Goals for Internal Communications at Nonprofits

Kivi's Nonprofit Communications Blog

What are your internal communications goals? It’s time to figure it out and create some, just like you create goals for external communications. Before you can come up with a strategy and tactical plan, it helps to get clear on your goals.

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How to Connect Email Engagement to Your Big Goals

Kivi's Nonprofit Communications Blog

But to really connect your email engagement to your bigger organizational goals, you need a lot more information. This week, I analyzed our mailing list in two new ways that gave us information we can actually use to work toward our goals. Because it helps you meet other goals.

Goal 235

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How to Crush Your Nonprofit Marketing Goals in 2019 with a Nonprofit Marketing Calendar

J Campbell Social Marketing

I LOVE goal-setting – and then making an action plan to CRUSH my goals – and the New Year is one of the best times to do it! Examples: We ran a #GivingTuesday campaign and raised 75% of our goal. 4) Break down your big goals into actionable objectives.

Goal 260

How to Set Nonprofit Marketing Goals that Build Your Impact & Satisfaction

Getting Attention

Set the Big-Picture Marketing Goals that. So we’ve decided to show you exactly where to start, with setting your goals, in this free 30-minute webinar. Join us for this free 30-minute webinar to learn how to set clear marketing goals for your organization.

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What Are Your Content Marketing Goals?

Kivi's Nonprofit Communications Blog

Just like with everything else in nonprofit marketing, you need a reason for creating content – a goal. A content strategy can do all of these things, but you need to pick the primary goal, so that you have something to build your strategy around. That’s why it’s so important to set a clear goal, to define your audience, and to limit your niche – the focus of your content – to something you can really become known for. The post What Are Your Content Marketing Goals?

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Marketing Goals vs. Organizational Goals— A Critical Disctinction

Getting Attention

Spend some time here, even if you think you’ve got this down—this distinction is crucial to setting goals that move your marketing forward in the right direction. Goals are what you want to achieve. Organizational goals (a max of three at a time) are the steps (let’s look one year ahead) that will take your organization to closer to achieving your mission. Needs to build participation. Organizational Goals. Marketing Goals.

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Making Your 2013 Marketing Goals More Clear

Kivi's Nonprofit Communications Blog

While that’s helpful, you still need to get much more specific about your annual goals. If you fall in this last group, those who say they are doing it all, you have the most to gain by narrowing your goals. Building direct mail, email, and social media lists.

Goal 242

Free Webinar on Setting Your Marketing Goals

Kivi's Nonprofit Communications Blog

Join Nancy Schwartz and me for a free webinar on setting your marketing goals. We want to help you see how, by simply taking a little time to set some clear marketing goals, you can drastically increase your impact and build leadership support for your marketing plan.

Goal 231

Must You Limit Your Goals and Strategies to Be Successful? Maybe Not.

Kivi's Nonprofit Communications Blog

For the ninth edition of the Nonprofit Communications Trends Report , I wanted to go deeper into the communications goals and strategies nonprofits were using. I assumed that organizations with fewer high priority goals and strategies would be more effective. The most effective organizations reported what I originally thought was a ridiculous number of high priority goals and strategies (and still do, at some level).

Goal 154

Build a GREAT Media Relations Plan from Scratch

Kivi's Nonprofit Communications Blog

Marketing Your Expertise: Build a G.R.E.A.T. Goal-Oriented, Responsive, Empowered, Attractive and Targeted] media relations strategy for your nonprofit with help from Modern Media Relations for Nonprofits authors Peter Panepento and Antionette Kerr.

Only 43 Percent of Organizations Met Their Major Gift Fundraising Goals in 2019


Less donors and more dollars equates to larger average donation amounts, and a growing reliance on major donors to help charities attain their fundraising goals. More and more charities are finding themselves relying on large dollar donors to help them attain their fundraising goals.

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Your Questions about Building a Culture That Supports Communications?

Kivi's Nonprofit Communications Blog

I’m working on a new two-part webinar series for late April on building an organizational culture that supports your communications work. . I’d also love to hear about the other elements you think are essential to building a great culture of communications in nonprofits. .

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Authenticity and Building an Online Community [PODCAST]

J Campbell Social Marketing

In this episode , we discuss: Social media is about being your authentic self and building your community. **The The goal for getting on social media (from a marketing standpoint) is to create a dynamic, engaged community of people.

5 Strategies to Build Better Relationships with Your Mobile Donors

Kivi's Nonprofit Communications Blog

To create a plan: Establish your goals. Hopefully, these strategies help you build better relationships with your mobile donors. John Killoran. John Killoran, CEO of @Pay , guest posts for us today on making sure you have a plan to cultivate relationships with your mobile donors.

