Are you using social media to broadcast or engage?

Fundraising Coach

This is a great example of effective social media: they’re not merely broadcasting, they’re dialoguing. Tweet About an hour ago, I tweeted a question about what to use for photo editing on my brand new Mac. Yep, looks like my PC died.

Public Broadcasting System Offering Prime Time, Limited Television Series, National Television Show Development Grant

Seeking Grant Money Today

Deadline: August 1, 2013 "Public Broadcasting System Seeks Applications for Program Challenge Fund "The Public Broadcasting System , in partnership with the Corporation for Public Broadcasting (CPB), is accepting applications for the production of high-profile, prime time, limited series for its national television schedule. From The Foundation Center.

Trending Sources

How Fortressy Are We?

A. Fine Blog

I came across this wonderful quiz from Rich Harwood he developed for the Corporation for Public Broadcasting (a notorious fortress!) Uncategorized Corporation for Public Broadcasting fortress Monitor Institute networks Rich Harwood working wikily

How Nonprofits Continue To Get Facebook Marketing All Wrong

J Campbell Social Marketing

Facebook should be used as part of the donor cultivation cycle , but it should not be relied upon to find new donors, form relationships with supporters and to broadcast your news and announcements to the greater community.

Behind the Scenes @ NPR’s Car Talk: At Least 10 Surprising Facts About Tom & Ray

NonProfit Branding

After a 25th Anniversary Celebration this Fall, all new episodes will feature the most acclaimed portions of prior broadcasts. Tom and Ray of Car Talk are retiring. Since 1986 these guys have been our pals and business colleagues, along with Bongo Boy Doug Berman and Senior Web Lackey Doug Mayer. So now we reflect on [.].

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Get into Conversation: That’s Matterness

Getting Attention

This is also one of the things that make social media so terrifying for organizations used to broadcasting at people rather than speaking with them. Moving to being “in conversation with” begins by asking Matterness questions, rather than broadcasting messages.

How To Use Facebook’s Free Fundraising Tools on #GivingTuesday

J Campbell Social Marketing

Fundraise during a Facebook Live broadcast. #GivingTuesday is less than one month away! On November 28th, the Bill & Melinda Gates Foundation are matching up to $2 million in funds raised on Facebook for U.S-based based nonprofits.

#interview: John Burke of VisABILITY and owner of the “Nonprofit Branding” Blog

Non Profit Marketing 360

So my wife and I said, let’s form a company, and begin to service public broadcasting with premiums for fundraising and marketing.

#interview: John Burke of VisABILITY and owner of the “Nonprofit Branding” Blog

Non Profit Marketing 360

So my wife and I said, let’s form a company, and begin to service public broadcasting with premiums for fundraising and marketing.

How to Use Live-Streaming Video to Share Stories as They Happen

J Campbell Social Marketing

Live-streaming means filming a video as it happens and broadcasting it via social media. Live-streaming videos are broadcast almost exclusively through mobile apps like Facebook Live, Periscope, Instagram, YouTube, or Google Hangout. Broadcast Live from an Event.

Are you sure your nonprofit is ready for social media?

J Campbell Social Marketing

Now that you have stable infrastructure and updated hardware, office and mission-based software and a secure, comprehensive way to track interactions with supporters, then you can start thinking about broadcast email. #5:

Butts in Seats: 5 Tips for Event Marketing Using Social Media

Kivi's Nonprofit Communications Blog

I find that the best ratio to keep people engaged but not tick them off is to have 80% engagement and 20% broadcasting. When promoting an event using social media, add the URL to each broadcasting post. Ceci Dadisman.

Are you giving donors the right clues?

Fundraising Coach

I tried to do a Periscope broadcast, but it failed. When we're close to a system or procedure, we just assume everyone else knows what we know. We do this all the time with donors and board members. It's like we've set up a system of roads but only put half the road signs up.

10 Free Ways to Re-Purpose Your Nonprofit’s Stories

J Campbell Social Marketing

Facebook Live is also free – broadcast your storytelling from your Facebook Page! Here is an example of how I use Facebook Live (and then can embed it into my blog post to get the video even more traction): How It Works : Set up a live broadcast where you share one of your best stories.

