Using Colored Ribbons to Symbolize Your Cause

Cause Related Marketing

These and other questions came back to me when I heard from a reporter in Columbus, Ohio yesterday asking about a blue ribbon campaign the state is doing in support of child abuse prevention. In Ukraine blue ribbons are worn in protest of the seizure of power during the “Orange Revolution.” Causerelatedmarketing.biz is dedicated to highlighting and dissecting the best and the worst cause-related marketing promotions and campaigns

Impact - not ideas - should be the star of your story

Nonprofit Marketing Blog

While I was living in Ukraine, the government tax authority launched a campaign to motivate taxpayers to stay honest and continue paying their taxes. The tax authority developed several ads. One was a cartoon illustration of a bee in front of a hive with a slogan celebrating the fruits of a collective contribution to the government. It looked like an ad for Honey Nut Cheerios with worker bees starring as the cereal mascot.

The well, the mom and the baby: Breathing life into work that’s indirect or technical

Nonprofit Marketing Blog

While I was living in Ukraine, the government tax authority launched a campaign to motivate taxpayers to stay honest and continue paying their taxes. The tax authority developed several ads. I got this email today: Hi Katya –. I subscribe to your blog and get your great tips every morning! I’m wondering if you could give any advice on marketing a non-direct service organization?