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All Your 2016 Goals Start with This Statement [Only Chance in 2016]

Kivi's Nonprofit Communications Blog

” With an irresistible case for support , you’ll quickly win donor support for your projects, programs, endowments, initiatives, buildings, renovations, or other bright ideas.

Goal 158

How to Build a Fundraising Tribe for #GivingTuesday

J Campbell Social Marketing

So, if you’re looking to build a fundraising tribe for your #GivingTuesday campaign , here are six need-to-know tips! Your inspiring narrative provides your goals and purpose, as well as a common thread and shared vision for your tribe to connect to. Guest blog by Candace Cody.

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Do You Use Content to Build Your Lists?

Kivi's Nonprofit Communications Blog

My personal goal is to include 100 different nonprofits, so I’d love to hear your story! First up is how nonprofits are using content specifically to build their email, direct mail, and social media lists. If you are using content to build your lists, share your story! Content Marketing Nonprofit Communications The Book list buildingIt’s official.

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How to Set a #GivingTuesday Goal

Nonprofit Marketing Blog

Whether you’re launching your first #GivingTuesday campaign or planning a triumphant return, the first step in planning your success is to set your sights on a clear goal for your team and supporters to rally around. Build a Pyramid. Want to build your own #GivingTuesday donor pyramid?

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Build Your Message Team: Part Two—Groundwork

Getting Attention

Benefit: Improved understanding of organization goals and priorities across the organization. Build confidence and interest with a brief overview of how you’ll help them prepare via training, practice and feedback. Start here with Part One.

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10 Ways to Build Loyalty Among Your Online Community Members

J Campbell Social Marketing

Building up sheer numbers of Likes and views, without motivating people to take action, is misguided. Instead of focusing on growing your social media numbers, how about focusing on building loyalty – retaining engaging the fans/followers that you do have?

#GivingTuesday 2019: How to Build A Successful Fundraising Campaign

Fundraising Coach

Focus on relationship-building in addition to soliciting donations. GivingTuesday is a massive opportunity to reach your nonprofit’s fundraising goals, and it’s vital that you’re prepared with an effective fundraising strategy. The holiday season inspires a certain sense of altruism.

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Use Compelling Models to Build Marketing Buy-In

Getting Attention

” 4) List what you hear, then fill in the gaps to bring your colleagues step-by-step through what it took to get here—clear definition of goal, audiences, call to action, distribution/promotion. Have marketing naysayers among your colleagues or leadership?

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5 Steps for Goal-Setting Success

Marketing for Nonprofits

I hate setting goals," he said. If I set a goal for 10% annual growth and we hit 8% I'll be disappointed. The thing with goals is that they can set you up for failure or success. And how you set goals is as important as the goals you set."

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Building Community Online

A Small Change

What are your online goals? Are your goals: to have more people learn and read about your issues, to secure more online donations, or to be as up-to-date as other nonprofits? Related posts: Question: Building Community Online Strategy: Capital Campaign Interview Online Fundraising is Hard Online Giving Thoughts. More and more people use the internet to guide them in their philanthropy. Every organization has a donor culture, most have several.

Monthly Giving Part 2- Setting Goals and Getting Started

The Agitator

My intention in this series is not to provide a detailed “how to” for building a monthly giving program. Rather, the goal is to point you to resources I believe will prove of help and value. Setting Goals.

Goal 65

How Greenpeace & Other Environmental Groups Are Using Technology to Build a Better World


First up, we’re spotlighting four environmentally-focused organizations and how they’re using technology to achieve their goals. Interested in seeing how EveryAction can help your organization build a better world? There are thousands of nonprofits changing the world in big and small ways every single day. The best of these nonprofits know that one of the major keys to success is using top-notch nonprofit tools to run smart, creative, and impactful campaigns.

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#Development: Establishing Goals To Ensure Integrating Social Media In Your Organization’s Growth Plans

Non Profit Marketing 360

The foundation for any strategy is training and building the knowledge of the staff. Steve and Dado's 4 Phases of developing a Social-Media Strategy.

Employee Engagement as a Goal of Cause Marketing

Cause Related Marketing

Cause marketing can help build employee morale and loyalty, improve employee productivity, skills and teamwork and produce a pipeline of future talent. Cause marketing is often directed at employees and other internally stakeholders.

Goal 119

My 2010 Goals for Selfishgiving.com

Selfish Giving

So in 2010 these are my social media goals for Selfishgiving.com: Post three days a week. I recently created a fan page for Selfishgiving.com with two goals. But enough about my goals. What do YOU think of my goals?

