Why You Should Run Your Nonprofit Like a Business

Get Fully Funded

To make this happen, you MUST think of your nonprofit like a business — and run it that way. This means, you have to be clear about your audiences the way a business is clear about its customers. Doesn’t that kind of defeat the purpose of starting a business in the first place?

Handling Anxiety When You Are Busy #NPCOMMLIFE

Kivi's Nonprofit Communications Blog

Show of hands – Who is busy? Of course you are busy. Being too busy was a thing way before 2020 happened ( Kivi wrote a whole book about it ) and it will be a thing next year and the year after that.

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Mistakes To Avoid For A Successful Business

Nonprofit Marketing Insights by GlobalOwls

Mistakes To Avoid For A Successful Business. Registering your business startup and defining your product or service is easy. But, before you get ahead of yourself, slow down a little and take a bottom-up approach towards building your business startup.

The 23 CALMing Actions to Go from BUSY to CALM

Kivi's Nonprofit Communications Blog

CALM not BUSY is the framework we created to help you understand how to manage your nonprofit’s communications work for maximum effectiveness. You should work on being more Collaborative, Agile, Logical, and Methodical (CALM) and less Bogus, Unrealistic, Sidestepping, and Yoked (BUSY).

CALM not BUSY is Now Just $9.99

Kivi's Nonprofit Communications Blog

Now is a fabulous time to implement the CALM not BUSY approach to your nonprofit communications work. P.S. If you have an All-Access Pass, join us for the CALM not BUSY Pass Holder discussion tomorrow on Zoom.

Business Sponsors Are Awesome

A Small Change

When we have come along side our Champions and coach them into creating pathways for partnership at the businesses they own or work for, inviting these same businesses to sponsor our big events follows naturally and is a win win. Last November, the agency I work for hosted it’s second annual fundraising gala and had the privilege of partnering with 4 different businesses who were featured sponsors at different levels. It’s just that simple.

Social Media & Your Small Business [PRESENTATION]

J Campbell Social Marketing

In this slideshow, you will learn: **The impact of social media on business – yes, it can be used for marketing! Creative ideas for using social media to promote your business. Social Media & Your Small Business from Julia Campbell. The post Social Media & Your Small Business [PRESENTATION] appeared first on J Campbell Social Marketing. On Tuesday I provided a presentation to the Revere Chamber of Commerce – here are the slides.

Be CALM, Not BUSY #CALMnotBUSY

Kivi's Nonprofit Communications Blog

But it’s really hard to get CALM if you are still hanging on to the old ways of working, or the glorification of “busy.” ” Nonprofit communicators constantly complain about how busy they are, and how not having enough time holds them back. When you give in to the idea that BUSY is normal and a legitimate way to work in this job, here’s what I think you are actually embracing, especially as a nonprofit communicator: B is for Bogus.

How to Find the Ideal Name for Your Business

Nonprofit Marketing Insights by GlobalOwls

How to Find the Ideal Name for Your Business. Are you looking to start a business, then having a great name is a must for sure. Check out the tips below for finding an ideal business name. Why Every Entrepreneur Must Find the Perfect Name for their Business.

Let’s Talk Business.

A Small Change

And, the reality is that regardless of their specific roles and responsibilities, our Champions can negotiate discovery and access opportunities for philanthropic efforts within their businesses to support our causes. It is also becoming increasingly common for businesses to seek out cause based agencies to fund and support to enhance their branding, bolster employee satisfaction, and to catalyze tax benefits.

Amazing Tools for Your Online Business Stack

Nonprofit Marketing Insights by GlobalOwls

Amazing Tools for Your Online Business Stack. Do you want to grow your business? Check out which Tools to include in your Online Business Stack. Your business already has its own marketing stack. What Tools Are Best Suited For Online Business Stacks?

