Are you using social media to broadcast or engage?

Fundraising Coach

This is a great example of effective social media: they’re not merely broadcasting, they’re dialoguing. Tweet About an hour ago, I tweeted a question about what to use for photo editing on my brand new Mac. Yep, looks like my PC died. So after about 16 years of being PC, I’m back to being Mac.). In the tweet, I mentioned I’d used SnagIt on my PC and loved it, but wasn’t sure what to use now. SnagIt was listening! Check out their response. .

Public Broadcasting System Offering Prime Time, Limited Television Series, National Television Show Development Grant

Seeking Grant Money Today

Deadline: August 1, 2013 "Public Broadcasting System Seeks Applications for Program Challenge Fund "The Public Broadcasting System , in partnership with the Corporation for Public Broadcasting (CPB), is accepting applications for the production of high-profile, prime time, limited series for its national television schedule. From The Foundation Center.

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Big Bird Soars to Social Media Victory

Non Profit Marketing 360

Advocacy Case Study Communications Community Cross-Post National/International Nonprofit Politics Public Relations Social Media Tweets Twitter advocacy Big Bird case study communication Mitt Romney Muppet Public Broadcasting Service Public relations Sesame WorkshopBig Bird (Photo credit: LR_PTY). While we wait for the final vote count, a clear early winner of the 2012 campaign season is Big Bird.

#interview: John Burke of VisABILITY and owner of the “Nonprofit Branding” Blog

Non Profit Marketing 360

So my wife and I said, let’s form a company, and begin to service public broadcasting with premiums for fundraising and marketing. Communications Community Cross-Post Design Donor Acquisition Fundraising Graphic Design Interview Marketing Nonprofit Perspectives Blog blogging branding Car Talk Carnegie Hall marketing Metropolitan Opera Non-profit organization NPR Public broadcasting

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#interview: John Burke of VisABILITY and owner of the “Nonprofit Branding” Blog

Non Profit Marketing 360

So my wife and I said, let’s form a company, and begin to service public broadcasting with premiums for fundraising and marketing. Uncategorized Blog Car Talk Carnegie Hall marketing Metropolitan Opera Non-profit organization NPR Public broadcastingAfter distinguished careers in a variety of nonprofit organizations, John Burke and his wife, Janice Gavan, founded VisABILITY in 1985 to supply logo-imprinted branding products to public radio stations for on-air fundraising premiums.

#interview: John Burke of VisABILITY and owner of the “Nonprofit Branding” Blog

Non Profit Marketing 360

So my wife and I said, let’s form a company, and begin to service public broadcasting with premiums for fundraising and marketing. Communications Community Cross-Post Design Donor Acquisition Fundraising Graphic Design Interview Marketing Nonprofit Perspectives Blog blogging branding Car Talk Carnegie Hall Colorado marketing Metropolitan Opera Non-profit organization NPR Public broadcasting

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Use Facebook Live to Raise Money For Your Nonprofit

Kivi's Nonprofit Communications Blog

But did you know that Facebook lets nonprofits add a donate button to their Facebook Live broadcast ? How to Use Facebook Live to Raise Money If your nonprofit is based in the US, and your Facebook Page is verified, you can fundraise within a Facebook Live broadcast. For example, in this screenshot from Facebook, Children’s Miracle Network Hospitals adds the donate button feature to their Live broadcast. Feature donor stories in your broadcast.

The Essential Guide to Nonprofit Live Streaming Video: How nonprofits can use live videos to strengthen relationships with donors, members, and supporters

J Campbell Social Marketing

I encouraged you to broadcast live from your in-person events, go live from the field and the office, and conduct in-person interviews on site. . Enlist a person familiar with your topic and your organization to answer questions and monitor comments during the live broadcast. Promote your upcoming live broadcast everywhere! First email – A few days before the broadcast, using a service like What to do to get more engagement during the live stream broadcast .

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Our Little Known Commonality (& why is this a secret?)

NonProfit Branding

Our Little Known Commonality – Perhaps fifteen years ago audience research funded by the Corporation for Public Broadcasting produced a an unexpected finding. It caused a strong reaction among PubRadio Insiders – disbelief, amusement, skepticism, initial rejection. And then acknowledgement grew and the new insight proved PubRadio was on the right public-service track. The finding: the average […].

NONPROFIT BRANDING: Confession. Apology. Explanation.

