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Kivi's Nonprofit Communications Blog

But it’s really hard to get CALM if you are still hanging on to the old ways of working, or the glorification of “busy.”

Business to Business Cause Marketing

Cause Related Marketing

But there are examples of B2B (business to business) cause marketing, including the one at the left. and Katherine B. Garff Foundation.

Business Sponsors Are Awesome

A Small Change

It’s a big deal when our agencies can offer value to help our business partners. It’s just that simple. Capital & Major Donors

40 Ways to Fundraise with Businesses

Getting Attention

When my friend and colleague, Joe Waters , told me he was writing a hands-on guide to fundraising with businesses (a.k.a. Eureka! Promise!

Twitter Search or Instagram Search: Which is Better for Business?

Diva Marketing Blog

Paul wondered if search on Twitter or Instagram could be a good business tool. Let’s use “small business” as our example. By Paul Chaney.

One Idea For Cause Marketing That Works for Small Business

Cause Related Marketing

Neither option was well-suited to a small business like Roberta’s. Roberta has a generous impulse and she wants to help, but her ability to do so is severely limited by the size of her business. The cause carves out a piece of its Facebook page for a section called something like ‘Small Business Champions.’

Cause Marketing Won’t Save a Bad Business

Cause Related Marketing

In the event it is not it underscores a sad truth: cause marketing won't save a bad business. Cause marketing won’t save a bad business.

Reader Questions: How to get businesses to give you donations in 3 steps?

Wild Woman Fundraising

1) Cold calling on small businesses for donations – does this work? Reader Questions: How to get businesses to give you donations in 3 steps? We are answering reader questions this week! There are many! I loved this one so much that I just had to share. Questions! They make us smarter! I don’t have ANY of that. Step 0.

Is your nonprofit website open for business?

Nonprofit Marketing Blog

Is your nonprofit website sending the right message to potential donors? Year-end fundraising season will be here before you know it. Broken links.

What Is Business Intelligence?

JCA Insights

At JCA, we spend a lot of time thinking about Business Intelligence (often shortened to simply “BI”). Business Intelligence has been defined many ways. Over the years business intelligence has evolved, but at heart it is still defined in that same way. If you have ever done that, you have created Business Intelligence.

Which of these 12 Business Launching Lessons have you learned?

Wild Woman Fundraising

The Song Cycles of 2010-2011: How to fail at business by trying mightily. In 2010 and 2011 I started 3 businesses. I helped do market research for other businesses, and that was very useful for me. What you are already doing, naturally, because you enjoy doing it, is probably worth doing as a full-time business. LESSONS!

Interview on Small Business Cause-Related Marketing with LA Times Reporter

Cause Related Marketing

Here's how I responded:I'd say that small businesses.

Should You "Personal Brand" A Small Business?

Diva Marketing Blog

We called it "The Business." . My parents owned a small business, a marketing research company Ellington Surveys, in metro Boston.

Are You in the Joy Business? Maybe You Should Be

Kivi's Nonprofit Communications Blog

I have to admit that I am a little depressed thinking about the upcoming fall fundraising season. — to the tune of Abba. Love the daily blogging?

Starting a Business Program- PART 2

A Small Change

When starting your program you can look to develop in a few different ways (cont’d): Have businesses sponsor event or programs.

Ep179: How Arby's Maverick Spirit is Building a PurposeFULL Business

Selfish Giving

With 3,300 locations around the world, Arby's is the second largest quick-service chain in the world! million.

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Pinterest For Business To Business: Interview With Joel Windels of Brandwatch

Diva Marketing Blog

My big take aways: Pinterest, as a business tool, is still in the beginning stages of adoption. Pinterest Pinning For Business Learning Series

Weaving Cause Marketing into Your Business Model

Cause Related Marketing

The company is Tegu , an eponym for Tegucigalpa, the capital city of of the Central American country Honduras where the toys are manufactured. Tegu J.

Interview with Cory Edwards: Creating Social Business Structures

Diva Marketing Blog

About Cory Edwards - Corey is head of Adobe’s Social Business Center of Excellence. Adobe Summit. Sounded like good learnings to share.

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Tool of the Week/Busy, Busy, Busy

Social Media Bird Brain

From Last year was one of the more challenging out of a five year cycle of challenging years for me. This year is looking a lot better so far, but it’s going to take a lot of work to keep that going and I won’t have the focus needed for this blog on a regular basis. tool Email scheduling Gmail

Smile, you’re in the happiness business

Nonprofit Marketing Blog

You’re in the business not only of doing good; you’re in the business of making people feel great. I like to quote the researcher M.A.Strahilevitz on this topic: “Most fundraisers probably don’t think of themselves in the business of selling happiness to donors, but that is. their job.”

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Before You Call Me About a Cause Business, Read This First

Selfish Giving

I get calls every week from people that want to start a cause business. They never call me again because their business goes nowhere or fails.