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Busted: The 5 Myths of Social Media for Nonprofits

Fundraising 123

Of course, you can broadcast about your nonprofit. Social media can provide new opportunities for your nonprofit to promote its cause. But watch out for these five social media myths while you connect with your supporters online: 1. Social media is free. Compared with writing, designing, and printing an annual report or direct mail piece, social media is certainly free. But it still takes time for you and your staff members to build relationships and network online.

Repurpose Your Content for Consistent Storytelling

Kivi's Nonprofit Communications Blog

Many years ago, I was executive producer for a network TV show on a Christian broadcasting network for a very large ministry.

Unforgettable: You Can Do It Too

Getting Attention

Compare it with another station’s intro of its new antenna: Replacing the equipment and moving it to the higher elevation immediately improved the strength of the signal, says Tyron, increasing the broadcast penetration within the licensed area (approximately a 35-mile radius from Claremont); improving the signal reach for areas like Covina, El Monte, San Bernardino and Riverside; diminishing interference with the signal; and resulting in fewer drops of the signal.

#interview: John Burke of VisABILITY and owner of the “Nonprofit Branding” Blog

Non Profit Marketing 360

So my wife and I said, let’s form a company, and begin to service public broadcasting with premiums for fundraising and marketing. Uncategorized Blog Car Talk Carnegie Hall marketing Metropolitan Opera Non-profit organization NPR Public broadcastingAfter distinguished careers in a variety of nonprofit organizations, John Burke and his wife, Janice Gavan, founded VisABILITY in 1985 to supply logo-imprinted branding products to public radio stations for on-air fundraising premiums.

6 Reasons Your Nonprofit May Not Be Ready For Social Media

J Campbell Social Marketing

4) You only want a platform to broadcast announcements. If you read this blog, you know that I feel strongly about the potential of social media and digital tools to transform the ways that nonprofits communicate with donors and supporters.

Radiothon Fundraising

Cause Related Marketing

Jude Children’s Research Hospital both do successful national radiothons, which are like telethons only broadcast on the radio. Quick post today; ate something last night that doesn’t agree with me. Two of the biggest cause marketing charities, Children’s Miracle Network and St. What do I mean by successful? I’m talking about tens of millions of dollars raised a year. But you don’t have to be. Jude Radiothon Children's Miracle Network The Road Home

Day in the Life of a Nonprofit Communicator – Jennifer Starkey

Kivi's Nonprofit Communications Blog

Jennifer holds a bachelor’s degree in broadcast journalism and is pursuing a master’s degree in Communication Management at Webster University. Jennifer Starkey.

5 Strategies for Using Social Media for Media Relations

Kivi's Nonprofit Communications Blog

This is not only more likely to get the reporter’s attention, but it also makes it easier to have a conversation, since it’s not being broadcast to every one of your friends and followers.

5-Star Storytelling Success Story

Getting Attention

Each day, we decided what our followers needed to hear and then we used Facebook to broadcast it to them. Guest blogger, Julie Brown, Program Director at the Findlay-Hancock County Community Foundation.

Online Fundraising Continues to Grow

Kivi's Nonprofit Communications Blog

All but three verticals (Association & membership, Public Broadcasting Stations, and Team Events) had a growth rate greater than 10%. Online fundraising will be a huge part of the conferences I’m attending this week.

Here Comes #GivingTuesday and the Thunderclap


Already, too many people and organizations treat social media as a broadcast mechanism rather than putting emphasis on content, people and relationships. What if you could plan for 100s, 1000s of people to all share your message at the same time? Now, you can. With Thunderclap.

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Top 10 Twitter To Do’s for Nonprofits

J Campbell Social Marketing

Twitter is not a one way street or a broadcast service (although some users use it as such). Despite having 600 million active Twitter users with over 135,000 more joining the party every day, nonprofits have been slow to get on the Twitter train.

