phone calls, mail pieces, and emails from political campaigns in your area reminding you to vote. For our full recommendations on campaign strategies that nonprofits should start using, download the complete guide: 1.

6 Strategies to Maximize Nonprofit Text-to-Give Donations

J Campbell Social Marketing

Text-to-give, text-to-donate, or text-to-tithe are all names for the fundraising strategy through which your donors are encouraged to give through their phones’ native text messaging app. So what are some proven ways to maximize your nonprofit text-to-give strategy to drive donations?

6 Things Wrong With Your Nonprofit Donation Page (and How to Fix Them)

EveryAction

End-of-year fundraising and #GivingTuesday are around the corner , so it’s time to pull up your donation page and make sure it’s up to scratch. Once someone has arrived on your donation page, it’s your job to make sure the experience is as painless and quick as possible.

Main Ingredients to a Nonprofit Digital Campaign

EveryAction

Last week, we were joined by Cindy Phan, Creative Director at ShareProgress to discuss how to achieve the right "secret sauce" for a nonprofit digital campaign. Main Course - Donation Page. Here comes the star of the meal: your campaign's donation page. campaigns

15 Steps to Launching a Wildly Successful Nonprofit Crowdfunding Campaign

J Campbell Social Marketing

Has your nonprofit considered launching a crowdfunding campaign, but you don’t know if this type of fundraising is for you – or even where to begin? The average crowdfunding campaign raises $7,000. However, just as many crowdfunding campaigns fizzle out or go nowhere.

Giving Tuesday #Inspo: 14 Donation Pages That Know What They’re Doing

EveryAction

You need to launch your campaign , test your email deliverability , craft your message , and more. But one of the easiest things you can check off your to-do list is perfecting your donation page. The reality is, an organization’s donation page is often its own greatest enemy. Below, we chronicle 14 donation pages, providing takeaways from each one, so you can apply some of these strategies to your own fundraising campaigns as you close out the year.

5 Ways To Optimize Your Donation Pages for End-of-Year Fundraising

EveryAction

Improving your website donation pages is the single best way to raise more money during the year-end giving season. You’ve already invested so much effort in attracting supporters to your donation page - it’s important to take a few final steps to make sure that they complete the process.

What Email Spam Rates Mean for Your #GivingTuesday Fundraising Campaign

EveryAction

Here is how spam rates affected nonprofit fundraising last Giving Tuesday, and what you can do to ensure a successful 2018 campaign.

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Why You Need a Multichannel Fundraising Campaign

Ann Green

If you just send one fundraising letter and wait for the donations to pour in, you’re chasing rainbows. Your fundraising campaign will be more effective if you use a combination of mail, email, social media, and phone calls. Make it easy to donate online.

8 Tips for a Profitable Nonprofit #GivingTuesday Campaign

J Campbell Social Marketing

Check out my Master Class featuring a step-by-step guide to preparing for #GivingTuesday, some inspiring ideas and examples, and a Done-For-You Campaign Calendar to pull it all together quickly.). Optimize your donation pathway. Enable text-to-give campaigns.

7 Steps To More Online Donations This Holiday Season

J Campbell Social Marketing

The year-end season of giving and generosity means millions of donors are searching for places to donate, for items to purchase that make a difference and for causes in which to get involved. 1) Have a large, prominently placed, colorful Donate Button.

3 Key Elements of a Digital Campaign Plan

EveryAction

Campaigns are big, daunting undertakings. There are a number of campaign components to arrange and polish - donation pages, email templates, Facebook advertisements, calls-to-action, etc. campaigns digitalOriginally posted on the NTEN Connect blog on November 20, 2015.

Online Campaigns

A Small Change

Get a volunteer commitment from the key people who will be driving forces for the campaign before it even starts. When approaching multiple donors in different ways with your online campaigns diversify your approach to fundraising beyond soliciting donors to converting donors to fundraisers. Maybe you could ask an online businesses to donate a portion of their online sales? Asking for a specific donation amounts and encourages shorter timeframes for an online campaign.