NonProfit Branding

But first, this update: Janice and I are starting a new company to service public broadcasting. I’ll explain this Brad Pitt photo in a minute. It’s a big task. So, I am using this post to tell our readers I must take a break from writing the Nonprofit Branding Blog. No lack of commitment here: [.]. Uncategorized Clooney; Pitt; NPR; nonprofit branding; Nonprofit marketing

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How To Survive a Media Feeding Frenzy

NonProfit Branding

Print and broadcast media want a statement. Your nonprofit made a mistake. On the record. From you! Your brand is threatened, and you are in the hot seat. What to do? What not to do? Calm down. We’ll show you … Continue reading → CONTEXT: Tricks, Tips & Taboos PROTECTION: Guarding & Repairing Brands Uncategorized brand management crisis communications managing news mass media public relations VisABILITY

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Behind the Scenes @ NPR’s Car Talk: At Least 10 Surprising Facts About Tom & Ray

NonProfit Branding

After a 25th Anniversary Celebration this Fall, all new episodes will feature the most acclaimed portions of prior broadcasts. Tom and Ray of Car Talk are retiring. Since 1986 these guys have been our pals and business colleagues, along with Bongo Boy Doug Berman and Senior Web Lackey Doug Mayer. So now we reflect on [.].

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NONPROFIT BRANDING: Cost, Impact and Use of Coffee Mugs

NonProfit Branding

Using mugs VisABILITY supplied, our public broadcasting clients raised $200,000,000 ($200 million!) Nonprofit Executives: do you know how much power Logo-Mugs have? since 1985! They’re equally powerful nonprofit branding tools.

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Pheed me, Seymour - with Popcorn?

Social Media Bird Brain

and in addition, you can add voice notes, audio clips, and live broadcasting. Seymour & Audrey II from Little Shop of Horrors, 1986 Just when you thought it was safe to get comfortable in the social media pool, here comes another start-up. Pheed Me What makes Pheed different from other social networks is that you get all the regular content you can add (pictures, video, audio, etc.),

5 Social Media Video Tips for Nonprofits

J Campbell Social Marketing

After seven minutes, Facebook sends out another round of notifications letting other engaged followers know that you are broadcasting so they don’t miss out. . Of course, after the livestream broadcast concludes, you then have a video file that lives on your Facebook Page and that you can download and embed into your blog and email marketing. .

Attract News Coverage for Your Cause: Free Online Advice, Today Noon ET (6/12)

Getting Attention

Nonprofits like yours get a big lift in credibility and visibility when covered (positively) by broadcast journalists in television, newspapers and magazines. Broadcast media still works…sometimes. But getting the attention of reporters and editors is tougher than ever, as newsrooms shrink and beats expand. And in an age of social media, some of you question whether you should continue your focus on traditional journalists.

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New Metaphors We Can All Relate To

Kivi's Nonprofit Communications Blog

We love metaphors at Nonprofit Marketing Guide. It’s not unheard of for me to use a half-dozen different metaphors in the course of a webinar. That’s because a good metaphor is a perfect tool to help explain something new. It helps anchor new ideas to something that’s already well-understood by the brain.

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Learn social media and digital marketing from nonprofit experts

J Campbell Social Marketing

These tools turn formerly broadcast and one-way messages into an interactive conversation and can be hugely effective for social change organizations. I hope that you are in the Boston area on October 19th, because you do not want to miss the Boston Social Media for Nonprofits Conferenc e ! Grab your coffee and don’t be late, because yours truly is presenting at 10 AM! Topic: 11 Steps to a Successful Nonprofit Social Media Strategy.

Are you giving donors the right clues?

Fundraising Coach

I tried to do a Periscope broadcast, but it failed. When we're close to a system or procedure, we just assume everyone else knows what we know. We do this all the time with donors and board members. It's like we've set up a system of roads but only put half the road signs up. I explain more in this short video. (I So I created this video instead!). The post Are you giving donors the right clues? appeared first on Ask 4. Love (Stewardship) board members communication

5 Ways to Improve Your Nonprofit Fundraising On Facebook

J Campbell Social Marketing

You can actually raise money for the Fundraiser during a live stream broadcast. After the live broadcast, the video will live on your Facebook Page and you can still continue to promote it and collect donations afterwards.

Go Back-to-School with Online Marketing Experts

J Campbell Social Marketing

HarperCollins Publishers, The New York Times, The White House, and The MET are just a few organizations that are broadcasting real-time impact stories, tours, product demos, interviews, and more. In this session, you will learn the basics of Facebook Live broadcasting, and ways to use live video strategically for your organization. Attendees will learn: Why is live broadcasting so HUUUGE? How to set up Facebook Live and start broadcasting immediately.

