5 Reasons Your Online Fundraising Campaign Isn’t Raising Money

J Campbell Social Marketing

Example: Braden is a typical elementary school kid, and he uses hearing aids to help with his hearing loss. Create buzz around the campaign.

Quick Guide to Launching a Two-Week Social Media Marketing Campaign

J Campbell Social Marketing

We launched a two-week awareness campaign targeted at teachers and parents of elementary school students interested in digital literacy and providing expanded opportunities in the classroom.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Towards a More Hygienic Cause Marketing Campaign for Lysol

Cause Related Marketing

With the approaching start of the new school year Lysol brand of disinfectant has a cause marketing campaign that awards $25,000 in prizes to the school with the highest average attendance from November 1 to 30, 2011. If you’re like me it took me a couple of beats to understand what school attendance has to do with Lysol. You must register your school online in the contest at Lysol.com. As is, small schools have an advantage in the Challenge.

The Worst Cause Marketing of 2011

Cause Related Marketing

Canadian teen heartthrob Justin Bieber wants you to buy his new perfume line called Someday, and when you do all net profits “after taxes, royalties, expenses and company requirements are deducted” will go to Pencils of Promise, a school-building charity and the Make-A-Wish Foundation. The Lysol brand disinfectant Blue Ribbon Attendance Challenge awarded $25,000 in prizes to the school with the highest average attendance from November 1 to 30, 2011.