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Once is Not Enough,and Why You Need a Multichannel Fundraising Campaign

Ann Green

If you think you can send one fundraising appeal and then wait for the donations to pour in, you’re in for a rude awakening. Or, they may not see your fundraising email in their ever growing inbox. Your fundraising campaign will be more effective if you use a combination of mail, email, social media, and phone calls. You’ll have a lot of competition since you’re not the only organization seeking year-end donations. That’s probably most effective.

How to Plan a Multichannel Fundraising Campaign

Ann Green

Year-end fundraising season is upon us. This is the busiest time of the year for most organizations and you need to plan carefully. If you just send one fundraising letter and then wait for the donations to pour in, you’re in for a rude awakening. Of course, you can also send email appeals, but you will need to plan to send more than one appeal due to the immense volume of email people receive. That’s probably most effective.

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Go Multi-Channel for Better Year-End Success

Ann Green

Most of you are about ready to launch your year-end appeal. But your fundraising campaign will be more effective if you use a combination of these. The last thing you want is a donor contacting you about a broken link or having to hunt around on your website for the donation page. Let them know that your year-end appeal is underway and they should receive a letter from you soon. Thanks so much to all of you who have donated to our year-end appeal.

How to Plan a Multi-Channel Fundraising Campaign

Ann Green

But your fundraising campaign will be more effective if you use a combination of these. The last thing you want is a donor contacting you about a broken link or have to hunt around on your website for a link to your donation page. Let them know your year-end appeal is underway and they should receive a letter from you soon. Thanks so much to all of you who donated to our year-end appeal. That’s probably most effective.

Grant Seeking According To The Various Stages of A Nonprofit's Life

Seeking Grant Money Today

The nuance, from stage to stage, depends upon the nonprofit's success with fundraising and grant writing in its past. So every day, any nonprofit's work must be successful in its programs and successful in its fundraising. It will require professional, ethical, contemporary best practices in everything from creating the organization's bylaws to how to fundraise, to how to expand the number of fundraising programs your organization raises revenue through, annually.