#HOWTO: Customize & Brand Your Twitter Account

Non Profit Marketing 360

Twitter is perhaps the go-to social-networking site for anyone looking to share interesting information, tawdry gossip, breaking news, or knee-jerk reactions. Even more so than Facebook, Twitter can turn a pithy announcement into a viral retweet.

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#HOWTO: Customize & Brand Your Twitter Account

Non Profit Marketing 360

Twitter is perhaps the go-to social-networking site for anyone looking to share interesting information, tawdry gossip, breaking news, or knee-jerk reactions. Even more so than Facebook, Twitter can turn a pithy announcement into a viral retweet.

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How to Use Memes to Spread Your Nonprofit's Message

Fundraising 123

Anthony Rubio''s meme based on Carly Rae Jepsen''s popular song "Call Me Maybe" went viral. For something to be a meme, it must be broadcast to a large audience. Social Networking 101: Getting Started

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Interview with Brian Solis Author of The End of Business As Usual - Part II

Diva Marketing Blog

In part two of my interview with Brian Solis , Brian shares his vision of what I might call the essence of social media. With social media comes great responsibility. One of the best-kept secret ingredients of any engaged business before, during, and after social media is empathy.

The Value of Facebook “Likes”

A. Fine Blog

Olivier writes that there is an Indirect Value for Likes: Indirect value: If a fan seems to be influencing other people in his or her network to become transacting customers (or increase their buy rate or yield), then you can factor that value in as well for those specific time-frames.

21 Social Media Tips for Nonprofits from Top Experts

Fundraising Coach

And I love social media. But nonprofits don’t always “get” social media. Use Social Media for New Work. “Like most businesses, non-profits tend to look at social media as a money-first or money-only channel. Use Social Media Year Round.

Developing Strategies for Social Media

Social Marketing and Social Change

The strategic use of social media is about changing your perspective, not using new communication tools. The talks I give about social media and social marketing these days focus almost exclusively on the shift we need to make in how we think about interacting with people formerly known as the audience and much less on the tactics, or how to use specific social and mobile media tools.