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How to Crush Your Nonprofit Marketing Goals in 2020

J Campbell Social Marketing

Take 2 hours to do this – you won’t be able to get it done during this broadcast – i’m giving you the roadmap, but you will have to take some time to go back and do it. Post a Facebook Live broadcast once per month. . I LOVE goal-setting – and then making an action plan to CRUSH my goals – and the New Year is one of the best times to do it! Getting out brightly colored markers and a new calendar makes me happy, just as when I got my back-to-school supplies as a child!

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Get into Conversation: That’s Matterness

Getting Attention

This is also one of the things that make social media so terrifying for organizations used to broadcasting at people rather than speaking with them. Moving to being “in conversation with” begins by asking Matterness questions, rather than broadcasting messages. Thanks to guest blogger Allison Fine, who authored this new guide to nonprofit relationship building, Matterness: What Fearless Leaders Know About the Power and Promise of Social Media.

OMG Nonprofit Communications Jobs

Getting Attention

Marketing Coordinator Oregon Public Broadcasting (Portland, OR). Post YOUR comms job here —nonprofits, grantmakers, B Corps & vendors serving nonprofits. Associate Designer & Query/Segmentation Specialist & Knowledge and Instructional Design Specialist WGBH. Boston, MA). Communications Coordinator Envision Unlimited (Chicago, IL). Communications Manager Justice at Stake (Washington, DC). Communications Manager Aspen Global Leadership Network (Washington, DC).

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How to Stage a Successful Virtual News Conference

Kivi's Nonprofit Communications Blog

But because this is being broadcast to the media — and because they’re potentially using the video in their reporting — you’ll want to make sure that people remember to stay focused and alert (and avoid stepping away or picking their noses).

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2 of the Most Important Fundraising Charts You’ll Ever See

iMarketSmart is an initiative funded by the Corporation for Public Broadcasting. Thanks to AFP’s Growth-In-Giving Initiative , you now have a very simple way to evaluate your organization’s year-over-year results for gains and losses. On their web page you can also find free downloadable Excel files to help you dump your numbers in so you can review and analyze your results.

How Nonprofits Continue To Get Facebook Marketing All Wrong

J Campbell Social Marketing

Facebook should be used as part of the donor cultivation cycle , but it should not be relied upon to find new donors, form relationships with supporters and to broadcast your news and announcements to the greater community. Despite all the evidence that this broadcast approach isn’t working, nonprofits continue to use Facebook as a megaphone, posting boring information with complete disregard for what their fans really want.

Are you sure your nonprofit is ready for social media?

J Campbell Social Marketing

Now that you have stable infrastructure and updated hardware, office and mission-based software and a secure, comprehensive way to track interactions with supporters, then you can start thinking about broadcast email. #5: 5: Broadcast email refers to the ability to send out mass messages (e-news, e-blasts) and connect with constituents through calls to action and compelling content. Maslow’s hierarchy of needs is a psychological theory proposed by Abraham Maslow in 1943.

How To Brand A Nonprofit With Low Cost & High Impact

NonProfit Branding

Research conclusion: A mug with your logo will have more impact per penny spent than promotion in any print or broadcast medium – radio, TV, newspaper, magazine ads. Our Experience: over 25 years VisABILITY’s public broadcasting clients (radio & TV combined) raised $200 million using coffee mugs as contribution incentives. LOGO-MUG CONCLUSION : Impressions produced by your logo-mug are a less expensive and more productive than broadcast media can deliver.

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5 Ways to Get More RSVPs

Fundraising 123

Bonus: Broadcast your event online. Use a service like Ustream to broadcast your event online so that friends near and far can still be a part of your special event. Your event''s success depends on the quantity (and quality) of guests who RSVP (and actually show up). Getting guests to let you know that they''re coming shouldn''t be so hard, right?

Unforgettable: You Can Do It Too

Getting Attention

Compare it with another station’s intro of its new antenna: Replacing the equipment and moving it to the higher elevation immediately improved the strength of the signal, says Tyron, increasing the broadcast penetration within the licensed area (approximately a 35-mile radius from Claremont); improving the signal reach for areas like Covina, El Monte, San Bernardino and Riverside; diminishing interference with the signal; and resulting in fewer drops of the signal.

2 of the Most Important Fundraising Charts You’ll Ever See

iMarketSmart is an initiative funded by the Corporation for Public Broadcasting. Thanks to AFP’s Growth-In-Giving Initiative , you now have a very simple way to evaluate your organization’s year-over-year results for gains and losses. On their web page you can also find free downloadable Excel files to help you dump your numbers in so you can review and analyze your results.