How to Use Memes to Spread Your Nonprofit's Message

Fundraising 123

For something to be a meme, it must be broadcast to a large audience. defines a meme as an idea, behavior, or usage that spreads from person to person. " Who shot J.R. ?"

Get More Video Views & Shares: #501TechNYC (Part 2)

Getting Attention

Broadway Cares was one of the first nonprofits to film in the studios of YouTube Space NY , to broadcast live on Periscope , to use video on Instagram , and to leverage video on Facebook. Read Part One.

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Online Fundraising Stats and Trends for Nonprofits

Kivi's Nonprofit Communications Blog

and Public Broadcasting Stations averaging only $14.56. Last month, I highlighted some benchmarks in both social media and email marketing that were released in recent reports so that you could see how your nonprofit stacked up. Today, we are going to look at online fundraising.

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How to Take a Modern Approach to Nonprofit Brand Awareness

Fundraising 123

Rather than broadcasting static messages to vast audiences, charities can now seek direct engagement with targeted communities and create dynamic, two-way conversations. If your charity is still stuck in the rut of an anachronistic one-way advertising model, it''s time to adopt the modern approach to brand awareness! Here''s how: Social value: Targeted marketing.

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Telling Your Nonprofit’s Financial Story

Kivi's Nonprofit Communications Blog

And if you work for a nonprofit of some size, chances are your executive director or CEO has had her name and salary broadcasted under that headline. Peter Panepento.

Leveraging LinkedIn for Good

Fundraising 123

Broadcast your message through your status bar. It can even be tied directly to your Twitter account so tweets are broadcast to your LinkedIn profile as well. At LinkedIn, our mission is simple: To connect the world's professionals to make them more productive and successful. Then we create economic opportunities for those professionals. And with over 95 million members, LinkedIn is a great way to connect with people from all over the world. .

Forget the Media Kit, Create a Toolkit

Kivi's Nonprofit Communications Blog

Almost all of your board members, donors, and volunteers has her own broadcast network through her social networks. Peter Panepento. Our public relations expert Peter Penepento is back this month to share some ideas on getting the word out about your good cause without using the media.

Nonprofit Marketing Team Roles and Tasks – Who Does What?

Kivi's Nonprofit Communications Blog

Data Manager – Manages how the Client Relationship Management (CRM) tool (or email broadcast tool in smaller orgs) is structured and used, and how data actually gets into and out of the system.

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Heading For A Brick Wall

The Agitator

No fundraiser concerned with the future should take solace in the fact that your programs may be solid or even thriving today.

Let your donors see the real you

Nonprofit Marketing Blog

—Take a tip from Wikipedia and live broadcast the results of your campaigns and decisions you are making based on those results. Smart cookie Alia McKee of Sea Change Strategies shared some brilliant ideas on “breaking the fourth wall” for your donors. Here are her suggestions for sharing more personality and giving supporters a new perspective: —Create a candid “making of” video for a campaign you are launching.

Is your nonprofit fundraising ask like Al Roker’s #Rokerthon?

Fundraising Coach

Legendary weatherman Al Roker is attempting to set a Guinness record for the longest weather broadcast with a 34-hour weather report. 34 hours! For every hour of reporting, he gets a 5-minute break. You can watch the #Rokerthon live here.

How to Keep Your Nonprofit Vibrant & Vital — The Future of Nonprofits

Getting Attention

Effective communications (conversations, not broadcasts — built around listening, reading, participation and learning) are the key to sourcing the ideas and concepts at the heart of possible futures.

How to Raise Money With Facebook – One Organization’s Success Story

J Campbell Social Marketing

They use it to broadcast announcements, not to build relationships with donors and to showcase the results of their work through impact stories and testimonials. Using social media as a broadcast medium, much like a radio or newspaper ad, is misguided.

Meet the Scary People Who Are Frightening Your Donors Away!

Kivi's Nonprofit Communications Blog

A former broadcast journalist and public relations gal, Claire is Editorial Director at Planned Giving Marketing and in her spare time does on-air fundraising for public television’s UNC-TV and helps raise funds for the Keith C. Claire Meyerhoff.