Are you using social media to broadcast or engage?

Fundraising Coach

This is a great example of effective social media: they’re not merely broadcasting, they’re dialoguing. Tweet About an hour ago, I tweeted a question about what to use for photo editing on my brand new Mac. Yep, looks like my PC died.

Public Broadcasting System Offering Prime Time, Limited Television Series, National Television Show Development Grant

Seeking Grant Money Today

Deadline: August 1, 2013 "Public Broadcasting System Seeks Applications for Program Challenge Fund "The Public Broadcasting System , in partnership with the Corporation for Public Broadcasting (CPB), is accepting applications for the production of high-profile, prime time, limited series for its national television schedule. From The Foundation Center.

Big Bird Soars to Social Media Victory

Non Profit Marketing 360

Advocacy Case Study Communications Community Cross-Post National/International Nonprofit Politics Public Relations Social Media Tweets Twitter advocacy Big Bird case study communication Mitt Romney Muppet Public Broadcasting Service Public relations Sesame Workshop

Use Facebook Live to Raise Money For Your Nonprofit

Kivi's Nonprofit Communications Blog

But did you know that Facebook lets nonprofits add a donate button to their Facebook Live broadcast ? How to Use Facebook Live to Raise Money If your nonprofit is based in the US, and your Facebook Page is verified, you can fundraise within a Facebook Live broadcast.

#interview: John Burke of VisABILITY and owner of the “Nonprofit Branding” Blog

Non Profit Marketing 360

So my wife and I said, let’s form a company, and begin to service public broadcasting with premiums for fundraising and marketing.

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#interview: John Burke of VisABILITY and owner of the “Nonprofit Branding” Blog

Non Profit Marketing 360

So my wife and I said, let’s form a company, and begin to service public broadcasting with premiums for fundraising and marketing.

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#interview: John Burke of VisABILITY and owner of the “Nonprofit Branding” Blog

Non Profit Marketing 360

So my wife and I said, let’s form a company, and begin to service public broadcasting with premiums for fundraising and marketing. Uncategorized Blog Car Talk Carnegie Hall marketing Metropolitan Opera Non-profit organization NPR Public broadcastingAfter distinguished careers in a variety of nonprofit organizations, John Burke and his wife, Janice Gavan, founded VisABILITY in 1985 to supply logo-imprinted branding products to public radio stations for on-air fundraising premiums.

Our Little Known Commonality (& why is this a secret?)

NonProfit Branding

Our Little Known Commonality – Perhaps fifteen years ago audience research funded by the Corporation for Public Broadcasting produced a an unexpected finding. It caused a strong reaction among PubRadio Insiders – disbelief, amusement, skepticism, initial rejection. And then acknowledgement grew and the new insight proved PubRadio was on the right public-service track. The finding: the average […].

NONPROFIT BRANDING: Confession. Apology. Explanation.

NonProfit Branding

But first, this update: Janice and I are starting a new company to service public broadcasting. I’ll explain this Brad Pitt photo in a minute. It’s a big task. So, I am using this post to tell our readers I must take a break from writing the Nonprofit Branding Blog. No lack of commitment here: [.]. Uncategorized Clooney; Pitt; NPR; nonprofit branding; Nonprofit marketing

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How To Survive a Media Feeding Frenzy

NonProfit Branding

Print and broadcast media want a statement. Your nonprofit made a mistake. On the record. From you! Your brand is threatened, and you are in the hot seat. What to do? What not to do? Calm down. We’ll show you … Continue reading → CONTEXT: Tricks, Tips & Taboos PROTECTION: Guarding & Repairing Brands Uncategorized brand management crisis communications managing news mass media public relations VisABILITY

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Behind the Scenes @ NPR’s Car Talk: At Least 10 Surprising Facts About Tom & Ray

NonProfit Branding

After a 25th Anniversary Celebration this Fall, all new episodes will feature the most acclaimed portions of prior broadcasts. Tom and Ray of Car Talk are retiring. Since 1986 these guys have been our pals and business colleagues, along with Bongo Boy Doug Berman and Senior Web Lackey Doug Mayer. So now we reflect on [.].

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How to Use Live-Streaming Video to Share Stories as They Happen

J Campbell Social Marketing

Live-streaming means filming a video as it happens and broadcasting it via social media. Live-streaming videos are broadcast almost exclusively through mobile apps like Facebook Live, Periscope, Instagram, YouTube, or Google Hangout. Broadcast Live from an Event.

