3 Steps to Funding Nonprofit Marketing

Getting Attention

Guest blogger, Julie Brown, is the program director at the Findlay-Hancock County Community Foundation. Julie is intrigued by storytelling, and the opportunity it offers to inspire donors and volunteers to act. As a program director for a community foundation, the most common request I have heard from potential grantees over the past several years is “We wish we could afford to professionally brand and market this grassroots agency.”.

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Brands Declare Dependence on Patriotic Cause Marketing

Selfish Giving

I’ve been on the hunt for Fourth of July cause marketing. Through July, the campaign will offer a nationwide text-to-donate program during the month, which allows anyone to text ‘NAPA’ to 27722 to make a $10 donation.

Trending Sources

Friday Futures – Nonprofit Marketing Jobs – Friday, July 22

Getting Attention

1) Brand Manager , Greater Chicago Food Depository , (Chicago, IL). Please post your nonprofit marketing position here for FT or PT staff, consulting or internship opportunities. NEW OPPORTUNITIES. 1) Assistant Director of Marketing Awesomeness , Youth Education in the Arts , (Allentown, PA).

July 11

Fourth of July - Peachtree "Community" Road Race

Diva Marketing Blog

But not on the Fourth of July. The brand can create a framework but it is the community who builds community. Happy 4th of July

Fourth of July @ Your Own Pace

Diva Marketing Blog

In my adopted home town of Atlanta, Happy Fourth of July begins with people waking before dawn. What often begin as a rite of passage turns into a must do July 4th tradition for runners, volunteers and cheerer-ons.

Friday Futures – Nonprofit Marketing Jobs – Friday, July 22

Getting Attention

1) Brand Manager , Greater Chicago Food Depository , (Chicago, IL). Please post your nonprofit marketing position here for FT or PT staff, consulting or internship opportunities. NEW OPPORTUNITIES. 1) Assistant Director of Marketing Awesomeness , Youth Education in the Arts , (Allentown, PA).

Friday Futures – Nonprofit Marketing Jobs – July 15, 20111

Getting Attention

1) Brand Manager , Greater Chicago Food Depository , (Chicago, IL). Please post your nonprofit marketing position here for FT or PT staff, consulting or internship opportunities. NEW OPPORTUNITIES. 2) Communication and Web Content Manager , Common Ground Community , (New York, NY).

Friday Futures – Nonprofit Marketing Jobs – July 15, 20111

Getting Attention

1) Brand Manager , Greater Chicago Food Depository , (Chicago, IL). Please post your nonprofit marketing position here for FT or PT staff, consulting or internship opportunities. NEW OPPORTUNITIES. 2) Communication and Web Content Manager , Common Ground Community , (New York, NY).

Happy Fourth of July. No Blog This Week.

NonProfit Branding

See you next Tuesday, right here at the Nonprofit Branding Blog. No Readers this week. No Writer, either! We’ll discuss what I was told by a woman whose husband escaped from a mental institution the same day Franklin Roosevelt signed her program into law. And about health care. Savannah Guthrie, too! We’ll then consider how

You’re Not Alone – Smart Messaging Is Always Collaborative

Getting Attention

As I get ready to launch our first Tagline Focus Project (TFP) program on July 6, many of you have gotten in touch to discuss it with me. It takes a team to create great messaging.

Out-of-Control Campaign Drives Understanding (Case Study)

Getting Attention

P.S. Google reader is going away July 1. Advocacy advocacy messages branding message development nonprofit marketing Surrender Your Say Tourette Syndrome Imagine this—What you say and when you say it are completely OUT OF YOUR CONTROL for a full 24 hours.

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Your New Nonprofit Marketing Job? Take It Forward Tuesday

Getting Attention

Nonprofit Marketing Jobs—July 1,2014. Jobs and Hiring branding fundraising hiring internship message development Nonprofit Communications nonprofit marketing nonprofit marketing jobs Please post your open nonprofit marketing positions here. Administrative Assistant, The Land Conservancy of San Luis Obispo County (San Luis Obispo, CA). Communications Officer , The Raikes Foundation (Seattle, WA). Digital Engagement Officer , International Rescue Committee. New York, NY).

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Which is more important? Fundraising or The Olympics?

Wild Woman Fundraising

originally appeared on Wild Woman Fundraising on July 19, 2012. This seems about right. Have you heard about everything going wrong with the games in the UK this year? Olympics corporate are just not making any friends at all.

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Twitter Twisted Recipes For The Fourth of July

Diva Marketing Blog

Celebrations for the Fourth of July are wrapped in tradition. It takes the traditions of strategy, segmentation, customer insights, branding, service and wraps it in something new.