Goal 87

How to Set the Big-Picture Marketing Goals that Get You Where You Want to Go

Fundraising 123

Goals are what you want to achieve. " And goals are where you need to start your marketing planning, as each step of the planning process is shaped to take you there - where you want to go. Here's How to Start: Begin by articulating your main organizational goal or how you'll actualize your mission. List no more than two organizational goals. Next, identify the ways you can put marketing to work to help achieve those goals.

Goal 111

SMART Goals and Fundraising

The Agitator

Last week in my Promise Me post, I urged nonprofit fundraisers to connect your "asks" as much as possible to specific goals. Then commit to your donor/prospect that your organization will break its back to achieve those goals, and report regularly on your progress toward them. Then I noticed a comment about SMART goals in an unrelated Social Citizens article , reminding me of this basic "project management" goal-setting approach.

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#DEVELOPMENT: Social-Networking Is Good, But Conversation-Building Is Better

Non Profit Marketing 360

He also wanted to show how to draw on the strengths of different platforms to achieve similar goals: I used a Facebook.com/sreetips post to lay out the idea: People would nominate their favorite charities and I’d tweet about five that caught my eye.

Tiny Clues Build Trust

The Agitator

Let’s posit that a donation is a (at least implied) ‘compact’ with a donor that your nonprofit is going to wisely use that person’s contribution to further his or her charitable aspiration or goal. Nothing is more essential to donor commitment and retention than trust.

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You can do it! Goal setting for #GivingTuesday

Nonprofit Marketing Blog

GivingTuesday, when done well, can have all the excitement and engagement of a great party, while building awareness and donations for your cause. And like a party theme, your campaign goal is the part of the plan from which everything else stems. Party on!

Goal 75

Nonprofits: Create “customer pathways” to build loyalty


Don’t necessarily leap to donation, you’re building a long-term relationship here. The goal— very satisfied customers. flickr/eggonstilts.

Social Media Builds Brand Value

Diva Marketing Blog

One of my goals was to provide a thought process to help incorporate social media into the DNA of a brand. 6 Questions To Help Build Your Brand Value Through Social Media. Especially in the social media world brand values become important in building content direction.

Looking for Major Donors? Build Better Bridges With These Financial Tools

Fundraising 123

Nonprofits stand to build better bridges to affluent donors—leading to valuable long-term philanthropic partnerships—if they understand the various tools used by wealth advisors in charitable giving. The goal should be to build a long-term partnership as a part of her larger financial picture, rather than pitching for that one-time contribution.

Habitat For Humanity Build-a-thon Raises $100,000

Blue Sky Collaborative

Habitat for Humanity Chapters in East King County and Seattle/South King County collaborated on a Build-a-thon that raised nearly $100,000 to build homes in 8 different location in King County, WA Habitat’s goal was to raise $100,000 – enough to.

Newsletter: Did World Cup Sponsors Miss Goal on Purpose? ; A Company That is Growing Sales by Being Spicy

Selfish Giving

Did World Cup sponsors score nil goals on purpose ? This bartender's wealthy patrons has helped him build 27 schools, dig nearly 400 wells, deliver 290 tons of rice and award 120 scholarship.

Newsletter: Did World Cup Sponsors Miss Goal on Purpose? ; A Company That is Growing Sales by Being Spicy

Selfish Giving

Did World Cup sponsors score nil goals on purpose ? This bartender's wealthy patrons has helped him build 27 schools, dig nearly 400 wells, deliver 290 tons of rice and award 120 scholarship.

The Just Enough Planning Guide: A Roadmap to Help Nonprofits Reach Their Campaign Goals

Fundraising 123

For minimal planners, this guide doesn’t constrain the creative process; rather, it helps you organize your creativity in a way that channels all your brilliant ideas to help you achieve your campaign’s goal. It also lets you build your campaign your way. Our goal is to help social change organizations use their voice in a strong, clear and compelling way to articulate their vision of a better world.

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BUILD a new Millennial Platform for Engagement

Nonprofit Marketing Blog

You must BUILD it – and here’s how: B e unified as an organization about working with the generation. They identify a starting point, a goal, and the steps they’ll take to get there.

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Paradox Art Marketing Plan #1 - Double Goals

Mission Paradox Blog

My hope is that you'll use this series of post to build your own marketing plan.    Let's start at the beginning, setting the goals : -. Every marketing plan should have two sets of goals, financial goals and long term strategic goals.    I'll cover financial goals in another post, but right now let's talk about long term strategy. Time to break out the double goal approach.