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NONPROFIT BRANDING: Cost, Impact and Use of Coffee Mugs

NonProfit Branding

Using mugs VisABILITY supplied, our public broadcasting clients raised $200,000,000 ($200 million!) Nonprofit Executives: do you know how much power Logo-Mugs have? since 1985! They’re equally powerful nonprofit branding tools.

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Pheed me, Seymour - with Popcorn?

Social Media Bird Brain

and in addition, you can add voice notes, audio clips, and live broadcasting. Seymour & Audrey II from Little Shop of Horrors, 1986 Just when you thought it was safe to get comfortable in the social media pool, here comes another start-up. Pheed Me What makes Pheed different from other social networks is that you get all the regular content you can add (pictures, video, audio, etc.),

Attract News Coverage for Your Cause: Free Online Advice, Today Noon ET (6/12)

Getting Attention

Nonprofits like yours get a big lift in credibility and visibility when covered (positively) by broadcast journalists in television, newspapers and magazines. Broadcast media still works…sometimes.

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Learn social media and digital marketing from nonprofit experts

J Campbell Social Marketing

These tools turn formerly broadcast and one-way messages into an interactive conversation and can be hugely effective for social change organizations. I hope that you are in the Boston area on October 19th, because you do not want to miss the Boston Social Media for Nonprofits Conferenc e !

Go Back-to-School with Online Marketing Experts

J Campbell Social Marketing

HarperCollins Publishers, The New York Times, The White House, and The MET are just a few organizations that are broadcasting real-time impact stories, tours, product demos, interviews, and more. Attendees will learn: Why is live broadcasting so HUUUGE?

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Day in the Life of a Nonprofit Communicator – Rebecca Lechner

Kivi's Nonprofit Communications Blog

She has a BA in broadcast journalism from the University of Minnesota. Rebecca Lechner Welcome to the latest installment in our series on the “Day in the Life” of nonprofit communicators! This series lets you describe your workday in your own words.

Are you giving donors the right clues?

Fundraising Coach

I tried to do a Periscope broadcast, but it failed. When we're close to a system or procedure, we just assume everyone else knows what we know. We do this all the time with donors and board members. It's like we've set up a system of roads but only put half the road signs up.

6 Ways to Grow Your Email List with Facebook

Kivi's Nonprofit Communications Blog

Take useful tips and snippets from the ebook and repurpose them in Facebook posts, Facebook stories, and of course Facebook Live broadcasts.

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Get into Conversation: That’s Matterness

Getting Attention

This is also one of the things that make social media so terrifying for organizations used to broadcasting at people rather than speaking with them. Moving to being “in conversation with” begins by asking Matterness questions, rather than broadcasting messages.

5 Ways to Improve Your Nonprofit Fundraising On Facebook

J Campbell Social Marketing

You can actually raise money for the Fundraiser during a live stream broadcast. After the live broadcast, the video will live on your Facebook Page and you can still continue to promote it and collect donations afterwards.

Time Saver: Online Press Conferences & Media Events

Kivi's Nonprofit Communications Blog

Also TV & radio journalists can’t use online video for their broadcasts if the quality of the video stream is poor. Technology is challenging the way people gather for meetings. That’s why online press conferences and media events are a growing trend in the busy news world.

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How Nonprofits Continue To Get Facebook Marketing All Wrong

J Campbell Social Marketing

Facebook should be used as part of the donor cultivation cycle , but it should not be relied upon to find new donors, form relationships with supporters and to broadcast your news and announcements to the greater community.

Get the Right Story to the Right Journalist: Media Relations Success

Getting Attention

Media platforms from traditional print, online, and broadcast media to social media, blogs, and podcasts. So many organizations I follow or work with have become strong and savvy communicators.

Are you sure your nonprofit is ready for social media?

J Campbell Social Marketing

Now that you have stable infrastructure and updated hardware, office and mission-based software and a secure, comprehensive way to track interactions with supporters, then you can start thinking about broadcast email. #5:

10 Free Ways to Re-Purpose Your Nonprofit’s Stories

J Campbell Social Marketing

Facebook Live is also free – broadcast your storytelling from your Facebook Page! Here is an example of how I use Facebook Live (and then can embed it into my blog post to get the video even more traction): How It Works : Set up a live broadcast where you share one of your best stories.

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How To Brand A Nonprofit With Low Cost & High Impact

NonProfit Branding

Research conclusion: A mug with your logo will have more impact per penny spent than promotion in any print or broadcast medium – radio, TV, newspaper, magazine ads. Planning a cause-marketing collaboration? Discussing a fundraising or membership program? Gearing up your own branding campaign?