Great Nonprofit Marketing Jobs: Take It Forward Tuesday

Getting Attention

Nonprofit Marketing Jobs—July 29, 2014. Please post your open nonprofit marketing positions here. Assistant Manager of Digital Engagement , Rubin Museum of Art (New York, NY). Associate Director of Communications , World of Children Award (Dublin, CA). Communications Coordinator , Urban Libraries Council. Washington, DC). Communications Manager , Trinity Church Foundation (Boston, MA). Design Associate , Public Interest GRFX (Philadelphia, PA).

Jobs 16

14 Fantastic Nonprofit Marketing Jobs! Take It Forward Tuesday

Getting Attention

Nonprofit Marketing Jobs—July 15, 2014. Jobs and Hiring branding fundraising hiring internship message development Nonprofit Communications nonprofit marketing nonprofit marketing jobs Please post your open nonprofit marketing positions here. Communications Associate , Woodrow Wilson National Fellowship Foundation (Princeton, NJ). Communications & Policy Director , American Forest Foundation (Washington, DC). Communications Director , Rebuild by Design (New York, NY).

Jobs 16

'Checkout' This New Cause Marketing Study

Cause Related Marketing

On its website The Integer Group describes itself as “a global discussion about the impact of shopping culture on brand strategy.” The other two were: “Which of the following types of causes do you find most compelling if you were to buy a brand based on its affiliation with a cause?”

What does your board report look like?

Wild Woman Fundraising

ACO July 2011 Board Report. Activities for end of June and beginning of July. Graphic Design and Branding. Nonprofit Brand Report from Harvard University Hauser Center for Nonprofit Organizations. “A nonprofit brand can often serve as a moral compass for the organization, helping to facilitate choices about which resources and partnerships to pursue in order to increase organizational capacity and effectiveness.&# -Excerpt from this report.

Are You Looking for Sponsors?

Wild Woman Fundraising

This slideshow can help you justify your existence, and why corporations should partner with you over the long haul, in multi-dimensional marketing campaigns, and multi-platform branding. July 17th at 1pm EDT I’m offering a brand-new webinar called “What Your Sponsors REALLY Want.” originally appeared on Wild Woman Fundraising on July 12, 2012. Looking for reasons why companies should sponsor you?

Your New Nonprofit Marketing Job? Take It Forward Tuesday

Getting Attention

Nonprofit Marketing Jobs—July 22, 2014. Jobs and Hiring branding fundraising hiring internship message development Nonprofit Communications nonprofit marketing nonprofit marketing jobs Please post your open nonprofit marketing positions here. Communications Manager , Central Asia Institute (Bozeman, MT). Communications Manager , Grace Place for Children and Families (Naples, FL). Communications Manager , Out & Equal Workplace Advocates (San Francisco, CA).

New Nonprofit Marketing Jobs! Take It Forward Tuesday

Getting Attention

Nonprofit Marketing Jobs—July 8 ,2014. Please post your open nonprofit marketing positions here. Alumni Marketing & Communications Manager , Poly Prep Country Day (Brooklyn, NY). Chief Marketing Officer , National Trust for Historic Preservation (Washington, DC). Communications & Program Manager , Silicon Valley Social Venture Fund (Los Altos, CA). Communication Officer , The Raikes Foundation (Seattle, WA).

Thank you for connecting donors with mission

Fundraising Coach

For many FundraisingCoach.com readers, today - July 1st - is the start of a brand new fiscal year. It applies just as much on July 1 as it does on June 30. Happy New (fiscal) Year! The amount raised starts at zero but the goals are set higher.

Mixed Links for Nonprofit Marketers and Fundraisers

Kivi's Nonprofit Communications Blog

Julie Campbell is hosting February’s Carnival and is asking for submissions on creating SMART objectives (SMART stands for specific, measurable, actionable, realistic, and time-bound). HubSpot shares Funny Tweets & Social Media Examples From 17 Real Brands. How was your week?

The Best Cause Marketing of 2011

Cause Related Marketing

It effectively branded both FoodCorps and Whole Foods. Regular readers will remember that back in July 2010 Dodge sponsored a cause marketing effort that featured the Zac Brown Band in a promotion called ‘Letters for Lyrics.” Here’s why: in recessions private label brands do very well.

Halloween How-Tos: Right-Things, Right-Now Marketing

Getting Attention

Note: The post would be even stronger if it made a direct link between an aspect of the holiday and some element of the Girl Scout brand program or goals. Fourth of July Tips.

How One Nonprofit Is Raising Thousands Using Facebook

J Campbell Social Marketing

Baldrick’s Foundation at the Inspire / BIO Conference in July. 6) Be consistent with your brand. Baldrick’s brand. They do not go off-topic or post something wildly off-brand. Case Study: How One Nonprofit Raised Thousands Using Facebook – Part 1.