The Price is Right! Brought to you by Business Intelligence

JCA Insights

Today: a brief synopsis of airline flights, breakfast cereals, scalpers, non-profits, and how business intelligence is, of course, the answer. This is, of course, a great chance for Business Intelligence – taking reams of seemingly disparate and unconnected data and focusing it into actionable insight. Pricing.

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What’s The Best Cause Marketing Program for My Business?

Selfish Giving

The last time I talked about cause marketing for businesses I looked at how to pick a cause partner. Keep your program simple. Simple.

Cause Marketing 101: 5 Tactics for Raising Money from Businesses

Fundraising 123

The ideal place is a busy store where customers normally pay cash, but cannot tip employees. This tactic allows you to tap into a local shopping or business district. Ask these businesses to support your cause either through coin canisters, pinups or purchase triggered donations, but do it all on the same day or weekend.

Small Business Cause Marketing That's Actually Works for Small Businesses

Cause Related Marketing

Yesterday I took a call from a small business owner in Chicago… I’ll call her ‘Roberta’… who wanted to know how cause marketing really worked because it wasn’t working so far for her! Roberta owns a picture framing business and what she meant was that she had made several inquiries at two breast cancer charities. Two things: 1).

Lying to donors or good business sense?

Fundraising Coach

Lying to donors is never good business sense. Other Possibly Related posts: Ten Things to Do Today to Get Business. 75% to 85%? Period.

Ep202: Causely Helps Businesses Grow with Word-of-Mouth Cause Marketing

Selfish Giving

With Causely, the business benefits from a big increase in word-of-mouth (typically a 4-6x increase in social media impressions!). The business?

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Social Media's Little Miracles Are Changing Business

Diva Marketing Blog

In this Miracle On 34th Street Mr. Macy took chance on a different way to conduct business. I believe. and the sugar surge has just begun.

5 Tips for Businesses Looking for a Cause Marketing Partner

Selfish Giving

I’ve spent many years on the cause side wooing businesses for cause marketing programs. Choose a cause you really care about. Period.

#SocialNetworks: Google+ For Business Is Now Open!

Non Profit Marketing 360

Yes, the release of Google+’s Business Pages is the biggest news in social media this week. And in business news. What will Google+’s Business Pages bring to the social-media landscape? Businesses and nonprofits can have Circles too, and we like circles. That feature is not unique to Business Pages, of course.

CauseTalk Radio Ep40: Project 7?s Tyler Merrick Talks About the Business of Running a Cause Business

Selfish Giving

Many of them will never celebrate a birthday because they lack a solid business strategy. CauseTalk Radio Podcast cause business cause marketing project 7We’re seeing more cause-branded products flood the market each year. In 2011, I wrote critically about cause products, and focused my ire on one brand in particular: Project 7.

Big Cause Marketing From a Small Business

Cause Related Marketing

Utah Jazz Facebook AlphaGraphics Real Salt Lake Small Business Cause-Related Marketing Junior AchievementAT&T gives more than $5 million.

Give Your Small NP's Communications "The Business"

Social Media Bird Brain

Because of the Business of Charity. Over at Duck Call, the post is about striving for clarity in your writing – knowing the rules of grammar and be willing to break them if it will get your point across better. There’s something I’d like to add to that: improve and segment your communications vocabulary. How Come Why For? The Wall St.

Building Social Media Business Relationships With The Mundane

Diva Marketing Blog

That's exactly why I would never think of tweeting for business. personal and/or business. Twitter tweets of course. Hold that thought.

Two Ways to Learn About Fundraising from Businesses

Kivi's Nonprofit Communications Blog

Sure there are times when a business will write your nonprofit a check as a charitable donation without much effort on your part. The business sponsors an event or otherwise actively participates in a program you are hosting, or. Setting up Marketing and Fundraising Partnerships with Local Businesses. Love the daily blogging?

Creating the Business of My Dreams

Get Fully Funded

I started my consulting business because I wanted to work for myself. How do I know? I was walking in those shoes not so long ago.

7 Ways to Fire Up You Small Business Cause Marketing Effort

Cause Related Marketing

In today’s rocky economy small businesses may have the most to gain from integrating cause marketing into their marketing efforts. For businesses large and small cause marketing is like exercise. Here then are ‘7 Ways to Fire Up Your Small Business Cause Marketing Effort.’ It’s a key part of their business model.

Business Fails At Customer Retention Too

The Agitator

If it’s any consolation, businesses struggle with customer retention too! Reducing customer attrition by a mere 5% can improve a business’s bottom line profits by 25-85%. Unfortunately, just as with nonprofits, recognizing the situation doesn’t necessarily motivate businesses to address the problem.

CRM 11

Interview with Brian Solis Author of The End of Business As Usual - Part I

Diva Marketing Blog

For me his new book, The End of Business As Usual, did both. Yes, Max liked The End of Business As Usual too!). Consumerism is changing.