Powerful Segmentation Ideas for Year-End Online Fundraising Campaigns

Kivi's Nonprofit Communications Blog

Some donate. If you send all your email subscribers the exact same fundraising emails for every campaign — year-end or any other time — you’ll never unlock their full potential as supporters. Send them to a donation landing page with a different (higher or lower) gift string.

9 Tips From 3 Successful Peer-to-Peer Fundraising Campaigns

Kivi's Nonprofit Communications Blog

Looking for some inspiration for your peer-to-peer fundraising campaign? Enjoying a successful peer-to-peer fundraising campaign can take some trial and error. The best way to shortcut some of that experimentation is to look at successful campaigns and gather what worked for them.

126 Email Subject Line Ideas for Your #GivingTuesday Campaigns

Kivi's Nonprofit Communications Blog

I’ve been working on Giving Tuesday campaigns for several of my clients, and I found myself diving into my email inbox again and again for inspiration. Here are 126 email subject line ideas to fuel your copywriting and campaign creativity. Giving Tuesday: All donations MATCHED.

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Get Attention With Your Next Multichannel Campaign

Getting Attention

Allyson is acclaimed for her leadership role in technology and social media, and runs Rad Campaign. Getting the attention of your supporters and engaging them in your campaigns on one platform is hard enough. But the key to campaign success comes in engaging people across platforms—email, social media, your website, and even offline. Say you are launching a national campaign and you have 10,000 email addresses on your list. Set up a Campaign Calendar.

#FUNDRAISING: The Holiday Season For Donations Begins Now. Ready?

Non Profit Marketing 360

Whether corporations are people or not, they haven’t given like people: their donations have been flat over the last two years. Social Media for Nonprofits Best Practices: Gain Online Support for Your Charity Beyond Donations (fundly.com). The pools are open and busy.

What to Do Now That Your Fundraising Campaign Is Over

Kivi's Nonprofit Communications Blog

You should use every event and campaign as a learning experience. Your event or campaign is officially over and it was incredible. You hit your donation goals, spread awareness about your mission, recruited new fundraisers, and so much more. Gary Wohlfeill.

7 Online Donation Page Mistakes to Avoid

Fundraising 123

Has it been a while since you''ve updated your organization''s online donation page? It''s time to get down to business and whip your donation form into shape before the year-end stream of donations begins. Get better online fundraising results by avoiding these donation page mistakes: 1. Once your donor has landed on your donation page, don''t confuse, overwhelm, or bore them with paragraphs of text. Web Site 101 Donation Pages

Book Review: Campaign Craft

Wild Woman Fundraising

They talk about having a theme for the campaign. Mostly campaigns center on valence issues, unless there is a wedge strategy going on, where you try to show how you are different from your opponent, and get people on your side. Campaign expenditures are strong predictor for success.

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Kick-ass Kickstarter campaigns

ImpactMax

Over the past year, I’ve watched a few friends launch successful Kickstarter (KS) campaigns for very worthy causes, but I wanted to learn more–especially from the communications perspective. If you have resources to devote to a KS campaign, think first about a budget.

How to Run a Great Text Giving Campaign

Kivi's Nonprofit Communications Blog

If you are thinking of starting a text giving campaign, Abby Jarvis of Qgiv is here today to share some tips on how to make it successful. Today, three-step text giving lets donors give more than the standard $5 or $10 donation and ensures that nonprofits get donations much more quickly.

Is Donating Online as Easy as Pie?

Ann Green

Year-end giving is in full swing and even if you’ve mailed your appeal letter, many people will choose to donate online. Chances are you’ll send most of your reminders by email and social media with a link to the donation page on your website. fundraising website online donations

6 Steps to Starting A Peer-to-Peer Fundraising Campaign

Kivi's Nonprofit Communications Blog

Last month Rob Wu, CEO of CauseVox , shared tips he learned from some successful peer-to-peer fundraising campaigns. Today, Candace Cody of CauseVox joins us to talk about how to start your own peer-to-peer fundraising campaign. People don’t engage with campaigns. Candace Cody.

How to Create a Nonprofit Social Media Toolkit for Your Online Fundraising Campaign

J Campbell Social Marketing

When creating and implementing your nonprofit online fundraising campaign, remember that getting people’s attention is much harder than it seems. Using the power and potential of social media in your online fundraising campaign is essential.