Get Your People Out of the Heat & Into Action

Getting Attention

One organization working to support those who are homeless puts on a Save Our Homes Walk in May, a Taste of the City event in June, a barbecue in July, and a golf tournament in September. Even the most serious cause brands will want to embrace the mood, and shift tone and content to reflect the desire for feeling good, levity, unwinding, relaxation, and rewards for a hectic and accomplished first half of the year.

The First Country Band of Cause Marketing?

Cause Related Marketing

Regular readers will remember that back in July 2010 Dodge sponsored a cause marketing effort that featured the Zac Brown Band in a promotion called ‘ Letters for Lyrics.”. When you buy a co-branded Zac Brown Band- Soles4Souls baseball cap at GanderMountain.com , proceeds go to the charity.

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5 Things I Bet You Didn’t Know About Facebook

J Campbell Social Marketing

On my birthday, July 9 th , Facebook gave me a little birthday present – they announced that users are now going to be able to have more direct control over what they see in their News Feed. This will have a HUGE impact on nonprofits and brands that use Facebook for marketing purposes.

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Mixed Links for Nonprofit Communicators

Kivi's Nonprofit Communications Blog

July’s theme is shaking up the nonprofit sector. John Haydon knows The Most Obvious Reason People Use Social Media That Most Brands DON’T Get. July 27th and 28th: Writing a Donor-Centered Website. I hope everyone is having a good week.

Sneak Preview As Promised (not for distribution)

NonProfit Branding

Background here; announcement below: We put the Nonprofit Branding Blog on hiatus over the Holidays so we could focus on developing a new VisABILITY service. In my last post (the one with Julie Bowen and Brad Pitt) I promised readers of this blog would receive a preview before the new service goes public. An email on [.].

#INTERVIEW: Chris Forbes, Co-Author of Guerilla Marketing for Nonprofits, Offers Great Advice to Groups

Non Profit Marketing 360

The book is in second printing, and we’ve been published since July 2010. Chris Forbes is the co-author of Guerrilla Marketing for Nonprofits and a certified guerrilla-marketing coach.

Mixed Links for Nonprofit Communicators

Kivi's Nonprofit Communications Blog

Share some Mixed Links with me… Julia Reich shares The 5 “Dos” of Brand Personality. If you deal with sensitive issues or have haters on social media, HootSuite is doing a free webinar – Keeping Your Brand Safe on Social. How was your week, good friends?

A Visual Heartfelt Appeal Makes a Difference – A Reader’s Experiment

Kivi's Nonprofit Communications Blog

Interestingly, according to a recent study, Best Friends was voted the most-trusted nonprofit name brand in the country (read the article here ). Lisa will share another update with us in late July. Guest Post by Lisa Maher, student in Nonprofit Management at NYU. Lisa Maher.

38 Ideas For Your Pinterest Strategy

Diva Marketing Blog

Tell the story of the brand through the people who are its heart: employees and customers. Determine how graphics as linked to content can align with your brand values brand promise. Determine if your Pinterest page will support a specific segment or the brand at-large.

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Puma Project Pink, Feel Free Not to Repeat in 2013

Cause Related Marketing

Beginning on July 6, 2012, Puma accepted nominations for a single prize worth as much as $120,000. The donation was based on the profits from the sale of Project Pink merchandise, mainly branded shorts and t-shirts, and by the number of tweets with a promotional hashtag.

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Cause Marketing Patriots and Public Servants

Cause Related Marketing

In the lead up to Independence Day in the United States, which commemorates the signing of the Declaration of Independence on July 4, 1776, I spotted a handful of cause marketing wherein the ‘cause’ is a burgeoning new coalition of American servicemen and women, police officers, and firefighters.

The Chronicle of Philanthropy's "Marketers Encourage Charities to Build Movements, Not Brands"

Seeking Grant Money Today

[link] Sue Hoye wrote a great article for The Chronicle of Philanthropy (July 13, 2007; web)!

Mixed Links for Nonprofit Marketers and Fundraisers

Kivi's Nonprofit Communications Blog

Farra Trompeter and Danielle Brigida want to know how you manage your personal brand in social media this brief survey. For Pass Holders – July 19: Writing Thank You Notes That Inspire Future Gifts. Ready for Mixed Links?

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Mixed Links for Nonprofit Communicators

Kivi's Nonprofit Communications Blog

Messages: 4 Ways to Test Message Relevance) and receive access to the fully-updated Nonprofit Tagline Report— the only complete guide to building an organization’s brand in eight words or less—and Database. Awards are open for entries through July 25.