Customer Service Social Media Style: A Pulse of the Industry View Part 1
Diva Marketing Blog
OCTOBER 21, 2010
Customers want to engage with people who want to build trusted relationships. It's a great access ramp to getting a problem solved without the typical customer service brush off; however, I think the number of people using Twitter to complain about their cable service for instance, is small compared to the number of people going through the traditional channels. Real time brand building, loyalty extending and responding time enhancer.