5 Storytelling Tips for Your #GivingTuesday Campaign

Getting Attention

So how do you amp up your fundraising appeal in a way that encourages people to click that donate button? Swap narrators for impact stories so that your prospective donors can identify directly with the people you’ve helped or with their peers that donate. Don’t go too crazy – you don’t want to make it hard for people to connect with your organization and donate, just because you tried something new.

6 Tips for Launching Your Own Member Month Campaign

Kivi's Nonprofit Communications Blog

Looking for your next great fundraising campaign? Try a member month campaign. For more ideas on raising money beyond end-of-year campaigns, join us in just a few hours for Beyond December: Raise Money Throughout the Year with These Seasonal Fundraising Campaigns.

Building the World You Want: 6 Nonprofit Campaigns to Consider on International Day of Charity

EveryAction

In anticipation of this day, we’ve compiled a list of 6 nonprofits that are committed to doing more good through innovative campaigns + programs and ways you can get involved - from volunteering your time, signing a petition, donating money, or just spreading the word.

5 Very Inspiring Nonprofit Fundraising Campaigns for Mother’s Day

J Campbell Social Marketing

These nonprofits are seriously winning – because they recognize two things: Mother’s Day is a perfect time to do a fundraising campaign due to it’s personal and emotional nature. All 5 of these fundraising campaigns have 3 vital characteristics in common: Eye-catching visuals.

Rage Donations: Give Before You Explode!

The Agitator

” [ See Tom’s 2017 post The Rage-Donation ]. Within days the campaign ballooned–by $10,000 a minute– to $20 million contributed by 500,000 folks from around the world as I write this.

Getting Your Donation Web Page Ready For The Holiday Rush

Non Profit Marketing 360

Probably not the biggest donations of the year, but enough of a stream to help further your cause. The Convivio study focussed on a few specific design concerns for the donation page/form itself: Gift String Layout: horizontal vs. vertical. Not really.

3 Ideas for Getting the Word Out to Your Donors About Online Fundraising Campaigns

J Campbell Social Marketing

How can you expect donors to find your organization and contribute if you don’t make them aware of your campaigns? The same applies for online fundraising campaigns, but nonprofits are less confident in their respective abilities to spread the word for those campaigns.

#Fundraising: Online/Mobile Donations Still Need The Personal Touch

Non Profit Marketing 360

And mobile communications have offered a new realm of possibility for spreading information and encouraging donations for nonprofits. For example, be prepared to return an e-receipt or some acknowledgement of the donation. And, of course, make it click-easy to donate.

Download Your Multi-Channel Fundraising Campaign Worksheet [FREE]

Kivi's Nonprofit Communications Blog

Haven’t accepted online donations before? Or if you have been taking donations through your website, but want to take it to the next level, we have tips on how to optimize your webpage, run A/B tests, and segment your email list.

Credit Card Processing for a Fundraising Campaign

A Small Change

If your nonprofit is doing any kind of fundraising, there’s a good chance you may be considering processing donations and payments with credit and debit cards. You can even get setup to take recurring donations on a monthly basis from your core supporters.

3 Steps to set up your monthly giving campaign

Wild Woman Fundraising

What are the different steps in a monthly giving campaign? EW: Well, the first part is really that you have to be able to accept monthly donations. Your merchant account has to be set up and authorize you to receive monthly donations. So integrated campaigns work extremely well.

#DEVELOPMENT: How Much Cash Is Required To Land A Donation?

Non Profit Marketing 360

Did the time and money spent developing a program or launching a campaign prove to be worth the support? And you’d like 5% of those people to give donations. The post #DEVELOPMENT: How Much Cash Is Required To Land A Donation? What does it cost?

5 Inspiring Nonprofit Online Campaigns for Mother’s Day

J Campbell Social Marketing

These nonprofits are seriously winning on social media – because they recognize two things: 1) Mother’s Day is a perfect time to implement a fundraising campaign due to it’s personal and emotional nature. You can also make a donation in someone’s name.