Busted: The 5 Myths of Social Media for Nonprofits

Fundraising 123

Of course, you can broadcast about your nonprofit. Social media can provide new opportunities for your nonprofit to promote its cause. But watch out for these five social media myths while you connect with your supporters online: 1. Social media is free. Compared with writing, designing, and printing an annual report or direct mail piece, social media is certainly free. But it still takes time for you and your staff members to build relationships and network online.

5 Tips + 25 Ideas + 3 Tools to Take Your Nonprofit Events Virtual In the Age of Coronavirus – #NPCOVID19

J Campbell Social Marketing

The Toronto Symphony Orchestra played Aaron Copland’s “Appalachian Spring” from their homes and broadcast live on YouTube. The coronavirus pandemic is sweeping across the globe. Human behavior itself is shifting towards online and digital as we social distance to slow the spread and save lives. . People are staying inside, working remotely, and as a result, the in-person events and fundraisers that nonprofits count on have to change. .

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Get the Right Story to the Right Journalist: Media Relations Success

Getting Attention

Media platforms from traditional print, online, and broadcast media to social media, blogs, and podcasts. So many organizations I follow or work with have become strong and savvy communicators. It’s thrilling to see nonprofits like yours put communications to work effectively despite time, talent, and budget constraints. . However, there’s one communications method that remains poorly utilized by most organizations—media relations.

5-Star Storytelling Success Story

Getting Attention

Each day, we decided what our followers needed to hear and then we used Facebook to broadcast it to them. Guest blogger, Julie Brown, Program Director at the Findlay-Hancock County Community Foundation. Julie is intrigued by storytelling, and the opportunity it offers to inspire donors and volunteers to act.

3 cool, creative, FREE communications tools for nonprofits


Ustream has been used to broadcast everything from high school sporting events to Hollywood movie premieres to Charity:Water’s well-digging, and people are finding new uses for it every day. Or use it to broadcast discussions about nonprofit issues. Flickr/marcmo. It’s been too long since I’ve posted about free online tools, and there are some recent ones that deserve your attention.

Radiothon Fundraising

Cause Related Marketing

Jude Children’s Research Hospital both do successful national radiothons, which are like telethons only broadcast on the radio. Quick post today; ate something last night that doesn’t agree with me. Two of the biggest cause marketing charities, Children’s Miracle Network and St. What do I mean by successful? I’m talking about tens of millions of dollars raised a year. But you don’t have to be. Jude Radiothon Children's Miracle Network The Road Home

Day in the Life of a Nonprofit Communicator – Rebecca Lechner

Kivi's Nonprofit Communications Blog

She has a BA in broadcast journalism from the University of Minnesota. Rebecca Lechner Welcome to the latest installment in our series on the “Day in the Life” of nonprofit communicators! This series lets you describe your workday in your own words. For the past 7 years, Rebecca Lechner has been the communications manager for the Minnesota Ovarian Cancer Alliance (MOCA).

Heading For A Brick Wall

The Agitator

Not in this world of change where venerable and seemingly invulnerable mega-enterprises like Coca Cola and McDonalds are posting declining profits … where broadcasters and newspapers are massively losing audience share and advertising revenue to other forms of media … and where the nonprofit sector is hemorrhaging donors and dollars. No fundraiser concerned with the future should take solace in the fact that your programs may be solid or even thriving today.

Here Comes #GivingTuesday and the Thunderclap


Already, too many people and organizations treat social media as a broadcast mechanism rather than putting emphasis on content, people and relationships. What if you could plan for 100s, 1000s of people to all share your message at the same time? Now, you can. With Thunderclap. Thunderclap is a tool that lets you and others share the same message together, spreading an idea or call to action across Facebook and Twitter at the same time.

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How to Take a Modern Approach to Nonprofit Brand Awareness

Fundraising 123

Rather than broadcasting static messages to vast audiences, charities can now seek direct engagement with targeted communities and create dynamic, two-way conversations. If your charity is still stuck in the rut of an anachronistic one-way advertising model, it''s time to adopt the modern approach to brand awareness! Here''s how: Social value: Targeted marketing.

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How to Keep Your Nonprofit Vibrant & Vital — The Future of Nonprofits

Getting Attention

Effective communications (conversations, not broadcasts — built around listening, reading, participation and learning) are the key to sourcing the ideas and concepts at the heart of possible futures. It doesn’t come better than The Future of Nonprofits , by David Neff and Randal Moss, a nonprofit management guide rooted in a fresh and relevant context.