How to Launch Your Travel Business Digitally

Nonprofit Marketing Insights by GlobalOwls

How to Launch Your Travel Business Digitally. If you want to start your Travel Business Digitally, check out the following tips below. If people do not know about your site and business, they will not know to make use of your services for an upcoming trip that they will be taking.

Business Before Pleasure

A Small Change

Everyone has a different way of connecting with people. Often times you will use a different strategy when you connect with a donor versus a co-worker or a friend. In fundraising because relationships are so important there is quite a bit of time committed to getting to know donors, volunteers, and staff members. But how much time is too much?

Top online marketing strategies for your business

Nonprofit Marketing Insights by GlobalOwls

Top online marketing strategies for your business. Do you want to grow your business? Unfortunately, this can deter many of the focused business owners from implementing a great online marketing plan. The good news is that these online marketing strategies can grow your business.

Best online video makers for your business

Nonprofit Marketing Insights by GlobalOwls

Best online video makers for your business. Video Marketing is booming, but how do you create great videos for your business? This software is extremely suitable for small businesses , bloggers, entrepreneurs, and social media enthusiasts.

Are You Too Busy to Succeed?

iMarketSmart

As Henry David Thoreau pointed out: “It is not enough to be busy, so are the ants! The question is, what are we busy about?” ” I’ve seen so many nonprofits fail to succeed simply because they are too busy. Being busy doesn’t mean you’re accomplishing anything. The post Are You Too Busy to Succeed? Activity is not achievement. Here are a few tricks I use to stay efficient, productive and on-target: 1.

Tool of the Week/Busy, Busy, Busy

Social Media Bird Brain

From Plus.Maths.org Last year was one of the more challenging out of a five year cycle of challenging years for me. This year is looking a lot better so far, but it’s going to take a lot of work to keep that going and I won’t have the focus needed for this blog on a regular basis. So this blog is going on semi-hiatus, which means that I’ll write occasional posts and – at the very least – every. tool Email scheduling Gmail

#SocialNetworks: Google+ For Business Is Now Open!

Non Profit Marketing 360

Yes, the release of Google+’s Business Pages is the biggest news in social media this week. And in business news. And in design news… The release of business pages within Google+ did not go without incident: Many were led to believe they could get their pages up, only to discover their accounts were not part of the list allowing early adoption – an inconvenience that mirrored the rollout of individual accounts as well.

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Business to Business Cause Marketing from AmpliVox

Cause Related Marketing

But business to business cause marketing does take place, even if it’s not common. This is my 890th post, and in nearly six years I’ve mentioned business to business cause marketing less than a dozen times. Roth says why AmpliVox did this, but is there also a business case to be made for this donation? Don Roth Prostate Cancer Big Ass Fans Business to Business Cause Marketing B2B cause-related marketing AmpliVox Pink Ribbon cause marketing cause marketing

Writing a Nonprofit Business Plan in 10 Steps

Nonprofit Marketing Insights by GlobalOwls

Writing a Nonprofit Business Plan in 10 Steps. Take the time and write a Business Plan that covers your organisation’s essentials. A business plan is a great starting point for a rising organization. Put down the segments you want to address in your business plan.

How To Achieve Sustainable Growth For Your Business

Nonprofit Marketing Insights by GlobalOwls

How To Achieve Sustainable Growth For Your Business. Because we find that we can engage best with people from our email list rather than first-time visitors or followers on social media and because our entire business model revolves around our community members.

Starting a Business Program- PART 2

A Small Change

When starting your program you can look to develop in a few different ways (cont’d): Have businesses sponsor event or programs. Look at your organization and figure out what is that you have that you can “sell” to a local business. What annual events or campaigns do you have that you could ask businesses to sponsor? Is there a place on your organization’s website that you could post a message that says, “this page (or website) is sponsored by” and post a business logo?