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5 Ways to Get More RSVPs

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Bonus: Broadcast your event online. Use a service like Ustream to broadcast your event online so that friends near and far can still be a part of your special event. Your event''s success depends on the quantity (and quality) of guests who RSVP (and actually show up).

OMG Nonprofit Communications Jobs

Getting Attention

Marketing Coordinator Oregon Public Broadcasting (Portland, OR). Post YOUR comms job here —nonprofits, grantmakers, B Corps & vendors serving nonprofits. Associate Designer & Query/Segmentation Specialist & Knowledge and Instructional Design Specialist WGBH. Boston, MA). Communications Coordinator Envision Unlimited (Chicago, IL). Communications Manager Justice at Stake (Washington, DC). Communications Manager Aspen Global Leadership Network (Washington, DC).

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How To Use Facebook’s Free Fundraising Tools on #GivingTuesday

J Campbell Social Marketing

Fundraise during a Facebook Live broadcast. #GivingTuesday is less than one month away! On November 28th, the Bill & Melinda Gates Foundation are matching up to $2 million in funds raised on Facebook for U.S-based based nonprofits.

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Thanking Donors: 10 Ways To Show #DonorGratitude On A Shoestring Budget

J Campbell Social Marketing

You can also invite people to pre-scheduled Facebook Live broadcasts using my favorite live streaming tool, No matter what time of year, it’s always the perfect time to show your donors some love.

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Butts in Seats: 5 Tips for Event Marketing Using Social Media

Kivi's Nonprofit Communications Blog

I find that the best ratio to keep people engaged but not tick them off is to have 80% engagement and 20% broadcasting. When promoting an event using social media, add the URL to each broadcasting post. Ceci Dadisman.

30 Quick Ways to Spice Up Your Nonprofit Social Media Accounts

J Campbell Social Marketing

Use Facebook Live when you want to broadcast from events or activities and interact with your supporters in real time. Spring is here (well, maybe not in Boston but everywhere else)!

5-Star Storytelling Success Story

Getting Attention

Each day, we decided what our followers needed to hear and then we used Facebook to broadcast it to them. Guest blogger, Julie Brown, Program Director at the Findlay-Hancock County Community Foundation.

3 cool, creative, FREE communications tools for nonprofits


Ustream has been used to broadcast everything from high school sporting events to Hollywood movie premieres to Charity:Water’s well-digging, and people are finding new uses for it every day. Or use it to broadcast discussions about nonprofit issues. Flickr/marcmo.

Could You Vote for These Sessions?

Kivi's Nonprofit Communications Blog

If these look good to you, let NTEN know (whether you can attend live or not — many sessions will be broadcasted online). I’m very lucky to have been asked by several people to speak on their panels at the upcoming Nonprofit Technology Conference in Minneapolis in April.

Your Official #NN17 Local's Guide to Atlanta


Not #FakeNews: the CNN Center , which houses CNN's primary broadcasting studios, is definitely worth a quick visit, and the tour is actually a fun experience! We're just a few weeks away from one of the most highly-anticipated progressive conferences of the year and we're so excited to be headed down South to the front lines of social change.

Day in the Life of a Nonprofit Communicator – Jacklyn Rosado

Kivi's Nonprofit Communications Blog

you can usually find me editing and putting reports together for internal communications and or monitoring social, broadcast and traditional news. Jacklyn Rosado.

6 Reasons Your Nonprofit May Not Be Ready For Social Media

J Campbell Social Marketing

4) You only want a platform to broadcast announcements. If you read this blog, you know that I feel strongly about the potential of social media and digital tools to transform the ways that nonprofits communicate with donors and supporters.

Heading For A Brick Wall

The Agitator

No fundraiser concerned with the future should take solace in the fact that your programs may be solid or even thriving today.

How to Prep a Board Member to Be a Media Ambassador in 10 Minutes 

Kivi's Nonprofit Communications Blog

Ebony Hillsman, former media coordinator for Turner Broadcast Network and CNN. “So many times the PR staff would schedule interviews with the big names in the agency but when they sat down with us they had no idea what they were talking about.”

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Here Comes #GivingTuesday and the Thunderclap


Already, too many people and organizations treat social media as a broadcast mechanism rather than putting emphasis on content, people and relationships. What if you could plan for 100s, 1000s of people to all share your message at the same time? Now, you can. With Thunderclap.

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