Starting a Business Program- PART 1

A Small Change

How do you start and cultivate relationships with local businesses? I work as the project lead for the business giving program at my work. As you look to start engaging with local businesses it is important to have a gift acceptance policy. But what if the business is counter to your mission. For example many businesses want to give in-kind goods and in many cases that is wonderful for your organization. Annual Fundraising board businesses policy

Your Invitation to the CALM not BUSY Club

Kivi's Nonprofit Communications Blog

We’ve rebooted the CALM not BUSY Book Club this week, and I would love for more people to join us! The post Your Invitation to the CALM not BUSY Club appeared first on Kivi's Nonprofit Communications Blog. Instead of treating the book club like a traditional reading club, we are focusing on how you apply #CALMnotBUSY in the real world. Each week, I’m posting a challenging scenario based on real stories from communications directors.

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What Is Business Intelligence?

JCA Insights

At JCA, we spend a lot of time thinking about Business Intelligence (often shortened to simply “BI”). Business Intelligence has been defined many ways. The term was first used in a modern context by Howard Dresner when he called it “a set of concepts and methodologies to improve decision making in a business through the use of facts and fact based systems.” Over the years business intelligence has evolved, but at heart it is still defined in that same way.

The CALM not BUSY Book Club is Open!

Kivi's Nonprofit Communications Blog

Today we opened the CALM not BUSY Book Club Group on Facebook. The post The CALM not BUSY Book Club is Open! We have all kinds of fun stuff planned. including new content, live Q & A sessions, and more. We are trying out the new Social Learning tools for Facebook Groups too. Here’s my quick video announcement if you can’t see it above. If you own a copy, request to join the group here. If you don’t, get a copy from Amazon here , and then join us!

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Coming Soon: The CALM not BUSY Book Club

Kivi's Nonprofit Communications Blog

In just a couple of weeks, my new book, CALM not BUSY: How to Manage Your Nonprofit’s Communications for Great Results will be released. What’s equally exciting to me personally is that it will be the first title released by a new publishing company I am launching with my friend and business partner, Antionette Kerr. Bold and Bright Media will release CALM not BUSY as well as Modern Media Relations , a book co-authored by Antionette and Peter Panepento.

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How Businesses Can Become More Sustainable Over The Next Ten Years

Nonprofit Marketing Insights by GlobalOwls

How Businesses Can Become More Sustainable Over The Next Ten Years. Businesses understand the Benefits of Becoming more Sustainable. There is a lot of pressure coming in for modern businesses to cut out fossil fuels and look towards more sustainable means of running an organization.

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3 Tips to Write an Effective Nonprofit Business Plan

NonProfit Hub

These words belong to Dan Pallotta, an American entrepreneur, author, and humanitarian activist, who, in his Ted Talk, reiterates that a nonprofit should be run like a business. All these reasons show that the importance of a business plan for a nonprofit is significant.

40 Ways to Fundraise with Businesses

Getting Attention

When my friend and colleague, Joe Waters , told me he was writing a hands-on guide to fundraising with businesses (a.k.a. So I was eager to see how Joe would make this high-value fundraising strategy available to the rest of the nonprofit world and extend it to include partnering with businesses like the diner down the street or the independently-owned supermarket in town.

Business to Business Cause Marketing

Cause Related Marketing

But there are examples of B2B (business to business) cause marketing, including the one at the left. Generally cause marketing is targeted to consumers. There’s a lot of moving parts in this promotion, so bear with me for a paragraph or two of explanation. When you buy an ad that will appear in a special tabloid-sized insert in both of Salt Lake City’s daily newspapers, 10% of the ad price will go to purchase books for children in low-income homes.

Small Business Cause Marketing That's Actually Works for Small Businesses

Cause Related Marketing

Yesterday I took a call from a small business owner in Chicago… I’ll call her ‘Roberta’… who wanted to know how cause marketing really worked because it wasn’t working so far for her! Roberta owns a picture framing business and what she meant was that she had made several inquiries at two breast cancer charities. For a small business $5,000 is a major commitment that might not return the investment, so Roberta was chary. But TV isn’t out to gouge small business.

4 Types Of Business Strategies To Fast Forward Your Growth

Nonprofit Marketing Insights by GlobalOwls

4 Types Of Business Strategies To Fast Forward Your Growth. How to Grow your Business? Here are 4 types of Business Strategies that can help you answer that question. No one starts a business to stay at the same level.

Business Giving vs Individual Giving

A Small Change

There are a lot of new and brilliant creative and philanthropic successes in the world of business giving. Social enterprise is happening all around us doing tremendous good; Cause marketing is making us think differently about the products we purchase and the partnerships we create with businesses. I’ve been excited to see some businesses think creatively about their use of social media in connection with nonprofits. Tags: Business and Foundations

It’s A Lifestyle Business

Get Fully Funded

There are many business models you can use to create a business for yourself. You want a lifestyle business. A lifestyle business is a business you create to give you the lifestyle you want. A lifestyle business is perfect for people who want to work from home and have control over how they spend their time. The first step to creating a lifestyle business is to get clear about the life you want to live.

3 Ways Businesses Can Maximize Their Nonprofit Sponsorship Agreements

NonProfit Hub

Your business values the work of nonprofits and the ability to align with their mission. It’s one where benefiting organizations, sponsoring business, and—ideally greatest of all—the community being served all win. You know what works best for your business in terms of promotion.

Are You Too Busy to Succeed?

iMarketSmart

As Henry David Thoreau pointed out: “It is not enough to be busy, so are the ants! The question is, what are we busy about?” ” I’ve seen so many nonprofits fail to succeed simply because they are too busy. Being busy doesn’t mean you’re accomplishing anything. The post Are You Too Busy to Succeed? Activity is not achievement. Here are a few tricks I use to stay efficient, productive and on-target: 1.

How Small Businesses Can Leverage Instagram’s Hidden Likes

NonProfit Hub

Here’s how small businesses can leverage Instagram’s hidden likes. . Understandably, the pandemic crisis is taking a toll on small businesses and hitting ROI hard. Here is a guide to a set of ways a small business can overcome the COVID-19 Crisis.

Why Don’t You Run Your Business Like a Nonprofit?

Non Profit Marketing 360

Here’s another thought: if it weren’t for businesses that are run like businesses, most nonprofits wouldn’t even be necessary. Community Nonprofit Business Chuck English mission Nonprofit organizationLet’s give nonprofit consultant Chuck English a nice round of applause for the perfect comeback to one of the most annoying cliches plaguing the independent sector.

Is Your Small Nonprofit Getting Too Much Business?

Social Media Bird Brain

I often cite business tools or processes and systems here, but it's not because I think for-profit does it better. So when I see a business article about something I think can be ported over to nonprofit use, I. for-profit competition Baby Boomers philanthrocapitalism Business NPQ nonprofit Small nonprofit

How eCommerce Businesses And Marketplaces Are Ditching Plastic Packaging In 2021

Nonprofit Marketing Insights by GlobalOwls

4 Inspiring Ways How eCommerce Businesses And Marketplaces Are Ditching Plastic Packaging In 2021. Here’s how eCommerce Businesses and Marketplaces step up. The post How eCommerce Businesses And Marketplaces Are Ditching Plastic Packaging In 2021 appeared first on GlobalOwls.

Gatorade Mission Control = True Business Intelligence

Public Sector Marketing 2.0

I know I sound like a broken record whenever I stress the importance of monitoring social media as a form of business intelligence, so instead I thought I’d share this video with you. Insight Videos business intelligence gatorade Government 2.0 Surprisingly I only saw it for the first time at the #social2011 conference in Boston, but it’s been around for a while.

The 3 Best App Testing Strategies for Busy Developers

Nonprofit Marketing Insights by GlobalOwls

The 3 Best App Testing Strategies for Busy Developers. Are you a busy developer who is working hard to put together and release a cutting-edge, modern, useful, or in-demand app that will capture the attention of users? Testing your app before launching is crucial.

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